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Makala Arce
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Using Social Media to Engage and Educate Potential Customers: Lessons Learned from Mayo Clinic ,[object Object],[object Object],[object Object]
Disclaimer ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Social Media Revolution http:// www.youtube.com/watch?v =3SuNx0UrnEo
A Brief History of Social Media at Mayo Clinic
Mission: Lead the social media revolution in health care, contributing to health and well-being for people everywhere.
Social Media Health Network ,[object Object],[object Object],[object Object]
http://network.socialmedia.mayoclinic.org/
Mayo Clinic Medical Edge Syndicated News Media Resources
First Foray in New Media ,[object Object],[object Object]
Step 2: More, Longer Podcasts
 
Involuntary Social Network Presence: MySpace.com/MayoClinic
Facebook: 11/7/07
 
 
Reclaiming YouTube : Feb. ’08
 
@MayoClinic on Twitter: 4/29/08
 
Podcast Blog: April ’08
The $4-a-month online newsroom
 
 
 
[object Object]
Sharing Mayo Clinic - Jan. 2009
 
Connect.MayoClinic.org
A Broader Historical Perspective...
 
 
 
Thesis #1: Social media are as old as human speech, with air being the medium through which sound waves propagated.
Mayo Clinic and Word of Mouth
Mayo Clinic and Word of Mouth ,[object Object],[object Object],[object Object],[object Object]
Sources of Information Influencing Preference for Mayo Clinic
Thesis #2: Electronic tools merely facilitate broader and more efficient transmission by overcoming inertia and friction.
 
 
 
Know Your Numbers
Thesis #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity.
 
 
 
If you think blocking is a viable long-term option...
 
Implication ,[object Object]
Transparency
 
 
 
Thesis #15: You can hear a lot just by listening.
 
Patient Video Guides
Connecting the Dots: Mayo Clinic Case Study #1
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
 
 
 
 
 
 
 
 
 
 
Mayo Clinic Case Study #2
The Octogenarian Story ,[object Object],[object Object],[object Object],[object Object]
The next day...
Six days later...
April 22
Sunday, May 3
 
May 4
Cinco de Mayo
May 10
 
May 11
May 15
Early Morning May 26
May 26, 2009: Live in Studio Good Morning America
 
Results to Date ,[object Object],[object Object],[object Object],[object Object]
Aging Services Best Practices
Your Audience?
Your Audience…? ,[object Object],[object Object],[object Object]
“ Facebook for Centenarians: Senior Citizens Learn Social Media” – The Atlantic
[object Object],[object Object],[object Object],[object Object],[object Object]
“How has the Internet changed your life?” ,[object Object],[object Object]
[object Object]
 
Best Practice: “Silverado Senior Living and the ROI of 24/7 Chat”
[object Object],[object Object],[object Object]
Best Practice http://www.youtube.com/watch?v=uZ7-n930zJo
Best Practice: Adeste In-Home Care ,[object Object],[object Object],[object Object]
Best Practice: Senior Living Communities ,[object Object],[object Object]
Thesis #37: Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
Questions?
For Further Interaction: ,[object Object],[object Object],[object Object]

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MN Institute of Aging Services

Editor's Notes

  1. http://www.youtube.com/watch?v=sIFYPQjYhv8
  2. Lee Aase first had to prove himself, walking around with a FlipCam and developing the case studies to prove the worth.
  3. 95-theses Wittenberg, Germany
  4. Printing Press – wide dissemination
  5. Lee Aase – SMUG - Smuggles
  6. Mayo Bros We view social media as what Mayo Clinic has been built on for nearly 150 yrs. 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit
  7. Social media is the 21 st century word of mouth.
  8. Also, make copies for distribution
  9. Also discuss transparency
  10. Color code
  11. Has since said “In the hundreds now”
  12. http://www.youtube.com/watch?v=RI-l0tK8Ok0