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Maximizing Your Event
YOUR 3 TAKEAWAYS
• Your show planning starts with the end in mind! Either
  you’re there to sell or to start the sales process
• Put your best foot forward! Think about your brand!
• Consider the event a marketing campaign!
STARTING WITH THE END
• Take time to decide your goals!
  • Lead generation, sales, branding, competition, etc.
• Budget based on those goals.
• Capture and debrief.
  • Invest in a CRM system.
PUT YOUR BEST FOOT FORWARD
IT’S A MARKETING CAMPAIGN
PRE-SHOW MARKETING
          DRIVE PEOPLE TO YOUR BOOTH
Email blasts – Can you get the registrations?
Press release
Social media announcements
Network with event organizers
Calling your list
Direct mail
Advertise in event brochure
AT-SHOW MARKETING
         CREATE AN GREAT EXPERIENCE
                    Giveaways – Think share of
                    mind, desk, house and fun!
                    Consider it your store for the
                    day!
                    Have fun!
                    Capture customer’s info!
                    Special events
                    Contests/games
                    Interviews with the press
POST SHOW MARKETING

  FOLLOW UP MAKES YOU MEMORABLE
SOCIAL MEDIA AND YOUR EVENT
Create your own hashtag for the event.
Find a hashtag that will work to promote your message.
Use the Twitter account to announce your participation,
   presence, and RT new followers.
Take pictures and post immediately and on your page later. Tag
   and share via Instagram
Give your fans something special if they come to your booth.
Send links to your social media in your blasts.
Tumblr and Pinterest is cool to showcase products!
Follow the speaker at events! @msmaishabhoye
MOBILE APPS
• http://www.tradesho
  winsight.com/2010/01
  /5-iphone-apps-for-
  your-next-tradeshow/
• Business Card Readers
  - Bump
• Ustream Live
  Broadcaster
• Digital Collateral (My
  partner can help with
  QR codes)
YOUR 3 TAKEAWAYS AND MORE…
• Start with your goal.
• Put your best foot forward! Think about your brand!
• Your show planning starts with the end in mind! Either
  you’re there to sell or to start the sales process.
• Consider the event a marketing campaign!
• Make it a process.
• Capture customer info. Starts the sales process!
• Have fun! Its your store for the day!
CONTACT ME

             •   @MsMaishaBHoye
             •   Maisha’s Lemonade Stand
                                           My call
                 on Facebook                  to
             •   Soon to come,             actions!
             www.Customer1stMarketing.c
               om
             • Maisha@maishabhoye.com
             • LinkedIn

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Maximizing Your Event

  • 2. YOUR 3 TAKEAWAYS • Your show planning starts with the end in mind! Either you’re there to sell or to start the sales process • Put your best foot forward! Think about your brand! • Consider the event a marketing campaign!
  • 3. STARTING WITH THE END • Take time to decide your goals! • Lead generation, sales, branding, competition, etc. • Budget based on those goals. • Capture and debrief. • Invest in a CRM system.
  • 4. PUT YOUR BEST FOOT FORWARD
  • 6. PRE-SHOW MARKETING DRIVE PEOPLE TO YOUR BOOTH Email blasts – Can you get the registrations? Press release Social media announcements Network with event organizers Calling your list Direct mail Advertise in event brochure
  • 7. AT-SHOW MARKETING CREATE AN GREAT EXPERIENCE Giveaways – Think share of mind, desk, house and fun! Consider it your store for the day! Have fun! Capture customer’s info! Special events Contests/games Interviews with the press
  • 8. POST SHOW MARKETING FOLLOW UP MAKES YOU MEMORABLE
  • 9. SOCIAL MEDIA AND YOUR EVENT Create your own hashtag for the event. Find a hashtag that will work to promote your message. Use the Twitter account to announce your participation, presence, and RT new followers. Take pictures and post immediately and on your page later. Tag and share via Instagram Give your fans something special if they come to your booth. Send links to your social media in your blasts. Tumblr and Pinterest is cool to showcase products! Follow the speaker at events! @msmaishabhoye
  • 10. MOBILE APPS • http://www.tradesho winsight.com/2010/01 /5-iphone-apps-for- your-next-tradeshow/ • Business Card Readers - Bump • Ustream Live Broadcaster • Digital Collateral (My partner can help with QR codes)
  • 11. YOUR 3 TAKEAWAYS AND MORE… • Start with your goal. • Put your best foot forward! Think about your brand! • Your show planning starts with the end in mind! Either you’re there to sell or to start the sales process. • Consider the event a marketing campaign! • Make it a process. • Capture customer info. Starts the sales process! • Have fun! Its your store for the day!
  • 12. CONTACT ME • @MsMaishaBHoye • Maisha’s Lemonade Stand My call on Facebook to • Soon to come, actions! www.Customer1stMarketing.c om • Maisha@maishabhoye.com • LinkedIn