This document discusses trends in online marketing and social media. It notes that 83% of Irish adults search online daily, with Google dominating the search engine market at 80%. The goal for companies is to rank in the top 4 search results. Social media has overtaken email as the most popular online activity, with hundreds of thousands of Irish users on platforms like Facebook, MySpace, and Twitter. Social media provides benefits to marketers like social amplification, product development, brand enhancement, and traffic building through peer-to-peer connections and conversations online.

1. Boldly going…

2.  Distance and time no longer factors
 Online and offline brands
 Professional Services – combination of
both

3.  83% of Irish adults search online every day
(Amarach research)
 80% of Search Engine Market is Google
 A company’s aim is to be in the top 4 results in
google.
 Users prefer to click on organic rather than
sponsored links in search results – higher CTR
 Online advertising more cost-effective than
offline

7. MORKeting Definition:
“It’s a multi-dimensional
ecosystem that refers to online
tools powering peoples online
conversations, connecting them
& bringing them together”
Mairead’s Definition
‘it’s for…. like ….people who don’t
shop’
Social Media is about relationships
Strength is peer-to-peer contact
Delivers the benefit to Marketers of:
 Social Amplification
 Product Development &
Innovation
 Brand Image enhancement
 Traffic Building
New industry derived – Social
Influence Marketing

8. The Stats….
 Social Media has
overtaken e-mail as the
most popular consumer
activity
 Irish users: 700k on
myspace, 627k on
Facebook
 Twitter: 120k users a rise
of 500% since inception
in January
 Facebook – strongest
growth from the 35-49
age demographic