3. MORE HOLIDAYS
2 or more holidays
70%
(63%)
Thinking of the last 12 months, how many holidays and short breaks have you been on ?
A&N Media Quantative Omnibus August 2011, Research Now
MailClassified.co.uk
Base: UK (2001) Mail Readers (1078)
4. MORE LIKELY TO CRUISE
Mail Readers UK Pop
78%
Sea Cruise
70%
65%
River Cruise
59%
Would you consider a cruise holiday?
A&N Media Quantative Omnibus August 2011, Research Now
MailClassified.co.uk
Base: UK (2001) Mail Readers (1078)
5. MORE HOLIDAYS
1 2 3
When considering a river cruise, please rank the following attributes in order of
importance...(1 being most important and 9 the least)
A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.uk
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
6. MORE HOLIDAYS
UK Pop 34% 42% 17% 4% 3%
Mail Readers 29% 45% 19% 4% 3%
Under £500 £500 - £999 £1,000 - £1,499 £1,500 - £1,999 £2,000+
How much would you spend on a river cruise?
A&N Media Quantative Omnibus August 2011, Research Now
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950) MailClassified.co.uk
7. RIVER CRUISES ARE...
...for older people
37%
(37%)
Thinking about river cruise holidays, what words and phrases come to mind?
A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.uk
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
8. RIVER CRUISES ARE...
...expensive
33%
(33%)
Thinking about river cruise holidays, what words and phrases come to mind?
A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.uk
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
9. RIVER CRUISES ARE...
33%
(33%)
...a way to experience
locations I want to visit
Thinking about river cruise holidays, what words and phrases come to mind?
A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.uk
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
10. RIVER CRUISES ARE...
Thinking about river cruise holidays, what words and phrases come to mind?
A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.uk
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
11. FURTHER STATEMENTS
UK Pop Mail Readers
The location would be important to
me if i went on a river cruise 80% 8% 85% 8%
I like the idea of everything being
included in a river cruise holiday 66% 17% 71% 16%
Short cruises of no more than a
week would appeal to me more 54% 28% 58% 28%
I wouldn’t expect to pay a lot of
money for a rive cruise 46% 37% 50% 39%
I would rather go on a river cruise
than a sea cruise 23% 51% 24% 54%
Agree (strongly agree + tend to agree)
Disagree (tend to agree + strongly disagree)
Thinking about river cruises, which of the following statements do you agree with?
A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.uk
Base: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
12. IN SUMMARY
More holidays...
MailClassified.co.uk
13. IN SUMMARY
More likely to
cruise...
MailClassified.co.uk