After the whirlwind that was Content Marketing World Sydney, we scrolled through the endless stream of #cmworld tweets to bring you a bite-sized selection of the event's top takeaways.

1. We scrolled through thousands
upon thousands of tweets from
#CMWorld Sydney
We really did. It was exhausting.

2. No, seriously, we really did.

3. Top 125 tweets
#CMWorld Sydney’s
To bring you

4. It was an outstanding
72 hours.
So outstanding, the event’s
hashtag, #cmworld, fast
became a Twitter trend.

5. This Old Marketing was broadcast live for the first time,
with Joe Pulizzi and Robert Rose welcoming guests
(another first!) Todd Wheatland and Tim Washer.

6. And the outageously talented @kellykingman
graced the 300 attendees from 13 countries
with her finely-crafted graphic recordings.

7. It was jam-packed with
all kinds of things.

8. Like crucial life lessons

9. Intense physical activity

10. Supermodels

11. Typos
(A beautiful irony when one considers the
sheer number of copywriters in attendance)

12. Hard-hitting stats

13. Eloquent adages

14. Acronyms
A suprisingly entertaining inevitability

15. And sharks

16. But there were lots
of content marketing
insights, too.

17. Like predictions and acute
industry observations

18. Models and frameworks
and strategies, oh my!

19. http://kevinrcain.com/resources/content-matrix/
Models and frameworks
and strategies, oh my!

20. Models and frameworks
and strategies...

21. Oh my! They were big on
this stuff, weren’t they?

22. Helpful tips and advice

23. Sorry, lots of helpful
tips and advice

24. Facts and research

25. Scientifically persuasive
videos

26. Snackable stats

27. And case studies
and examples

28. Hungry, anyone?

29. And the nitty-gritty stuff?
Well...

30. There were discussions
about collaboration and
teamwork

31. Lots of them

32. Value

33. Lots of them, too

34. Creativity

35. And precisely how not to
be creative

36. Let’s say it was a pretty
creative couple of days

37. Of course, storytelling
remains the belle of the
marketing ball

38. Video and mobile
were given a mention
[insert understated, marginally sarcastic tone here]

39. What about content auditing
& measurement? Tick.
http://content-science.com/products/content-quality-checklist/

40. The relevance
(and importance)
of print? Tick.

41. http://www.change.org/en-AU
Thought leadership? Tick.
Although one of the event’s more prominent delegates was on
the brink of launching a coup d’état against the beloved term.

42. And finally,
personalisation
Because where would we marketers be without it?
Destitute, we assume.

43. All images courtesy of Content Marketing World Sydney’s wonderful delegates. Complaints & compliments may be forwarded directly to @mahlabmedia
For content marketing insights, tips & advice visit:
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