2. Vision:
Be the best provider of refractories
solutions and industrial minerals,
leveraging and developing our minerals base
Continue to
develop high
quality, low cost
Strive to keep
offering high
quality and
Optimize
production globally
to improve
Pursue long term
growth
opportunities in
Expand industrial
minerals base
Ensure leadership in
our core markets
Maintain a global low
cost production base
Grow selectively and
aggressively
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New vision and the 4 strategic pillars
2
quality, low cost
raw material
sources to support
our current busi-
nesses as well as
new businesses
where we can
have a sustainable
com-petitive
advantage
quality and
innovative
products,
unrivaled services
and cost
performance
to improve
efficiency and
support growth
Develop global
supply chain
management
opportunities in
selected markets
where we can
deliver superior
value to our
customers and
shareholders
▪ Meritocracy
▪ Ethics
▪ Profit
▪ Management and Method
▪ Customer
▪ People
▪ Agility and Transparency
▪ Respect for Safety, Environment and Communities
Our values
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