Smarter Commerce aims to put the customer at the center of business operations by analyzing customer and operational data. It focuses on understanding customer needs and building flexible business processes. This allows companies to market, sell, and service products according to changing customer demands. Smarter Commerce uses real-time analytics to identify inefficiencies and create value for customers. It integrates business partners using collaboration tools to optimize systems and processes across the entire value chain.

1. Smarter Commerce
Understanding the IBM view of
Smarter Commerce
Friday, October 21, 2011 Madhuranath R

2. OVERVIEW
• Need for Smarter Commerce
• Core idea of Smarter Commerce
• Impact of Smarter Commerce
• 4 key aspects of Smarter Commerce
• The four spaces of Smarter Commerce
Image Source: http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/index.html
Friday, October 21, 2011 Madhuranath R

3. NEED FOR SMARTER COMMERCE
Last decade witnessed an explosion of cheap internet
access, social networking and smart-phones
The modern customer is empowered by technology with
more information, connectedness and transparency
These smarter customers demand a smarter commerce
wherein they expect a seamless integration of services
They want to engage whenever, wherever and however
they want to with the businesses
Thus the global business environment has trended towards
a buyer’s market and needs a smarter commerce approach
Friday, October 21, 2011 Madhuranath R

4. CORE IDEA OF SMARTER COMMERCE
Smarter Commerce –
• puts the customer at the
BUY centre of all operations
• analyses critical customer
and operational data
(from multichannel
SERVICE CUSTOMER MARKET buying behaviours to
social media content)
• builds business processes
that help companies buy,
SELL market, sell and service
their products as per
customer needs
Friday, October 21, 2011 Madhuranath R

5. IMPACT OF SMARTER COMMERCE
WHAT SMARTER COMMERCE DOES WHAT BUSINESSES CAN DO WITH IT
• Turns real-time analytics into • Businesses can create a value as
actions for customers defined by the customers
• Identifies and addresses • Create efficient & seamless system
unsustainable inefficiencies in of commerce stretching from
the global system of commerce sourcing to after-sales service
• Integrates business partners, • Increase the value companies
vendors and suppliers thru generate for their customers,
powerful collaboration tools partners and shareholders
• Predict the customer needs for
usage across entire value chain
Friday, October 21, 2011 Madhuranath R

6. 4 KEY ASPECTS OF SMARTER COMMERCE
• At a strategic level, inform org. • At a tactical level, Smarter
approach to entire value chain Commerce offers specific
• Align business model to solutions for diff. aspects of a
customer needs company’s commerce life-cycle
• Reorient everything from • Each solution not only creates
innovation to supply chain customer value by itself but
management also integrates with other
• Build an agile business designed Core Smarter Commerce solutions
Value
to serve ever-changing
customer & market needs Chain Business
Strategy Solutions
Workload
Advanced
Optimization
Analytics
Solutions
• Collect & analyse data across • Efficient enterprise means an
org. keeping changing customer Agile enterprise and smarter
needs in focus commerce focuses on making
• Analytics extract insight from enterprises more agile
sales, store operations, social • Optimizing all systems
media, customer loyalty • Integrating operations
programs, etc. • Automating processes
Friday, October 21, 2011 Madhuranath R

7. THE FOUR SPACES OF SMARTER COMMERCE
• Predictive analytics helps turn customer insight/feedback into actionable
strategies for businesses to procure, partner & distribute more efficiently
• In businesses employing supply chain solutions, smarter commerce puts a
BUY priority on visibility, integration with partners and other capabilities
• Marketing is more “personal” due to customization of the messages
• Trend based marketing enables businesses to provide instant, targeted
MARKET offers that yield high response, conversion and revenue rates
• Enable customers to order anywhere and pick up anywhere
• B2B companies can get account-specific catalogs, contract-based pricing,
SELL complex product configuration & powerful order orchestration processes
• Commerce does not end at sales and instead businesses can use customer
insights to predict service needs (predictive analytics)
• From synchronizing product installation & warranty to managing &
SERVICE tracking returns efficiently, smoother operations means a better consumer
experience – enhanced customer care becomes a strong selling point
Friday, October 21, 2011 Madhuranath R

8. TIBIL Evolves Solutions
Friday, October 21, 2011 Madhuranath R