1. THE NEXT WAVE OF GREEN IT   GREEN IT The next burning issue for business

2. THE NEXT WAVE OF GREEN IT   Presented by Madhumitha s Shilpa w For team Marsvapours

3. THE NEXT WAVE OF GREEN IT   ICT'S Global Carbon Dioxide Emissions

4. THE NEXT WAVE OF GREEN IT   Definition of the Problem • Energy costs of IT and data center operations are significant, whether for internal corporate IT operations or as part of IT outsourcing • Power consumption • Cooling • “ Inefficient” equipment operations, e.g., data servers “spinning” when no active operations are being performed • In “old days” energy costs were assumed to be free • In current environment (pun intended), equipment costs have been reduced, putting focus on energy costs

5. THE NEXT WAVE OF GREEN IT   Definition of the Problem – “Green Aspects” • There is “Green” aspect to data center operations • McKinsey study predicts that world’s data centers will produce more Greenhouse Gases (GHGs) than airline industry by 2020 • Multinational business may face cap-and trade carbon limits in overseas “Kyoto” jurisdictions as a result of data center and other IT operations

7. THE NEXT WAVE OF GREEN IT   What's your Carbon footprint? Details found in the following link http://www.educause.edu/Resources/WhatsYourCarbonFootprintSustai/163655

8. THE NEXT WAVE OF GREEN IT  

9. THE NEXT WAVE OF GREEN IT  

10. THE NEXT WAVE OF GREEN IT   This is your chance to help reduce campus CO2 emissions and save money for our campus! There is a direct correlation between energy usage and CO2 Emissions/Global Warming

12. THE NEXT WAVE OF GREEN IT   IT operations are challenged by operational issues

13. THE NEXT WAVE OF GREEN IT  

14. THE NEXT WAVE OF GREEN IT   Roadmap for Energy Efficiency in Data Centers-Advice from EPA

16. THE NEXT WAVE OF GREEN IT   Where can you go green? Where can you go green? 􀂃 Hardware Servers Storage Personal Computers 􀂃 Cooling 􀂃 Power 􀂃 Other

17. THE NEXT WAVE OF GREEN IT   Double your IT capacity 􀂃 In the same energy footprint Reduce operational costs 􀂃 40-50% energy savings 􀂃 M / yr savings Positive environmental impact 􀂃 1,300 less cars or 3.5M less pounds of coal Five building blocks provide the tools to operational savings and business growth. SUSTAINABILITY

18. THE NEXT WAVE OF GREEN IT   Best Practices for a Sustainable “Green: Data Center 1. Begin with an Enterprise goal in mind. Create lasting greenness. 2. Exploit virtualization to reduce the number of servers and improve flexibility. 3. Exploit virtualization to reduce the amount of storage networking equipment. 4. Use integrated approach to server consolidation to optimize savings 5. Drive to high utilization rates. 6. Consolidate on large servers. 7. Eliminate redundancy but keep high availability and Disaster Recovery capabilities. 8. Measure and put the costs of energy where they are incurred. 9. Use the concept of hierarchical storage 10. Use the latest equipment and prepare to operate NOT BAU .

19. THE NEXT WAVE OF GREEN IT   Evolution of data center energy efficiency

20. THE NEXT WAVE OF GREEN IT   Where does the energy go?

21. THE NEXT WAVE OF GREEN IT  

22. THE NEXT WAVE OF GREEN IT   Diagnose-Data Center Energy Efficiency Assessment

25. THE NEXT WAVE OF GREEN IT   Build – plan, build and upgrade to energy efficient data centers

26. THE NEXT WAVE OF GREEN IT   Data center Family

27. THE NEXT WAVE OF GREEN IT   Build - Scalable Modular Data Center

28. THE NEXT WAVE OF GREEN IT   Enterprise Modular Data centre Allows for flexibility in Capital and Operational Costs Defer up to 40% capital costs until capacity required Defer up to 50% operational costs as capacity is required 50% energy savings compared to existing data centre Align capital and operational cost to IT needs Enable 3x density growth at one-third the cost to retrofit Up to 12x power and cooling capacity growth Meet unpredictable business and IT growth Provide expansion without downtime to operations Improve facilities management through standardized operating environment Provide available and predictable operations Design to an “open architecture” Integrated leading vendor's technology capabilities Opportunities for OEM innovation and enhancements

29. THE NEXT WAVE OF GREEN IT   PMDC – Portable Modular Data Centre Design configurations are flexible and customizable to meet the needs of the installation Single Container Solution All-in-one design – I T equipment and infrastructure in a single container – Very compact solution – Use when space for containers is limited – Use when I T equipment needs are minimal – 20’ solution: up to five 19 inch racks – 40’ solution: up to eight 19 inch racks Multi-container Solution I T Equipment Container (Server Container) – I T equipment, cooling, power distribution, fire suppression, remote monitoring, physical security – Use for maximized I T equipment installations – 20’ solution: up to eight 19 inch racks or 7 i DPx racks – 40’ solution: up to 17 – 19 inch racks or 14 i DPx racks – Supported by physical infrastructure container or existing building services Physical Infrastructure Container (Services Container) • UPS/batteries, power switchboard, chiller, fire detection/suppression, cooling, monitoring • Designed to support I T equipment container • 2N or N+1 design

30. THE NEXT WAVE OF GREEN IT   Build - Supercomputing Center

31. THE NEXT WAVE OF GREEN IT   Demand for Computing-Data Centers are in Crisis !

32. THE NEXT WAVE OF GREEN IT   The Data Center: increasing costs

33. THE NEXT WAVE OF GREEN IT   How is energy typically used in the data center?

34. THE NEXT WAVE OF GREEN IT   Energy Efficiency Initiative Principles

35. THE NEXT WAVE OF GREEN IT   Green Data Center customers

36. THE NEXT WAVE OF GREEN IT  

37. THE NEXT WAVE OF GREEN IT   Comparison of typical server utilization rates

38. THE NEXT WAVE OF GREEN IT   The Vision of ITRO

39. THE NEXT WAVE OF GREEN IT   Optimized Infrastructure

40. THE NEXT WAVE OF GREEN IT   Benefits of a Green Data Center

41. THE NEXT WAVE OF GREEN IT   Virtualize – Implement virtualization and other innovative technologies The process of running two or more logical computer systems on one set of hardware.

42. THE NEXT WAVE OF GREEN IT   Virtualization: Driving Value from the Desktop to the Data Center

46. THE NEXT WAVE OF GREEN IT   IT Cost Savings powered by z/VM Virtualization on z10 EC

47. THE NEXT WAVE OF GREEN IT   Scope of Virtualization

48. THE NEXT WAVE OF GREEN IT   Increasing Performance/Chip will foster virtualization

49. THE NEXT WAVE OF GREEN IT   IT with future Virtualization and mgmt. software

50. THE NEXT WAVE OF GREEN IT   Cooling Innovations iDataPlex Hydro-cluster cooling technology

51. THE NEXT WAVE OF GREEN IT   Cool – Data Center Stored Cooling,

52. THE NEXT WAVE OF GREEN IT   Server level: Rack / Data Center Liquid Cooling Server level: Rack / Data Center Liquid Cooling Water the enabler for SMP growth with energy efficiency

53. THE NEXT WAVE OF GREEN IT   􀂃 Localized Cooling In Row or in Rack Suspended over the Rack Thermostatically Controlled Variable Speed Fans 􀂃 Hot Aisle Containment 􀂃 Plan for Flexibility 􀂃 Use Air Flow Modeling Tools 􀂃 Right Sizing 􀂃 Use of Economizers 􀂃 Use of Air Exchange in Cooler Climates 􀂃 Heat the Building using Waste Heat 􀂃 Avoid Heat Traps 􀂃 Raised Floor vs. On Slab 􀂃 Reduce air leakage in the raised floor Cooling Options

54. THE NEXT WAVE OF GREEN IT   Working on Many Fronts

55. THE NEXT WAVE OF GREEN IT   Efficient System Lifecycles • Efficient Purchasing • Energy efficiency and carbon footprint now major components of hardware proposal evaluations • Current Triton HPC proposal evaluation heavily stresses system energy efficiency. • Recent selection of networking equipment supporting UC‐wide colocation activities emphasized infrastructure that scales in an energy efficient way • Hardware Retirement Window • Incentivizing three year refresh for UCSD colocation activities • Recommendation to require full costs, including utilities, to be paid by researchers for legacy hardware three years. beyond • Appropriate recycling and disposal programs for IT equipment • Networking equipment, systems, monitors, hard drives, etc.

56. THE NEXT WAVE OF GREEN IT   Cold/Hot Aisle Containment

58. THE NEXT WAVE OF GREEN IT   Typical Datacenter Footprint

59. THE NEXT WAVE OF GREEN IT   Load Shaping to Utilize Off-Peak Wind Energy

60. THE NEXT WAVE OF GREEN IT   How to Get There… Thermal Energy Storage • Planning electrical contained ice makers for night-time thermal storage • Throttle down gas cogeneration and import off-peak wind energy • Use stored for cooling energy during the day • Maintain steam and electric chillers for daytime redundancy

61. THE NEXT WAVE OF GREEN IT   Manage and Measure Seize control with energy management software • Measure/Trend Power use • Help control power consumption • Provide energy billing metrics • Allocate or cap power • Use power history and service levels to optimize energy use • Automate energy management • “ Cruise control” for power consumption of servers • Service level automation • Energy optimization automation

62. THE NEXT WAVE OF GREEN IT   􀂃 Active Energy Manager (AEM) is an energy management solution building block that returns true control of energy costs to the customer 􀂃 AEM is a cornerstone of the IBM energy management framework and is leading edge in the Industry 􀂃 In tandem with chip vendors Intel and AMD and consortiums like the Green Grid, AEM supports the IBM initiative to deliver price performance per square foot 􀂃 AEM runs on Windows, Linux on IBM System x™, Linux on IBM System p™,and Linux on IBM System z. Refer to its documentation for more specific information. Active Energy Manager Introduction

63. THE NEXT WAVE OF GREEN IT   Use Active Energy Manager to meter actual power usage and produce trend data for any single physical system or group of systems . Measure and Manage: Measure, trend, cap

64. THE NEXT WAVE OF GREEN IT   Power Options 􀂃 Consider 415/240 volt vs. 208/120 volt feeds 􀂃 Use 3 Phase Power Wherever Possible 􀂃 Avoid Long Power Cable Runs 􀂃 Keep Computer Room UPS Equipment Outside of the Computer Room 􀂃 Use in row Power Distribution Units 􀂃 Right Size the UPS 􀂃 Consider a flywheel UPS system 􀂃 Use renewable energy sources to power the datacenter or purchase renewable-energy certificates 􀂃 Plan for a “lights out” datacenter

65. THE NEXT WAVE OF GREEN IT   Today’s Environment

66. THE NEXT WAVE OF GREEN IT   Scaling IT faster than cost with c-Class, IPM & Thermal Logic 50% more servers 25% lower airflow 50% more servers 26% drop in Temp 50% more servers 37% less power Lets deliver profit/watt, not just performance/watt

67. THE NEXT WAVE OF GREEN IT   Potential for electricity usage savings for power and cooling Solar power, a good alternate resource for efficient green power technologies

68. THE NEXT WAVE OF GREEN IT   Telecommuting ► Teleconferencing and telepresence technology ► Working at home

69. THE NEXT WAVE OF GREEN IT   Green Printing • Paper consumes 10 times the energy of the printing process • A typical office worker prints 1,000 pages or 40 pounds a month

70. THE NEXT WAVE OF GREEN IT   Reducing the impact of printing • Pay online: If all US households viewed and paid their bills online, we could save 16.5 million trees each year • Email is the likely cause of mail declining by 5.9 million pieces (2002 – 2006), saving 4.4 million trees • Read online: Shifting to online newspaper subscriptions can prevent nearly 60 million tons of greenhouse gas emissions • Recycle phone books: If all Americans recycled their phone books we could save 650,000 tons of paper each year

71. THE NEXT WAVE OF GREEN IT   Other Ways to be Green 􀂃 Use online meeting sites such as Webex, GoToMeeting, Live Meeting, iLinc rather than traveling to share information 􀂃 Develop a work from home strategy for appropriate positions 􀂃 Recycle computers and cell phones 􀂾 Dell’s Asset Recovery Services 􀂾 HP Eco Solutions 􀂾 Nokia recycling

72. THE NEXT WAVE OF GREEN IT   Even More Ways to be Green 􀂃 Consider a “Green” Managed Hosting/Colocation Facility 1.GreenHouseData.com 2.Rackspace.com 􀂃 Make double-sided printing the default 􀂃 Consider taking steps to extend the life of the current equipment vs. buying new 􀂃 Replace single function devices with multifunction devices 􀂃 Consider following LEED certification guidelines

73. THE NEXT WAVE OF GREEN IT   Don’t forget to switch off the PC’s when not used... You forget!, We remind....!

74. THE NEXT WAVE OF GREEN IT   Making high performance a reality 􀂃 New Enterprise Quad Core z10 processor chip – 4.4 GHz - additional throughput means improved price/performance – Cache rich environment optimized for data serving – 50+ instructions added to improve compiled code efficiency – Support for 1MB page frames 􀂃 Hardware accelerators on the chip – Hardware data compression – Cryptographic functions – Hardware Decimal Floating point 􀂃 CPU intensive workloads get performance improvements from new core pipeline design

75. THE NEXT WAVE OF GREEN IT   Windows Vista has a built-in power management features that can reduce a company’s energy use by as much 30% Calculate your green savings. Use our Sustainability Calculators to estimate your company's carbon footprint and see the savings you can achieve through enlightened IT implementation. Desktop Energy Savings calculator Server Energy Savings calculator

76. THE NEXT WAVE OF GREEN IT   Storage Tape Libraries

77. THE NEXT WAVE OF GREEN IT   Disposal and recycling of IT equipment IT products • Production of IT products involves multiple toxins and energy ― Semiconductors ― Displays ― Printers ― Batteries • Energy involved in manufacturing an IT product is greater than the product will use in its lifecycle

78. THE NEXT WAVE OF GREEN IT   • 20 – 50 million tons of computer equipment and cell phones discarded in landfills each year (putting mercury and lead into the environment) • Estimates of PCs and cell phones recycled range from 1 – 12% • Growth of waste electrical and electronic equipment is 3x that of other forms of municipal waste • Recycling electronic equipment can help prevent 70% of toxic waste in America’s landfills Recycle electronics

79. THE NEXT WAVE OF GREEN IT   Go Green and Save up to $16.5K per year on energy costs with one System p 550 Express and PowerVM technology! You can consolidate eight non-virtualized Sun Fire V490 systems at 20% utilization into one System p 550 servers at 60% utilization with PowerVM technology 􀂃 87% fewer cores dramatically reduces per core SW costs 􀂃 89% less power consumption 􀂃 90% less space 􀂃 64 total cores @ 2.1 GHz 􀂃 $18,396 annual energy costs @ $0.10/kWh 􀂃 8 total cores @ 4.2 GHz 􀂃 $1,840 annual energy costs @ $0.10/kWh

80. THE NEXT WAVE OF GREEN IT   How can you help to Green Data Centers, save Costs and maybe the Earth?

81. THE NEXT WAVE OF GREEN IT   Thank You