- Home improvement warehouse chain with over 1,735 stores in the US, Canada, and Mexico seeking to address challenges of the current economy where people have less money for home improvements and face more competition from other stores and contractors. - The goals are to create a digital campaign using social media and online advertising to increase awareness of sales and promotions, improve customer satisfaction, and showcase customer renovations using Lowe's products. - The proposed tactics include expanding use of Facebook, Twitter, Flickr, and creating a WordPress blog to share information about new products, how-to guides, tips, and customer stories. Performance will be evaluated by increases in sales, traffic, time spent, and click-through rates.