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How to Create a Social Media Strategy

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Mack Collier
Mack Collier

This presentation deck shows you the basics of creating a social media strategy for your business or organzation,

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How to Create a Social Media Strategy* *When you have never tweeted and have no idea what that means… Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier
So what IS social media anyway?!? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember Word of Mouth? Now it’s Word of Mouse!
Social Media usage is exploding ,[object Object],[object Object]
150 million people in the US will be reading blogs on a monthly basis. 33 million people in the US will be blogging. These stats reflect a 27-33% increase over current levels. By 2014… Source: e-Marketer
So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
Components of a blog
Header Post Sidebar Comments
Twitter? Twitter is a site that lets users exchange 140-character messages similar to texting. But instead of sending a message to just one person, others can see these messages, and search for terms contained in these messages. This facilitates one-to-one or one-to-many communication.
 
Company sharing news Customer talking about product Person acknowledging a mention Person sharing advice Person sharing news
 
Facebook! Facebook is a social networking site that allows users to connect with each other and also create and exchange content. Most social networking sites allow users to share content via text, video, and even pictures and audio files. Many users use social networking sites to ‘document their lives’ and to keep up with friends/family.
 
Question: Which tool is the best? Answer: Don’t focus on the tools, focus on the connections that the tools help facilitate.
 
I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
So how can you use social media to better connect with your customers?
You need a roadmap to guide your efforts http://www.flickr.com/photos/indieman/
3 Questions To Ask When Creating a Social Media Strategy
1 – What are your goals? http://www.flickr.com/photos/53370644@N06/
1 - What are your goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 - Who are you trying to reach? ,[object Object],[object Object],[object Object]
What are customers saying about you online?
Monitoring Can Give Customer Insights
 
Free Monitoring Tools
Google Blog Search
Twitter Search
Monitter
Social Mention
But what if no one is talking about us online?
3 - What are your resources? ,[object Object],[object Object],[object Object]
Wait…how do we know if it’s working?
Remember your goal? http://www.flickr.com/photos/53370644@N06/
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Metrics That Tie Back to That Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Metrics That Tie Back to That Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish a baseline for your metrics! Before launching Blog After launching blog Now you can show how traffic increased after the blog was launched
Does the boss care? We’re getting 5 comments a post! And 10 more Twitter followers! The boss will love this! Not unless he understands the business value of those comments and followers!
Steps to a Successful Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier

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How to Create a Social Media Strategy

  • 1. How to Create a Social Media Strategy* *When you have never tweeted and have no idea what that means… Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
  • 2. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier
  • 3.
  • 4. Remember Word of Mouth? Now it’s Word of Mouse!
  • 5.
  • 6. 150 million people in the US will be reading blogs on a monthly basis. 33 million people in the US will be blogging. These stats reflect a 27-33% increase over current levels. By 2014… Source: e-Marketer
  • 7. So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
  • 8. Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
  • 11. Twitter? Twitter is a site that lets users exchange 140-character messages similar to texting. But instead of sending a message to just one person, others can see these messages, and search for terms contained in these messages. This facilitates one-to-one or one-to-many communication.
  • 12.  
  • 13. Company sharing news Customer talking about product Person acknowledging a mention Person sharing advice Person sharing news
  • 14.  
  • 15. Facebook! Facebook is a social networking site that allows users to connect with each other and also create and exchange content. Most social networking sites allow users to share content via text, video, and even pictures and audio files. Many users use social networking sites to ‘document their lives’ and to keep up with friends/family.
  • 16.  
  • 17. Question: Which tool is the best? Answer: Don’t focus on the tools, focus on the connections that the tools help facilitate.
  • 18.  
  • 19. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
  • 20. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
  • 21. So how can you use social media to better connect with your customers?
  • 22. You need a roadmap to guide your efforts http://www.flickr.com/photos/indieman/
  • 23. 3 Questions To Ask When Creating a Social Media Strategy
  • 24. 1 – What are your goals? http://www.flickr.com/photos/53370644@N06/
  • 25.
  • 26.
  • 27. What are customers saying about you online?
  • 28. Monitoring Can Give Customer Insights
  • 29.  
  • 35. But what if no one is talking about us online?
  • 36.
  • 37. Wait…how do we know if it’s working?
  • 38. Remember your goal? http://www.flickr.com/photos/53370644@N06/
  • 39.
  • 40.
  • 41.
  • 42. Establish a baseline for your metrics! Before launching Blog After launching blog Now you can show how traffic increased after the blog was launched
  • 43. Does the boss care? We’re getting 5 comments a post! And 10 more Twitter followers! The boss will love this! Not unless he understands the business value of those comments and followers!
  • 44.
  • 45. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier