How do Common Core State Standards (CCSS) in the US affect your business in the education innovation sector? Find out at the first presentation in our Education Innovation series. The CCSS were developed by leaders from the US National Governors Association and the US Council of Chief State School Officers, and have been adopted by most states in the US. These new standards provide teachers and parents with a consistent, clear understanding of what K-12 students are expected to learn. Under the CCSS, educational materials delve deeper into fewer topics, so students master the content, rather than memorizing, and learn hands-on, real-world skills. The new standards create a nationwide framework for educators across the US. Michael Campbell, President, Forward Thinking EDU, discusses the CCSS, and why these standards matter to your startup’s product marketing strategy. We’ll address the following, and more: -When the political rhetoric will settle regarding the CCSS? -What types of content do teachers expect— aligned, supported or integrated? -How can the CCSS change learning and teaching?

1. Aligning
Your
Start-­‐Up
with
the
Common
Core
Michael
Campbell
President,
Forward
Thinking
EDU

3. A
Quick
Overview
• Who
am
I
• What
I
do
• Why
am
I
here?

4. Our
Time
To
Make
A
Difference
• Genesis
of
the
Common
Core
State
Standards
• Aligned,
Supported,
or
Integrated
• Changing
EducaKon
–
Your
Opportunity

5. EducaKonal
Issues
We
Face

7. Imagine
a
Race

8. IntroducKon

9. Common
Core
IniKaKve
–
In
the
Beginning
Beginning
in
the
Spring
of
2009,
Governors
and
state
commissioners
of
educaKon
from
48
states,
2
territories
and
the
District
of
Columbia
commiUed
to
developing
a
common
core
of
state
K-­‐12
English-­‐language
arts
(ELA)
and
mathemaKcs
standards.
The
Common
Core
State
Standards
Ini/a/ve
(CCSSI)
was
a
state-­‐led
effort
coordinated
by
the
NaKonal
Governors
AssociaKon
(NGA)
and
the
Council
of
Chief
State
School
Officers
(CCSSO).
www.corestandards.org

10. Why
Common
Standards
• Standards
varied
across
the
states
• Global,
not
neighborhood
compeKKon
(economic)
• High
school
wasn’t
preparing
students
for
college
or
careers

11. Common
Core
ObjecKves
• Prepare
students
with
knowledge
and
skills
to
succeed
in
college
and
career
• Ensure
consistent
expectaKons
regardless
of
a
student’s
locaKon
• Provide
educators,
parents,
and
students
with
clear,
focused
guideposts
• Offer
economies
of
scale
and
sharing
of
best
pracKces

12. Math
and
English
Language
Arts
Focus

13. IntenKonal
Design
The
Common
Core
State
Standards
were
designed
to
be:
• Focused,
coherent,
clear,
and
rigorous
• InternaKonally
benchmarked
• Anchored
in
college
and
career-­‐readiness
• Evidence
and
researched-­‐based

14. The
Biggest
Challenge
• In
the
MathemaKcs
classroom,
focusing
on
computaKon
to
focusing
on
problem
solving
strategies
–
stands
to
be
one
of
the
biggest
challenges
teachers
face
as
they
work
to
implement
the
new
standards
• In
Language
Arts
and
Literacy,
educators
have
challenged
the
focus
on
informaKonal
texts
and
that
they
do
not
dictate
content
but
are
really
just
guidepost
for
the
skills
needed
in
both
elementary
and
secondary
educaKon

15. Where
the
Standards
Have
Been
Adopted
• Alaska,
Nebraska,
Texas,
and
Virginia
–
opt
out
• Minnesota
adopts
ELA
only
• 85%
of
US
student
populaKon

16. PoliKcs
and
the
SeUling
of
the
Standards
• Florida,
Arizona,
and
Iowa
• New
York
• Indiana
• An
issue
of
local
control
vs.
state
and
naKonal
control

20. Aligned,
Supported,
or
Integrated

21. SupporKng
the
Common
Core

22. IntegraKon
of
the
Common
Core

23. EffecKve
in
the
Classroom
• Just
another
thing
• Accountability
• In
the
classroom

24. Keep
Students
on
Track
• Student
achievement
• On-­‐Kme
graduaKon
• College
and
career
readiness

28. Replacing
Textbooks
Apps
are
becoming
the
new
textbooks

29. CreaKng
New
Learning
Tools
Local
experKse
will
be
important

30. Opportunity
for
Assessments
57%
of
Districts
are
slightly
prepared
to
administer
assessments

31. Assessment
and
EvaluaKon
• Prepare
a
quiz
or
challenge
to
assess
how
much
informaKon
parKcipants
learned
• Survey
parKcipants
to
see
if
they
found
the
training
beneficial

32. Wrapping
Up
OpportuniKes
abound

33. Michael
Campbell
mcampbell@forwardthinkingedu.com