Edwin Valent started as Chief Creative Officer at SBS Broadcasting in March 2012. His main goal for 2012 is to transform SBS into a full media format company that dictates the Dutch media market by showing how to create content for loyal communities and build new successful business models. SBS plans to tell stories perfectly for their target audience across all platforms, with the optimal media mix tailored for each platform. They will focus on second screen strategies, including program-related apps, to reconnect with audiences and deliver a more in-depth viewing experience during primetime.

1. SBS BROADCASTING
MWG 14th OF JUNE 2012

2. WHO?
EDWIN VALENT
STARTED FIRST OF MARCH 2012 AS
INTRODUCTION
CHIEF
CREATIVE
OFFICER
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3. MAIN GOAL 2012
TRANSFORM SBS INTO A FULL MEDIA FORMAT
COMPANY THAT IS FUTURE PROOF.
A COMPANY THAT DICTATES THE DUTCH MEDIA
INTRODUCTION
MARKET BY SHOWING HOW TO CREATE CONTENT FOR
LOYAL COMMUNITIES AND BUILD NEW SUCCESSFUL
BUSINESS MODELS.
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4. FULL
MEDIA
INTRODUCTION
FORMAT
STRATEGY
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5. FULL MEDIA FORMAT VISION
TELL OUR STORY PERFECTLY
TO OUR TARGET GROUP
WHERE, WHEN AND HOW THEY WANT TO INTERACT
INTRODUCTION
WITH THE STORY...
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6. FULL MEDIA FORMAT VISION
WE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEAL
MEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME)
USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPER
WAY, REACHING THE TARGETGROUP PERFECTLY AND
DELIVERING LOYALITY & RELATIONSHIPS.
INTRODUCTION
TECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRING
THE CONTENT TO YOUR TARGETGROUPS.
CONTENT IS KING.
ESPECIALLY AS A FULL MEDIA COMPANY!
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7. IN PRACTICE...
CREATING A FULL MEDIA FORMAT:
1. WHAT IS OUR MESSAGE
2. WHO IS OUR AUDIENCE
INTRODUCTION
3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND
AUDIENCE
4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM
5. CONTINUOUS COMMUNICATION
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EDWIN VALENT - SBS (C) 2012

8. SBS/CREATIE
INTERACTIVE MEDIA >> SBS/CREATIE
TELL
INTRODUCTION
STORIES
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9. BIGGER & COHERENT MEDIA MIX
INTRODUCTION
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10. 2ND SCREEN
SANOMA BOARD VISIT - SBS (C) 2012

11. WHAT’S HAPPENING
SBS 2NDSCREEN STRATEGY
MOSTLY PROGRAM-RELATED APPS
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EDWIN VALENT - SBS (C) 2012

12. OUR WHY
SBS 2NDSCREEN STRATEGY
1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW)
- LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY
2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME
3. CREATE LOYALITY >> COMMUNITY
4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’
5. INNOVATIVE
6. MORE GRP’S
7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS
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EDWIN VALENT - SBS (C) 2012

13. OUR WHY
SBS 2NDSCREEN STRATEGY
WITH OUR SECOND SCREEN STRATEGY WE WILL
CLAIM A MORE IN-DEPTH AND EXTENDED
EXPERIENCE ON PRIME TIME
(19.00 HRS - 23.00 HRS) EVERY DAY.
WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD)
THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME.
* WHERE, WHEN & HOW OUR AUDIENCE WANTS IT:
- IPHONE (SEPT 2012)
- IPAD (SEPT 2012)
- WEBBASED (SEPT 2012)
- ANDROID PHONE (NOV 2012)
- ANDROID TABLETS (NOV 2012)
- (WINDOWS8)
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EDWIN VALENT - SBS (C) 2012

14. SBS 2NDSCREEN STRATEGY
GET
THE
FEELING
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15. SBS 2NDSCREEN STRATEGY
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16. SBS 2NDSCREEN STRATEGY
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17. SBS 2NDSCREEN STRATEGY
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18. SBS 2NDSCREEN STRATEGY
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19. SBS 2NDSCREEN STRATEGY
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20. INTEGRATED IN FULL MEDIA FORMATS
SBS 2NDSCREEN STRATEGY
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21. DIGITAL DEVELOPMENTS
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22. NEW BUSINESS MODELS
SBS 2NDSCREEN STRATEGY
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23. SBS 2NDSCREEN STRATEGY
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24. RESUME
SBS 2NDSCREEN STRATEGY
EVERY DAY
YOU GET MORE
AT SBS6!
sept 2012
end of year veronica & net5
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EDWIN VALENT - SBS (C) 2012

25. QUESTIONS?

26. SBS BROADCASTING
THANK YOU