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Core Belief
Mobile Enterprise.
Deep Dive.
Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing




                                                                   T-Systems International GmbH   Mobile Enterprise – 2010
Mobile Enterprise – anytime, anywhere access to data.

                    MOBILE
                    ENTERPRISE



                                 T-Systems ensures employees can
                                 access their data anytime, anyplace and
                                 from any device:
                                  Role-based access to data and
                                   applications
                                  Secure Internet connections


                                 The benefit: increased productivity for
                                 mobile workers




                                                  T-Systems International GmbH   Mobile Enterprise – 2010
Mobile Enterprise.
Key drivers.




 1 Mobility              2 Resources             3„Consumerisation of IT“ 4 Convergence              5         Optimisation 

 As travel time           Qualified staff is       Innovations such as    The border between             The economic crisis
 increases and            getting harder to find   the iPhone are         traditional IT and             is accelerating
 deadlines get tighter,   -- so highly-skilled     increasingly making    fixed/ mobile                  pressure on
 more and more            digital natives will     their way from the     telecommunication is           companies to cut
 qualified resources      increasingly chose       consumer into the      blurring.                      costs, turn fixed costs
 must stay productive     their employer.          business world.                                       into variable costs,
 while on the move.                                                                                      and cut innovation
                                                                                                         budgets.




                                                                                   T-Systems International GmbH       Mobile Enterprise – 2010
Mobile Enterprise solutions involve complex value chains and
integration scenarios with multiple interfaces, technologies, and
stakeholders.
 Hardware         Service                                     Software                                       Managed Services                   Project Services
                                                                                                         (Mobile)                                   Consulting/
                                                                    Enterprise     Mobile Enterprise                       Mobile Device
 Smart phones                   Mobile Device                                                           Enterprise                                  Integration/
                 Connectivity                    Middleware         Application      Application                           Management
 based on OS                    Mgmt Software                                                           Application                               Individual Dev.
                                                                     Software       SW-Products                              Services
                                                                                                        Operations                                     /ALM



Symbian                                                                                                 Housing of
                                                Deployment          Backend                                                                         Mobile Solution
(Nokia)                                         Framework for       Business                            customer HW
                                                                                                        for Backend                                 Consulting
                                                Mobile Apps         Apps                                                    OS deployment &
                                                                                                        and Mobile
                Subscription                                                                            Application         configuration
BlackBerry      (SIM-Card)                                                            Standard,
OS (RIM)                                                                              Mobile                                                       Front End
                                                Develop. &                            Applications                          over the air           Customization /
                                                Framework for                         as Products                           software               Individual
                                                Mobile Apps                           (incl. Frontend                       distribution &         Development
                                 Device                                                                 Mobile              removal
Win Mobile                                                                            and Backend)
                                 Manageme                                                               Application,
(e.g. HTC)
                                 nt Tools                                                               Backend                                    Backend
                                                                    Backend                             Hosting             system
                                                                                                                                                   Integration /
                                                                    Application                                             configurations,
                Airtime/ Data                                       Mobilization                                                                   Customization /
iPhone OS                                                                                                                   asset inventory &
                Tariffs                                             Framework                                                                      Configuration
(Apple)                                         Backend                                                                     patches
                                                Integration
                                                                                                        Remote Device
                                                Adaption                                                                    security & remote       Mobile
                                                                                      Standalone        and Application
other                                                                                                                       management              Application
                Blackberry                                                            Apps (eg.via      management
(Android,                                                                                                                                           Lifecycle
Maemo)          Service                                                               App Store)                                                    Management




                                                                                                               T-Systems International GmbH       Mobile Enterprise – 2010
Mobile Enterprise.
Opportunity or threat? Issues for discussion!
Impact of Mobile Enterprise on the business
model of my organisation?                     Is my organisation prepared to support
                                              devices chosen by the end user?




                                              How can we exploit the benefits of social
Impact of Mobile Enterpries on the business   networks?
processes of my organisation?




Which are the new possibilities for the       Is the enduser accepting the limitations
organisation?                                 posed by security?




                                                     T-Systems International GmbH   Mobile Enterprise – 2010
Mobile Enterprise
Innovation: an end-to-end approach.

                  Business processes: mobile enablement
                                                                                  Current situation
                                                                                     No modular solutions
                                                                                     Low market penetration
                                                                                     High complexity


                     Applications: completely integrated




                Device management: consolidated and secure




                                                             T-Systems International GmbH     Mobile Enterprise – 2010
“It works!!” Unique SAP CRM feature set empowered with device
related content integration.

 Mobile CRM – Core features

                                                            CRM Core Features
                                                        Accounts         Leads
                                                        Contacts         Activities




                                               Opportunities                 Unified Inbox
                                               Analytics                     Sync Addressbook

Note: CRM=Customer Relationship Management;    Google Map Integration        Contact Details Match




                                                                                           T-Systems International GmbH   Mobile Enterprise – 2010
Example Case




               T-Systems International GmbH   Mobile Enterprise – 2010
Taking on a customer lead.


 Contact Centre Agent responds to lead and puts it into CRM




                                                              T-Systems International GmbH   Mobile Enterprise – 2010
Sales takes over.


 Sales person accepts the lead and calls the prospect via blackberry




                                                Motorworld
                                                 Motorwo
                                               Motorwo
                                               Motorwo
                                                Motorwo
                                                 rld
                                               rld
                                               rld
                                                rld




                                                                       T-Systems International GmbH   Mobile Enterprise – 2010
After a successful sales call – lead turns into opportunity.


 The call was successful – logged as opportunity in CRM – open questions remain




                                                                          Motorworld




                                                                   T-Systems International GmbH   Mobile Enterprise – 2010
Sales director tracks opportunities on the iPhone.


 The opportunity gets the attention of sales director – who wants to meet the prospect




                                                                      T-Systems International GmbH   Mobile Enterprise – 2010
Sales director decides on a personal customer visit.


 To arrange a customer visit – CRM is linked with calendar and navigation to get there




                                                                      T-Systems International GmbH   Mobile Enterprise – 2010
Mobile Enterprise Services: Complex value chain, integration
scenario, interfaces, technology and players.

                                     Integration
           Application                                                                  Service
                                             PIM, FMC


                                                    Security


                                                         Device Mgmt.
2. application
                                                                   Voice & data

3. application
4. application
5. application
…
                            Device


                                                         T-Systems International GmbH      Mobile Enterprise – 2010
Strong partnerships with leading industry partners like SAP and
Sybase ensure a strong business model.

 Innovation

                                                T-Systems
                                                Accountable for End to End sales and
                                                integration from device to back-end
                                                systems
                                                Platform operations and mobile
                                                management
                                                SAP
                                                Enable full apps set to provide data and
                                                workflows
                                                Design statistic mobile workflow to
                                                enhance productivity
                                                Sybase
                                                Ensure high performance and
                Integrator and                  interaction between different device
              mgd service provider              platforms and backend systems
                                                Provide development tools for statistic
                                                mobile apps
                                                Device provider/T-Mobile
                                                Tight integration in product roadmap to
                                                ensure best in class customer experience
                                                Driving force for new BizApps




                                             T-Systems International GmbH   Mobile Enterprise – 2010
For more information, please contact:
henning.dransfeld@t-systems.com
mobile-enterprise@t-systems.com

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Mobilising Your Enterprise

  • 1. Core Belief Mobile Enterprise. Deep Dive. Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing T-Systems International GmbH Mobile Enterprise – 2010
  • 2. Mobile Enterprise – anytime, anywhere access to data. MOBILE ENTERPRISE T-Systems ensures employees can access their data anytime, anyplace and from any device:  Role-based access to data and applications  Secure Internet connections The benefit: increased productivity for mobile workers T-Systems International GmbH Mobile Enterprise – 2010
  • 3. Mobile Enterprise. Key drivers. 1 Mobility  2 Resources  3„Consumerisation of IT“ 4 Convergence  5 Optimisation  As travel time Qualified staff is Innovations such as The border between The economic crisis increases and getting harder to find the iPhone are traditional IT and is accelerating deadlines get tighter, -- so highly-skilled increasingly making fixed/ mobile pressure on more and more digital natives will their way from the telecommunication is companies to cut qualified resources increasingly chose consumer into the blurring. costs, turn fixed costs must stay productive their employer. business world. into variable costs, while on the move. and cut innovation budgets. T-Systems International GmbH Mobile Enterprise – 2010
  • 4. Mobile Enterprise solutions involve complex value chains and integration scenarios with multiple interfaces, technologies, and stakeholders. Hardware Service Software Managed Services Project Services (Mobile) Consulting/ Enterprise Mobile Enterprise Mobile Device Smart phones Mobile Device Enterprise Integration/ Connectivity Middleware Application Application Management based on OS Mgmt Software Application Individual Dev. Software SW-Products Services Operations /ALM Symbian Housing of Deployment Backend Mobile Solution (Nokia) Framework for Business customer HW for Backend Consulting Mobile Apps Apps OS deployment & and Mobile Subscription Application configuration BlackBerry (SIM-Card) Standard, OS (RIM) Mobile Front End Develop. & Applications over the air Customization / Framework for as Products software Individual Mobile Apps (incl. Frontend distribution & Development Device Mobile removal Win Mobile and Backend) Manageme Application, (e.g. HTC) nt Tools Backend Backend Backend Hosting system Integration / Application configurations, Airtime/ Data Mobilization Customization / iPhone OS asset inventory & Tariffs Framework Configuration (Apple) Backend patches Integration Remote Device Adaption security & remote Mobile Standalone and Application other management Application Blackberry Apps (eg.via management (Android, Lifecycle Maemo) Service App Store) Management T-Systems International GmbH Mobile Enterprise – 2010
  • 5. Mobile Enterprise. Opportunity or threat? Issues for discussion! Impact of Mobile Enterprise on the business model of my organisation? Is my organisation prepared to support devices chosen by the end user? How can we exploit the benefits of social Impact of Mobile Enterpries on the business networks? processes of my organisation? Which are the new possibilities for the Is the enduser accepting the limitations organisation? posed by security? T-Systems International GmbH Mobile Enterprise – 2010
  • 6. Mobile Enterprise Innovation: an end-to-end approach. Business processes: mobile enablement Current situation  No modular solutions  Low market penetration  High complexity Applications: completely integrated Device management: consolidated and secure T-Systems International GmbH Mobile Enterprise – 2010
  • 7. “It works!!” Unique SAP CRM feature set empowered with device related content integration. Mobile CRM – Core features CRM Core Features  Accounts  Leads  Contacts  Activities  Opportunities  Unified Inbox  Analytics  Sync Addressbook Note: CRM=Customer Relationship Management;  Google Map Integration  Contact Details Match T-Systems International GmbH Mobile Enterprise – 2010
  • 8. Example Case T-Systems International GmbH Mobile Enterprise – 2010
  • 9. Taking on a customer lead. Contact Centre Agent responds to lead and puts it into CRM T-Systems International GmbH Mobile Enterprise – 2010
  • 10. Sales takes over. Sales person accepts the lead and calls the prospect via blackberry Motorworld Motorwo Motorwo Motorwo Motorwo rld rld rld rld T-Systems International GmbH Mobile Enterprise – 2010
  • 11. After a successful sales call – lead turns into opportunity. The call was successful – logged as opportunity in CRM – open questions remain Motorworld T-Systems International GmbH Mobile Enterprise – 2010
  • 12. Sales director tracks opportunities on the iPhone. The opportunity gets the attention of sales director – who wants to meet the prospect T-Systems International GmbH Mobile Enterprise – 2010
  • 13. Sales director decides on a personal customer visit. To arrange a customer visit – CRM is linked with calendar and navigation to get there T-Systems International GmbH Mobile Enterprise – 2010
  • 14. Mobile Enterprise Services: Complex value chain, integration scenario, interfaces, technology and players. Integration Application Service PIM, FMC Security Device Mgmt. 2. application Voice & data 3. application 4. application 5. application … Device T-Systems International GmbH Mobile Enterprise – 2010
  • 15. Strong partnerships with leading industry partners like SAP and Sybase ensure a strong business model. Innovation T-Systems Accountable for End to End sales and integration from device to back-end systems Platform operations and mobile management SAP Enable full apps set to provide data and workflows Design statistic mobile workflow to enhance productivity Sybase Ensure high performance and Integrator and interaction between different device mgd service provider platforms and backend systems Provide development tools for statistic mobile apps Device provider/T-Mobile Tight integration in product roadmap to ensure best in class customer experience Driving force for new BizApps T-Systems International GmbH Mobile Enterprise – 2010
  • 16. For more information, please contact: henning.dransfeld@t-systems.com mobile-enterprise@t-systems.com