Business travel continue to increase and top executives, middle managers and sales professionals are spending more and more time away from their offices.
Any customer facing employee is under rising pressure to work productively from anywhere and reach decisions to better customer service. In addition, digital natives enter the business world with high expectations regarding mobile work devices and features.
But the mobile enterprise world is becoming increasingly complex as telecoms and IT infrastructures are merging. CIOs have valid concerns with expense management and security being top of the list. This presentation describes how the wholistic service proposition of T-Systems can address these issues. By gaining an in-depth understanding of your specific needs, we can then leverage powerful and innovative technologies to create solutions that truly benefit your business.
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Mobilising Your Enterprise
1. Core Belief
Mobile Enterprise.
Deep Dive.
Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing
T-Systems International GmbH Mobile Enterprise – 2010
2. Mobile Enterprise – anytime, anywhere access to data.
MOBILE
ENTERPRISE
T-Systems ensures employees can
access their data anytime, anyplace and
from any device:
Role-based access to data and
applications
Secure Internet connections
The benefit: increased productivity for
mobile workers
T-Systems International GmbH Mobile Enterprise – 2010
3. Mobile Enterprise.
Key drivers.
1 Mobility 2 Resources 3„Consumerisation of IT“ 4 Convergence 5 Optimisation
As travel time Qualified staff is Innovations such as The border between The economic crisis
increases and getting harder to find the iPhone are traditional IT and is accelerating
deadlines get tighter, -- so highly-skilled increasingly making fixed/ mobile pressure on
more and more digital natives will their way from the telecommunication is companies to cut
qualified resources increasingly chose consumer into the blurring. costs, turn fixed costs
must stay productive their employer. business world. into variable costs,
while on the move. and cut innovation
budgets.
T-Systems International GmbH Mobile Enterprise – 2010
4. Mobile Enterprise solutions involve complex value chains and
integration scenarios with multiple interfaces, technologies, and
stakeholders.
Hardware Service Software Managed Services Project Services
(Mobile) Consulting/
Enterprise Mobile Enterprise Mobile Device
Smart phones Mobile Device Enterprise Integration/
Connectivity Middleware Application Application Management
based on OS Mgmt Software Application Individual Dev.
Software SW-Products Services
Operations /ALM
Symbian Housing of
Deployment Backend Mobile Solution
(Nokia) Framework for Business customer HW
for Backend Consulting
Mobile Apps Apps OS deployment &
and Mobile
Subscription Application configuration
BlackBerry (SIM-Card) Standard,
OS (RIM) Mobile Front End
Develop. & Applications over the air Customization /
Framework for as Products software Individual
Mobile Apps (incl. Frontend distribution & Development
Device Mobile removal
Win Mobile and Backend)
Manageme Application,
(e.g. HTC)
nt Tools Backend Backend
Backend Hosting system
Integration /
Application configurations,
Airtime/ Data Mobilization Customization /
iPhone OS asset inventory &
Tariffs Framework Configuration
(Apple) Backend patches
Integration
Remote Device
Adaption security & remote Mobile
Standalone and Application
other management Application
Blackberry Apps (eg.via management
(Android, Lifecycle
Maemo) Service App Store) Management
T-Systems International GmbH Mobile Enterprise – 2010
5. Mobile Enterprise.
Opportunity or threat? Issues for discussion!
Impact of Mobile Enterprise on the business
model of my organisation? Is my organisation prepared to support
devices chosen by the end user?
How can we exploit the benefits of social
Impact of Mobile Enterpries on the business networks?
processes of my organisation?
Which are the new possibilities for the Is the enduser accepting the limitations
organisation? posed by security?
T-Systems International GmbH Mobile Enterprise – 2010
6. Mobile Enterprise
Innovation: an end-to-end approach.
Business processes: mobile enablement
Current situation
No modular solutions
Low market penetration
High complexity
Applications: completely integrated
Device management: consolidated and secure
T-Systems International GmbH Mobile Enterprise – 2010
7. “It works!!” Unique SAP CRM feature set empowered with device
related content integration.
Mobile CRM – Core features
CRM Core Features
Accounts Leads
Contacts Activities
Opportunities Unified Inbox
Analytics Sync Addressbook
Note: CRM=Customer Relationship Management; Google Map Integration Contact Details Match
T-Systems International GmbH Mobile Enterprise – 2010
8. Example Case
T-Systems International GmbH Mobile Enterprise – 2010
9. Taking on a customer lead.
Contact Centre Agent responds to lead and puts it into CRM
T-Systems International GmbH Mobile Enterprise – 2010
10. Sales takes over.
Sales person accepts the lead and calls the prospect via blackberry
Motorworld
Motorwo
Motorwo
Motorwo
Motorwo
rld
rld
rld
rld
T-Systems International GmbH Mobile Enterprise – 2010
11. After a successful sales call – lead turns into opportunity.
The call was successful – logged as opportunity in CRM – open questions remain
Motorworld
T-Systems International GmbH Mobile Enterprise – 2010
12. Sales director tracks opportunities on the iPhone.
The opportunity gets the attention of sales director – who wants to meet the prospect
T-Systems International GmbH Mobile Enterprise – 2010
13. Sales director decides on a personal customer visit.
To arrange a customer visit – CRM is linked with calendar and navigation to get there
T-Systems International GmbH Mobile Enterprise – 2010
14. Mobile Enterprise Services: Complex value chain, integration
scenario, interfaces, technology and players.
Integration
Application Service
PIM, FMC
Security
Device Mgmt.
2. application
Voice & data
3. application
4. application
5. application
…
Device
T-Systems International GmbH Mobile Enterprise – 2010
15. Strong partnerships with leading industry partners like SAP and
Sybase ensure a strong business model.
Innovation
T-Systems
Accountable for End to End sales and
integration from device to back-end
systems
Platform operations and mobile
management
SAP
Enable full apps set to provide data and
workflows
Design statistic mobile workflow to
enhance productivity
Sybase
Ensure high performance and
Integrator and interaction between different device
mgd service provider platforms and backend systems
Provide development tools for statistic
mobile apps
Device provider/T-Mobile
Tight integration in product roadmap to
ensure best in class customer experience
Driving force for new BizApps
T-Systems International GmbH Mobile Enterprise – 2010
16. For more information, please contact:
henning.dransfeld@t-systems.com
mobile-enterprise@t-systems.com