1. Introduction
March 2011

2. MSLGROUP CREATIVE+ is a global design and
creative development team that maintains a 24x7
operation in India. The CREATIVE+ team provides both
MSLGROUP offices and clients with a wide range of
services ranging from print, digital, video, mobile and
event creative support. These services are provided by
an in-house team of 50 creative staff and a network
of development partners that specialize in supporting
international projects.
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3. The MSLGROUP CREATIVE+ team Having delivered more than 500
has provided design and creative international projects, MSLGROUP
services to more than 50 clients CREATIVE+ looks forward to
globally, which comprise leading expanding its service offerings to
global organizations like various group offices and playing
Procter & Gamble, Sanofi-Aventis, a complimentary role in providing
Microsoft, Middle East Coal; to clutter-breaking, impactful designs
mention a few, and 25 MSLGROUP and creative content to group offices
offices in 15 countries. for new business pitches as well as
varied marketing requirements.
MSLGROUP offices and clients in any
time zone, can avail creative content
faster, more consistently and at great
value by partnering with MSLGROUP
CREATIVE+, a global resource centre
which promises quick turn-around
project time.
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4. Why CREATIVE+?
Harmony with MSLGROUP'S Vision
In Line With MSLGROUP'S Vision Engagement
The key facets of MSLGROUP'S renewed Vision are: One of the key factors we use to define ourselves is;
» Trusted Advisor a 24x7 resource hub. We believe in an engagement
» Unbound Creativity that supersedes region, time or seemingly impossible
deadlines! As a resource of the Group itself, we believe in
» Engagement
engaging at all levels to deliver beyond expectations, be
» Values
it an assignment for a network office or a client project.
» Focus on the always-on conversation
Values
MSLGROUP CREATIVE+
A team of over 50 professionals that take MSLGROUP
A Trusted Advisor
CREATIVE+ forward, bring to the fore the combined
• A substantial body of work, resulting from working
values like dedication, commitment, indomitable spirit
with over 20 network offices so far
and a common belief that mediocrity is not an option and
• Global exposure to fast changing communication and
that delivering as promised is sacrosanct.
marketing tools
• Well versed with Inter Division Knowledge Transfer
Focus on the always-on conversation
Systems
The marketing and the communications spheres are fast
• Library of brand best practice materials
evolving. Hence it becomes imperative that we talk to our
clients in a language they understand, using tools they
The above mentioned points substantiate that we are
demand through platforms that they desire. Keeping
indeed in a good position to further strengthen our role
in line with the latest trends, MSLGROUP CREATIVE+
as a trusted advisor, partner and service provider to our
offers a range of Digital Services that would enable
network offices and their clients, if such a requirement
each of our network offices and their clients to keep
arises.
their communications and conversations, relevant and
ongoing.
Unbound Creativity
MSLGROUP CREATIVE+ has always believed in
delivering creativity and designs that communicate
effectively in this cluttered market space. In this day and
age when we are constantly communicating, it becomes
all the more important that what we communicate is
engaging as well as distinctive. The work that we have
done for our network offices and their clients has been
well appreciated from a creative stand point.
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5. Services Offered
Based on the proven abilities of our team for nearly a decade, both in terms of quality standards as well
as timeline adherence, our team currently provides the following services to MSLGROUP offices:
CREATIVE+ CREATIVE+
Branding Events
Corporate Identity Development (Logo, Stationery, Event Creatives, Exhibition Design, Backdrop Banner,
Brand Architecture, Brand Graphics, Brand Manual, Pull-up Banner, etc.
etc.), Advertising Campaigns (Print, Outdoor,
Electronic)
CREATIVE+ CREATIVE+
Collateral Print Production
Power Point Presentation (Templates & Formatting), Print Production (with world-wide shipping)
Word Templates, Brochures / Posters / Flyers / Direct
Mailers, Research – CSR – Annual Reports / Posters
/ Booklets / Newsletters / Pocket Folders / Invitation
and Greeting Cards
CREATIVE+ CREATIVE+
Packaging Branded Merchandise
Packaging and Point of Purchase Designs T-shirts, Caps, Mouse-pad, CD Cover and Stickers,
Carry Bag, Docket, Mug Designs, Tea Coasters,
Umbrella and Tent Cards
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6. Services Offered
Digital Offerings:
CREATIVE+ CREATIVE+
Web Multimedia
Website Development & Management / Intranet & Corporate Films/ Audio-Visual Presentations/ TV &
Extranet Development / Micro site / E-mailers / Web Radio Spots/ Multimedia Flash Presentations/ 3D
Banners / E-newsletters / E-brochures / E-booklets / Walkthrough
Digital Catalogues
CREATIVE+ CREATIVE+
Custom Web Applications Mobile Applications
CMS/Portal Development (Joomla, Drupal, Mambo)/ iPhone/ iPad/ Android etc applications (Shopping/
E-commerce Development (OS-Commerce, CubeCart, Entertainment/ Social Networking/ Travel/
ZenCart)/ Other (Wordpress, Blogger, Salesforce) Search Tools/ GPS Tracking/ Utility apps/ News/
Productivity/ Weather/ Radio/ Business/ Mobile
Websites)
CREATIVE+ CREATIVE+
E-Commerce Social Media Applications
E-Commerce Website Design (Easy Checkout Facebook Applications/ Twitter Applications/ Games,
Process/ Multi Lingual/ Currency Support/ Easy etc.
Product Management/ Extensive MIS Reporting/
Multiple Payment Gateway Support)
E-commerce Consultancy (Online Market Research/
Business Model Development/ Support Service
Setup/ Operational Efficiency Analysis/ ROI Analysis)
CREATIVE+ CREATIVE+
Online Marketing Search Marketing
Banner Advertising/ Email Marketing/ Online Video
Marketing/ Affiliate Marketing (Ebay, Amazon, Search Engine Optimization/ Search Engine
Shopzilla) Marketing/ Social Media Optimization (Adwords,
Yahoo, MSN, Facebook, Twitter etc.)
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7. Our Global Experience
MSLGROUP CREATIVE+ has undertaken a variety of creative and design jobs for MSLGROUP offices across the world.
Our internal global work portfolio includes internal communication, direct communication to existing clients as well as
documents and presentation templates for new business pitches and marketing. This includes following MSLGROUP
offices:
• CAPITAL MSL DUBAI • MSLGROUP CORPORATE • MSL SHANGHAI
• EASTWEI MSL CHINA • MSL HONG KONG • MSL SINGAPORE
• MSL ANN ARBOR • MSL LOS ANGELES • MSL JAPAN
• MSLGROUP ASIA MARKETING • MSL LONDON • MSL WASHINGTON DC
• MSL BEIJING • MSLGROUP NA MARKETING • HANMER MSL INDIA
• MSL BOSTON • MSL NEW YORK • SAS LONDON
• MSL CHICAGO • MSL SAN FRANCISCO • SAATCHI & SAATCHI INDIA
• MSLGROUP EMEA MARKETING • MSL SEOUL
Our external global work portfolio includes work for prestigious clients including:
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8. Case Studies
'Together Works Better’ Put Into Practice
Working together helps transcend boundaries. Working together makes the seemingly impossible, possible.
Working together reinforces trust.
BRAND SOUTH AFRICA
MSLGROUP CREATIVE+
effectively facilitated
MSL SOUTH AFRICA in
successfully hosting the
President of South Africa's
visit to India to promote
Brand South Africa and
further develop goodwill
and strengthen ties
between the two countries.
MSLGROUP CREATIVE+
had taken up the
responsibility of providing
all event related support
functions as well as the
production and delivery of
all the required collateral
for the event.
» Brochure Design » Event Branding » Event Collaterals » Media Kit
FEBREEZE
The MSL team in Singapore,
in charge of the Febreeze
account, needed to
introduce itself to the client
based in Japan. The best
possible way to do this
was through a small AV
introduction of the team
members. The deadlines
within which MSLGROUP
CREATIVE+ was required to
deliver were tough to meet,
to say the least. However,
MSLGROUP CREATIVE+
completed the assignment
within 24 hours and at
cost-effective rates. The
entire assignment was
coordinated online via
emails alone. The end result;
one more happy client!
» Team Febreeze Introductory Film
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9. Case Studies
MEC HOLDINGS
Trimex and RAK, two
reputed companies of
the Middle East region
needed to create a new
corporate identity as
Middle East Coal; their
JV did not adequately
communicate about the
various other sectors that
they entered into like
Power, Port Development,
Infrastructure, Real
Estate etc. MSLGROUP
CREATIVE+ was entrusted
with the responsibility of
shaping this new corporate
identity of MEC Holdings,
under which divisions like
MEC Coal, MEC Power etc
would fall, from scratch.
The assignment was
complex and extensive,
the results – beyond
satisfactory.
» Corporate Identity » Brand Manual » Brochure » Posters » Presentation Templates » Website
» Stall Design » Advertisment
PROCTER & GAMBLE
MSLGROUP CREATIVE+
designed the corporate
brochure for MSL HONG
KONG’s client, P&G,
which also happens to be
the Group’s No.1 account
globally. MSLGROUP
CREATIVE+ managed
to creatively capture the
essence of the brand
keeping the region in
mind, with designs that
were fresh and inspiring.
The process was smooth
and cost-effective. The
final output left the client
immensely impressed.
» Corporate Brochure » Presentation Template
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10. Case Studies
GENERAL MOTORS
In a pitch for the
prestigious General Motors,
MSLGROUP CREATIVE+
was asked to provide an
unusual assortment of
branding creatives to
support the idea of a voting
game, which invited local
communities to vote for
their hometown heroes
with the promise that the
receiver of maximum votes
would be gifted a General
Motors car. The timelines
were extremely tight and the
creatives included new-age
additions like a micro-
site and a Facebook page
along with a Powerpoint
presentation and logos/
icons.
The final creatives given by
MSLGROUP CREATIVE+
won the pitch. The entire
team was commended,
especially for the high
quality of work in a very
short period of time.
» Logo/ Icon Design » Presentation Template » Webpage Mock-up Winning New Business Pitch
OWENS CORNING
Owens Corning, a leading
innovator in glass-
fibre, had just rejected
a company's creatives
for various invites. The
project was now given to
MSLGROUP CREATIVE+
and time was short.
Uncommon creatives such
as invite slips for coffee
cups along with media
invites and suggestions
on outdoor and ambient
insulation designing were
provided to the client
which were instantly
approved. The final output
had pleased the client
immensely who sincerely
thanked the entire team
for the high quality of
work.
» Graphics/ Icons » E-Invites » Presentation Template Winning New Business Pitch
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11. Case Studies
VERVE LIVING SYSTEMS
Verve Living Systems,
reputed innovators in
energy savings, needed
a visual representation
that creatively brought
out usage and wastage
of energy in homes. The
challenge for MSLGROUP
CREATIVE+ was to translate
the entirely textual brief
content into an attractive
and easy to understand
infographic, a new-age
communication aid. The
visuals spoke about how
consumption of energy
has grown during decades.
The final visuals created,
pleasantly surprised
the client and a specific
acknowledgement was
made with regard to how
a large volume of data
had been made lucid and
striking for readers.
» Info Graphics » Presentation Template » Twitter Page Winning New Business Pitch
CIBAVISION
CibaVision, reputed in eye
care, needed to align the
presentation of its photo
library and its newsletter
with the guidelines defined
in its brand manual. For
the Brand Launch in APAC
various activities were
under taken and executed
on time and in a cost
effective manner. The
entire process involving
numerous to and fro
correspondence with
the client, MSLGROUP
CREATIVE+ not only
met all expectations of
providing key design and
high-impact presentation
creatives, insights and
suggestions but also
gained accolades for
its real-time responsive
correspondence practices.
» Teaser Mailer » Launch Mailer » Event Collaterals » News Letter
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12. Case Studies
BLUE DIAMOND
The Interactive team at MSL Ann
Arbor had a demanding assignment
at hand. This assignment
consisted of creating 10 flash
banners (including 2 Rich Media
curtain advertisements) for their
client Blue Diamond. There was
however two major factors that
made this assignment even more
daunting. First, The Ann Arbor
team was flooded with work and
secondly, the team had no resource
to spare in order to fulfill the
client’s requirement within the
tough deadline of a week’s time.
Deadlines had to be met at any cost
since the advertisements were to
go live on ESPN and other sports
channel.
Nicole Burgess from Ann Arbor
team mailed MSLGROUP
CREATIVE+ the job specifics and
the stringent deadlines that came
with the job and inquired if we could
take up the assignment and deliver
on time. We of course took the
project up.
Knowing fully well that we had very
limited time, we executed their brief
to perfection and hence minimized
the rounds of changes, successfully
dealing with issues like developing
advertisements at the minimum file
sizes and adhering to various other
specifications. The end result was
delivering quality work on time and
watching it go live on ESPN and
other sports channel with a sense
of immense satisfaction that came
from knowing that we had one more
client happy with the outcome.
» Flash Banners
blog.mslgroup.com/
mslgroupasia.com
If re-branding isn’t a testing
assignment, we don’t know
what is!
The launch date of the
MSLGROUP new vision and
brand identity was just a few
days away. The task assigned
to us was creating the blog for
MSLGROUP (blog.mslgroup.
com) as well as a website cum
blog for MSLGROUP ASIA
(mslgroupasia.com) which would
be introduced along with the
brand launch.
The assignment was herculean
to say the least, considering the
size of the group, the number of
images, the amount of content
and the various links that
needed to be uploaded without
any errors. The entire team at
MSLGROUP CREATIVE+ was
committed towards making
this undertaking a success and
worked round the clock to make
this happen.
The blog and the website
assignments were completed
in merely a little over 3 day’s
time and both went live on the
morning of the announcement
after sufficient test runs.
Our reward was the appreciation
and the acknowledgement from
our fellow team members across
the MSLGROUP network.
» Word-press Blog
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13. Case Studies
CAS CHINA
MSL CHINA’s client; CAS
China – a division of American
Chemical Society, wanted to
develop a website that was
creative, communicative as well
as interactive in nature. MSL
CHINA turned to MSLGROUP
CREATIVE+ for the assignment
However this assignment
was a little different from
the numerous other website
development assignments we
had undertaken and executed
before. The client wanted
the website to be in Chinese
language. We had developed
a number of websites in the
English language but never one
in a foreign language.
However, our team had complete
faith in itself that it could deliver
this assignment and surpass
the client’s expectations. What
followed was great team work
between the MSL CHINA and
MSLGROUP CREATIVE+; with
the final output being a website
that matched each and every
client requirement.
» Website
Bay Area Air Quality
Management District
MSL SAN FRANCISCO (MSL SF)
has always had a long standing
relationship with MSLGROUP
CREATIVE+, having worked on
numerous assignments together.
So when MSL SF’s client, Bay
Area Air Quality Management
District, wanted to develop
an iPhone Application which
would serve as a tool to report
smoking vehicles as a part of
their Smoking Vehicle Assistance
Program, aimed at improving air
quality and respiratory health,
MSL SF once again thought
of giving this assignment to
MSLGROUP CREATIVE+ rather
than outsourcing it.
This ongoing assignment has
proved to be a great opportunity
for us at MSLGROUP CREATIVE+
to showcase our digital media
capabilities and at the same
time has helped MSL SAN
FRANCISCO strengthen its
credibility with the client by
virtue of being part of a group
that has multiple in-house
capabilities.
The assignment has been
progressing as per the timelines
and is ready to enter the next
phase.
» iPhone Application
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14. CREATIVE+ Team Strength
The MSLGROUP CREATIVE+ team has worked with over 20 network offices in Asia, the Middle-East, North America
and Europe, all the while accumulating a wealth of knowledge in the respective cultural sensitivities and design
sensibilities. Over 50 brand design experts using best practices and having access to global photograph libraries share
a passion to conform to varied briefs and different styles and are well versed with Inter-division knowledge transfer
systems.
We are also believers that continual development is the way ahead in maintaining a strong team and are always
looking to reinforce the existing workforce by attracting top talent and expanding vendor networks and back them with
upgraded Infrastructure (IT Systems and Softwares).
Team Overview
» Associate Creative Director
» Sr. Art Directors (3)
» Account Director
» Sr. Account Managers (2)
» Account Managers (2)
» Sr. Copy Writers (2) +
Copy/ Content Writers (2)
» Sr. Account Executives (2)
» Account Executive (2) + Trainees (3)
» Production Manager
» Production Assistants (2)
» Visualizers (5)
» Sr. Graphic Designers (4)
» Graphic Designers (6)
» E-Commerce Consultants
» Web Programmers (2) + Web
Designers (3)
» Flash Programmer
» Video Editors (2)
» Online Marketing Experts
» iPhone Apps Developer
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16. Partial Porfolio
» Presentation Template
16

17. Partial Porfolio
» Presentation Template
17

18. Partial Porfolio
» Presentation Template
18

19. Partial Porfolio
» Presentation Template
19

20. Partial Porfolio
» Advertisement
20

21. Partial Porfolio
» Board Design
21

22. Partial Porfolio
» Board Design
» Certificate
22

23. Partial Porfolio
» Booklet
23

24. Partial Porfolio
» Booklet
24

25. Partial Porfolio
» Booklet
25

26. Partial Porfolio
» Branding
» Exhibition
26

27. Partial Porfolio
» E-mailer
27

28. Partial Porfolio
» E-mailer
» New Year Greetings
28

29. Partial Porfolio
» Graphics
29

30. Partial Porfolio
» Graphics
» News Letter
30

31. Partial Porfolio
» Poster
31

32. Partial Porfolio
» Logo Design
32

33. Partial Porfolio
» Logo Design
33

34. Partial Porfolio
» Packaging Design
34

35. Partial Porfolio
» Packaging Design
35

36. Partial Porfolio
» Brand Manual/
Identity Design
36

37. Partial Porfolio
» Brand Manual/
Identity Design
37

38. Partial Porfolio
» Brand Manual/
Identity Design
38

39. Partial Porfolio
» Mobile Application
39

40. Partial Porfolio
» Digital Web
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41. Partial Porfolio
» Digital Web
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42. Partial Porfolio
» MSLGROUP Brand Work
Worked in association with the Publicis Consultants Seattle Design Team and Corporate Communications Division for the
Asset Bank. The Master Designs were provided by Publicis Consultants Seattle Design Team, whereas logos for all brands
and their adaptations across tools was done by MSLGROUP CREATIVE+. The Asset Bank is currently being handled by
MSLGROUP CREATIVE+.
42

43. Partial Porfolio
» MSLGROUP Brand Work
Provided support-function to the SAS London Design Team in putting the MSLGROUP Passport together.
43

44. Partial Porfolio
» MSLGROUP Brand Work
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45. Partial Porfolio
» MSLGROUP Brand Work
45

46. Contact
Pankaj Desai Jagan Shukla
Vice President, MSLGROUP CREATIVE+ Senior Account Executive
Member-Leadership Team, HANMER MSL
E pankaj@hanmermsl.com E jagan@hanmermsl.com
M +91-98250 20876 M +91-97146 97001
T +91-79-40200707 (D) 91-79-40200700 (B) T +91-79-40200749 (D) 91-79-40200700 (B)
UK Local Number: 0044 - 203 051 6834 USA Local Number: 001 - 646 915 1098