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Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

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Class presentation for Schulich School of Business, Social Media Marketing on how foursquare is being used, and can be used by businesses and brands.

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foursquare MKTG 6226 – Sites of the Social March 21, 2011 Meghan Rose, @MeghanARose
What is foursquare? Mobile social networking ‘game’ Check-ins, Mayors and Tips Syncs to Twitter, Facebook
State of the foursquare Nation In 5 years time, mobile web will outgrow desktop Foursquare Valued at $250 Million 6 Million users globally, with 15k new foursquare users every day
Brands using foursquare SPECIALS NEARBY The Mayor receives 15% off all photobook orders. Cannot be used in combination with any other offer. Associates: use Sku 181 to apply 15% discount to photobook orders for the mayor.
Opportunities for SMM
Case Study – McDonald’s Foursquare Day: April 16, 2010 Budget: $1000 Offer: 100 randomly awarded $5/$10 giftcards for check-ins
Case Study – McDonald’s (cont’d) RESULTS: 33% more foot traffic in one day (measured in check-ins) 600,000 followers/fans on social media sites Media attention and more than 50+ articles in traditional media Sales…?
Before You Check-In… In Social Media… Value ≥ Cost
Questions?

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Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

  • 1. foursquare MKTG 6226 – Sites of the Social March 21, 2011 Meghan Rose, @MeghanARose
  • 2. What is foursquare? Mobile social networking ‘game’ Check-ins, Mayors and Tips Syncs to Twitter, Facebook
  • 3. State of the foursquare Nation In 5 years time, mobile web will outgrow desktop Foursquare Valued at $250 Million 6 Million users globally, with 15k new foursquare users every day
  • 4. Brands using foursquare SPECIALS NEARBY The Mayor receives 15% off all photobook orders. Cannot be used in combination with any other offer. Associates: use Sku 181 to apply 15% discount to photobook orders for the mayor.
  • 6. Case Study – McDonald’s Foursquare Day: April 16, 2010 Budget: $1000 Offer: 100 randomly awarded $5/$10 giftcards for check-ins
  • 7. Case Study – McDonald’s (cont’d) RESULTS: 33% more foot traffic in one day (measured in check-ins) 600,000 followers/fans on social media sites Media attention and more than 50+ articles in traditional media Sales…?
  • 8. Before You Check-In… In Social Media… Value ≥ Cost