2. CONTENT IS KING
DIGTIAL TO PHYSICAL
CO-CREATION
MOBILE FIRST
INTELLIGENT
OBJECTS
BRANDED
ENTERTAINMENT
INVISIBLE ADS
BRAND BUTLERS
RECORD SCRATCH
MOMENTS
3. INTELLIGENT OBJECTS
BEYOND JUST THE PHONE, TECHNOLOGY AND INFORMATION IS
BECOMING EMBEDDED IN EVERY DAY OBJECTS. WHILE AN
INTELLIGENT REFRIGERATOR SOUNDS INTERESTING, SPORTING
GOODS ARE ACTUALLY LEADING THIS TRENDS IN PROVIDING
DATA THAT MEASURES PERFORMANCE.
6. BRANDS MUST:
WHETHER FOR HEALTH AND WELLNESS PURPOSES, TRAINING
PURPOSES, OR JUST FOR FUN, HOW CAN WE EMBED
TECHNOLOGY IN OUR PRODUCTS TO PROVIDE DATA THAT
HELPS PEOPLE?
7. CO-CREATION
THANKS TO CROWDSOURCING PLATFORMS AND NEW
MANUFACTURING TECHNOLOGIES, CONSUMERS ARE
INCREASINGLY PRE-SUMERS OR CUST-OWNERS: ABLE TO
INTERACT WITH BRANDS AS THEY SHAPE THEIR CURRENT AND
FUTURE PRODUCT LINES.
8.
9.
10. BRANDS MUST:
DETERMINE HOW TO USE THE POWER OF THE CROWD
TO SHAPE PRODUCTS AND CREATE DEEPER INVOLVEMENT
AND ENGAGEMENT WITH THE BRAND.
HOW CAN WE GET THE CROWD INVOLVED?
11. MOBILE FIRST
BRANDS MUST START TO UNDERSTAND THE MOBILE NEEDS OF
THEIR AUDIENCE AND BUILD FOR THIS NEED FIRST. THE MOBILE
PHONE IS THE DEVICE THAT NEVER LEAVES THEIR HAND. IT’S
HOW THEY COMMUNICATE, IT’S HOW THEY SHARE, AND IT’S
HOW THEY INTERACT EACH OTHER.
12.
13.
14.
15. BRANDS MUST:
SOLVE HOW WE CAN DEVELOP MICRO-MOMENTS
AND MICRO-ENGAGEMENT VIA A MOBILE DEVICE.
HOW DO WE HELP OUR CUSTOMERS SHOP
ACROSS MULTIPLE CHANNELS?
16. CONTENT IS KING
BUT IT IS MORE THAN JUST CREATION. ONE MUST CURATE,
CREATE, AND DISSEMINATE TO REACH OUR AUDIENCE AT
MULTIPLE TOUCHPOINTS.
20. BRANDS MUST
TAP INTO THE WEALTH OF CONTENT RELEVANT TO THEIR SPACE
AND EVEN THEIR PURPOSE. PUBLISH BEYOND THEIR OWN
DIGITAL AND SOCIAL PROPERTIES AND REACH NEW VIEWERS.
WHAT STORY HAVE YOU NOT TOLD?
21. BRANDED ENTERTAINMENT
TRADITIONAL MARKETING IS LOST ON YOUNGER AUDIENCES,
WE MUST LOOK FOR BRANDED ENTERTAINMENT
OPPORTUNITIES TO NOT INTERRUPT, BUT COMPLIMENT
OTHER INTERESTS OF THE AUDIENCE.
22.
23. BRANDS MUST:
EXPLORE HOW TO PARTNER WITH
MOVIES, MUSIC, OR VIDEO GAMES IN A UNIQUE WAY.
WHO IS THE RIGHT PARTNER TO EXTEND YOUR BRAND?
24. INVISIBLE ADS
SOCIAL ADVERTISING CONTINUES TO GROW AND EVOLVE. THE
NETWORKS ARE LOOKING FOR WAYS TO MESSAGE USERS THAT
DOES NOT FEEL LIKE AN AD, AND DOES NOT STRAY FROM THE
USER EXPERIENCE. NATIVE ADS APPEAR IN-STREAM AND READ
LIKE ANOTHER PIECE OF USER-GENERATED CONTENT.
25.
26.
27. BRANDS MUST:
EXPLORE HOW TO MESSAGE YOUR USER BASE INLINE. NOT
INTERRUPTING. PEOPLE ARE MORE AND MORE RESISTANT TO
ADVERTISING BUT TOLERANT OF MESSAGING THAT DOESN’T
FEEL LIKE MARKETING.
HOW CAN YOU ACT LIKE A NATIVE?
28. BRAND BUTLERS
MARKETING EITHER TELLS A STORY OR SOLVES A PROBLEM.
THIS IS A WAY TO CREATE A CONNECTION BETWEEN BRAND
AND CONSUMER.
33. DIGITAL TO PHYSICAL
The line between the digital or virtual world and physical is
starting to blur. Marketers are working in real-time and can
connect the two environments with innovative solutions.
39. BRANDS MUST:
CONTINUE TO EXTEND EVENTS INTO THE DIGITAL WORLD.
CAPTURE, CONNECT, AND CAPITALIZE ON EVERY CONTENT
OPPORTUNITY AND PROVIDE FUN WAYS TO INTERACT WITH
THE BRAND.
WHAT EVENT HAVE YOU NOT FULLY
“USED” TO YOUR ADVANTAGE?
40. RECORD SCRATCH MOMENTS
BRANDS ARE LOOKING TO CREATE “RECORD-SCRATCH
MOMENTS” AS THEY RETOOL AND RE-LAUNCH THEIR BRANDS.
“OMG!” REACTIONS GETTING PEOPLE TALKING AND SHARING.
41.
42.
43.
44. BRANDS MUST:
CREATE A BUZZ WORTHY MOMENT AND (RE)INTRODUCE YOUR
BRAND. CAPITALIZE ON THE EXCITEMENT AND GIVE FANS THE
TOOLS TO SPREAD THE WORD.
HOW CAN YOU “GO BIG”?
45. CONTENT IS KING
DIGTIAL TO PHYSICAL
CO-CREATION
MOBILE FIRST
INTELLIGENT
OBJECTS
BRANDED
ENTERTAINMENT
INVISIBLE ADS
BRAND BUTLERS
RECORD SCRATCH
MOMENTS
46. LIKE WHAT YOU SAW?
WANT TO KNOW MORE?
CONTACT US!
Tim.Rumpler@meplusyou.com
www.meplusyou.com
AN INTEGRATED MARKETING AGENCY FOR THE DIGITALLY CONNECTED WORLD
