It is important to be compliant with the frequent algorithmic updates of search engines. This article provides tips on how to maintain good ranking even in the face of algorithmic changes.

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Any business owner with a website is bound to be concerned about the
regular updates made to search engine algorithms. For example, the Panda
update was a big source of worry for a number of web masters. These
updates have considerable impact on the page ranks; and efforts made by
webmasters to improve the web rank according to an earlier SEO trend may
be in vain. However, there are certain things which you can follow to avoid
the plummeting of your page rank.
It is important to understand that each fluctuation in traffic is not the result
of a search engine algorithm revision. These fluctuations are normal and can
happen occasionally. Let’s focus on some of the ways in which the page rank
of your website can be kept intact.
In order to increase the traffic to your website via various search engines, you
need to be aware of your targeted keywords. Before you think about
experimenting with new keywords, you must know that the old keywords have
already gained attention from the readers and hence, they might be beneficial
for your website’s page rank. So, always make sure that you do not remove your
old keywords.
Although such keywords are often ignored by web masters as they are not well
enough to attract traffic, such keywords acts as proof against these algorithm
changes. There is less competition for such keywords and they can be really
helpful in attracting traffic.
Be focused on your keywords
Long tail keywords might help

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Less competitive keywords are not like the long tail keywords but are pretty
good at enabling the websites face the challenge of algorithmic updates.
Recruit content writers for your firm if necessary and update the blogs and other
content on your website on a regular basis. It is important to show the search
engines and human users that you are taking effort to keep your website on top
and that you are regular on the web, which means yours, is not a spam site.
Link building is necessary but backlinks are good no more and now if you try to
get them for your website, make sure that they are from relevant websites, with
high page ranks. Any link from irrelevant sites will hamper your website to a
great extent/ you can also utilize several tools that can protect your website
from getting back links from bad sites.
In case you need constant traffic for your site, you could start using PPC.
Use less competitive keywords
Update content regularly
Get back links from relevant
websites only
Make use of PPC

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You must be good at promoting your website in the various social media
platforms. This will not only win you more customers but also convince the
search engines of your authenticity. Update your social media profiles with
content and pictures related to your website. Be regular at social media
optimization.
Now it’s Easy to Regain Traffic!
Don’t be worried about the lost website traffic and try out some of the most
trusted ways to bring back the traffic and make your website thrive on the
web. So, how is that possible?
 Write some pages on your website targeting your keywords.
 You need to keep in mind your audience and only then your website
content will be appreciated on the web. Do not just write pages for the
search engines’ sake.
 Do not over stuff your keywords but use them smartly. Use them on
the titles and on the various contents.
 Make sure that your back links come from reputable websites.
 Update your website on a regular basis and you will be able to see a
positive difference in just a few days.
If you follow the above mentioned simple rules, you will see the page rank of
your website improving. Having a website is not enough; you should know
how to make it a success on the World Wide Web.
Social media promotions are a must

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How Effective Content Writing Helps
Being a web master yourself, you must possess effective content writing
skills. If you own a company and have a website for the same, you may need
to recruit effective content writers for it too. You must remember that if your
website content is not interesting to read, it will not attract traffic at all.
You should also have a blog for your website where you can publish content
related to your products. When you have a blog, your readers will be
interested in going through the same. You can also obtain the services of an
SEO company that provides reliable SEO services to increase web traffic
for your website.
So, how can you make the content of your website attractive?
Make sure that your content writers are doing good research before writing on a
topic. Or if you are writing yourself, do not forget to extract as much knowledge
about the topic as you can before writing. This will make your content weighty
and interesting to the visitors.
The contents must not be copied from other sources and should be absolutely
original. Copy pasted contents will reduce traffic to your site. Try to maintain
authenticity for your work.
Effective research
Be 100% original

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You should be able to deliver the information your readers are seeking. Your
content should provide all details about your products/services.
You can upload articles, blogs, press releases, etc. Different types of write-up
will attract more readers and they will be interested in reading the contents,
which in turn will increase traffic to your website.
Avoid jargons and use simple words in the content. The writing should be clear
and unambiguous and be able to retain the interest of the visitors.
Follow the above mentioned content writing rules, include good content on
your website and gain attention from the outside world. Also, make sure that
you give proper attention to your company’s website on a regular basis in
order to make it dynamic and fully functional.
Deliver necessary information
Different types of write-up
Be clear