Social media marketing is a hot topic for SEO and Internet marketing firms. But all it takes for businesses to master this is a feel for what drives the audience and a good amount of planning.

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The social media is where the world comes to play, make
friends, and set new trends. Undoubtedly that’s where
potential customers of businesses hang out. So it’s where
marketing should place its focus. Social media marketing is
something that can achieve results comparable to what’s
possible with large ad campaigns.
Planning for a Social Campaign
Merely having profiles and posting would not deliver the
results. Social marketing needs to be planned in a manner that
will give you the most response from your potential customers.
First, a thorough market research must be conducted to
determine which social networks the kind of people you’re
targeting frequent the most. You need to determine the image
which your brand or product depicts and get your social media
planning heading in that direction. There is nothing like the
social media to help build your brand and raise it to the level
of a household name.

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Sensational Posts
One of the factors making social media a powerful marketing
medium is its potential to spread the word. Jokes, exciting
videos, funny images and humorous or thought provoking posts
get shared at an amazing rate, and in no time they become
absolute sensations all over the world. A significant example
of this is the short summary - that appeared in Facebook - of
Sylvestor Stallone’s early struggles and rise to fame through
the Rocky I movie. It also included a young Stallone’s portrait
with 1970s hair style. It really was a motivational post and
showed the importance and power of perseverance. In no time
this became a sensation and people were sharing this all over
Facebook.
News gets spread soon too and many come to know of deaths,
memorials or commemorative events through social media
rather than the newspaper. Paul Walker’s horrific automobile
crash and death was largely made known to one and all the
world over through the social media. Images of the wrecked

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and burned up Porsche Carrera GT in which Walker and his
friend were traveling when it hit a tree and erupted into
flames sent shivers down the spine of all who checked them
out and shared them. It served as a reminder of the dangers of
reckless driving.
The point is, if your post is as thought provoking, exciting or
news worthy like these posts, it would become a sensation.
Since your posts could carry links to your website or specific
landing pages in your site, it could really help increase traffic
to your site. The more quality traffic to your site, the greater
would be your chance of conversions and rankings.

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Each Social Network is Unique
It is also important to understand the capabilities and USP of
each of the networks. Orkut started it all, but now the
revolution is led by Facebook, Google plus, Twitter, Pinterest,
Linked In and Tumblr. Content should be adapted to these
networks or conceived specifically for each of these networks.
Infographics and visuals work particularly well on Pinterest
while Twitter works best for quotes and links to articles or
blog posts. LinkedIn works particularly well for more value
added and business related content, while Facebook and
Google+ are more versatile and can suit all kinds of content.
And let’s not forget YouTube as well with its massive video
sharing capabilities.
If you keep these principles in mind you should be able to
exploit the massive potential of the social media and reap the
benefits. Plan and execute – don’t do the latter without the
former.