SEMPO Atlanta 10/01/10 Social Media Presentation
•Transferir como PPTX, PDF•
2 gostaram•492 visualizações
Adam Proehl's social media presentation from Atlanta SEMPO on 10/1/10. The presentation includes approximately 30 free social media monitoring tools.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a SEMPO Atlanta 10/01/10 Social Media Presentation
Semelhante a SEMPO Atlanta 10/01/10 Social Media Presentation (20)
Mais de Adam Proehl
Mais de Adam Proehl (6)
SEMPO Atlanta 10/01/10 Social Media Presentation
- 1. Social Media Adam Proehl
- 2. About Me Internet Marketer since 1997 Currently Managing Partner of NordicClick Interactive in Minneapolis Best Practices Coach Hopeless Viking Fan….. Glutton for Punishment
- 3. Topics
- 4. Social Media A humorous view: Courtesy: HubSpot
- 8. Data is not absolute
- 9. Manual Review constantly needed
- 10. Closed Profiles
- 12. “Use Context of an Action” “What’s my motivation?”
- 13. “Like” a Company Motivation Source: Exact Target / Co-Tweet X-Factor Study 2010
- 14. “I’m Having a Cheeseburger” ..............I don’t care!
- 15. “At Five Guys inhaling a cheeseburger” “Gut bombs…. Awesome!” “The Cajun Fries kick ass!” “Gotta get back there” “Your doctor’s gonna get rich!”
- 16. The Check In By itself, not interesting….
- 18. Follow/Like Does Not Equal Engaged
- 19. Authenticity
- 20. OK……. So What About ROI? Three Schools of Thought: “Last Click” Analytics makes it even more difficult to measure & quantify
- 21. The Future
- 22. Email Direct Mail Social
- 23. Back to the Future Network Banners (1996) Email Response Rates (1999) Social Media?
- 24. Overload Risks
- 28. Virtual World Real Currency
- 29. Cool (and Free) Tools
- 30. Metricly Track your metrics in one place Pulls in Multiple Sources Build Custom Dashboard http://metricly.com/
- 31. Snip-n-Tag (Firefox Add On) Shorten URL (bit.ly, ow.ly, etc) Make it trackable in Google Analytics All in one interface from a Firefox sidebar /bH9tYH
- 32. Twitter Tools
- 33. CrowdEye Tweets Links Volume Sentiment Locations http://www.crowdeye.com
- 34. Twitter Sentiment Quick Snapshot Accuracy so-so Manual Review Good Starting Point http://twittersentiment.appspot.com
- 35. Twittrratr Quick Snapshot Numbers Sentiment Highlighted http://twitrratr.com
- 36. Foller User Info Topics Hashtags Mentions Geography http://foller.me
- 37. Mentionmap Visual, Interactive tool of mentions Networking & Degrees of Separation http://apps.asterisq.com/mentionmap
- 38. Twilert Get Regular email updates on a keyword, hashtag, or user www.twilert.com
- 39. Twitalyzer Done as a society? Link up with Analytics Free and paid editions www.twitalyzer.com
- 40. Chatterscope Sentiment Analysis Benchmarking (time, competitive, geo, etc.) www.chatterscope.com
- 41. ReTweetist Tracks Retweets for a user or link www.retweetist.com
- 42. Hashtags.org Track volume & trends Charts List of Tweets & Users www.hashtags.org
- 44. Open Book Searches posts for keywords Check your privacy settings! Great info for a quick pulse www.openbook.org
- 45. Open Facebook Search Similar functionality to Open Book, only not as pretty www.openfacebooksearch.com
- 46. Face Pinch Topics, people, popular searches Annoying Ads www.facepinch.com
- 47. It’s Trending Top Links being shared www.itstrending.com
- 48. Booshaka! Search Keywords Featured Topics http://www.booshaka.com
- 50. Kurrently Facebook & Twitter Get Stream www.kurrently.com
- 51. Addictomatic Pulls from multiple sources Creates Dashboard
- 52. Folowen Quickly view and interact with a companies social network www.folowen.com
- 53. 48ers Search & Filter Multiple Networks http://48ers.com
- 54. Who’s Talkin Search Multiple platforms Narrow/Filter by platform www.whostalkin.com
- 55. Website Grader How search & social friendly is your site? www.websitegrader.com
- 56. One Riot See what links containing a particular keyword are being shared Twitter, Facebook, MySpace, and Digg
- 57. PRmetrics Images Videos Blogs Twitter Slideshare www.prmetrics.com
- 58. Keotag Multiple Engines www.keotag.com
- 59. Heardable Scoring Algorithm Category & Local Benchmarks Free (for now) www.heardable.com
- 60. BackTweets Pro & Limited Free Edition Type in URL to see who’s sharing links
- 61. BackType Engagement Comparisons Chart Audience / Link Metrics www.backtype.com
- 62. TimeTube Video Timeline based on keyword search
- 63. Fablistic Follow all of a users likes, reviews, interests, etc Context, not just a “like”
- 64. Google Analytics – Tag Facebook Page Give your Facebook page a GA account profile How To: Set up a new GA profile Paste this line at the top of your FBML code: <fb:google-analytics uacct="UA-9999999-99" /> Source: www.hongkiat.com
- 65. Key Takeaways
- 66. Thank You Adam Proehl adam@nordicclick.com www.nordicclick.com @adamproehl