Social Media Tools Presentation given by Adam Proehl of NordicClick Interactive at the Online Marketing Summit in LA on 6/14/11.

1. 30 Social Media Tools Adam Proehl Managing Partner, NordicClick Interactive @adamproehl and how to use them 6/14/2011

2. About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA All around “Data Driven Kinda Guy” Unapologetic Viking Fan (don’t take my team, LA!)

3. Agenda 30 Social Media Tools 28 free & 2 cheap How they may apply to your business

4. Notes A gazillion social media tools out there They come and go They’re only as good as the user

5. Uses for these tools

6. Customer Support Tools

7. Customer Support Tools Large companies leveraging their online community to improve Customer Service: 2010............................................5% 2012………………………………30% Source: Gartner, Inc February 2011

9. No big support budgets

12. Google Analytics Integration

13. 3rd Party LoginsPrice: Starts free; $19/mo for cool stuff www.getsatisfaction.com

14. Customer Support Example: AT&T

16. Utilities

17. Franchises

18. Chains (retail, food, etc)

19. Service Industrieswww.geotwt.com

20. Customer Suport (& Karma) Tools Example: Crashplan Support Thanks

21. Customer Support Example: Crashplan #4. Their fancy tool: Hootsuite Cost: $0

23. Reaching

25. 17 Engaging Influencers #5 Free Tool: Foller User Info Topics Hashtags Mentions Geography www.foller.me

26. #6 Free Tool: Mentionmap 18 Engaging Influencers http://apps.asterisq.com/mentionmap

27. Engaging Influencers #7 Free Tool: Retweetrank Simple Premise: Who’s likely to get retweeted www.retweetrank.com

29. Topicswww.klout.com

30. Measurements

32. Competitive Analysis

33. Traffic Sources

34. Share metrics

35. Broadcast effectiveness

37. Twitter Sentiment #10 Free Tool: Twitter Sentiment Quick Snapshot Accuracy so-so Manual Review Good Starting Point http://twittersentiment.appspot.com

38. Measurements #11 Free Tool: backtweets Pro & Limited Free Edition Type in URL to see who’s sharing links www.backtweets.com

39. Measurements #12 Free Tool: Backtype Engagement Comparisons Chart Audience / Link Metrics Free & Paid Edition www.backtype.com

40. Measurements #13 Free Tool: Social Mention Metrics Multiple Platforms Keywords Hashtags Users www.socialmention.com

41. Measurements #14 Free Tool: Website Grader SEO Social General Website Measurements Competitive Comparisons www.websitegrader.com

42. Measurements #15 Free Tool: Metricly Social Stats Integrations (Analytics, CRM, email, etc) Dashboard Data www.metricly.com

43. Topics & Brands

45. Competitive Analysis

46. Research

47. Broadcast effectiveness

49. Topics & Brands #17 Free Tool: Who’s Talkin Search Multiple platforms Narrow/Filter by platform www.whostalkin.com

50. Topics & Brands #18 Free Tool: Open Book Searches posts for keywords Check your privacy settings! Great info for a quick pulse www.openbook.org

51. Topics & Brands #19 Free Tool: Monitter Create your own monitoring columns Hashtags Keywords Easy Setup – No account Geo settings www.monitter.com

52. Topics & Brands #20 Free Tool: Open Facebook Search Similar functionality to OpenBook.org, only not as pretty www.openfacebooksearch.com

54. Hashtag

55. 1, 7, 30 days

56. Current Tweetswww.trendistic.com

57. Topics & Brands #22 Free Tool: Kurrently Facebook & Twitter Streaming Keyword Hashtag www.kurrently.com

58. Topics & Brands #23 Free Tool: twilert Get Regular email updates on a keyword, hashtag, or user www.twilert.com

59. Topics & Brands #24 Free Tool: Addict-o-matic Pulls from multiple sources Creates quick snapshot dashboard www.addictomatic.com

60. Topics & Brands #25 Free Tool: 48ers Search & Filter Multiple Networks http://48ers.com

61. Topics & Brands #26 Free Tool: Keotag Multiple Platforms Keywords Hashtags www.keotag.com

62. Topics & Brands #27 Free Tool: SocialSeek Multiple Platforms Keywords Hashtags Clean Display www.socialseek.com

63. Topics & Brands #28 Free Tool: twazzup News Twitter Keywords Clean Display www.twazzup.com

64. Topics & Brands Images Videos Blogs Twitter Slideshare #29 Free Tool: PR Metrics www.prmetrics.com

65. Topics & Brands #30 Free Tool: TweetActive Current Tweets Competitive Snapshot Real-Time Stream www.tweetactive.com

66. Takeaway Points Many, many, many tools out there Impossible for any one tool to do everything Understand your business objectivesand pick the right tool

67. Thank You Adam Proehl Managing Partner, NordicClick Interactive adam@nordicclick.com 952-261-2205 @adamproehl www.linkedin.com/in/adamproehl 30 Social Media Tools