2. Proposi'on
37:
California
Right
to
Know
Gene'cally
Engineered
Food
Act
Requires
Front
of
Package
label
for
GMO:
“Gene%cally
Engineered”
“Par%ally
Produced
with
Gene%c
Engineering”
“May
be
Par%ally
Produced
with
Gene%c
Engineering”
Prohibits
Natural
labeling:
“Natural”
“Naturally
made”
“Naturally
grown”
“All
natural”
For
all
GMO
products
For
all
processed
foods,
including
canned,
smoked,
pressed,
cooked,
frozen,
dehydrated,
fermented,
milled,
etc.
3. Proposi'on
37:
California
Right
to
Know
Exemp'ons
Foods
cer%fied
as
organic
Foods
consis%ng
of
or
derived
en%rely
from
animals
Alcoholic
beverages
Foods
eaten
away
from
home
Foods
made
using
GE
processing
aids
or
enzymes
4. Proposi'on
37:
Timing
and
Thresholds
Effec've
date
for
label
changes:
July
1,
2014
Exemp'on
for
processed
foods
un'l
July
1,
2019:
Contain
10
or
fewer
GMO
ingredients;
and
No
single
GMO
ingredient
accounts
for
more
than
0.5%
of
the
food’s
total
weight
ASer
July
1,
2019
Threshold
drops
to
0%
5. Proposi'on
37:
Enforcement
State,
local
or
private
par'es
Injunc%ve
relief
No
need
to
show:
Inadequate
remedy
at
law
Irreparable
harm
Individual
injury
ONLY
need
to
show
failure
to
label
product
containing
GE
materials
No
requirement
to
give
no%ce
to
aUorney
general
or
alleged
violator
no%ce
Plain%ff
can
recover
aUorneys’
fees
and
costs
California
Consumers
Legal
Remedies
Act
(CLRA)
Damages
–
actual,
res%tu%onary
and
puni%ve
Must
give
alleged
violator
30
days
no%ce
and
opportunity
to
cure
6. Real
Intent?
Ban
Ag
Biotechnology
“label would be the equivalent of a skull and
crossbones”
-Joseph Mercola, mercola.com
“If we pass this initiative… we will be on our way to
getting GE-tainted foods out of our nation's food supply for
good.”
-Organic Consumers Association
8. Most
voters
have
heard
something
about
GMOs,
but
few
are
well-‐informed
Have you seen, heard, or read anything about genetically engineered foods,
also called genetically modified organisms, or GMOs?
Yes,
a
great
deal
Total
Yes
Yes,
a
liUle
72%
No,
have
not
seen/heard
anything
Q3.
9. Conceptually,
California
voters
overwhelmingly
support
a
labeling
law
In general, do you favor or oppose requiring labels on genetically-engineered
foods or foods containing genetically-engineered ingredients?
Total
Favor
83%
Total
Oppose
11%
Q6.
10. Ini'al
Support
for
the
Measure
was
Strong
(Feb
2012)
Total
Yes
64%
Total
No
29%
Q6.
11. Focusing
on
“flaws”
provoke
greater
opposi'on
than
a
frame
about
the
benefits
of
G.E.
foods
Benefits of G.E Foods Flaws of the Measure
Definitely yes 25%
Total
22% Total
Probably yes 21%
Yes
11% Yes
Undecided, lean yes 4% 50%
4% 36%
Undecided, lean no 3% 4%
Total
Total
Probably no 18% No
22%
No
Definitely no 21% 42%
30% 56%
Undecided 8% 8%
0% 20% 40% 60% 0% 20% 40% 60%
12. The
Strategy
Focus
on
provisions
and
flaws
of
Proposi%on
37
Safety
of
Biotech
foods:
Reinforcement
message,
but
not
key
to
winning
14. Broad,
Ac've
Coali'on
Engaged
More
than
160
organiza%ons
opposed
to
Proposi%on
37
Micro-‐coali%on
of
500
scien%sts,
doctors,
academics
and
Nobel
Prize
winners
22. Public
Polling
California
Business
Roundtable
and
Pepperdine
University
Poll
Television
Advertising
9/26: 67% yes; 22% no
10/30: 39.1% yes; 50.5% no
Final Vote: 47%Y, 53%N
23. Is
it
Over?
“Net
net,
we
believe
consumers
con%nue
to
voice
their
concerns
about
GMOs
and
think
this
debate
will
persist
regardless
of
the
Prop
37
outcome
.
.
.
.
“
Efforts
underway
in
Washington,
Oregon,
Connec%cut
&
Vermont
Pressure
against
FDA
“I
think
we’re
going
to
get
some
victories
in
the
next
12
months,
and
this
will
put
addi%onal
pressure
on
the
federal
government.”
24. Compliance:
What
Foods
Would
Have
Been
Affected?
88%
of
corn
94%
of
soybeans
40-‐70%
of
all
food
sold
in
grocery
stores
34%
of
all
food
expenditures,
adjusted
for
exemp%ons
GMO
Ingredients:
• Corn
flour,
oil,
starch
&
syrup
• Fructose,
dextrose,
glucose,
beet
sugar
• Soy
flour
&
protein
• Vegetable
protein
and
oil
• Canola
oil
32. 1
Billion
people
are
undernourished
By
2050,
we
will
have
two
more
Chinas
to
feed
Only
about
12%
more
land,
most
of
it
marginal,
is
available
to
put
into
produc%on
globally
Each
year,
lack
of
food
kills
more
people
worldwide
than
war,
AIDS,
malaria,
and
tuberculosis
combined
“If we pass this initiative… we will be on our
way to getting GE-tainted foods out of our nation's
food supply for good. ”