SlideShare uma empresa Scribd logo
1 de 10
Baixar para ler offline
Case study –
Art Deco Imperial Hotel, Prague – use of Enterprise Cultural Heritage




                                                             The aim of this case study is to
                                                             provide you with an example of
                                                             Enterprise Cultural Heritage
                                                             training material use by the Art
                                                             Deco Imperial Hotel, Prague




          This work is licensed under Creative Commons Attribution 3.0 Unported License.
Before you start…

                        You can maximise each of the
                        presentations to full screen view by
                        clicking the arrows at the bottom right
                        hand corner of the slide.




                    2
A special building


                         The first Imperial Hotel was built in 1913
                         by the Kovar brothers on the site of a
                         coaching inn which was pulled down to
                         make way for the modern hotel.

                         The style of the building was very much
                         of the period; the Secession period was
                         just ending and Cubism was just starting
                         and both styles were incorporated in the
                         building. Egyptian, Moresque and
                         Oriental touches could be seen in the
                         interior design including the Imperial
                         Café.




                     3
Part of the history of Prague


                                The Hotel and Café was a very
                                popular meeting point for celebrities
                                from the world of entertainment and
                                the literary crowd as well as the
                                political elite of the time. The former
                                President (Tomas G. Masaryk) was a
                                frequent visitor.

                                From 1940 to 1989 the hotel was
                                closed to the general public. It was
                                nationalized and used as a hotel for
                                trade unionists from the Warsaw
                                Pact countries.




                            4
Preserving the history and heritage of the building


                                 During reconstruction from 2005
                                 the new owners went to great
                                 pains and cost to preserve the
                                 history and heritage of the
                                 building. The interior was also
                                 meticulously brought back to life,
                                 especially in the restaurant.

                                 The distinctive interior of the hotel
                                 is a unique selling point (USP)
                                 that the hotel management uses
                                 to promote and sell the hotel.




                         5
New marketing ideas



                          The Imperial Hotel was involved in the
                          testing of the ECH training material;
                          reading through the training material
                          and answering the questionnaire .

                          They found the material informative
                          giving them ideas of how to improve the
                          marketing of their hotel.




                      6
Differential marketing

                             An example of the new ideas is the
                             need to address the different
                             interests of foreign clients and to
                             local clients in marketing the hotel.

                             The obvious interest of foreign
                             clients is in the accommodation i.e.
                             the architectural interest of the
                             building, design and comfort of the
                             room and cost.

                             Most local clients are only interested
                             in the restaurant / café i.e. the
                             design of the restaurant with the
                             almost 100 years old mosaic on the
                             ceiling, the quality of the food, quality
                             of service and price.

                         7
Optimising the use of Enterprise Cultural Heritage

                                        The ECH training material has inspired them to
                                        improve their promotion of the hotel’s history. Images of
                                        famous faces from the past who frequented the café
                                        could be used in their promotional literature. They
                                        could also hang pictures of important historic guests in
                                        the restaurant such as President Tomas Masaryk.

                                        This will appeal to more local clients who can relate to
                                        the local/ national celebrities.

                                        Lukas Klak, General Manager of Hotel Imperial Prague
                                        said: "I have found this free e-learning material in ECH
                                        management helpful and will definitely recommend it to
                                        my colleagues and maybe also to my competitors.”

 President Tomas Masaryk – a frequent   For more information the Hotel Imperial Prague please
 visitor to the Hotel Imperial Prague
                                        visit: www.hotel-imperial.cz

                                             8
Disclaimer

The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is comprehensive,
complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.
End of Case Study in Enterprise Cultural Heritage (ECH) Management use

To leave the maximised screen press the ESC button on your keyboard.


What would you like to do now?

You can learn more about ECH at www.enterpriseculturalheritage.org

Get certified http://training.enterpriseculturalheritage.org

Join Open Learning Community - Enterprise Cultural Heritage LinkedIn group.

Contribute to ECH Wikipedia page http://en.wikipedia.org/wiki/Enterprise_Cultural_Heritage




                                                                                             10

Mais conteúdo relacionado

Mais de EnterpriseCulturalHeritage

Intellectual Property Rights Management Learning Module FI
Intellectual Property Rights Management Learning Module FIIntellectual Property Rights Management Learning Module FI
Intellectual Property Rights Management Learning Module FIEnterpriseCulturalHeritage
 
Intellectual Property Rights Management Learning Module GR
Intellectual Property Rights Management Learning Module GRIntellectual Property Rights Management Learning Module GR
Intellectual Property Rights Management Learning Module GREnterpriseCulturalHeritage
 
Intellectual Property Rights Management Learning Module IT
Intellectual Property Rights Management Learning Module ITIntellectual Property Rights Management Learning Module IT
Intellectual Property Rights Management Learning Module ITEnterpriseCulturalHeritage
 
Intellectual Property Management Learning Module
Intellectual Property Management Learning ModuleIntellectual Property Management Learning Module
Intellectual Property Management Learning ModuleEnterpriseCulturalHeritage
 

Mais de EnterpriseCulturalHeritage (19)

Ipr práva k duševnímu vlastnictví
Ipr práva k duševnímu vlastnictvíIpr práva k duševnímu vlastnictví
Ipr práva k duševnímu vlastnictví
 
Vzdělávání pro řízení změn
Vzdělávání pro řízení změnVzdělávání pro řízení změn
Vzdělávání pro řízení změn
 
Heritage Management Learning Module FI
Heritage Management Learning Module FIHeritage Management Learning Module FI
Heritage Management Learning Module FI
 
Intellectual Property Rights Management Learning Module FI
Intellectual Property Rights Management Learning Module FIIntellectual Property Rights Management Learning Module FI
Intellectual Property Rights Management Learning Module FI
 
Change Management Learning Module GR
Change Management Learning Module GRChange Management Learning Module GR
Change Management Learning Module GR
 
Brand Management Learning Module GR
Brand Management Learning Module GRBrand Management Learning Module GR
Brand Management Learning Module GR
 
Intellectual Property Rights Management Learning Module GR
Intellectual Property Rights Management Learning Module GRIntellectual Property Rights Management Learning Module GR
Intellectual Property Rights Management Learning Module GR
 
Heritage Management Learning Module GR
Heritage Management Learning Module GRHeritage Management Learning Module GR
Heritage Management Learning Module GR
 
Brand Management Learning Module FI
Brand Management Learning Module FIBrand Management Learning Module FI
Brand Management Learning Module FI
 
Change management-training-s1-final fi
Change management-training-s1-final fiChange management-training-s1-final fi
Change management-training-s1-final fi
 
Heritage Management Learning Module IT
Heritage Management Learning Module ITHeritage Management Learning Module IT
Heritage Management Learning Module IT
 
Intellectual Property Rights Management Learning Module IT
Intellectual Property Rights Management Learning Module ITIntellectual Property Rights Management Learning Module IT
Intellectual Property Rights Management Learning Module IT
 
Change Management Learning Module IT
Change Management Learning Module ITChange Management Learning Module IT
Change Management Learning Module IT
 
Brand Management Learning Module IT
Brand Management Learning Module ITBrand Management Learning Module IT
Brand Management Learning Module IT
 
Intellectual Property Management Learning Module
Intellectual Property Management Learning ModuleIntellectual Property Management Learning Module
Intellectual Property Management Learning Module
 
Heritage Management Learning Module
Heritage Management Learning ModuleHeritage Management Learning Module
Heritage Management Learning Module
 
Pre assessment Training Module
Pre assessment Training ModulePre assessment Training Module
Pre assessment Training Module
 
Change Management Learning Module
Change Management Learning ModuleChange Management Learning Module
Change Management Learning Module
 
Brand Management Learning Module
Brand Management Learning ModuleBrand Management Learning Module
Brand Management Learning Module
 

Último

Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Dr. Asif Anas
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlDr. Bruce A. Johnson
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 

Último (20)

Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting Bl
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 

Czech Republic Imperial hotel Prague

  • 1. Case study – Art Deco Imperial Hotel, Prague – use of Enterprise Cultural Heritage The aim of this case study is to provide you with an example of Enterprise Cultural Heritage training material use by the Art Deco Imperial Hotel, Prague This work is licensed under Creative Commons Attribution 3.0 Unported License.
  • 2. Before you start… You can maximise each of the presentations to full screen view by clicking the arrows at the bottom right hand corner of the slide. 2
  • 3. A special building The first Imperial Hotel was built in 1913 by the Kovar brothers on the site of a coaching inn which was pulled down to make way for the modern hotel. The style of the building was very much of the period; the Secession period was just ending and Cubism was just starting and both styles were incorporated in the building. Egyptian, Moresque and Oriental touches could be seen in the interior design including the Imperial Café. 3
  • 4. Part of the history of Prague The Hotel and Café was a very popular meeting point for celebrities from the world of entertainment and the literary crowd as well as the political elite of the time. The former President (Tomas G. Masaryk) was a frequent visitor. From 1940 to 1989 the hotel was closed to the general public. It was nationalized and used as a hotel for trade unionists from the Warsaw Pact countries. 4
  • 5. Preserving the history and heritage of the building During reconstruction from 2005 the new owners went to great pains and cost to preserve the history and heritage of the building. The interior was also meticulously brought back to life, especially in the restaurant. The distinctive interior of the hotel is a unique selling point (USP) that the hotel management uses to promote and sell the hotel. 5
  • 6. New marketing ideas The Imperial Hotel was involved in the testing of the ECH training material; reading through the training material and answering the questionnaire . They found the material informative giving them ideas of how to improve the marketing of their hotel. 6
  • 7. Differential marketing An example of the new ideas is the need to address the different interests of foreign clients and to local clients in marketing the hotel. The obvious interest of foreign clients is in the accommodation i.e. the architectural interest of the building, design and comfort of the room and cost. Most local clients are only interested in the restaurant / café i.e. the design of the restaurant with the almost 100 years old mosaic on the ceiling, the quality of the food, quality of service and price. 7
  • 8. Optimising the use of Enterprise Cultural Heritage The ECH training material has inspired them to improve their promotion of the hotel’s history. Images of famous faces from the past who frequented the café could be used in their promotional literature. They could also hang pictures of important historic guests in the restaurant such as President Tomas Masaryk. This will appeal to more local clients who can relate to the local/ national celebrities. Lukas Klak, General Manager of Hotel Imperial Prague said: "I have found this free e-learning material in ECH management helpful and will definitely recommend it to my colleagues and maybe also to my competitors.” President Tomas Masaryk – a frequent For more information the Hotel Imperial Prague please visitor to the Hotel Imperial Prague visit: www.hotel-imperial.cz 8
  • 9. Disclaimer The content included in this training material has been compiled by the MNEMOS project team from a variety of sources. The MNEMOS project team reserves the right to change the terms and conditions of use of this training material without notice and any time. The training material is produced for educational purposes only and does not offer legally binding advice. The training material as well as the www.enterpriseculturalheritage.org website are made available “as is” and “as available”. MNEMOS project team makes no representation and does not warrant: a) That the information selected for the training material and the website is comprehensive, complete, verified, organised and accurate; b) That it is licensed by the copyright or database right owner of any third party content to include or reproduce such content in this training material and the website; c) That the training material and the website will be uninterrupted and error-free; and d) That the server from which the training material and the website is available is free of viruses or bugs. This work is licensed under Creative Commons Attribution 3.0 Unported License.
  • 10. End of Case Study in Enterprise Cultural Heritage (ECH) Management use To leave the maximised screen press the ESC button on your keyboard. What would you like to do now? You can learn more about ECH at www.enterpriseculturalheritage.org Get certified http://training.enterpriseculturalheritage.org Join Open Learning Community - Enterprise Cultural Heritage LinkedIn group. Contribute to ECH Wikipedia page http://en.wikipedia.org/wiki/Enterprise_Cultural_Heritage 10