1. Case study –
Lahdelman Leipomo– use of Enterprise Cultural Heritage
The aim of this case study is to
provide you with an example of
Enterprise Cultural Heritage training
material use by Lahdelman Leipomo
Oy.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

2. Before you start…
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3. Long established bakery
The Lahdelman Leipomo bakery was established by Sulo
Lahdelma in 1919 in Tampere. The bakery had retail
shops and cafes in many locations around the town
making its products well-known to residents of Tampere.
The bakery was owned by the same family until recent
times, for the past year it has been under new
ownership.
The bakery no longer has any retail shops of its own.
Instead it specialises mainly in cakes and confectionery
for the business to business market. It also supplies two
big departments store chains in Finland and a new retail
shop/cafe is under consideration. At the moment the
company employes about 20 people.
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4. Accumulation of enterprise cultural heritage
A lot of enterprise cultural heritage (ECH)
has been accumulated during the nearly
one hundred years of the bakery’s life.
There are old photographs, books of
recipes, old certificates of mastership – and
of course traditional products as well as
their names and production methods still
around from the past. But they are not used
very effectively in today’s business.
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5. Highlighting experience and good reputation
”The representative of the project contacted
me at a good moment. We are about to start a
project that aims to re-design our graphic
instructions as well as our website. I have
been thinking the ways to highlight our
experience and good reputation more
effectively, and making the history and the
past more evident to the consumers serves
that purpose well”
Tapio Rajala, CEO Lahdelman Leipomo.
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6. Relevant training materials
After a short introduction to the ECH training
materials, the importance of the topic becomes
even more apparent to Mr. Rajala . The company
believes that the most relevant modules to the
company are brand management, change
management and heritage management, in that
order.
Mr. Rajala sees the knowledge of the materials
being needed both for marketing and HR.
There is also a handful of employees who will
most probably be trained using the materials.
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7. Find out more…..
Visit Lahdelman Leipomo at
http://www.lahdelmanleipomo.fi/
If you would like to access the free
training material and read case
studies on the use of ECH visit
the project website at:
www.enterpriseculturaleheritage.org
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8. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is
comprehensive, complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

9. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
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You can learn more about ECH at www.enterpriseculturalheritage.org
Get certified http://training.enterpriseculturalheritage.org
Join Open Learning Community - Enterprise Cultural Heritage LinkedIn group.
Contribute to ECH Wikipedia page http://en.wikipedia.org/wiki/Enterprise_Cultural_Heritage
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