Introduction to Social Media Tools

1. Leveraging Social Media
for Your Cause
Allison Treppa
Director of Marketing & Member Services
Michigan Nonprofit Association
atreppa@MNAonline.org
www.MNAonline.org

2. About Me
Allison Treppa
Director of Marketing & Member Services
Michigan Nonprofit Association
atreppa@MNAonline.org
• Website: www.MNAonline.org
• Blog: http://MNAonline.wordpress.com
• Twitter: @MNAOnline

3. Where This Presentation is Located:
http://www.slideshare.net/MNAOnline

4. What is Social Media?
• Definition: “the use of electronic and
Internet tools for the purpose of
sharing and discussing
information and experiences
with other human beings.”
- Ben Parr
http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
• In other words, social media describes the
tools people use and the ways people share
ideas online.
• Relationship building!

5. A Great Resource for Basic Videos:
SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES
http://www.commoncraft.com

6. Social Media in Plain English
http://commoncraft.com/socialmedia
or
http://www.youtube.com/watch?v=MpIOClX
1jPE

7. Examples of Social Media
• Social Bookmarking
• Photo Sharing
• Podcasting and Video
• Blogging
• Feed Reading & Sharing
• Social Networking

8. The Importance of Listening
• Good first step in listening: set up Google
alerts with your organization name, key
words, event names, figureheads, etc.
• Little time on the front end = big payoffs
in the long run
• Food Stamp Challenge example –
Michigan Nonprofit Association Blog

9. The Importance of Storytelling
• The best storytelling shows the story –
various types of media including photos,
videos, audio and text can each play a part
• Can appeal to staff, volunteers, donors,
and people who could potentially fill
these roles
• Sharing with the community
• Relationship building!

10. Photo Sharing
SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES
http://www.flickr.com/MNAOnline

11. Photo Sharing
• Photos can be uploaded to sites like
Flickr, tagged, grouped, and shared
• Tagging allows photos to be organized
by subject matter
• Groups allow multiple users to upload
photos that share a common theme

12. YouTube Nonprofit Channel Program
http://www.youtube.com/nonprofits

13. What is a blog?
What is blogging?
• A blog is a contraction of the term “web log,”
meaning an online journal or log comprised of
multiple entries posted by the user. The entries
are generally displayed in reverse chronological
order
• A blog can contain thoughts, ideas, photos, video,
audio, links to other web sites, and forums in
which discussion can take place through
comments
• A blog can easily act as a hub of an organization’s
accounts/presences and facilitate relationship
building MNA Blog
• A blog can also contain a fundraising widget for
raising money

14. Blogs in Plain English
http://commoncraft.com/blogs
or
http://www.youtube.com/watch?v=NN2I1p
WXjXI

15. Nuts About Southwest Blog
Photos/Flickr
Blog
Video/
YouTube
News Feed
Poll
http://www.blogsouthwest.com/

16. What is microblogging?
• A form of blogging comprised of user-
created brief updates ~ 140 characters
• The truncated nature of the updates
allows for less sifting and faster, more
direct transmission of information
• Can be used as a sounding board, peer
forum, news feed, etc. Must be interactive!
• http://twitter.com/MNAonline
• Relationship building!

17. Twitter in Plain English
http://commoncraft.com/twitter
or
http://www.youtube.com/watch?v=ddO9idm
ax0o

18. How Can Twitter Be Used?
• MNA has a Twitter account – use this to tweet (“tweet” =
verb form of update) and to listen
• We post links, reminders, and important information that
we want our followers to see
• We also use our account to post questions and listen to
what other Twitter users are tweeting
• We follow other nonprofits, MI residents, social media
folks, etc…
• Some past MNA tweets:
• Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest
Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh
• Welcome to @Brandon_at_MNA , who heads up MNA's membership
department. He is the source for MI nonprofit job postings and MNA
member info!
• MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join
us 10/15 to find out how our members are fighting poverty in MI!

22. What Is Social Bookmarking?
Traditional bookmarking
vs.
Social bookmarking
+ +

23. SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES
http://delicious.com/MNAOnline

24. Social Bookmarking – How Can It Be Used?

25. Social Bookmarking in Plain English
http://commoncraft.com/bookmarking-
plain-english
or
http://www.youtube.com/watch?v=x66lV7G
OcNU

26. What is Social Networking?
• People using the internet to connect with
others online
• Individuals often connect with friends,
family, colleagues, and other internet
users with similar interests and hobbies
• Four major social networking sites are:
Facebook, MySpace, LinkedIn, and Ning
• Relationship building, donor cultivation,
volunteer cultivation, etc!

27. Facebook Search Results: All

28. Facebook Search Results: Fundraising Apps

29. Facebook Groups and Fan Pages
GROUP FAN PAGE
SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES

30. Facebook Nonprofit Organizations Fan Page
http://www.facebook.com/pages/create.php

31. Facebook Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm

32. LinkedIn
LinkedIn is a business oriented social
networking site aimed at professionals.
http://www.linkedin.com/

36. What People Do On The Internet (By Age)
http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

37. Where This Presentation is Located:
http://www.slideshare.net/MNAOnline

38. Thank you!
Worksheet Time!