Media Relations Tips for Non-Profits
•Download as PPT, PDF•
1 like•810 views
The document provides an overview of media relations and social media strategies for non-profits. It discusses defining your organization's message and value proposition, using public relations to generate earned media coverage through outlets like news articles and letters to the editor, and leveraging various social media tools like blogs, Facebook, Twitter, and YouTube to engage stakeholders and share your story. Specific examples are given of how non-profits have successfully utilized these strategies.
![Cracking the Code: Media Relations Mark Gilman President Decus Communications www.decusllc.com [email_address] Lisa Sommer Media Relations Manager Michigan Nonprofit Association www.MNAonline.org](https://image.slidesharecdn.com/crackingthecode-81809-090819145015-phpapp01/85/Cracking-The-Code-Media-Relations-81809-1-320.jpg)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Relations: Telling Your Story](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Similar to Media Relations Tips for Non-Profits
Similar to Media Relations Tips for Non-Profits (20)
More from Michigan Nonprofit Association Online
More from Michigan Nonprofit Association Online (20)
Recently uploaded
Recently uploaded (20)
Media Relations Tips for Non-Profits
- 1. Cracking the Code: Media Relations Mark Gilman President Decus Communications www.decusllc.com [email_address] Lisa Sommer Media Relations Manager Michigan Nonprofit Association www.MNAonline.org
- 3. Media Relations: Telling Your Story
- 8. Media Relations: Telling Your Story
- 21. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com A Great Resource for Basic Videos:
- 26. Examples – Nonprofits Using Social Networking Sites Facebook causes - Lupus Foundation http://smartblogs.com/socialmedia/2009/07/28/a-facebook-success-story-from-the-lupus-foundation-of-america/ Lupus Foundation increased online donations by 790% Special Olympics http://www.facebook.com/SpecialOlympics Facebook App - Nature Conservancy & Lil Green Patch http://www.facebook.com/apps/application.php?id=7629233915#/apps/application.php?id=7629233915&v=info&viewas=0 $210,000 donated total by the Lil Green Patch community
- 28. Examples Charity: water – raised $10,000 from YouTube overlay http://www.youtube.com/watch?v=DEnlrE4iMBU The Hiedelberg Project – campaign launched this week http://www.youtube.com/watch?v=gHGZPgPWw1M&feature=autoshare_twitter Special Olympics - Spread the Word to End the Word campaign http://www.r-word.org/ Southeastern MI Community Foundation: http://www.youtube.com/user/TheCFSEM
- 29. http://www.youtube.com/nonprofits YouTube Nonprofit Channel Program
- 33. Twitter in Plain English http://commoncraft.com/twitter or http://www.youtube.com/watch?v=ddO9idmax0o TwitCause http://twitter.com/TwitCause Twestival http://twestival.com/get-involved/
- 37. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.flickr.com/MNAOnline Photo Sharing
- 38. What Is Social Bookmarking? vs. + + Traditional bookmarking Social bookmarking
- 39. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://delicious.com/MNAOnline
- 40. Social Bookmarking – How Can It Be Used?
Editor's Notes
- Social media is not replacing traditional media and public relations – it’s enhancing it
- Causes, Groups, Fan Page www.facebook.com/nonprofits
- Causes, Groups, Fan Page www.facebook.com/nonprofits
- A contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order Can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments