Recently, market research institute MetrixLab has developed a computer-based tool for
tracking visual attention. This tool, the FocusTracker™, is based on the assumption that
mouse movements provide a reliable indication of when and where attention is allocated
on a computer screen. Because it is internet based, the tool can be used with hundreds of
participants from any location in the world, allowing maximal freedom in targeting
specific groups.
1. Action as a Window to Perception:
Measuring Attention with Mouse Movements
A Validation Study of the MetrixLab FocusTracker
Prof. dr. A. Johnson and dr. ir. L.J.M. Mulder