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- 4. “ Transformational Vision and Tactical Expertise”
- 11. Our Approach
- 12. Sea Change Direct Marketing Major Mid-Donor Small Donor List Member/Community Visitor Points of Entry Search/PR/Web 2.0 Sticky site Integrated Mktg Integrated mktg Cultivation Integrated Marketing Pyramid Integrated mktg Cultivation Integrated mktg Cultivation Brand Awareness
- 13. Examples of our Work
- 20. Reality – The Aquarium www.SeaChangeStrategies.com
- 21. Virtual – the “Equarium” www.SeaChangeStrategies.com Visit planning THE HUB Philanthropy Conservation Action Fun Classroom Members’ Entrance Research and Science Enter Here
- 35. Snapshots
- 37. Pets for the Environment
- 45. Wired Wealthy Donor Clusters Cluster Analysis Relationship Seeker (29%) Most likely to respond to opportunities to connect emotionally with your organization online. Casual Connector (41%) The largest of the three clusters, question after question this group appears to “split the difference” in terms of attitudes and preferences. All Business (30%) Does not appear to be looking for a relationship or emotional connection.
- 46. SPLC Hate Map
- 47. Storytelling Workshop for IFAW September 24, 2008
- 48. Wikipedia
- 49. “ Thanks to Sea Change, we have undergone a complete rebranding – new logo, new Web site, new face – and developed strategies to engage and involve all of our current members while attracting new ones.”
- 50. Ideas for BW/F
- 51. Stork Fund
- 52. Stork Fund
- 59. Thank you.
Notas do Editor
- THERE’S THE DESTINATION
- AND THE NATIONAL ACTION BRAND
- The first order of business was laying out a road map and getting folks into the habit of working together
- The next order of business was building collaborative habits
- Photos from the Field Online Webcast – featured two of IRC’s field staff/ photographers discussing what was happening behind the lens of some of IRC’s most riveting photos Goal: Cultivation Results: 750 attendees and over 3,000 downloads of the archived event, additional promotional pick up in art/photography circles
- Prior to the webcast, IRC donors and subscribers were asked to vote for their favorite 6 of 12 photos to be discussed during the live webcast.
- This is an example of a list building campaign. We recruited a donor to give $1 for every signer of the Iraq Humanitarian pledge. Goal: List building Results: 6,000 new names