Mexx Twitter

1. Twitter An introduction into micro-blogging...

2. Twitter

3. Twitter • What is Twitter?

4. Twitter • What is Twitter? • Why use Twitter?

5. Twitter • What is Twitter? • Why use Twitter? • Who uses Twitter?

6. Twitter • What is Twitter? • Why use Twitter? • Who uses Twitter? • Case Examples

7. Twitter • What is Twitter? • Why use Twitter? • Who uses Twitter? • Case Examples • Questions ?

8. What is Twitter ?

9. What is Twitter ? More deﬁnitions.....

10. What is Twitter ? More deﬁnitions..... “ a social network where you post short bursts of thoughts and information”

12. What is Twitter ? More deﬁnitions..... “ It is part text messaging and part blogging, with the ability to update on your cellphone or computer, but constrained to 140 characters”

14. What is Twitter ? More deﬁnitions..... “ a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called tweets, to your friends, or followers”

16. What is Twitter ? More deﬁnitions..... “ a free social networking and micro- blogging service that enables its users to send and read other users' updates known as tweets”

18. What is Twitter ? It is .... The Internet’s Fastest Growing Social Media Site

19. What is Twitter ? It is ....

20. What is Twitter ? It is .... Named after the sound birds make when they communicate

22. What is Twitter ? It is .... Named after the sound birds make when they communicate Twittering

25. What is Twitter ? It is .... The single most talked about Web site since Facebook and grew 1,382% in the past year

26. What is Twitter ? It is .... The single most talked about Web site since Facebook and grew 1,382% in the past year Then Twitter grew another 43% with the addition of just one user...

28. What is Twitter ?

29. What is Twitter ? Basics.....

31. What is Twitter ? Basics..... A typical twitter proﬁle page ...

34. What is Twitter ? Basics..... Where you type your updates...

37. What is Twitter ? Basics..... Updates from people you follow...

40. What is Twitter ? Basics..... The number of people you are following and those following you...

43. What is Twitter ? Basics..... Your last update message...

46. What is Twitter ? Basics..... The number of characters left in your message (max 140) ...

49. What is Twitter ? Basics..... Various ﬁlters to display your messages / updates ...

52. What is Twitter ? Basics..... Pictures of those you are following ...

54. What is Twitter ? Basic Terminology ..... Tweet - Messages of up to 140 characters which are displayed on a user's proﬁle page and delivered to other users who follow them

55. What is Twitter ? Basic Terminology .....

56. What is Twitter ? Basic Terminology ..... Followers - People who have subscribed to your tweets and will see them displayed on their proﬁle page

57. What is Twitter ? Basic Terminology ..... Followers - People who have subscribed to your tweets and will see them displayed on their proﬁle page Following - People who you have subscribed to and whose tweets are displayed on your proﬁle page

59. What is Twitter ? Basic Terminology ..... @ reply - A reply / comment aimed at one user but visible to everyone

60. What is Twitter ? Basic Terminology ..... @ reply - A reply / comment aimed at one user but visible to everyone

62. What is Twitter ? Basic Terminology ..... Re-tweet (RT) - Sharing / forwarding someone else’s message

64. What is Twitter ? Basic Terminology ..... # Hashtag - words beginning with # to help track speciﬁc topics

66. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to ﬁt in a tweet

67. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to ﬁt in a tweet http://news.slashdot.org/article.pl?sid=09/05/09/1730241&from=rss

69. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to ﬁt in a tweet Alternatives - Bit.ly, Ls.gd and SnipURL

71. Why use Twitter ? What is the fuss about .....

72. Why use Twitter ? What is the fuss about ..... Twitter has revolutionized social media by making it simple for the world to communicate in real time

73. Why use Twitter ? What is the fuss about .....

74. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ...

75. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ... Raise Awareness Offer Proactive Customer Support Answer Questions Promote Events, Products and Services

76. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ...

77. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ... This via a new level of engagement

78. Why use Twitter ? What are the new levels of engagement...

79. Why use Twitter ? What are the new levels of engagement... - Broadcasting

80. Why use Twitter ? What are the new levels of engagement... - Broadcasting News

81. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches

82. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals

83. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events

94. Why use Twitter ? What are the new levels of engagement... - Broadcasting

95. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding

96. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management

97. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations

100. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations The Amazon Fail Saga

102. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations Amazon recently deleted the sales rankings of hundreds of gay- and lesbian-themed books. Writer Mark Probst blogged about the de-ranking and was told by an Amazon representative that the company will no longer include sales ranks for "adult" material on the site.

103. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations Amazon recently deleted the sales rankings of hundreds of gay- and lesbian-themed books. Writer Mark Probst blogged about the de-ranking and was told by an Amazon representative that the company will no longer include sales ranks for "adult" material on the site. Probst's blog post was dated Sunday, April 12 at 2:08 am. In 24 hours, here's a quick look at how things developed:

105. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Customer Relations

106. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme.

107. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook. The AmazonFail Group launched, quickly gathering 1,200 members out of the gate.

108. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook. The AmazonFail Group launched, quickly gathering 1,200 members out of the gate. Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time.

109. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook. The AmazonFail Group launched, quickly gathering 1,200 members out of the gate. Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time. Boycotts. Customers on Twitter and blogs are talking boycott.

110. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook. The AmazonFail Group launched, quickly gathering 1,200 members out of the gate. Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time. Boycotts. Customers on Twitter and blogs are talking boycott. Over 335 mainstream media articles related to this story, including Wall Street Journal, Wired, and NPR.

120. Why use Twitter ? What are the new levels of engagement... - Broadcasting A statement from Amazon spokesman Drew Herdener: This is an embarrassing and ham-fisted cataloging error - Responding for a company that prides itself on offering complete Crisis Management selection. Customer Relations It has been misreported that the issue was limited to Gay & Lesbian themed titles – in fact, it impacted 57,310 books in a number of broad categories such as Health, Mind & Body, Reproductive & Sexual Medicine, and Erotica. This problem impacted books not just in the United States but globally. It affected not just sales rank but also had the effect of removing the books from Amazon’s main product search. Many books have now been fixed and we’re in the process of fixing the remainder as quickly as possible, and we intend to implement new measures to make this kind of accident less likely to occur in the future.

134. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding

135. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening

136. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management

137. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research

156. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening

157. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community

158. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Media / Blogger Relations - Community

159. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Media / Blogger Relations - Community Customer Evangelism

160. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism

180. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community

181. Who uses Twitter ? Twittering ...

182. Who uses Twitter ? Twittering ... Bloggers

183. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications

184. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners

185. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants

186. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family

187. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family Corporations

188. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family Corporations Educational Establishments

189. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family Corporations Educational Establishments Celebrities

191. Who uses Twitter ? Twittering ... Celebrities Ashton Kutcher: 1.7 million Ellen Degeneres: 1.4 million Britney Spears: 1.3 million Barack Obama: 1.1 million Jimmy Fallon: 946,960

192. Who uses Twitter ? Twittering ... Celebrities Broadcasters & Publications Ashton Kutcher: 1.7 million CNN: 1.4 million Ellen Degeneres: 1.4 million NY Times: 827,350 Britney Spears: 1.3 million The Onion: 708,896 Barack Obama: 1.1 million NPR Politics: 664,653 Jimmy Fallon: 946,960 Tech Crunch: 546,020

193. Who uses Twitter ? Twittering ... Celebrities Broadcasters & Publications Corporations Ashton Kutcher: 1.7 million CNN: 1.4 million Twitter: 1.0 million Ellen Degeneres: 1.4 million NY Times: 827,350 Google: 599,612 Britney Spears: 1.3 million The Onion: 708,896 Whole Foods: 592,170 Barack Obama: 1.1 million NPR Politics: 664,653 Woot: 578,762 Jimmy Fallon: 946,960 Tech Crunch: 546,020 Zappos: 575,412

195. Who uses Twitter ? Twitter Statistics...

196. Who uses Twitter ? Twitter Statistics... A February 2009 Compete.com blog entry ranks Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million.

197. Who uses Twitter ? Twitter Statistics... A February 2009 Compete.com blog entry ranks Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million. In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a growth of 1382%, Zimbio had a growth of 240%, followed by Facebook with a growth of 228%

198. Who uses Twitter ? Twitter Statistics... A February 2009 Compete.com blog entry ranks Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million. In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a growth of 1382%, Zimbio had a growth of 240%, followed by Facebook with a growth of 228% According to Alexa.com, twitter.com which launched in March 2006, is ranked 45th in net trafﬁc overall

200. Who uses Twitter ? Twitter Statistics... Male 18 - 34 Female 35 - 49 50+ 21% 47% 47% 53% 31%

204. Who uses Twitter ? Twitter Statistics... !"# $%&'()*(+# The “Oprah-Effect” – Some estimate that 1.2 million users signed up for Twitter after the recent Oprah episode

205. Who uses Twitter ? Twitter Statistics... The “Oprah-Effect” – Some estimate that 1.2 million users signed up for Twitter after the recent Oprah episode

206. Who uses Twitter ? Twitter Statistics... ... and thats how Twitter grew by 43% in a month

208. Case Examples

209. Case Examples

210. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism

211. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Whole Foods has the most followers for a retail company on Twitter

212. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Whole Foods has the most followers for a retail company on Twitter

213. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events People evangelize, criticize & just plain talk Responding about us pretty frequently, even without our Crisis Management Customer Relations encouragement. Our main objective is to encourage people to communicate with us Listening Reputation Management directly Market Research ‐ Winnie Hsia Community Media / Blogger Relations Customer Evangelism Whole Foods has the most followers for a retail company on Twitter

214. Case Examples

215. Case Examples

216. Case Examples Engagement

217. Case Examples Engagement Broadcasting Launches Promotions / Deals Responding Customer Relations Community Customer Evangelism

218. Case Examples Engagement Broadcasting Launches Promotions / Deals Responding Customer Relations Community Customer Evangelism In 2008 DellOutlet made over $1 million in revenue

219. Case Examples Engagement Broadcasting Launches Promotions / Deals Responding Customer Relations Community Customer Evangelism In 2008 DellOutlet made over $1 million in revenue

220. Case Examples

221. Case Examples

222. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism

223. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Asos sales rocketed 104% to £165m in the 12 months to March 31, 2009

224. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Asos sales rocketed 104% to £165m in the 12 months to March 31, 2009

225. “Those who criticize use of Twitter at work haven't seen the tectonic plates moving… …social networks such as these are the way businesses will be run in the future…”

226. “Those who criticize use of Twitter at work haven't seen the tectonic plates moving… …social networks such as these are the way businesses will be run in the future…” Victor Keegan, The Guardian

227. Q&A

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