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2011 November Legislature

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Michigan Economic Development Corporation
Michigan Economic Development Corporation
NegóciosEsportes
1 de 40
 
Travel Michigan ,[object Object],[object Object],[object Object],[object Object],[object Object]
In 2006, we created a new brand for Michigan
“ Sunrise”
The Henry Ford Partner Ad
Print
Billboards
Chicago Bus Wraps
Signage at State Entry Points
michigan.org
Forbes (2009): All-time Ten Best Tourism Promotion Campaigns 1. Las Vegas (“what happens here, stays here”) 2. Incredible India 3. New Zealand 4. Australia (Paul Hogan, 1980s) 5. Jamaica 6. Pure Michigan 7. Alaska (B4UDIE billboards, 2005) 8. Canada 9. Oregon 10. Virginia (is for Lovers)
Pure Michigan Budget/Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final 2010 Tourism Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Michigan Tourism Data (through September) ,[object Object],[object Object],[object Object],[object Object]
Pure Michigan ROI 2006-2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010 Public Relations Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
2011 State of the State Address ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pure Michigan 2012 Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Travel Michigan 2011 Partners Michigan Arts & Culture Michigan Snowsports Industry Association Ann Arbor Beachtowns Big Rapids Sault Ste Marie Grand Rapids Downtown Detroit The Henry Ford Great Lakes Bay Region Bays, Beaches & Boutiques Frankenmuth Traverse City Flint/Genesee County Mackinaw City Lansing Alpena Mackinac Island Blue Water Area The Great Waters Sunrise Coast Ludington/Car Ferry Muskegon Silver Lake Sand Dunes Coldwater/Branch County Western Upper Peninsula Kalamazoo Monroe
Most Recent Brand Promotion                                                                           Michael Finney
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pure Michigan 400
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Michigan.org and MichiganAdvantage.org
Blog sites
Interactive Marketing
 
Tactics to increase traffic and visitors
YouTube
Flickr
Facebook
Twitter
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Pure Michigan Do-It-Yourself Marketing Kit
Why Michigan? [play video]
Elizabeth Parkinson Senior Vice President Marketing and Communications Michigan Economic Development Corporation [email_address] (517) 373-6217 Presentation available at: http:www.slideshare.net/Miadvantage/2011-november-legislature

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2011 November Legislature

  • 1.  
  • 2.
  • 3. In 2006, we created a new brand for Michigan
  • 5. The Henry Ford Partner Ad
  • 9. Signage at State Entry Points
  • 11. Forbes (2009): All-time Ten Best Tourism Promotion Campaigns 1. Las Vegas (“what happens here, stays here”) 2. Incredible India 3. New Zealand 4. Australia (Paul Hogan, 1980s) 5. Jamaica 6. Pure Michigan 7. Alaska (B4UDIE billboards, 2005) 8. Canada 9. Oregon 10. Virginia (is for Lovers)
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Travel Michigan 2011 Partners Michigan Arts & Culture Michigan Snowsports Industry Association Ann Arbor Beachtowns Big Rapids Sault Ste Marie Grand Rapids Downtown Detroit The Henry Ford Great Lakes Bay Region Bays, Beaches & Boutiques Frankenmuth Traverse City Flint/Genesee County Mackinaw City Lansing Alpena Mackinac Island Blue Water Area The Great Waters Sunrise Coast Ludington/Car Ferry Muskegon Silver Lake Sand Dunes Coldwater/Branch County Western Upper Peninsula Kalamazoo Monroe
  • 20. Most Recent Brand Promotion                                                                           Michael Finney
  • 21.
  • 22.
  • 23.
  • 24. Michigan.org and MichiganAdvantage.org
  • 27.  
  • 28. Tactics to increase traffic and visitors
  • 33.
  • 34.
  • 35.  
  • 36. 1/2
  • 37. 2/2
  • 38. Pure Michigan Do-It-Yourself Marketing Kit
  • 40. Elizabeth Parkinson Senior Vice President Marketing and Communications Michigan Economic Development Corporation [email_address] (517) 373-6217 Presentation available at: http:www.slideshare.net/Miadvantage/2011-november-legislature

Notas do Editor

  1. Just launched new design/layout Most popular state tourism web site in U.S. in 2010, fourth year in a row 13.4 million user sessions in 2010, up 19% over 2009 6.7 million clicks-throughs, more than 18,000 per day Market share: michigan.org – 13.1% Virginia – 9.6% Colorado – 8.36% Florida – 7.72% Arkansas – 6.97% North Carolina – 5.76% Hawaii – 5.31% Texas – 4.88% South Carolina – 4.66% Minnesota – 4.28%
  2. Pure michigan Blog – 221,533 visits since 1/1/2011 January – September: 12,880
  3. 317,570 fans or “likes” 2,021 fans or “likes” (up from 900 in Feb.)
  4. Pure michigan 18,769 followers Miadvantage 1,728