This document summarizes web access trends in Thailand from 2003 to 2011. It finds that Windows OS accounts for over 90% of the market. Google is by far the dominant search engine. The top 10 websites are entertainment-focused, led by Sanook.com which has over 900,000 daily unique visitors. A comparison with social media shows that Facebook and YouTube now have more daily users in Thailand than the top Thai website, Sanook.

1. Status about Web Access in Thailand
19 October 2011
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2. Agenda
1. Ratio of Operating System
2. Ratio of Web Browser
3. Ratio of Search Engine
4. Top 10 Thai Websites
5. Traffic of Top 5 Thai Websites
6. Comparison with Social Media and Thai Websites
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3. 1. Ratio of Operating System-1
Graph of OS usage (Source: truehits.net)
No.1
63.7%
No.2
28.7%
No.3
5.8%
Jan 2003 Sep 2011
*Not included mobile OS
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4. 1. Ratio of Operating System-2
Chart of OS usage past 2years
Still No.3
No.1 No.2 but
63.7% 28.7% 5.8%
Windows OS total 94.39%
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5. 2. Ratio of Web Browsers-1
Graph of web browser usage (Source: truehits.net)
No.1
33.5%
No.2
19.1%
No.3
Jan 2003 Sep 2011 15.5%
*Not included mobile browser
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6. 2.
browser usage past 2years Browsers-­‐2
Chart of web
Ra*o
of
Web
No.1 No.3 No.2
33.5% 15.5% 19.1%
Windows Browser
Total 53.69%
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7. 3. Ratio of Search Engine-1
Graph of search engine usage (Source: truehits.net)
Only
Google!
Jan 2003 Sep 2011
*Not included via mobile
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8. 3. Ratio ofpast 2years Engine-2
Chart of search engine usage
Search
Only
Google!
(Additional imfo)
sanook.com (S!Serch) 0.12%
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9. 4. Top 10 Thai Websites
(Source: truehits.net)
No.
Website
Category
IP/day
(17
Oct
2011)
1
www.sanook.com
Entertainment
901,5162
2
www.mthai.com
Entertainment
776,2873
3
www.kapook.com
Entertainment
737,8694
4
www.dek-­‐d.com
Entertainment
444,5545
5
www.manager.co.th
Media
395,3006
6
www.truelife.com
Entertainment
364,1697
7
www.exteen.com
Blog
333,9558
8
www.thairath.co.th
Media
296,4959
9
teenee.com
Entertainment
292,8731
10
www.bloggang.com
Blog
290,5060
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10. 5. Traffic of Top 5 Thai Websites-1
Graph of daily unique visitors (Source: Google Trend)
Jan 2009 Jul 2011
-Sanook.com have been in a impregnable position.
-Not same data with last page of truehits.net.
Kapook.com may be No.2
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11. 5. Traffic of Top 5 Thai Websites-2
Access region
Population Ranking in Thailand
No. Provinces HDI* No.
1 Bangkok 1
2 Nakhon Ratchasima 10
x
3 Ubon Ratchathani 13
4 Khon Kaen 6
5 Chiang Mai 3
x
6 Nakhon Si Thammarat 18
x
7 Buriram 47
x
8 Udon Thani 5
x
9 Sisaket 40
x
10 Surin 29
(Source: wikipedia<Provinces of Thailand>)
Population and HDI is not enough reference. *HDI:Human
Development
Index
Need to consider about economic scale and university exists.
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12. 6. Comparison with Social Media and Thai Websites-1
(Source: Google Trend)
Previous
one
Jan 2009 Jul 2011
if added Facebook…
(removed “manager.co.th”)
Facebook is Higher!!
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13. 6. Comparison with Social Media and Thai Websites-2
Facebook and Youtube are higher than sanook.
Facebook Daily Unique Visitors are more than 6.0M people.
Youtube Daily Unique Visitors are more than 3.0M people.
Saook Daily Unique Visitors are about 1.4M people.
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14. Thank you very much for your attention
MIRAI MEDIA CO., LTD.
Name : Takuro Yoshida
E-mail : yoshida@miraimedia.co.th
Website : www.miraimedia.co.th
Facebook : www.facebook.com/miraimedia
Twitter : MIRAI_MEDIA_TH (Japanese)
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