Silence Media (UK)
Silence is a new advertising network for the entertainment industry. It offers its clients a media-buying model for video banner-advertising called cost-per engagement, which means they only pay when people rollover and expand their ads. Silence works with leading European and American websites. Its clients include major record labels Sony, Universal, and EMI, and leading independent records labels the Beggars Group and PIAS.
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Silence media presentation
1.
2. Cost per engagement
“Cost per engagement is relevant for
music companies because we have
diminishing marketing budgets. If you
are advertising a band then it makes
sense to only pay to reach their fans.”
Hannah Neaves, Senior Product
Manager, Polydor UK
www.silence‐media.com
5. Industry reservations about video
banner advertising
1. Creative too expensive and standards poor
2. Separation of creative and media
3. Ad serving costs high
4. CPM lacks accountability
www.silence‐media.com
6. Savings of over 50% compared with
the CPM metric
1. Cost of engagement includes creative, ad serving, media planning,
buying and evaluation
2. Shifting the risk to the network
3. Abandoning reach for engagement.
4. Rule of engagement: entertaining, transparent, relevant and useful.
5. You’re not penalised for advertising that doesn’t work.
6. Free page impressions
www.silence‐media.com