Presentación sobre Windows 8, a cargo de Boris Armenta, Microsoft, en el Productivity Day 2012

1. Microsoft Confidential 1

2. Windows reimagined
Microsoft Confidential 2

3. Microsoft Confidential 3

4. Windows on ARM
• Windows on ARM (WOA) is a new member of the Windows family that builds on the
foundation of Windows
• Metro style apps will run on both WOA and Windows 8 on x86/64
• WOA includes desktop versions of the new Microsoft Word, Excel, PowerPoint, and OneNote
• WOA supports the Windows desktop experience including File Explorer, IE 10 for the desktop,
and most other intrinsic Windows desktop features, but not the installation of 3rd-party
desktop apps or plug-ins
• With WOA we anticipate integrated, end-to-end products—hardware, firmware and WOA
software, all built from the ground up
Microsoft Confidential 4

5. 500M
234M 247M
152M
112M
40M 30M
13M
As of December 2011
Microsoft Confidential 5

6. IDC Windows forecast based on historical trends
400
300
200
100
0
2009 2010 2011 2012 2013 2014
Consumer Enterprise
All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions) 6
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast

7. Microsoft Confidential 7

8. Why build a Metro style app?
Search surfaces your app and content when it
is most appropriate across the whole system
Microsoft Confidential 8

10. Unprecedented reach
• The single largest potential market for your apps
• Store and apps in 100+ languages
• 45 market-specific app catalogs
• Buy from 200+ markets
• Local pricing & settlement in top 40 markets (by GDP)
• Developer payments in 41 markets
Microsoft Confidential 10

11. Paid downloads
Store Features
• You control the pricing of your app
• Prices from $1.49 to $999.99
• Microsoft Commerce: You keep 70% of
the first $25,000, 80% of the rest
• 3rd Party Commerce: App is free in the
store and you keep 100% of the in-app
proceeds
Benefits to Your Business
• Earn more with each sale of your app
• Developers earn up to 72% more per
sale at the lowest price point
• Discover what works for you
Microsoft Confidential 11

12. Trials
Store Features
• One-click trials
• Feature-based or time-based
• API’s for more advanced trial scenarios
• Analytics about trial effectiveness
Benefits to Your Business
• Increased customer willingness-to-buy
• Customers confident about buying
higher-priced apps
• Compete with features and user
experience, not just price
• Discover what works for you
Microsoft Confidential 12

13. In-app purchases
Store Features
• Support for all types of in-app purchase
“entities” e.g. content, digital goods,
services, app features etc
• Each “entity” has it’s own price and
lifetime
• Use your own 3rd party commerce
engine
Benefits to Your Business
• Windows Store
• Easy to implement
• Flexible, no restrictions
• 3rd party
• Own your customer and their data
• Leverage investments in your existing systems
Microsoft Confidential 13

14. Advertising
Store Features
• Choose your preferred ad platform
• HTML5/JS/CSS enables easy integration
of existing web advertising platforms
• Microsoft Advertising provides Metro-
style advertising (including Metro ad
controls)
Benefits to Your Business
• Avoid ad-brokers: directly implement
your preferred web advertising services
• Leverage your investments in your web
advertising infrastructure
Microsoft Confidential 14

15. Subscriptions & expiring purchases
Store Features
• Time-based in-app purchases with user-
initiated renewal
• Enable 3rd party purchase engine &
subscription services
Benefits to Your Business
• Windows Store
• Time-based
• Flexible
• 3rd party
• Own your customer and their data
• Leverage investments in your existing systems
• No payments to Microsoft
Microsoft Confidential 15

16. Transparent terms
• Organized around a few, simple principles
• Concise and clear
• No carve-outs for app categories
Microsoft Confidential 16

17. Powerful analytics
Key pivots:
• Audience demographics (age, gender, country)
• Device class (tablet, laptop, etc.)
• Paid vs. Free
Key Measures
• Referral information
• Vol. of apps (download and submissions)
• Top grossing
• Top Apps
• Ratings
• Reviews
• App quality (hangs, crashes)
• App performance (relative to category/sub-
category)
Microsoft Confidential 17

19. The path to Windows 8 GA
Quality driven milestone based development
Consistent with Windows 7 release cycle
Windows launches “Every 2 to 3 years”
Developer Consumer Release Release to General
Preview Preview Candidate Manufacturer Availability
September, 2011 February, 2012 TBD TBD TBD
• Windows 8 announced • Windows 8 Consumer
at //build Preview available for
• Windows 8 SDK download
available for download • Preview Store available
(apps by invitation
only)
Microsoft Confidential 19

20. Microsoft Confidential 20