MICECON _02 The Future of Meetings in Asia Pacific by Martin Winter
1. The Future of Meetings in Asia/Pacific
Martin Winter
Chairman, ICCA Asia/Pacific
International Congress & Convention Association
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2. Developing Countries’ Share of
World International Reserves
Percentage of
Global Total
Source:
International Monetary
Fund, data through
30 September 2011
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3. ICCA’s Global Network
SCANDINAVIAN CENTRAL EUROPE
11 Chapters 67 150
958Members FRANCE/BENELUX
75 MEDITERRANEAN
122 ASIA PACIFIC
NORTH AMERICA UK/IRELAND
MIDDLE EAST 190
100 65
29
IBERIAN
58 4
AFRICA
Source: Feb 2013 LATIN AMERICA 34
ICCA Membership 68
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4. ICCA Membership Growth –
Asia/Pacific
No COUNTRY/REGION 2001 2012 No COUNTRY/REGION 2001 2012
1 China P.R. 6 32 9 Thailand 8 9
2 Australia 16 30 10 New Zealand 1 7
3 India 9 20 11 Macao, China PR 1 6 Asia Pacific
4 Japan 26 20 12 Indonesia 11 6 190 members
5 Republic of Korea 6 20 13 Hong Kong, China P.R. 6 5
in 69 cities
20% of ICCA
6 Malaysia 7 11 14 Philippines 3 4
membership
7 Chinese Taipei 3 10 15 Sri Lanka 1 1
8 Singapore 4 9 Total 108 190
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5. Early Involvement
• 1937 – Philippines holds first official
international conference (International
Eucharistic Congress)
• returning to Cebu in 2016
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6. ICCA Association Meetings
• 929 Philippines meetings listed in the ICCA Association
Database
• Largest meeting - 10th Congress of the Asian/Pacific
Society of Hypertension, 3200 delegates
• 2017 - Annual Scientific Meeting of the Asia/Oceania
Myology Center
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7. Meetings Types for Buyers
in Asia
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9. IBM Hard Drive - 1980
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10. Use of Technologies - Asia
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11. Add Value Not Just Technology
Meeting Apps
Venue Wi Fi
Hybrid Meeting
Technology
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12. Commodity Suppliers
vs. Creative Partnerships
Full
Customization
Strategic
Consultants
Redesigning
Meeting
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13. New Event Creation
Information Age
Knowledge
Increasing
New Technical &
Scientific Areas
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17. Other Business Event Issues - Asia
• Reliance on a strong Chinese economy
• Pressure on budgets - ‘do more with less’
• Increased scrutiny of ROI
• More use of 2nd and 3rd tier cities
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18. Changes in the Sky Across Asia
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