Blazes A New Trail In The Arts World MIB JUNE 2014 Magazine

What Makes Kindergarten A
Fertile Learning Environment
Dr.Prema Lata
FOUNDER of Sinar Ideal KinderGarten
Business Success via
ASTRO SCIENCE
The Chanakya’s
Seven Elements
For Business
Success
ASTHANA ARTSBlazes A New Trail In The Arts World
Founder OF
June 2014.indd 1 27/5/2014 6:14:10 AM

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The Magazine for Indian Businessmen and Professionals
June 2014.indd 2-1 27/5/2014 6:14:19 AM

MIBJUNE2014
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Chairman & Managing Editor
Rasa Rasik
rasarasik@charu.com.my
016 711 4236
Business Development
Darrshan
darrshan@charu.com.my
016 201 4236
News Editor
Venkat Hari
Sales & Marketing
Jayasree Vijian
jayasree@charu.com.my
016 213 4236
Art, Graphic Design
Pern Tan Sze Mun
Kugan
Admin
PJ Office :
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Source of news & articles
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Writers
Thevi Sinnadurai
Prasath Kanagaras
Bhairava Shivabaraty
Arikrishnan Subramanian
Jeyaraman Seenivasagam
Balamurugan Deivakumaran
Managing Director
R Surangi
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Distributor
One Stop Book Enterprise
Disclaimer
The views and opinions expressed in the articles published are those of
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reasonable care is taken in compiling this publication, MIB does not ac-
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EDITOR’S
NOTEJune 2014
Volume 04
Issue 11
Though change can be painful, uncomfortable, make us insecure but with courage
and open mind it keeps us move forward. In this month cover story Mr Ravi Shanker
Rama Murthy artistic director of Asthana Arts share with us how his lifelong passion and
determination brought life to Indian performing arts in Malaysia. The “artspreneur” boldly
venture into new age, fusion and semi classical themes to present either original or brand
new creation for new age fans.
Most of us If asked what is the most crucial aspect of business to focus on to ensure
success, what would you say? Malaysian Indian Business writer explore business
strategies employed by ancient Indian great economist and royal advisor Kautilya
Chankya. The strategies employed by Chankya still practicable and will surely blend well
with our culture and traditions.
Information is power but it needs to be presented in proper format. Writer Palani
Murugappan explained in detailed how to use freely available Microsoft Excel to map data
and perform analysis in producing ad-hoc reports as required by businesses.
Malaysian Indian Business takes this opportunity to pledge our loyalty to Seri Paduka
Baginda Yang Di-Pertuan Agong Almu’tasimu Billahi Muhibbuddin Tuanku Alhaj Abdul
Halim Mu’adzam Shah Ibni Almarhum Sultan Badlishah. We humbly wish Your Majesty
Happy Birthday. May God Bless Your Majesty and DYMM Raja Permaisuri Agong, Tuanku
Haminah binti Hamidun with continued good health, happiness and prosperity. We also
pray that during Your Majesty’s reign, Malaysia will be peaceful and prosperous and we
remain united as Malaysians.
Daulat Tuanku, Daulat Tuanku, Daulat Tuanku.
Just like entrepreneurs, Fathers knows when and how to put things together creating
lovely family and living. Happy Father’s day from all of us at Malaysian Indian Business.
This month Malaysian Indian Business Magazine comes with well researched and some
stunning Malaysian trade facts & figures as well as trade news from Singapore and India.
As the change is inevitable either do a person’s life, Malaysian Indian Business astound
with untimely departure of our News Editor Venkat Hari who worked relentlessly in ensuring
quality output of this magazine since July 2013. Join us to pray that his soul rest in PEACE
in the feet of ALMIGHTY.
We want to be an invaluable resource for you, so let us know how we’re doing with our
work and how to get the most bang for your investments with us. You’re the boss. We
want your feedback. Send us an e-mail at mib@charu.com.my or via our facebook page
MalaysianIndianBusinessMagazine. Selected feedback will be published for readers
benefit.
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Publisher:
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Sad Demise
It is with deepest sorrow and sadness that we inform the passing
of Venkat Hari, news editor on 15th May 2014.
Mr Venkat Hari was a valued member of our team since …..whom
worked relentlessly in ensuring quality output of Malaysian Indian
Business.
Words cannot express our sorrow. The office won’t be the same
without you Venkat Hari.
With Deepest Sympathy
From Directors, Management and Staff of
Malaysian Indian Business
IndianToday.Net Sdn Bhd
Correction
MIB’s May 2014 edition “At A Glance Gana Creations Sdn Bhd” column(page 12) listed an
incorrect telephone number. The correct numbers is +6 012 6603407, +6 012 3694031 and +6
012 3694031. The email addresses are enquiry@ganacreations.com, ganasriiya@gmail.com
We regret the error.
June 2014.indd 2-3 27/5/2014 6:14:20 AM

MIBJUNE2014
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MIBJUNE2014
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CONTENTSMIB ENTREPRENEUR
Award Ceremony
MIB
CALENDAR OF EVENTS
NLP:
Fear of Success
Becoming a Brand
Ambassador
Utilizing Microsoft Excel
for Human Resources
Management
The Chanakya’s Seven
Elements for
Business Success
Business success via
Astro science
Pritinggam Intervarsity
Debate Competition
Observation
and memory
MALAYSIA
NEWS
EVENT COVERAGE:
Indian Wedding
fair 2014
Dimension Data now a SAP-
certified Provider of Cloud
and Hosting Services for
SAP solutions
Goal
01
06
08
12
14
18
40
23
50
36
56
38
62
24
46
ASTHANA ARTSBlazes A New Trail In The Arts World
Founder OFWhat Makes Kindergarten A
Fertile Learning Environment
Dr.Prema Lata
FOUNDER of Sinar Ideal KinderGarten
14 12
38 08
18
4050
23
June 2014.indd 4-5 27/5/2014 6:14:28 AM

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COVERSTORY
LIFESTYLE
MIB
CALENDAR
MALAYSIAEVENTS
INTERNATIONALEVENTS
Property Investment Convention 2014
12 -13 July, 2014
Sunway Pyramid Convention Centre, Bandar Sunway, Petaling Jaya
25th Malaysia International Plastic Mould & Die Exhibition (M’SIA-PLAS)
10 - 13 July, 2014
Putra World Trade Center (PWTC), Kuala Lumpur
25th Malaysia International Packaging & Labelling, Food Processing & Bakery Equipment
Exhibition (M’SIA-PACK & M’SIA-FOODPRO)
10 - 13 July, 2014
Putra World Trade Centre (PWTC), Kuala Lumpur
Higher Education Fair 2014 and Private & InternationalSchool Fair 2014
19 - 20 July, 2014
MVEC Exhibition And Event Centre, Kuala Lumpur
3rd International Renewable Energy and Environment Conference (IREEC-2014)
4 - 6 July, 2014
Coronade Hotel, Kuala Lumpur
15th International Architecture, Interior Design & Building Exhibition (ARCHIDEX)
25 - 28 June, 2014
Kuala Lumpur Convention Centre, Kuala Lumpur
Malaysia International Jewellery Fair 2014
18 - 21 July, 2014
Petroleum Asia Expo
24 - 26 June, 2014
Borneo Convention Centre Kuching, Kuching
ARCHIDEX
25 - 28 June, 2014
KL Wedding Expo
4 - 6 July, 2014
Msia-Plas and Msia-Pack
10 -13 July, 2014
Asean Heavy Machinery & Equipment Exhibition
16 - 19 July, 2014
Malaysia International Jewellery Fair
18 - 21 July, 2014
SME Annual Showcase (SMIDEX ’14)
4 - 6 June , 2014
Kuala Lumpur Convention Centre
SSM National Conference 2014
3 - 4 June, 2014
Connexion @ Nexus, Bangsar South City, Kuala Lumpur
WPPA 2014 Annual Conference
27 - 28 June, 2014
Black Box @ Publika, Kuala Lumpur
International Industrial Machinery Exhibition
26 - 28 June, 2014
Saigon Exhibition & Convention Center, Ho Chi Minh City, Vietnam
India International Leather Fair Delhi
3 - 5 July, 2014
Pragati Maidan, New Delhi, India
International Beauty & Spa Expo
8 - 9 July, 2014
Pragati Maidan, New Delhi, India
India International Build Expo Chennai
11 - 13 July, 2014
Chennai Trade Centre, Chennai, India
India International Jewellery Show
17 - 21 July, 2014
Bombay Convention & Exhibition Centre, Mumbai, India
India International Travel Mart
18 - 20 July, 2014
Bangalore, Palace Ground, Bangalore
Solartech Expo India
22 - 23 July, 2014
New Delhi, India
3rd Guangzhou International Food & Ingredient Fair
26 - 29 June, 2014
Guangzhou, China
16th International Symposium on Pediatric Neuro-Oncology
28 June - 2 July, 2014
Suntec Singapore Convention & Exhibition Centre, Singapore
World National Oil Companies Congress Asia
2 - 3 July, 2014
Renaissance Bangkok Ratchaprasong Hotel, Bangkok, Thailand
Plastics Technology Expo
17 - 19 July, 2014
Bangkok International Trade & Exhibition Centre, Bangkok, Thailand
Thailand Franchise & Business Opportunities Expo
24 - 27 July, 2014
Bangkok International Trade & Exhibition Centre, Bangkok, Thailand
China-Asean(Thailand) Commodity Fair
28 - 30 August, 2014
Impact Exhibition & Convention Center Bangkok, Thailand
India Consumer Products, India Tourism, India Property Expo-Singapore
19 - 22 June, 2014
Singapore EXPO Convention and Exhibition, Singapore
World Indian Festival 2014
26 - 29 June, 2014
Hall 6B, Singapore Expo, Singapore
June 2014.indd 6-7 27/5/2014 6:14:29 AM

“Let fear be a
counsellor and
not a jailer”
Anthony Robbins
MIBJUNE2014
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MIBJUNE2014
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LIFESTYLE
LIFESTYLE
I’ve got an important question
for you today. Do you have a
fear of success?
Which one are you more afraid
of: failure or success?
Fear of success is the kind of fear
that prevents you from taking
a step towards accomplishing
something.
When it comes to following your
dreams, goals or work:
1. Do you worry more about
not being able to cope with
negative feelings when
you mess up (failure)?
2. Or not being able to handle
the level of increased
responsibility that success
often brings?
Most of us think we fall in the
first camp of not wanting to fail.
But many of us are actually more
fearful of what might happen
if we actually achieved that big
goal we say we want.
The biggest problem for many
people is that their fear of success
is largely unconscious. They just
don’t realize that they’ve been
holding themselves back from
doing something great.
1. Have you ever found yourself on
the threshold of a big success,
and observed things starting
to go wrong? It begins with a
feeling of anxiety. The tiniest
details annoy you. Reliable people
start making alarming slip-ups.
“What’s up with them?” “Can’t
they see how important this is?”
“Why are they being so careless?”
2. Do you ever feel that you have an
idea that you would like to take
to the next level, and yet at times
find yourself behaving in ways
that conflict with what you want?
It becomes difficult to concentrate.
You find yourself procrastinating
over things you know will lead
to success. You say something
stupid in an important meeting.
“What’s wrong with me today?”
3. Let’s look at this case:
Reika’s boss has just announced at a
meeting that the company has got a
contract to service an international
company online. He wants Reika to
head the project. All that she has
to do is let him know that she is
interested by the following Monday.
Reika was excited. She always
hoped for an opportunity like this.
She knows her work well and has
skills that qualify her for the job
and she knows that it would likely
Thevi Sinnadurai
Practitioner in Clinical Hypnosis,
Practitioner in Cognitive
Behaviour Hypnotherapy, NS-
NLP Master Practitioner, Certified
Law Of Attraction Trainer,
Emotional Freedom Technique
Practitioner (EFT)
thevi.thevi@gmail.com
NLP:
FEAR OF SUCCESS
lead to a promotion. She had all
kinds of irrational thoughts going
on in her mind. Scary thoughts of
change; her team mates will look
to her. for advice, leadership, and
a model of virtue.
By the time Monday arrives, she’s
created a list of reasons not to
head the project. And by the end
of the day, she still hasn’t talked
to her boss.
Does this situation sound familiar?
All of these are classic symptoms of
fear of success.
If you suspect a limiting belief may
be holding you back, pay close
attention, because your beliefs drive
your behaviour.
It doesn’t matter how much you
say you want success, if you believe
somewhere deep inside that success
“To conquer fear is
the beginning of wisdom.”
Bertrand Russell
equals some kind of pain, loss of
freedom, loss of time with your
family, loss of love, rejection,
embarrassment, vulnerability or
shame, you will NOT let yourself do
what it takes to succeed.
How do you identify the tell-tale
signsofsuccess-fearingbehaviour?
1. You self-sabotage your work,
dreams or goals by convincing
yourself that you’re not good
enough to achieve them.
2. You avoid or procrastinate on
big projects, especially projects
that could lead to recognition.
3. You feel guilty about any success
you have, no matter how small,
because your friends, family,
or co-workers haven’t had the
same success.
4. There may be a fear of collecting
more enemies because of your
success. This fear might be
present because of an irrational
idea that you learned about
success such as “people will
hate me if i am successful”.
5. You frequently compromise
your own goals or agenda
to avoid conflict in a group,
or even conflict within your
family.
6. You fear the hard work required
to maintain your success after
succeeding. You will have to
work hard to maintain your
success. You just might be
afraid of this hard work.
7. You don’t tell others about your
accomplishments.
8. All talk, no action. Sometimes
certain behaviours look like
laziness, but they reveal a
fear of success. For instance,
you may talk about your life
dreams and goals all the time,
but you watch TV every night
and surf the Internet for hours
every day. You never actually
take practical steps or exert
self-discipline to move in the
direction of your goals.
9. You feel, subconsciously, that
you don’t deserve to enjoy
success in your life.
10. You believe that if you do
achieve success, you won’t be
able to sustain it. Eventually
you’ll fail, and end up back in
a worse place than where you
started. So you think, “why
bother?”
You can use several different
strategies to overcome your fear
of success. The good news is that
the more you face your fears,
bring them to the surface, and
analyze them rationally, the more
you’re likely to weaken those
fears and reduce your reluctance
to achieve your goals.
Fear of not coping with success
For some, it’s more comfortable
to stay in a familiar situation,
even if it doesn’t feel great on the
surface. But achieving success
means you are putting yourself
out there to be scrutinized and
criticized, and exposing yourself
to new pressures and demands.
June 2014.indd 8-9 27/5/2014 6:14:31 AM

MIBJUNE2014
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MIBJUNE2014
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COVERSTORY
It’sonlyhumantowonderwhether
you’ll be up to the challenge. A
small anxious part of you would
rather not take the risk.
What to do about it:
If you experience doubts, remind
yourself of all the extra resources
success will bring you:
1. A boost to your confidence
2. A bigger, more powerful
network
3. A healthier bank balance
4. A growing reputation that
opens new doors
Fear of selling out
Whatever choices you make, if
you achieve any kind of public
success, it’s a sad fact that
someone, somewhere will be
thinking and even saying nasty
things about you including
accusations of ‘selling out.’ Selling
out is the compromising of
integrity, morality, or principles
in exchange for personal gain,
such as money or recognition.
1. Firstly, accept that you’ll
never please everyone.
Backbiting is part of the price
of success.
2. Secondly, make sure you
are comfortable with your
choices.
3. Make a list of all the things
you would consider ‘selling
out,’ and which you’re not
prepared to do. Then keep
the list handy. As long as you
don’t do the things on that
list, you can look yourself in
the mirror, whatever anyone
else says about you.
1. Instead of thinking about change in
terms of subtraction (losing your old
self) think of it in terms of addition.
You are about to discover and develop
new facets to your personality, adding
to who you are and what you bring to
the world.
2. Getting used to your new role will feel
exciting and you can still be the person
you’ve always been to family and
friends. Spending time with them will
feel like slipping on your old comfy
jeans after spending time in your
trendy new clothes.
Fear that it’s impossible! I can’t
do it
What can you do if you don’t
believe it is possible?
• Use the Golden Rule: “If
someone else has done it, so
can I!” Almost everything
on this planet has been done
by someone else already
at one time or another. I’m
sure there is a case similar to
yours. Usually achievement
isn’t rocket science.
• Analyse what you have to do
to achieve your goal.
1. What do you have
in common with the
person who has already
achieved a goal similar
to yours?
2. What else do you need
to have or need to
change about yourself?
3. What obstacles are in
your way and how can
you overcome them?
Once you do all that,
consider 80% of your
job done.
The key to your success is
following someone else’s
example while making your
contribution unique.
Iwantyoutorealizethatitisnota
question of the actual possibility
or impossibility of your goal. It is
your personal belief.
Journaling
1.Find some quiet time, pen
and paper in hand, to get honest
about what is holding you back
from achieving what you want
and continuing to strive higher.
Is it a person, a feeling, a cultural
standard?
2.Once you know what’s
blocking you, ask yourself what
you want your life to look and
feel like.
3.What do you want more and
less of in the areas of your life
where you feel stuck, guilty, and
afraid?
4.What is the next right action
to releasing the fear of success?
Do you need to have a heart-to-
heartwith thepersonconcerned
about your feelings of guilt if
you become more successful
than them? Do you need to talk
to a friend about your fear that
they will be angry or jealous of
your success?
Journaling is very therapeutic
because it allows us to process
our thoughts and see them
clearly on a sheet of paper. It’s
also confidential, and you can
refer back to what you have
written and evaluate how far
you have come or if there is
another route to take.
Fearofbecomingsomeone
else, change itself is scary
It Will Change Me
“If I achieve that goal, I
won’t be who I am, I’ll
change somehow ... I will
lose my personality.”
Very often people are afraid
that if they reach their goal,
they will have to stop being
who they are and start
playing someone else’s role.
Underline that. Remember
it. Read it again. It’s big.
You must realize that you
will have to change. But it
doesn’t mean that it will
be some freaky change.
Life is a constant motion, a
constant change. It throws
down a challenge “Change
or get left behind.”
That’s what keeps us
growing, moving forward,
getting rid of the obstacles
that slow us down.
Is someone asking you
to turn into an evil,
bloodthirsty monster?
You can be a wonderful
person, both spiritually and
materially wealthy and still
be tolerated by the majority
of the people out there.
Success is often tied to all
kinds of weird beliefs that
havebeensquishedintoour
minds. But the fact is, that
achievement is something
that is very good indeed
and in all frankness ... do
you want your kids to be
successes or failures?
Then, why not yourself?
“A Goal properly set is
halfway reached”
Ziq Ziglar
“He is able who
thinks he is able.”
Buddha
LIFESTYLE
CONTACT US
HP : 016 2014236 | 016 2134236
mib@charu.com.my
PJ Office:
Suite 3A52, Level 3A, Block A2,
Tel/Fax: 03 7865 7320
JB Office:
No. 6-01, Jalan Bestari 4/2,
Taman Nusa Bestari,
81300 Johor Bahru, Johor
Tel / Fax : 07 3582320
Malaysian Indian Business is happy to
write about your products and services
and help you reach out to the other
Malaysian Indian businessmen and
professionals.
MARKET
YOUR PRODUCTS
AND SERVICES
June 2014.indd 10-11 27/5/2014 6:14:32 AM

MIBJUNE2014
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MIBJUNE2014
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MARKETING
MARKETING
Prasath Kanagaras
Brand Strategist, Managing
Director of Point Blank
Mediaworks Sdn Bhd.
prasath@pointblankmw.com
I
f you are asking yourself
the question, “What is
a Brand Ambassador”
you are in the right
place. A Brand Ambassador
is someone that represents
a Brand in a very direct
way. Early on in the Brand
Ambassador movement
there was a lot of confusion
on what is ethical or not
ethical. Now it is generally
accepted that brand
ambassadors must fully
disclose their relationships
and not try to trick people.
Let me give some classic
examples in Malaysia, I think
Actor Jackie Chan used to be
the Brand Ambassador for
Kaspersky in Malaysia, Yuna
for Canon, Maria Sharapova
for Celcom and Lisa Surihani
for Marigold Peel Fresh
drinks.
So is it a must that your
corporate brand ambassador
is a celebrity? Definitely not!
Becoming a brand
ambassador means that a
person is automatically a
marketing representative of
the company. However, it
doesn’t mean that he needs
a degree in Marketing. He
Becoming a
Brand Ambassador
only needs to understand the
market and a brief idea of his role
to play. He will then just undergo
some training to improve his skills.
A brand ambassador should be able
to develop ways to improve the
program with the Brand Manager.
As he is in the field and sees the
day-to-day activities, he is able
to identify issues and trends that
people embraces. He should be
able to make useful suggestions and
improvements for the benefit of the
brand and consumer engagement.
As we know that a product’s quality and
image is being carried by the person who is
representing it. A brand ambassador should
not just speak for it but he needs to be the
voice of the brand itself. If he does, people
will clearly see the connection between
him and the brand. A few moments where
a speaker cannot introduce the product
properly, may mean a lifetime of brand
humiliation. The audience will not just lose
their interest towards your product but also
remember the shame that happened for a
long period of time.
Now, to Brand Owners,
Always keep in mind that
the presentation of your
product and brand is being
placed on the hands of your
brand ambassador. As such,
his purpose is to build a
connection between your
products and your audience
through his image. Take note
that no matter how great your
product is, if it’s not delivered
properly to the public, it
would be useless as they will
not spend time or attention
into trying it.
Leadership is another
big keyword for Brand
Ambassadors these days.
The main purpose of a brand
ambassador is to embody
the values, the character and
the overall image inherent to
the brand. He needs to stir
up thoughts associated with
owning the product. This way,
he leads the customers not
only to buying the product but
also to their self fulfillment
associated with possessing
it. In other word, I’d say
that Brand ambassadors are
experts in speaking for and
on behalf of your product. It’s
natural for them to emphasize
the benefits in a persuading
manner. They develop good
image and perception towards
your events that’s why they
can be the front people to talk
to your guests.
Having said that, credibility of
yourambassadorisveryimportant.
You will not get someone with bad
record, malicious life style and
despicable personality. Normally,
customers tend to give a lot of
trusttoyouremployeesviewabout
your company and its product.
It’s because they have lesser stake
than the top management. If your
staff speak well of your product,
it’s a plus to your promotion. A
known and respected authority
over a niche like bloggers, small
publishers and others gain so
much empathy and affection
from their audience. That’s why
it’s better to have these people
for your brand rather than the
extremely expensive advertising
campaigns.
Speaking for your brand is one
thing, building a solid relationship
is another, and the latter is more
important. Your ambassador’s
face-to-face encounters with your
target audience are very significant
as these create the opportunity
to build a relationship between
your customer and your brand.
Seize the opportunity by getting
the right person to represent the
brand.
This explains the best brand
ambassadors are those who
actually experienced your
product. Often, they are the people
within your customer base and
not your employees. Monitor your
brand’s online image. There you
will see and identify customers
who earnestly promotes your
product. Is it always good to find
out the scope of their influence by
following their blogs and social
media circles. Your ambassador is
not just a display to your events.
He needs to experience it to add
value to his job. He needs to
ensure that the customers are
happy and are positively impacted
in every event.
Well Indeed, brand ambassadors should be
high-caliber people. But more than this, they
should see themselves as part of the team.
They must remove the misconception that
they are the sole reason for your sales and
popularity. This way, you ensure that your
team works harmoniously and all issues
prevented.
What exactly is a “brand ambassador”? It
ranges from the owner and the board of
directors; those who possess the greatest
interest in seeing the company and its
products succeed, to the employees: those
who work to ensure that the very details are
covered. These ambassadors need to settle
any issues to effectively promote a brand.
What’s worse is to see your very employees
destroying your brand image.
Based on what I’ve shared, do you agree that
Tan Sri Tony Fernandez is the key Brand
Ambassador for Air Asia? Can you see the
connections?
June 2014.indd 12-13 27/5/2014 6:14:34 AM

Utilizing Microsoft Excel for
Human Resources
Management
Palani Murugappan
Founder & Principal Trainer.
A HRDF certified trainer and
author of 51 books to-date on
various software applications,
Palani is passionate on what
Excel can do, and how best
to present data in different
formats.
palani@avimursolutions.com
www.avimursolutions.com
MIBJUNE2014
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MANAGEMENTSOFTWARE
MANAGEMENTSOFTWARE
Employee driven
organization
Far sighted employers
will definitely agree that
employees are the greatest
asset of an organization. The
human resource perspective
is the main driving factor
that contributes towards
the success of any employee
driven organization. With
the right “fit”, companies
can go a long way towards
ensuring the success based
on the effectiveness of their
employees.
One aspect of realizing the
above is to ensure that besides
having the tools to succeed;
employees must also have
the necessary skills that
must be continuously and
periodically updated to reflect
the use of tools in achieving
the growth and success of the
organization. This is where
the element of training plays a
crucial role.
When the management
decides on implementing
something new, it is always based
on the “haves” and “have nots”,
starting with the operational data,
and followed closely by utilizing
employees to manage the new task.
There will come a point in time
where management will require
ad-hoc reports on the progress and
development of the new task. Many
data systems in place today can
produce various reports. However,
to produce ad-hoc reports based
What analysis can we perform from the above? To keep it simple, let us look into the number of employees
who have been with the organization on a yearly basis. The conclusion that can be drawn is in the first year of
operations, there was only one employee. As the years progressed, it is obvious that the organization has grown
to 20 employees at the end of year 2008. Using a built-in function of Excel, the calculations have been tabulated
as below.
Next, we can also deduce the total number of employees based on the salary scale as displayed below. How do we
counter check if the calculations are correct? Look at the header Employee Count on the right diagram. As you
add previous cell of the Employee Count (cell Q2) to the current cell (Q3), the total is reflected on the same row as
in cell N3 (total count of 8). By adding the total Employee Count in column Q (which adds to 20), the last figure
in the No. of Employees column is also 20 (cell N10). Again, Excel functions were used to perform the tabulation.
on non-standard conventions produced by
the system, one of the better tools to gather
meaningful information is to map the data
into spreadsheet format and perform data
analysis of it. One such tool is Microsoft Excel.
Analyzing human resources data
Let us look at the data below. It represents a
simple employee database with details such
as Employee Name, Date the employee joined
the organization, Salary, Department, Sick
Days taken in a year, etc.
June 2014.indd 14-15 27/5/2014 6:14:35 AM

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Analyzing salary details
Asimplepayrollsystemcalculates
aspects of an employee’s salary.
However, some may be limited to
the types of analysis that can be
performed. For example, in the
illustration below, Excel can be
utilized to perform an analysis of
employeesbasedonDepartment.
The analysis below indicates the
Number of Employees based on
the various departments, their
average salaries, number of
Multiple criteria analysis
At times, management may request for specific information.
For example, when rewarding employees based on a lucky
draw, we need to find out how many employees have names
beginning with the letter “R”? Excel can tabulate this calculation
very quickly with a built-in function to provide an answer of 4
as below.
Moving on, management may request further information with
2 criterias i.e. How many employees in the organization have
salaries greater than $50,000 and taken more than 5 Sick Days?
Again, another built-in function of Excel calculates this to be 6
as displayed below.
To perform a total sum of multiple conditions, yet another
function of Excel can be used for the following request i.e.
What is the total salary of employees beginning with the letter
“R” and Overtime rates of less than $500? A value of $29,000 is
detected from the database as depicted below.
Sampling data with Histogram
Let us look at a manufacturing scenario now with 61 Divisions
and different Number of Employees per Division.
Abuilt-infeatureofExcelcalledHistogramcan
be invoked as an Add-on to perform analysis
as below. The Frequency header indicates the
total Divisions with the Number of Employees
based on the Interval. For example, there
are 2 Divisions with 0 to 5 Employees; and
5 Divisions with Total number of 6 to 10
Employees; etc.
For ease of understanding and quick
analysis, the data above can be plotted as
a Histogram, as in the illustration below.
When one has the expertise in
exploiting Microsoft Excel with its
built-in functions, deep and meaningful
information can be gathered quickly
and efficiently. This is where the author
showcases various examples in his many
training sessions, all using Microsoft
Excel as a tool.
MANAGEMENTSOFTWARE
MANAGEMENTSOFTWARE
sick days taken and the average sick
days taken over a year. By going purely
on the Total Sick Days taken, it appears
that the Administration and Finance
departments have the highest casualty
(total of 19). However, probing it in
detail, you find that that average sick
days taken by the IT and R & D
departments are the highest (average
of 7). Note that the highest average
salary is for the R & D department. This
simply states that the employees in the
R & D department are drawing a much
higher salary compared to the other
departments.
Further probing the database, you will
find that a large portion of the salary goes
towards the Finance department, followed
by the Marketing department. Note that
the Total salary can be ranked (from
highest to lowest) using an Excel function
as in the Rank column below. Decision
making process becomes easier now.
June 2014.indd 16-17 27/5/2014 6:14:36 AM

MIBJUNE2014
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Management
Management
Arikrishnan Subramanian
Leapfrog Business Strategist.
is the Executive Secretary of Klang Indian
Chamber of Commerce. He is passionate in
mentoring and developing entrepreneurs,
while consulting businesses to leapfrog their
profitability on exclusive basis. He currently
researching online innovation business
model for SMEs to fulfill the requirement for
PhD (Business Administration).
okigrp@hotmail.com
FB: arikrishnan.subramanian
Chanakya’s Seven Elements
for Business Success
I
n the ancient Indian
scriptures such as
Ramayana, Mahabharata,
Upanishads we often
found brilliant discussions
of management strategies. A
classic good example from
Ramayana is, Jambavan (the
manager) motivated Hanuman
(subordinate) to realize his full
potential and act accordingly.
However, we never appreciate
such great content of it mainly
due to wrong misconception.
In this article, let us look into
the Kautilya Chanakya’s Seven
Elements for Business Success
as discussed in Arthashastra.
Chanakya is considered as
the pioneer in the field of
economics and political science
in India. He widely credited
for having played an important
role in the establishment of
the Maurya Empire. Kautilya
Chanakya was a key advisor to
Emperor Chandragupta Maurya,
who stopped the advance of
Alexander the Great’s successors,
and was the first ruler to unite
the Indian subcontinent.
In his sixth book The Source of
Sovereign States Chanakya drawn
out seven pillars of an organization:
“The king, the minister, the
country, the fortified city, the
treasury, the army, and the ally
are the constituent elements of the
state.” (6.1.1)
1. The King
In the context of business, Chanakya’s
the King should be made reference to
organization’sleaderwhomatcurrent
days known as Chairman, President,
Managing Director, etc. that sets the
right direction of an organization.
The success of any organization
dependsontheleader’sbestqualities
namely inviting nature, intellect,
enthusiasms and self- possession.
One of the key element is the ability
to control the neighbouring kings,
that strategically means business
leaders should form partnership
with their competitors and while
differentiate themselves rather than
battle each other.
Any business leaders interested in
getting better results, becoming
more productive and ultimately
more successful should not be
addicted to procrastination i.e an
act of putting things off that can be
done later.
2. The Minister
Chanakya says the minister or officer
that runs day to day operation plays
vital role in the success or failure of
the king (business leader). Chanakya
felt that in the absence of the strong
council of ministers, the king
couldn’t attain anything even if his
defence force is strong. Chanakya’s
set of qualifications for a person to
be a minister can be used by business
leaders in selecting their trusted
officers. The qualifications are:
• possess sharp intellect, strong
memory power, energy and
trained in kinds of arts.
• be a man of proven
administration capability.
• should controlled greed, anger,
haste, and fickleness.
• should be man of dignity and
self- possessiveness.
5. The Treasury
Chanakya went to the extent of
saying that in case of great financial
troubles, the king could collect taxes
by demand. He advocated severe
punishment for those who avoided
the payment of taxes. He advised the
king to use the people’s money wisely
and keep proper accounts. Similarly,
the only way business can prosper is
by keeping its financial strong with
continuous positive cash flow. Give
very much attention to nitty gritty
to financial management and proper
accounting.While,keeplearningnew
financial skills such as investment,
low cost funding sourcing methods,
latest tax structures and reporting
procedures.
In many cases business leader tend to
refuseinnovativeandcreativeprojects
recommended by subordinates
purely on the ground of lack of
financial. This tend to demotivate
and discourage subordinates from
further sharing their plan. When
Chanakya got to know the treasury
was empty he managed to conceal
trick and cleverly idea to fill it up.
Similarly business leaders must think
out of all possibilities of how to create
money that is required but you don’t
have.
3. The Country
The country is another important
element, without which there is
neither the king nor the kingship.
In pretext of business, it’s the
marketplace or customers that
Chanakya refers as the country.
There shall be no qualities of
patriotism or brand loyalty
without any customers. The
marketplace is where business
generate revenue and cash flow,
thus business need to dominate
it’s niche territory and create
monopoly over the segment.
The marketplace is where the
leader and officers showcase their
superior talents and skills by way
of marketing strategies. Chanakya
favoured vast territory for an
ideal state, which gives economic
advantages that literally means
businesses must able to expand
its market beyond local reach. In
searching for new marketplace
Chanakya demanded officers to
look out for territory that rich
with minerals and food grain
indicating the need for business
to identify new market place with
high growth potential.
4. The Fortified City
Calamities or disaster either
human origin or divine nature
can be avoided with careful
planning. Chanakya wants
fortified city to protect his citizen
and provides ample scope for
development. The fortified city is
where business houses its leader
and officers to plan and execute
right policies and strategies for
growth and be prepared for
unforeseen. The fortified city also
houses necessary infrastructures
such factory that carefully
constructed with internationally
recognized standards. As center of
administration the fort should be
build according to your needs and
surroundings preferably easily
assessable with all safety measure
to prevent information leakage.
“Even after winning a battle a ruler
with weak Army and Treasury is
loser”
June 2014.indd 18-19 27/5/2014 6:14:36 AM

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6. The Army
The kind of team members (employees) an
organization possesses reflects their strength.
The more skilled, professionals and efficient
employees the better productivity. Chanakya
recommended to recruit the right people, invest
in them by trainning and pay them well, and
focus on producing quality product or services.
By following Chanakya’s tips the leader will
automatically bring under his control not only
his army (employees) but also the competitors.
The army as far as business concerns not only
the salesmen but rather inclusive of all level of
organizations employees including the tea maker
and production staff.
Management
7. The Ally
Chanakya says “an equal should over reach, or
help an equal” which means you should reach
out to help your ally or friends even before he
asks for help. The ally is like minded per-son that
stays with you through thick and thin, in good
time and bad and whom don’t under-value or
overvalue you.
Business leader as far as possible should try to
build good friendship with established, stronger
and trustworthy person whom you can depend
upon when problems arise.
Reach out to other Malaysian Indian
businessmen and professionals in the
only magazine dedicated to them.
For details on special rates,
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June 2014.indd 20-21 27/5/2014 6:14:41 AM

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MARKETINGPROPERTYINVESTMENT
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June 2014.indd 22-23 27/5/2014 6:14:42 AM

R
avi Shanker never
thought that
experimenting with
dance and theatre will
take him a long way and build him
successful life in the arts industry.
This is his amazing story from a
dancer to a choreographer to an
artistic director. The brains behind
Asthana Arts, he has made Indian
performing arts not only visible
and accessible in Malaysia but has
also presented a new contemporary
face to it by boldly venturing into
new age, fusion and semi classical
themes.
Ravi Shanker Rama Murthy, the
founder and artistic director of
Kuala Lumpur based Asthana
Arts can be described as a self-
made entrepreneur or in his own
words an “artspreneur” and a new
age icon of the Malaysian Indian
performing arts industry. With 15
years of experience behind him, he
has helped shape the local Indian
performing arts providing it with a
distinct Malaysian identity. In this
candid and enlightening interview
he shares with MIB his inspiring
entrepreneurial journey in the arts
world – the excitement, challenges,
rewards, the wisdom he has gained
and the way forward.
Ravi Shanker’s journey began when
he established Asthana Arts with
the objective of preserving and
bringing in fresh ideas in the world
of performing arts and nurturing
the artistic talents of dancers. He
says, “My original goal was only
to spread arts in campuses and in
academia. But there was a request
from our society -- why only in
campuses, how about us? So this
is how I started the company in
2008 from The Annexe Central
Market. Since then we have shifted
to Brickfields, which is more
conveniently located”.
“Asthana Arts,” Ravi Shanker
continues, “is essentially a
dance studio where we invite
dancers and artists to explore
and experiment a variety of
Malaysian dances in traditional,
contemporary and fusion forms.
We have qualified graduates from
notable dance institutions and
experienced dance instructors”.
Besides Ravi Shanker, Asthana
Arts comprises 1 studio manager,
1 branding director, 1 creative
director, 1 costume director, 8
instructors ( Bharatanatyam,
Contemporary, Odissi,
Performing Arts, Production
Management, Children
Class, ballet and Theatre), 6
Choreographers, 30 performing
artists (full time and part time)
and 200 over students.
The studio is affiliated to Swarna
Malaya Club of Performing
Arts University Malaya, Putra
Kalakshetra Club of Performing
Arts University Putra Malaysia
and Rasa Lavanya Club of
Performing Arts University
Kebangsaan Malaysia. In its short
span of existence, the dancers
and artists of Asthana Arts have
toured Thailand, Indonesia, India
and Amsterdam for Cultural
Exchange visits.
Innovative and Cutting
Edge Productions and
Events
“We are an arts based company
but we don’t sell arts. However,
it has a value to itself” replies
Ravi Shanker when asked about
Asthana Arts’ varied services.
The two main pillars of Asthana
Arts are performing arts and
commercial events. We also hold
classes for students who are keen
on studying dance and theatre”.
“Our products include classy
productions which are supported
by our loyal customers. They buy
passes and watch them in the
auditoriums. We have created
the most beautiful Krishna
in Syamasundara; the wreath
of Kannagi was showcased in
Sillapathikaram; Naduvan featured
an Aghora Shiva that was never
seen in Malaysia before; and more
recently we brought on stage the
10 Shaktis in Dasamahavidhya
– Kali, Tara, Chinnamasta,
Thirupurasundari, Bhairavi,
Matangi, Bhuvaneswary, Kamala,
Bhagalamuki and Dumawathy and
Dasamahavidhya. This was the talk
ofthenationasweblendedmodern
women in their daily chores and
showedhowShaktiresidesinthem.
Attire by Ardana Haran
MIBJUNE2014
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COVERSTORY
Asthana ArtsBlazes a New Trail in the Arts World
June 2014.indd 24-25 27/5/2014 6:14:46 AM

Apart from productions, we do
events, launchings for clients and
vendors based on their requests and
concepts. For example, we created
250 dancers for Citrawarna in a
concept known as Swarnabhumi,
and then the following year,
we came up with the concept
of PanchaBootha theme which
comprises the earth, water, wind,
fire and space. We also came up
with Satyabhama in Deepavali
concept, and Surya and the
Navagrahas concept which made
a major impact in the Malaysia
Tourism Float parade. Asthana Arts
has been conceptualising unique
ideas and presentations for one of
our prominent clients -- Agenda
Suria Communication Sdn Bhd, -
for their Indian Wedding events,
Penang and Johor events as well as
for the ever popular Global Indian
festivals. South East Asia’s first High
Definition channel launching was
jointly conceptualized by myself and
Sivakumar, the Head of the Indian
Production of Astro. The turnout
was good as it was digitally shot in
HD and background of 5 elements
was injected. This gave it a high end
feeling”. ITFA, IFF and Miss India
Worldwide Pageants are some of the
notable choreography Raj Shanker
has successfully done.
On the classes, Asthana Arts
runs, Ravi Shanker says that they
range from classical to traditional
to contemporary and are open
to anyone who wants to explore
arts. These classes have no age
restrictions.
The customers of Asthana Arts
are from mostly the middle and
high income group who hail from
urban areas. Ravi Shanker says that
youths and students are also avid
supporters of their productions.
In terms of pricing, he reveals
that it is based on the quality of
production and what is presented.
“Extravaganza presentations can
be created with a proper budget
and through extensive promotions
we can get people talking about
them”.
Where The Gods Come
Alive
“Whenever we create any
production, we tend to create the
most exact original characters.
The most successful characters
are Shiva of Naduvan, Krishna
of Syamasundara and Kali of
Dasamahavidhya. Once the
production was over, when the
crowd came on stage to take
snapshots, some even cried or touched
the feet of the performer who did that
particular character. I have realised
that humans are always longing to see
god, when the god is presented on
stage, these people develop a personal
connection with them. They talk heart
to heart with the character…about their
happiness, misery or any uncertainty
in their lives. It was a very touching
moment, during a photo shoot in Batu
Caves when an old woman bought a
laddu for the Krishna who was taking
picture. A Malaysian artist basically
hugged Shiva and cried for Naduvan
so he can listen to her soul. We as
performing artists, realized that each
character that we portray on stage…
its chosen by God and our body is the
instrument.”
Putting in Art and Soul
Looking back, Ravi Shanker
reminisces that he always had an
interest in the dance field. During
his schooldays, he took to dancing
as an extra-curricular activity. He
found it refreshing, a stress reliever
and a way to express himself. It
eventually transformed into a
lifelong passion. He explains, “I
was basically a dancer, then turn
into choreographer, then became
an instructor and finally rounded
it all up as an artistic director. I
started by learning Odissi at the
Temple of Fine Arts from Srimathi
Geethashankaram Lam and had a
short stint at Sutra dancers. During
my St. John’s days, my involvement
in literature class and Kesusasteraan
Melayu class served me well as
it sparked my imagination and
curiosity. During my university
days, I ventured into the Malay Arts
and I was the one and only Indian
student sent to Amsterdam and Peru
to present Malaysian Arts. Then
I became a regular face as Project
Director to other countries. My
Chinese Contemporary repertoires
with Malaysia’s well known Anthony
Meh also made me agile and flexible
in the contemporary category. Mr
Rey Bueno was my theatre activist
in University of Putra where I
explored and experimented Greek,
English and Asian plays. Both
dance and theatre have been a great
combination for me to present arts
in new age form”.
Ravi Shanker’s holds a Diploma
in Broadcasting from Akademi
TV3 and Degree in English and
Business Administration from
the Universiti Putra Malaysia.
After his degree, he joined
ASTRO as an intern and worked
his way up. He says, “I was the
assistant producer for Anugerah
Era, Nadi KL, Beat TV, Roda
Impian, Akademia Fantasia as
well as Salam Bollywood. This
gave me a very broad experience
working in the Malay industry
and the music scene. I was the
pioneer Promotions Producer for
Astro Hitz TV where various on-
air and on the ground campaigns
were devised to market the new
channel. When Astro bought
over THR, I was finally promoted
as the Promotions and Marketing
Manager for THR Raaga and
Gegar. I conceptualised concerts,
Raaga Road Cruisers, moduled
the THR website, Pantai Timur
campaigns and created the new
look for THR Announcers.
Today at Asthana Arts, I draw
upon these rich experiences of
event management, creativity
and corporate lifestyles”.
Succeeding in a Rapidly
Evolving Industry
Since 20 years ago, Ravi Shanker
notes that the performing
arts industry has evolved
tremendously. He describes the
phenomenon as positive and
promising. “Great workshops,
performances, productions and
arts festivals are organised by
various companies and Arts
NGOs from time to time. We
are grateful that people like
Guruvayur Usha Durai, Ajit
Dass, Joseph Gonzales of Aswara,
Sutra, The Temple of Fine Arts
and more for contributing their
energy and efforts in bringing
arts to the next level, while in the
commercial sector, Era, Ryhtmix,
Tiamo and others are making
waves in the industry”. He says
that Astro’s expansion on dance
competitions has encouraged
this positive trend and created
more commercial groups.
Asthana Arts is involved in both
performing arts and commercial
arts. “It’s not easy to create
synergies under one roof but we
have been successful in doing just
that. Asthana Arts has created
choreographers and numerous
Artistic directors under its wings.
We have created 15 various
productions that deal with so
many issues and epics”, he says.
An avid new age fan, he says that
the new age arts are very vibrant
and vast. “But it needs to be
embraced very carefully. We can’t
scrutinize and destroy any arts
form. When it is presented it has
to be either an original or a brand
new creation”, he cautions.
As an artistic director, Ravi
Shanker is in charge of all facets
of the production. He says, “Arts
is very subjective and abstract.
So new ideas are always needed
to enhance ourselves. Being
fresh and uptodate is a must.
One cannot be successful just
by being a dancer. The goal
must be to strive to become an
artistic director who oversees,
directs and is responsible for
all the artistic activities of the
studio. One should be able to
choreograph, to dance, to act, to
write scripts and songs, able to
set design, design costume and
make up concept, adapt to new
ideas, should read a lot of novels
and literature materials, be able
to communicate and convince
the clients and crowds on new
ideas. An artistic director should
be bold and determined in his
Productions
• Panchasunthara
Taman Budaya, 2009
• Thirunangai
Taman Budaya, 2010
• Varna
Taman budaya, 2010
• Mahakavi
Taman Budaya, 2010
• The Unquenched Thirst
Soma Auditorium, 2011
• Divas & Devas
The Actors Studio, 2011
• Naduvan
Temple of Fine Arts, 2012
• Naduvan The Final Judgement
DBKL, 2012
• Syamasundara
Universiti of Malaya, 2013
• The Bleeding Salangai
Tan Sri KR Soma, 2013
• Silappathikaram
Temple of Fine Arts, 2013
• Jananam
HGH Convention Centre, 2014
• Dasamahavidhya
University of Malaya, 2014
• Anarkali
Taman Budaya, 2014
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COVERSTORY
COVERSTORY
June 2014.indd 26-27 27/5/2014 6:15:05 AM

approach. He should not only be
equipped in Arts knowledge but also
in marketing, client relationship,
publicity, online and on ground works,
finance, welfare, manage media and
the crowd, and have knowledge on
logistic management and organisational
management. He should be an all-
rounder. All these qualities are vital for
anyone wishing to become an Artistic
Director.
The evolving industry has also
presented challenges for Asthana Arts,
the main being carbon copying of
what it does. Ravi Shankar says, “The
creativity and ideas should come from a
learned person, not simply by copying.
Eventually it will become a half-baked
product with a half-baked price. Clients
should be able to distinguish between
the price and quality. The arts industry
is unique and stands on its own. I don’t
have much to complain about the
performing arts industry; it is only in
the commercial arts where people copy
ideas. But I believe the original will
always survive, the fake ones cannot
sustain themselves for long”.
What type of marketing and promotions
Asthana Arts does? Ravi Shanker says
that during major productions they
focus on radio advertisements. “Astro
has always been supportive of arts and
they have given Asthana Arts slots to
be featured in their programs as well
on air promos. I focus more on online
marketing where we have more than
10k members in Asthana Arts Kuala
Lumpur FB Group. Each time we have
a production, an event created under
this page garners a big crowd. We also
do flyers and posters. Our branding
and marketing works well on ground
via Indian Wedding Fair and Global
Indian Festivals by Agenda Suria
Communication where we meet and
greet our clients, future performing
artists as well students. Ongoing promos
in either of the medium is important
for the branding and recognition of the
company”.
Inspiring Achievements
The hard work put in by this
artistic director par excellence
has certainly paid off. Besides
winning a plethora of awards,
Asthana Arts has been recognized
both by the Malaysian government
and the private sector. It has been
partners in art for the Ministry
of Tourism and Culture Malaysia
Ministry has also done work for
private companies such Agenda
Suria Communication, Pak Ngah
Production, Yayasan Warisan
Johor, Astro and more. “Every
production that Asthana Arts
produces brings in ample support
from local print media, Minnal
FM, THR, Bernama, RTM,
ASTRO and online media,” the
arts entrepreneur reveals and
adds, “This shows the content of
Asthana Arts has substance and
quality to be featured in their
platform”.
Words of Wisdom from a
Successful Artistic Director
What are the qualities necessary
for success, we ask Ravi Shanker.
He says, ”Perseverance is a critical
How Organisations Can
Support Asthana Arts
through CSR Programmes
and Benefits
Ravi Shanker is big on social
responsibility. He believes that arts
is a powerful medium and should
be used to highlight social issues.
He says, “I see uncertainty in life
of people. The ill treatment meted
out to Mahakavi Bharathi, the
outcast lifestyle of transgenders,
Ardhariswara as androgynous
god who is venerated, the unfair
treatment of women, teenage
pregnancies, alcoholism, abuse,
poverty, illiteracy, life after death
-- all these issues and questions
raged in me. I wanted to use
dance and theatre as a platform
and get the community to think
and become more aware and
sensitive about these important
and relevant public issues”.
For his part Ravi Shanker played
hispartbyestablishingtheAsthana
Arts Young Performing Arts Fund
in 2009 to help deserving students
learn dance and theatre dance
on scholarship and grants and
also to help arts based projects
by young artists. “We help youths
gain confidence and positive
personality via arts”, he says and
adds, “All future productions of
Asthana Arts would be in the aid
of Asthana Arts Young Performing
Artist Fund.”
With respect to Corporate Social
Responsibility Programs (CSR),
he says that organisations and
companies should explore new
ideas on CSR programmes
through Asthana Arts. He says,
“Arts should be integrated into
the CSR strategy of organisations
as we support and help the local
community in a multitude of ways.
They should actively work with us
to develop creative ways to address
social issues. “Tax exemptions,
quality. Determination is vital.
Nothing comes in shortcuts. You
may be inspired on other people’s
success, but do not do a fake
imitation that brings down your
name. Be Original. Be skilful. Be
Brave and Bold. Malaysia has only
2 million Indians. We can’t afford
to hate or despise each other’s
achievement. Every single soul
must be able to bless another soul.
Be sincere in what you do. Because
of fame or money, do not be carried
away by unethical way of doing
business. Life is like a wheel. Do
not look down on others and be
proud when you are at the top. It
can reverse. So always be thankful
whatever god have given, and start
to give back to those who are in
need. Life should not be a stressful
bucket; it can be overcome with joy
and laughter. Every problem there
is a solution”.
“I created the words Artspreneur.
ThisconjoinsArtsandEntrepreneur
skill. Our Arts people should only
do arts if they have a passion for it.
But it can be a successful business
as well. With proper knowledge
on Entrepreneur skills, Arts can
be branded and brought up to the
next level. One can always get big
companies to become involved in
Arts Development programmes
by featuring great Kavyas and
productions.”
Indeed, words of wisdom that
should be imbibed by those
interested in charting a successful
profession in the performing arts.
publicity and promotions are some
the added advantage working with
arts based companies” he says.
“Recently Asthana Arts with Shrad
Charity contributed RM10,000
to the orphanage homes in Kuala
Lumpur through Dasamahavidya
production. But more than that,
we also provide employment for
youths and help them develop
their skills. In short by engaging
with us and supporting through
donations and sponsorships,
companies create a positive impact
in society at a ground level and
develop positive perception and
also financially benefit through. I
believe this is a win-win situation
in all ways!
The Road Ahead – What’s
Next for Asthana Arts
Ravi Shanker, who is currently
pursuing his master’s in
performing arts at the University
of Malaya, aims to make a mark
in the local arts scene by focusing
on new age, fusion and classical
works. He derives his inspiration
from the renowned Indian dancer
and choreographer, Uday Shankar
who pioneered modern dance
in India. Ravi Shanker says, “He
was best known for adapting
Western theatrical techniques to
traditional Indian classical dance,
infusing them with elements of
Indian classical, folk, and tribal
dance. This laid the roots of
modern Indian dance, which he
later popularized in India, Europe,
and the United States in 1920s
and 1930s and effectively placed
Indian dance on the world map”.
Ravi Shanker foresees that
Asthana Arts will have branches
all over the country in the future.
He elaborates,” I aspire to make
Asthana Arts a one-stop centre for
dance, theatre and music as well
production management. I want
Malaysians to have easy access
to the arts world. I also believe
in community development
and empowerment through the
medium of arts”. In the near future
he plans to present Malaysia’s
first Tamil – English musical
‘Surphanaka – The Revenge of
Dravidian Princess’, involving 60
performing artists, 20 singers/
artists, 10 music composers, 30
percussionists, 30 production
team with an auditorium capacity
of 2000 people.
RaviShankerhasarguablyachieved
every entrepreneur’s dream. He
is the embodiment of creative
energy in the arts world. He has
devoted his life in pioneering and
bringing new energy and fresh
concepts to performing arts in
Malaysia and is an inspiration
to arts enthusiasts. His robust
approach and uncompromising
standards has made Asthana Arts
a torch bearer of contemporary
productions which at ease with
both new age and traditional
Indian arts in Malaysia.
We at MIB wish him and his
talented team at Asthana Arts
best wishes in their pursuit to
take Indian dance in Malaysia
to greater heights.
Awards
• The Asian Young
Ambassadors Award 2008
• The Malaysia Top 10 Awards
2009
• The MIC National Arts and
Culture Award 2012
• 1Malaysian Indian
Student Performing Arts
Ambassador 2013
• The Edison Award for the
best Malaysian Arts team
2013
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COVERSTORY
COVERSTORY
June 2014.indd 28-29 27/5/2014 6:15:10 AM

At a GLANCE
Name of Company:
Asthana Arts
Founder and Artistic Director:
Ravi Shanker Rama Murthy
Year Founded:
2008
Services:
Performing Arts and Commercial Events. Productions include
New Age, Fusion amd Semi Classical focussing on variety social
issues, epic renditions and community development
Address:
No. 166, 2nd Floor Wisma MAB,
Jalan Tun Sambanthan, 50470 Kuala Lumpur
HP:
012 6966 407/016 907 7693
Email:
ravi_shanker@asthanaarts.com
info@asthanaarts.com
Website:
www.asthanaarts.com
Facebook:
Asthana Arts Kuala Lumpur
Achievements:
• Winner of Multiple Awards
• First to initiate Indian dance clubs in Universiti Putra
Malaysia, Universiti Malaya and Universiti Kebangsaan
Malaysia
• Encouraged non-Indians to take up Indian dances
• Pioneered New Age concepts with an Indian theme
• Choreographed 250 cast and dancers in one presentation,
Malaysian’s Largest Tourism Float
• Choreographed 40 International beauty queens for grand
opening of Miss India Worldwide within 3 days
• Conceptualized and created countless Artistic directions,
choreographies and creative presentation in Malaysia and
abroad.
• The only Malaysia India Performing Artistic with both
management, theater and dance as background, academically
and by experience.
Inspiration:
Uday Shankar, father of modern Indian dance
Future Plans:
• Establish branches all over Malaysia
• Make Asthana Arts a one-stop centre for dance, theatre and
music as well production management.
• A leading Indian new age based performing arts studio.
• Present Malaysian Indian Broadways and Musical theater to
the mainstream market.
MIBJUNE2014
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COVERSTORY
June 2014.indd 30-31 27/5/2014 6:15:18 AM

Question:
Who is your inspiration or role mode that you look up to -- in your personal life and in your business/
career. (eg parents, teachers, Tony Fernandez, Bill Gates etc)
Why are they your inspiration? Please explain.
Gonasagaran, Puchong
Oprah Winfrey has been my role model from the time I read the quote “Lots of people want a
ride with you in the limo, but what you want is someone who will take the bus with you when
the limo breaks down”. She has inspired me in ways I could never think of. As a public figure,
she has always upheld her dignity in a manner so professional, so motherly yet so friendly. She
is my inspiration because of how she has outlived herself despite her dark childhood history, It
only means that anything is possible if you are willing to love yourself and come out to live the
life of your dreams. Her messages are always so down to earth and things that we normal people
can associate to. Everyone has had some struggle in their lives, but try turning your wounds into
wisdom she says, and you will do better.
Syafiq Ali, Kuala Lumpur
My inspiration or role model is my DAD that i always look up to. My dad is a taxi driver, but
nonetheless he make sure that all of his family get what they want through his hard earn money,
he never fail to make sure that all of us get to pursue our studies until higher level and we are lack
of nothing. He will back home tired and we can see his pain through his eyes but he never shows
that to us, that’s my dad, a man full with love and care and have the title of father.
Rukesh Roa, Puchong
Someone they admire or a role model. A role model is someone who is inspiring and that you look
up to. My role model is my dad, Ramasamy. He is my role model because he never gives up,he is
supportive, and respectful. The main reason my dad is my role model is because he never gives
up. He stand up by his self to success in his life and prove to everyone in his life that he can do it
without any problem or in wrong way ... That’s my dad and he is my inspiration.
Prasanna Ravichandran, Puchong
The person I inspire in my life is Mahatma Gandhi. He was a great leader and a true patriot who
led India to independence. He also inspired movenents for civil rights and freedom across the
world. “You must be the change you wish to see in the world” by Gandhi.
Gogilavani D/O Perumal, Pasir Gudang Johor
I choose my parents as my role model because they themselves will put a great efforts to fulfil our
expectation as a children. They don’t think or worried to fulfil our expectation even when they
were in trouble. They spend most of their time and money for us even when they actually have
other work to proceed.
Vethanayagi, Puchong
My role model is Malliga Murugan.She is something special to me. She is like my parents, sister
and friends. She is very kind and friendly person. She is always beside me when I was down and
also she is a positive thinker. I love her so much.
Jannatul Hajira, Pasir Gudang Johor
My inspiration is my father who worked very hard to provide us best education and best in
everything he gave me. He lost his father which means my grandpa when he was 10 years old.
Even he faced many problems but never left his hard work. He made me to learn well even from
the bad.
Aswinkumar S/O Gunasekaran, Puchong
The person I look into is my mother, Punithavathi d/o Ramsamy. My mother is someone very
special to me because she thought me how to live a life. My mother is a single mother, we been
through many difficulties in life when I was 8 till today (19 this year) . The pain of life brought me
to success. I love my mother a lot. Thanks to her for making me such a great person. My mother
is my inspiration. She thought me when there is no pain in life, there is no gain.
Yamunaah Rani Ravichantar, Puchong
Just like any other teenage girl, my favourite tv channel had been E!entertainment. I still remember
watching that channel day and night. Until one day they aired a program called Forbes top 20
richest women in the world. J.k rowling was placed 2nd, which surprised me and i was anticipated
to know who got the first place. It was none other than the lady of inspiration Oprah Winfrey.
She was such a powerful figure that from that day on i followed her talk shows and her official
websites. The Oprah Winfrey show, even a caveman would be familiar with the show. The issues
that discussed and had been highlighted was life changing. There were shows moved me and
Puvanesvaran Perumal, Puchong
There are totally two of them my role modes. Dr. Kamalhassan and Ajithkumar who are Tamil
film industry actors. Professionally they are actors,besides that they are also very nice human
beings.They help poor people and never expec publicity by any chance.They r on their track and
won’t listen to other discouraging advices but take it as a challenge and overcome it.Moreover I
inspired by their hardwork.They will put their 100% in each small perspective work they do.They
never had give up although they face so maby challenges which is important to succeed in life.If
u ask me to give 1 word for both of them...I will say they are LEGENDS...
Goekulan S/O S.Rajendran, Puchong
The person I admire the most would be Bill Gates. I was about 12 years old when I first read about
Bill Gates. I was inspired by his biography of outstanding achievements and have admired him
since that moment. Due to my interest on business world, he is my best role model that I can be
inspired of. Furthermore, Bill Gates was a very successful business man.Also, he is a great leader
of his Microsoft Company, and he is very generous. Bill Gates also has a beautiful attitude of
caring others who needs help from him. Eventually, Bill Gates really inspire me with his fantastic
qualities.
put me in tears. Its not how much money she earned that inspired me, its how many people’s life she changed, including
mine. From a poor background she became a billionere, nothing is impossible suits her best. And my ambition to be
a writer and journalist fuel up after reading her autobiograpy. Too bad the show has ended. I always dreamed and
wanted to be in one.”As you become more clear about who you really are, you’ll be better able to decide what is best for
you-the first time around” & “the biggest adventure you can ever take is to live the life of your dreams” my favourite
quotes of Oprah Winfrey.
Melashiny Karunakaran, Petaling Jaya
I would say my role model is my dad. his name is K.karunakaran. he is such a simple man but yet
he will be always my superhero. he inspire me in many ways such as being humble and patient in
handling situation. Being a friend who listen to their children and gives them his full support.He
also teach his children how to face adversity with courage and teach his kids to never compromise
their beliefs to please others.
Arvind, Petaling Jaya
My inspiration is my Mother, She may be the homemaker but she control’s and manages everything
in the home. Her treating with everyone inspired me a lot. She never share her sadness with
everyone but the happiness. I have learnt lot from her like hardworking, getting the work done.
MIBJUNE2014
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MIBFORUM
MIBFORUM
June 2014.indd 32-33 27/5/2014 6:15:19 AM

K.Kavitha Rubiny, Petaling Jaya
My mother is the person who has the most impact in my life, and she made me a better person.she is
V.sumathy ,also my hero in many ways. My mother has many good qualities and values, and being
a strong woman, supportive, and spiritual are the most important description of her personality.
My mom is the strongest person I never seen. She used to work before i was born but after that she
has sacrifices her job and dream just to raise her children. She never complained about her life.,
she always makes time to her family, and makes sure that we have done our homework. I learned
Subra, Petaling Jaya
Friends I would like to express my view about my role model. My role model is my parents and I
think each and every human being now or then always want to be like like their parents because
they have spent all their time with them and by seeing all the affection and worry of their parents
towards us will make us to understand what our parents have sacrificed for us to make our life
beautiful. We can never feel their pain when we are in any trouble cause they don’t want us to know
what they feel at that moment they just try to make our problems as theirs and find solution for
that and try to teach us how to get rid of those problems.
Elangovan, Pulau Pinang
Jackie chan because he know his skills and talents and he still developing that skills and talents. He
know so many things in the world. His knowledge and hard working are inspired me to develop
my skills and talents. Every successful man only can from his talent development.
Sangita, Kuala Lumpur
I’m inspired by my brother and my sister in law. They always advise me to be cautious and don’t be
careless. That’s why I got a good job. They work hard in the field. They also advised me “work will
not come to you, you need to gain knowledge and you will get a good job in your future”. I will not
forget them. They are like my angels in my life.
Shalini, Cameron Higlands
My inspiration is my father who worked round the clock to provide us best education and best in
everything he gave me. Even from his childhood he faced many problems but never left his studies.
He was very patient even correcting all my faults and providing me the correct paths. He made me
to learn good even from the bad.
Jeevan, Kulim
The person who inspired me a lot is Dr. A. P. J. Kalam because he came from very middle class
Muslim family but with strong determination he achieved everything that he wanted. He wanted to
became pilot and fly very in the sky he does not fulfill this aim but he really reached to the highest
position in the life. Apart from scientist and India’s ex president, he is poet, a dreamer, a challenger,
an achiever and my role model. He and his life inspires me a lot.
Megarajan, Pulau Pinang
My previous boss; he groomed me on how to approach projects by hand, how to work within time
frame and deliver on time, and to even be true in what you believe in.
from my mother that if I worked hard, I will get what I want. She always said “dont do any bad thing to other person
that u don’t want other person do to you ”. don’t be a selfish to bring yourself up by putting other people down. I learned
from my mother to be honest and believe in God. If I have to make any big decision, I always asked my mom for advice
because she has the wisdom and experience. I know she will tell me the truth even if it is not pretty but with kindness
and without any judgment.
MIBJUNE2014
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MIBJUNE2014
35
MIBFORUM
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June 2014.indd 34-35 27/5/2014 6:15:21 AM

MIBJUNE2014
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MIBJUNE2014
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MALAYSIANEWS
MALAYSIANEWS
Malaysia Redoubles Efforts To
Be High-income Nation
Malaysia-Turkey Successfully Sign Free
Trade Agreement
‘Friendship Bridge’ Will Accelerate
Singapore’s Investment Flow: Johor NGOs
Malaysian Firms Urged To Venture Into Biomass Sector
Food Sellers, Restaurant Owners Lament Operations Badly
Affected By Water Woes
Malaysia-US Economic Ties
Will Continue To Be Vibrant,
Mutually Reinforcing, Says
Economic Counsellor
Tremendous Opportunities For E&E
Sector To Singaporean, Malaysia
Businesses
Perak Wants To Develop Its Southern
Region Using Iskandar Malaysia
Model
Malaysia is taking the necessary
measures in redoubling its efforts to
attract investment, drive productivity
and innovation in its pursuit to be a
high-income nation, said Deputy Prime
Minister Tan Sri Muhyiddin Yassin.
He said the Malaysian government
had emphasised a paradigm shift in its
policies and mapped out its approach
through detailed and comprehensive
long-term reforms. “For Malaysia, we
believe that to be a high-income nation,
it requires redoubling our efforts to
attract investment, drive productivity
and innovation,” he said.
The Economic Transformation
Programme (ETP) with its National Key
Economic Areas (NKEAs) and Strategic
Reform Initiatives (SRIs) was being
implemented to chart the way forward,
he said.
“To date, we have made good progress
in delivering social development and
economic growth under the ETP,
particularlyincreatingnewopportunities
for both foreign and local investments,”
he said, adding that as testimony, the
Malaysian economy expanded by 4.7 per
cent last year.
Malaysia and Turkey successfully signed a bilateral Free
Trade Agreement (FTA) in Ankara, Turkey, that would
serve as the catalyst to boost bilateral trade to US$5.0
billion in 2018.
The construction of the ‘Frienship Bridge’ connecting
Singapore and Johor will accelerate investment flow
from the republic into the state, thus fostering closer
ties of both countries. Leaders of non-governmental
organisations (NGOs) were of the view the bridge
proposed to be built was timely due to the booming
industrial sector in Iskandar Malaysia.
Chairman of Johor Real Estate and Housing Developers Association (REHDA) Koh
Moo Hing said the real estate sector would be among the sectors to benefit. “It is high
time for a third route connecting Johor and Singapore. If the bridge materialises, it will
certainly boost Johor’s economy,” he said.
Koh said the bridge would also help increase the migration of Singaporeans to Johor in
the future. In addition, 140 sectors related to real estate would receive spillover effects
of economic activities with the construction of the bridge.
He was commenting on the statement by Prime Minister Datuk Seri Najib Tun Razak
on the proposed Friendship Bridge connecting Johor and Singapore.
Malaysian companies should be aggressive in venturing into the renewable energy sector,
said the Malaysia-German Chamber of Commerce. “Malaysia should go out more often and
conquer the market due to the advantages and huge potential that the country has in the
biomass sector, which derives mainly from its oil palm industry,” MGCC General Manager
Thomas Brandt told reporters.
The water woes occurring in Selangor over the past two months have taken their
toll on food stalls and restaurant operators, not only in the state, but also in the city.
Muslim Restaurant Operators Association (PRESMA) President Noorul Hassan
Saul Hameed said over 600 members of the association had lodged complaints that
their businesses were badly affected by the water crisis.
Malaysia-US economic ties will
continue to be robust and mutually
reinforcing with the US high
technology and knowledge intensive
investments contributing to
Malaysia’s vibrant economic growth.
After 57 years of diplomatic relations,
the US has become one of the largest
foreign investors in Malaysia, and
Malaysia’s top trading partner, while
Malaysia is the 25th largest trading
partner of the US.
The presence of large US firms in
Malaysia is particularly significant
in the manufacturing, electronics
and energy sectors. Today, American
investments are shifting towards
high-end manufacturing and
research and development initiatives
are being undertaken by Malaysian
talents.
Between 2003 and 2013, Americans
have invested over US$13 billion
in Malaysia. There are over 100
American MNCs in the country,
from Motorola, Intel and Agilent to
General Electric, Halliburton, Bose
and Dell.
There is tremendous potential and
opportunities for Singaporean and Malaysian
businesses alike through trade, says Malaysian
High Commissioner to Singapore Datuk Husni
Zai Yaacob.
The Perak government plans to create
the Southern Perak Development Region
encompassing the Batang Padang and Hilir
Perak districts as the area is not within any
economic development corridor.
Menteri Besar Datuk Seri Dr Zambry Abdul
Kadir said the area’s overall development plan,
when fully completed, would be officially
forwarded to the federal government.
“We want this area to be developed using the
models of the economic development corridors
or the Iskandar Malaysia Development Region
in Johor,” he said.
Brandt said many German companies are coming to Malaysia in search of partnerships, especially in the supply of machinery and
technologies.
“The biomass sector is very attractive and people realise the potential in the area,” he said, adding that the government has also given
it priority with its “National Biomass Alternative Strategy Initiative” to tap the country’s huge potential. “We have the machines that
can process any material such as wood and palm oil waste into pellets and briquettes, while Malaysia has the biomass resources,” he
added.
Malaysia’s International Trade and Industry Datuk Seri Mustapa Mohamed and
Turkey’s Minister of Economy Nihat Zeybekci signed the agreement, which is
Malaysia’s seventh bilateral FTA with foreign countries, after Japan, Pakistan, New
Zealand, Chile, India and Australia.
Total trade between Malaysia and Turkey increased 86 per cent over five years,
reaching US$1.1 billion in 2013.
At its core, the Malaysia-Turkey FTA (MTFTA) is an arrangement that provides
preferential market access for Malaysian goods entering the Turkish market and vice-
versa.
“Now, we have to spend between RM300 and RM500 a day just to purchase clean water, as well as disposable plates and cups,” he
said. The water rationing plan in Selangor was implemented last month when the water treatment plants in Cheras Batu 11 and Bukit
Tampoi were forced to stop operation after the ammonia content in the raw water rose to dangerous level.
In 2013, he said Malaysia’s total trade amounted to US$434 billion (RM1.37 trillion).
“Exports amounted to US$228 billion (RM720 billion) while imports totalled US$206
billion(RM650billion).“About33percentorUS$75billion(RM236.7billion)comprised
electrical and electronic (E&E) exports, making E&E the biggest export component for
Malaysia,” he said.
“Malaysia-Singapore total trade in 2013 stood at US$57.2 billion (RM180.6 billion)
making Malaysia the second largest trading partner for Singapore after China.
Zambry said the proposal was a long-term development plan which would strengthen
the area’s economy involving the education, port, and automotive and other industrial
sectors.
June 2014.indd 36-37 27/5/2014 6:15:22 AM

MIBJUNE2014
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MIBJUNE2014
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PRESSRELEASE
PRESSRELEASE
According to Forrester Research Forecast, spending on cloud computing services is expected to
grow to RM509bil globally by 2020. Cloud computing investments in Malaysia are expected to
head towards an upward trend, too, reaching RM2.8bil by 2020 - a sharp increase as compared to
RM140mil recorded in 2012. The figure showcased the need for businesses to adopt cloud storage
and systems as the way forward, which has also been acknowledged by the government through its
various initiatives such as MSC Malaysia Cloud Initiative for SMEs.
DIMENSION DATA NOW A SAP-CERTIFIED PROVIDER
OF CLOUD AND HOSTING SERVICES FOR SAP®
SOLUTIONS
New Pre-configured Images Enable Rapid Deployment of SAP Software on
Dimension Data’s Cloud Platform
To address the rise in cloud computing services
adoption, Dimension Data, the USD 6 billion
global ICT solutions and services provider,
announced it is now a SAP-certified global
provider of cloud and hosting services for SAP®
solutions.
Dimension Data also released a set of pre-
configured cloud server images that makes it
easy, safe and cost-effective for cloud clients
to have a new cloud server operational in
Dimension Data’s Managed Cloud Platform
(MCP) within 30 minutes.
Dimension Data offers integrated, enterprise-
class cloud services that enable businesses
to leverage the flexibility of the cloud for
both temporary and mission-critical data
centre workloads. For further information on
Dimension Data’s cloud services.
g Person’s name
June 2014.indd 38-39 27/5/2014 6:15:22 AM

MIBJUNE2014
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LIFESTYLE
LIFESTYLE
Founder of Zenzone Transformation.
Trainer, motivational speaker,
counsellor, yoga teacher,
hypnotherapist, siddha medical
practitioner, Indian martial arts
expert and more.
arunaianantha@gmail.com
FB: zenzone transformation
BUSINESS SUCCESS VIA ASTRO SCIENCE:
CREATING A MILLIONAIRE
I
s it possible to overcome major
lost in our business by using
Astro science? If you finding
a continues lost in your or
stagnant in your business there
could be some major reasons as
socio economical statues, marketing
strategy, wrong investment
and finally coordination of the
cosmological phenomenal.
We all know that value of time is
immeasurable. The celestial forces
procreate every object in the nature
at a particular moment, develop
it for a certain length of time and
dissipate it on an appointed time. To
comprehend this phenomenon, it is
essential to understand the heavenly
currents that influence the recurrent
activities. It is suffice to know that
we are living in an environment of
vibratory energies which regulate
the cyclic functions of creating
developing and destroying.The
radiations emanating from the
celestial bodies though invisible,
it greatly affect the proceedings
relating to life cycle.
The Sun which unites energies,
has the predominance over solar
system and thus is the prime force
in governing the life process .The
perpetual assimilations of this
planetary energies by our
ancient sages were subtle
and accurate which formed
the fundamentals of Vedic
Astrology, especially in
MUHURTA because the
elected time for a specific event
is that when all the propitious
vibrations are focused onto
it so that the energy produced
at that moment counters all
the inauspicious forces and
guarantees success in the
venture.
The electional astrology though
simple in its application, it
serves most useful purpose.
The knowledge of celestial’s
concepts are exceedingly
important to fix the favorable
time for those who wish to celebrate a
function or launch a new project etc.
Infact, NAKCHATIRAS [constellation]
are the key factors in MUHURTA.
Many of the business people failed to
understand the natural force which is
influencing in a very subtle way into
our daily actions. How can we use this
wonderful science to overcome major
tragedies in business world? There are
many hidden secrets and formulas to
enhance our business and minimizing
the lost.
Basically we have 12 houses which are related with many mundane and
material functions as below.
THE 1st HOUSE, REFERRED
TO AS THE ASCENDANT:
The Self, Demeanor, And
Vitality.
It describes the personality, the
natural demeanor of the native
as he faces the outside world, and
also his physical appearance. It
is an essential component for the
interpretation of the natal chart,
and it is one of the four angles
of the natal chart (the four most
important houses, which are dealt
with below). It is located on the left
hand side of the natal chart and
corresponds to the place where the
sun rises.
THE 2nd HOUSE: money
earned and material
goods.
It describes material goods, how
they are managed, and how money
is earned. In brief, it includes all
financialmattersbutalsorepresents
greed and all sorts of possessions.
The 3rd house: immediate
surroundings, siblings,
short trips, and studies.
It deals with communication,
the close environment (siblings,
colleagues, schoolmates), primary
and secondary education,
apprenticeship. It also describes
short trips, transportation, modern
means of communication and all
practical things.
The 4th house:
family, home, origins,
heredity, and the
mother,properties.
It represents the native’s family,
ancestors, roots, and home, both the
home he comes from and the one he
will set up. This house also describes
the real estate patrimony, childhood,
and emotions. It is located at the
bottom of the chart, and like the
Ascendant, it is an angular house. For
some authors, 4th house represents
the mother.
The 5th house: love
matters, pleasure,
leisure, children,
creations, intuitions,
mental stability
It describes the person’s creative
and recreational activities, his
hobbies, as well as his love
affairs, his luck in gambling, his
relationships with children in
general, including his own. This
house covers all pleasant things
in the native’s life.
The6thhouse:everyday
life, daily work and
colleagues, lower-
ranking co-workers,
enemies and health.
It describes the native’s everyday
life, his behaviour at work, minor
obligations, servitudes, lower-
ranking co-workers, and pets. It
also concerns health, medicines
and minor illnesses.
The 7th house, referred
to as the Descendant:
unions,marriage,other
people, associations,
and contracts.
It is opposite the 1st house and
thus, represents other people, the
native’s behaviour towards other
people, his partner (spouse or
associate). It concerns contracts,
associations, marriage and open
enemies. It is through the 7th
house that the native perceives
other people. It is opposite the
ASC, and is located on the right
hand side of the natal chart and
corresponds to the place where
the sun sets.
The 8th house:
passions and crises,
transformations ,
death, financial
investments, and
sexuality.
It concerns the native’s birth
and death. However, it does not
necessarily mean actual physical
death. It may be a symbolic death,
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LIFESTYLE
LIFESTYLE
and thus, it is synonymous with
evolution and transformation. This
house also represents inheritances,
money earned by other people,
but also sexuality, power, all things
hidden, and interest in occultism.
The 9th house: travels,
abstract and higher
concepts, spirituality,
and foreign matters.
It is the realm of spirituality and
philosophy, higher ideals, faraway
travels, both physical and inner ones.
Contrarily to the 3rd house, this
house represents higher education
and universities, as well as the
understanding of abstract topics. It
is also related to law and legality, and
religion.
The 10th house, referred
to : social success,
professional destiny,
carrier, specific business
investements…
It is opposite the 4th house
and corresponds to the native’s
professional career, as well as his
social elevation as compared to his
family background. It symbolises
his ambitions and his achievements
in the society. It is also related to
the general public, potential fame,
and the mother’s influence. The
10th house is in the Southern part
of the natal chart and located at its
top.
The 11th house: friends,
collective projects,
supports and house of
gaining.
It represents the native’s projects,
his friends, and his protectors.
It describes the nature of his
friends, his group activities, and
the place he occupies within the
group, contrarily to the more
individualistic 5th house. This
11th house is related to all kinds of
humanitarian topics.
The 12th house: enemies,
difficulties, solitude,
hidden ordeals, and
secrets.
It corresponds to the native’s inner
self, ordeals underwent his whole
life through, hidden enemies,
and serious illnesses. It is related
to places of confinement such as
hospitals, prisons, convents, etc.,
and also includes solitude and
major inner crises.
The Tradition classifies houses
because, on the one hand, their
influence on an individual is
not equally important, and
on the other hand, they have
different specificities in terms
of characterology. There are
three classifications. The first
one deals with accentuation, and
the other two, with quadrants
and hemisphere emphasis. Here
is a short outline of the three
classifications:
Based on the individual natal
chart one can find an accurate
timing of the investment and
the source of gaining. Through
my past years’ experience I have
noticed that many unexpected
business flops took place
because of the inappropriate
timing . The core secret of this
wisdom is to understand well
on the synchronization between
the cosmological movements
and human. One can succeed
in their business field if they
know the right way to balance the cosmological rhythm with our
bio rhythm though. It is not simply caught into unwanted remedies
talismans and rituals. Just by using a proper colour and symbols in
your name cards and office will make tremendous changes indeed.
Specifically the 10 house and the 11 house are playing a major role
of an individual towards their carrier or business opportunities. If
one can pick the right source of living with a proper analysis he
may win the battle.
If your business is not moving well, then check your current ruling
timing at your natal chart. If your timing shows that the 6th house
8th house or 12 house are in the progress than it will bring major
failures or lost unto the business . Those 6th 8th and 12th houses
are considered malefic houses which can bring worst issues and
lost in our carries or investment’s.
The starting point of your ascendant
could be at any one of the 12 houses. So
the ascendant considered a first house
of your natal chart. Each individual
houses are connected with specific
colours, gem stones, symbols, grains
and plants. By using all these methods
we can prevent great lost in our business
and archive more gaining’s in our future
undertakings.
Will explain more in details in my future
article about the methods and techniques.
Don’t worry, everything in life have
solution..
Regards,
June 2014.indd 42-43 27/5/2014 6:15:25 AM

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