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Ruth boulton presentation
- 1. MIRC 28th June 2012 Ruth Boulton MBA FCIPD
- 4. = challenge
- 5. Seven Point Plan 7 1 6 2 5 3 4
- 6. 1. What is your shop about? 7 1 6 2 5 3 4
- 7. 2. Define your target market 1: WHAT IS YOUR SHOP ABOUT 2 7 3 6 4 5
- 8. 3. Active multi-channel retailing 2: DEFINE YOUR TARGET 3 MARKET 4 1: WHAT IS YOUR SHOP ABOUT 7 5 6
- 9. 4. Attract them in 3: ACTIVE MULTI CHANNEL 4 RETAILING 2: DEFINE YOUR TARGET 5 MARKET 1: WHAT IS YOUR SHOP 6 ABOUT 7
- 10. 5. Go to them 4: ATTRACT THEM IN 5 3: ACTIVE MULTI CHANNEL 6 RETAILING 2: DEFINE YOUR TARGET 7 MARKET 1: WHAT IS YOUR SHOP ABOUT
- 11. 6. Make them welcome 5: GO TO THEM 6 4: ATTRACT THEM IN 7 3: ACTIVE 1: WHAT IS MULTI YOUR CHANNEL SHOP RETAILING ABOUT 2: DEFINE YOUR TARGET MARKET
- 12. 7. WOW & tie them in 6: MAKE THEM WELCOME 7 1: WHAT IS 5: GO TO YOUR SHOP THEM ABOUT 2: DEFINE 4: YOUR ATTRACT TARGET THEM IN MARKET 3: ACTIVE MULTI CHANNEL RETAILING
- 13. Seven Point Plan 1: WHAT IS 7: WOW & YOUR TIE THEM SHOP IN ABOUT 6: MAKE 2: DEFINE THEM YOUR WELCOME MARKET 3: ACTIVE 5: GO TO MULTI- THEM CHANNEL RETAILING 4: ATTRACT THEM IN
- 15. Further information? Pick up a leaflet from the MIA stand Follow me on twitter @RuthBoulton
- 16. MIRC 28th June 2012 Ruth Boulton MBA FCIPD