Augmented Reality & Ecommerce - The Future Of Online Product Engagement
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This is presentation I gave at Augmented Reality Event on May 17, 2011. The presentation focuses on the eCommerce market and how Augmented Reality is quickly turning online shopping from a process into an experience.
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Augmented Reality & Ecommerce - The Future Of Online Product Engagement
- 1. Augmented Reality & E-Commerce The Future Of Online Product Engagement
- 6. What Do Online Shoppers Want? 76% of people who shop online more than once a month say advanced product viewing features are “extremely” or “very” important in their decision to stay and purchase from a site and return to the site to purchase again. SOURCE: Limelight Networks www.webcamsocialshopper.com
- 7. Webcam Usage www.webcamsocialshopper.com 72% of 18 – 29 year olds own a laptop. Source: Pew Internet & American Life Project 83% of college students own a laptop. Source: Student Monitor More than 50% of Gen Y owns a webcam. Source: Cisco 79% of laptops now have webcams. Source: PC World Given the technology adoption trends seen across generation, it is safe to assume that Gen Z will have higher Webcam adoption than any generation prior.
- 8. The U.S. Market SOURCE: eMarketer & SORO Report 2007, Forrester Research & Shop.org New Features & Site Improvements Spend - Apparel www.webcamsocialshopper.com
- 9. Georgetown Usability Study E-commerce & AR www.webcamsocialshopper.com
- 13. Thank You! Matthew Szymczyk Co-Founder & CEO [email_address] Twitter.com/kobrakai Blog: www.weareorganizedchaos.com Facebook Page: www.facebook.com/augmentedreality
Editor's Notes
- Image will actually be a link to the “How To” video
- Image will actually be a link to the “How To” video
- A 500k lift for a company doing 10m in rev Talking the fundamental, physical process of validating a purchase. Look at a thumbnail add to cart, purchase. Not talking about groupon, gilt or the like. “ In the case of apparel, visualization tools that replicate the hands-on store shopping experience…put consumers at greater ease.” - Forrester
- Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
- A 500k lift for a company doing 10m in rev Talking the fundamental, physical process of validating a purchase. Look at a thumbnail add to cart, purchase. Not talking about groupon, gilt or the like. “ In the case of apparel, visualization tools that replicate the hands-on store shopping experience…put consumers at greater ease.” - Forrester
- Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
- Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
- Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
- Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
- Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org