“Childhood without abuse – towards a better child protection system in Eastern Europe” – Visibility research of the campaign See it, Hear it, Say it. First Children's Embassy in the World - Megjashi has recently conducted study on the visibility of the See it, Hear it, Say it campaign among the Macedonian society. The campaign was run all over the country between 7th November and 10th December 2008. Messages of the campaign, encouraging to report cases of child abuse, were placed on citylights and billboards. Posters and leaflets were distributed to different events and institutions. Moreover, three daily newspapers and four TV channels informed about the campaign. To estimate the impact of the See it, Hear it, Say it campaign 202 randomly chosen inhabitants of Skopje were asked following questions: Have you noticed the campaign? Do you consider the campaign efficient? Do you consider the campaign necessary? Results show that the campaign was well received and extremely appreciated by the Macedonians. Almost 70% of the respondents were aware of the campaign. Most of them thought that goals of the campaign were met (78%) and that the campaign was a necessary effort to tackle violence against children (95%

1. Evaluation of the
“See it, Hear it, Say it “ Campaign
Visibility research
Macedonia, YEAR 2008
By
Marina Pavlovska – project co-coordinator
Coordinator of the research

2. Presentation outline:
Basic information for the Campaign “See
it, Hear it, Say it”
Evaluation of the “See it, Hear it, Say it”
campaign
Methodology of the research
Sample definition
Research results

3. Basic information for the campaign
“See it, Hear it, Say it”

4. 1. Basic information for the campaign “See
it, Hear it, Say it”
Duration: 7th November – 10th December,2008
Opening: Press conference held on the 7th of
November in the offices of the First Children’s
Embassy in the World Megjashi.
On the press conference, the journalists were presented with
several cases of physical abuse upon children from our SOS
phone line for children and youth, and from the Free legal
department.

5. 2. Basic information for the campaign “See
it, Hear it, Say it”

6. 3. Basic information for the campaign “See
it, Hear it, Say it”
Campaign materials:
Way of dissemination
Number of
copies
Type of publication
Number of copies
110 000
Leaflet
110 000
Daily newspapers
Different events
1 000
Poster
1 000
Different Institutions
Different events
20
City lights
20
3
Billboards
3
Center of Skopje city
Center of Skopje city

7. 4. Basic information for the campaign “See
it, Hear it, Say it”
Campaign materials:

8. 5. Basic information for the campaign “See
it, Hear it, Say it”
Closing: Press conference held on the 10th of
December in the offices of the First Children’s
Embassy in the World Megjashi.
On the press conference, the journalists were presented with
the statistical facts from our SOS phone line for children and
youth regarding the increased number of calls reporting
violence upon the children

9. 6. Basic information for the campaign “See
it, Hear it, Say it”
Statistical facts:
The total number of calls from November 7 to December 7
was 90 out of which 51 were on certain problems.
In 2008 (the period from January to October) out of 251 calls,
the percent of calls connected with child abuse and violence
was 32.5 %, while in 2007 it was 13.4%, and only for one
month after the campaign began there were 51 calls on the
SOS phone line for children and youth 0 800 1 2222 out of
which 36 calls were connected with abuse or the overall percent
of calls connected with abuse for this month is 70.6%. This
could be found as increased awareness after the realized
campaign.

10. Evaluation of the “See it, Hear it, Say
it” campaign
Methodology of the research

11. 1. Methodology of the research
Objective of the research:
To estimate if Macedonia’s people were aware of the
“See it, Hear it, Say it” campaign and how useful it is.
The method of the research:
The research was organized regarding the Omnibus
survey techniques. Respondents were directly interviewed
by phone.

12. 2. Methodology of the research
Sample:
The respondents were selected for the research using the
random sampling. As a population frame was used the
official Phonebook of Republic of Macedonia.
Randomly were selected phone numbers from each letter
in the phonebook (6-7 phone numbers were selected
from each letter, taking every 7th phone number from
each letter)

13. 3. Methodology of the research
Respondents:
All respondents were from Skopje, the capital city of
Macedonia, as in Skopje are living nearly half of the TTl
population of Republic of Macedonia
The research sample is 202 respondents
Fieldwork:
20 March – 05 April 2009

14. Evaluation of the “See it, Hear it, Say
it” campaign
Sample definition

15. 1. Sample definition
Gender
Female
Male
TTL
Gender
113
89
202
56%
44%
100%
Male
44%
Fem ale
56%
Religion
Christian Ortodox
Muslim
TTL
Religion
174
28
202
86%
14%
100%
Muslim
14%
Christian Ortodox
86%
Education
Without education
Only Primary education
Only Secundary education
University (graduate or
postgraduate)
TTL
4
15
92
91
202
2%
7%
Only Secundary
46% education
46%
45%
100%
Education
Only Prim ary
education
7%
University
(graduate or
postgraduate)
45%
Without education
2%

16. 2. Sample definition
Age
15-20
21-30
31-40
41-50
51-60
over 60
TTL
4
34
54
41
48
21
202
2%
17%
27%
20%
24%
10%
100%
Age 41-50
20%
21-30
17%
15-20
2%
over 60
10%
Family status
Family status
Single
Married
Divorced
Widow
TTL
51-60
24%
31-40
27%
48
125
15
14
202
24%
62%
7%
7%
100%
Divorced
7%
Married
62%
Widow
7%
Single
24%

17. Evaluation of the “See it, Hear it, Say
it” campaign
Research results

18. 1. Have you noticed the ongoing “See it, Hear,
Say it” campaign? – Overall results
Campaign awareness
Yes
140
69%
No
62
31%
TTL
202
100%
Campaign awareness
No
31%
Yes
69%

19. Have you noticed the ongoing “See it, Hear, Say
it” campaign? – Sex
Yes
No
80
71%
33
60
67%
29
Campaign awareness
140
69%
62
Campaign awareness
Female
Gender Male
TTL
80%
71%
29%
33%
31%
TTL
113
89
202
100%
100%
100%
67%
70%
60%
50%
Female
40%
33%
29%
30%
20%
10%
0%
Yes
No
Male

20. Have you noticed the ongoing “See it, Hear, Say
it” campaign? – Religion
Campaign awareness
Christian Ortodox
Religion Muslim
TTL
Yes
No
122
70%
52
18
64%
10
Campaign awareness
140
69%
62
30%
36%
31%
TTL
174
28
202
100%
100%
100%
80%
70%
70%
64%
60%
50%
40%
36%
30%
30%
20%
10%
0%
Yes
No
Christian Ortodox
Muslim

21. Have you noticed the ongoing “See it, Hear, Say
it” campaign? – Education
Campaign awareness
Yes
No
TTL
Without education
4
100%
0
0%
4
100%
Only Primary
education
8
53%
7
47%
15
100%
54
59%
38
41%
92
100%
74
140
81%
69%
17
62
19%
31%
91
202
100%
100%
Education Only Secundary
education
University degree
(graduate or
postgraduate)
TTL

22. Have you noticed the ongoing “See it, Hear, Say
it” campaign? – Education
Campaign awareness
120%
100%
Without education
100%
81%
80%
60%
53%
Only Primary education
59%
47%
Only Secundary education
41%
40%
19%
20%
0%
0%
Yes
No
University degree
(graduate or postgraduate)

23. Have you noticed the ongoing “See it, Hear, Say
it” campaign? – Age
No
Yes
3
75%
1
25
74%
9
40
74%
14
32
78%
9
28
58%
20
12
57%
9
Campaign awareness
140
69%
62
Campaign awareness
15-20
21-30
31-40
41-50
Age
51-60
over 60
TTL
TTL
4
34
54
41
48
21
202
25%
26%
26%
22%
42%
43%
31%
90%
80%
70%
75% 74%74% 78%
15-20
21-30
58% 57%
60%
31-40
50%
40%
42% 43%
25% 26%26% 22%
30%
20%
10%
41-50
51-60
over 60
0%
Yes
No
100%
100%
100%
100%
100%
100%
100%

24. Have you noticed the ongoing “See it, Hear, Say
it” campaign? – Family status
Campaign awareness
Single
Married
Family
Divorced
status
Widow
Yes
No
38
79%
10
83
66%
42
12
80%
3
7
50%
7
Campaign awareness
140
69%
62
TTL
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
80%
79%
21%
34%
20%
50%
31%
Single
66%
Married
50%
50%
Divorced
Widow
34%
21%
Yes
TTL
48
125
15
14
202
20%
No
100%
100%
100%
100%
100%

25. 2. Do you consider the “See it, Hear it, Say it”
campaign as efficient? – Overall results
Campaign efficiency
Absolutely efficient
40
29%
Efficient
69
49%
It`s hard to tell
14
10%
Not so much efficient
17
12%
Absolutely not efficient
0
0%
140
100%
TTL
Campaign efficiency
It`s hard to tell
10%
Efficient
49%
Not so much
efficient
12%
Absolutely not
efficient
0%
Absolutely efficient
29%

26. Do you consider the “See it, Hear it, Say it”
campaign as efficient?– Sex
Campaign efficiency
Female
Gender Male
TTL
Absolutely
efficient
26 33%
14 23%
40 29%
It`s hard to Not so much Absolutely
Efficient
tell
efficient
not efficient
43 54%
6
8%
5
6%
0
0%
26 43%
8
13%
12
20%
0
0%
Campaign efficiency
69
49%
14
10%
17
12%
0
0%
TTL
80 100%
60 100%
140 100%
100%
90%
80%
70%
60%
50%
40%
30%
20%
54%
Fem ale
43%
Male
33%
23%
20%
8%
10%
0%
Absolutely
efficient
Efficient
13%
It`s hard to tell
6%
Not so m uch
efficient
0% 0%
Absolutely not
efficient

27. Do you consider the “See it, Hear it, Say it”
campaign as efficient?– Religion
Campaign efficiency
Christian Ortodox
Religion Muslim
TTL
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Absolutely
efficient
36 30%
4 22%
40 29%
It`s hard to Not so much Absolutely
Efficient
tell
not efficient
efficient
58 48%
14
11%
14
11%
0
0%
11 61%
0
0%
3
17%
0
0%
Campaign efficiency
69
49%
14
10%
17
12%
0
0%
TTL
122 100%
18 100%
140 100%
61%
Christian Ortodox
48%
Muslim
30%
22%
11%
11%
17%
0%
Absolutely
efficient
Efficient
It`s hard to tell
0% 0%
Not so m uch
efficient
Absolutely not
efficient

28. Do you consider the “See it, Hear it, Say it”
campaign as efficient?– Education
Campaign efficiency
Education
Without education
Only Primary
education
Only Secundary
education
University degree
(graduate or
postgraduate)
TTL
Absolutely
efficient
Efficient
It`s hard to
tell
Not so much
efficient
Absolutely
not efficient
TTL
1
25%
2
50%
0
0%
1
25%
0
0%
4
100%
3
38%
4
50%
0
0%
1
13%
0
0%
8
100%
13
24%
27
50%
6
11%
8
15%
0
0%
54
100%
23
40
31%
29%
36
69
49%
49%
8
14
11%
10%
7
17
9%
12%
0
0
0%
0%
74
140
100%
100%

29. Do you consider the “See it, Hear it, Say it”
campaign as efficient?– Education
Campaign efficiency
Without
education
100%
90%
80%
Only Primary
education
70%
60%
50%50%50%49%
50%
40%
30%
38%
25%
31%
24%
Only
Secundary
education
25%
20%
11%11%
10%
13%15% 9%
0% 0%
0% 0% 0% 0%
0%
Absolutely efficient
Efficient
It`s hard to tell
Not so m uch
efficient
Absolutely not
efficient
University
degree
(graduate or
postgraduate)

30. Do you consider the “See it, Hear it, Say it”
campaign as efficient?– Age
Absolutely
efficient
0
0%
7 28%
14 35%
6 19%
9 32%
4 33%
40 29%
Campaign efficiency
15-20
21-30
31-40
41-50
Age
51-60
over 60
TTL
It`s hard to Not so much Absolutely
Efficient
tell
efficient
not efficient
1
33%
2
67%
0
0%
0
0%
11
44%
3
12%
4
16%
0
0%
19
48%
3
8%
4
10%
0
0%
19
59%
2
6%
5
16%
0
0%
14
50%
3
11%
2
7%
0
0%
5
42%
1
8%
2
17%
0
0%
69
49%
14
17
12%
0
0%
Campaign efficiency 10%
TTL
3 100%
25 100%
40 100%
32 100%
28 100%
12 100%
140 100%
100%
90%
80%
59%
60%
48%
50%
44%
35%
40%
28%
30%
32% 33%
21-30
50%
31-40
42%
41-50
33%
51-60
over 60
19%
20%
10%
15-20
67%
70%
12%
17%
16%
8% 6%
16%
10%
11% 8%
0%
7%
0%
0% 0% 0% 0% 0% 0%
0%
Absolutely efficient
Efficient
It`s hard to tell
Not so m uch efficient
Absolutely not efficient

31. Do you consider the “See it, Hear it, Say it”
campaign as efficient?– Family status
Campaign efficiency
Single
Married
Family
Divorced
status
Widow
TTL
Absolutely
efficient
10 26%
22 27%
4 33%
4 57%
40 29%
It`s hard to Not so much Absolutely
Efficient
tell
efficient
not efficiency
14 37%
6
16%
8
21%
0
0%
49 59%
8
10%
4
5%
0
0%
5 42%
0
0%
3
25%
0
0%
1 14%
0
0%
2
29%
0
0%
69 Campaign efficiency
49%
14
10%
17
12%
0
0%
TTL
38 100%
83 100%
12 100%
7 100%
140 100%
100%
90%
80%
70%
59%
57%
60%
Married
50%
42%
40%
30%
Single
33%
Divorced
37%
26% 27%
25%
21%
14%
20%
10%
Widow
29%
16%
10%
0%
0%
5%
0%
0%
0%
0%
0%
Absolutely efficient
Efficient
It`s hard to tell
Not so m uch efficient
Absolutely not efficiency

32. 3. Do you consider the “See it, Hear it, Say it”
campaign as necessary? – Overall results
Campaign necessity
Absolutely necessary
98
70%
Necessary
36
26%
It`s hard to tell
5
4%
Not so much necessary
1
1%
Absolutely not necessary
0
0%
140
100%
TTL
Campaign necessity
Necessary
26%
Absolutely
necessary
69%
It`s hard to tell
4%
Not so much
necessary
1%
Absolutely not
necessary
0%

33. Do you consider the “See it, Hear it, Say it”
campaign as necessary?– Sex
Campaign necessity
Female
Gender Male
TTL
Absolutely
necessary
63 79%
35 58%
98 70%
It`s hard to Not so much
necessary
Necessary
tell
13 16%
3
4%
1
1%
23 38%
2
3%
0
0%
Campaign necessity
36
26%
5
4%
1
1%
Absolutely
not
necessary
0
0%
0
0%
0
0%
TTL
80 100%
60 100%
140 100%
100%
90%
79%
80%
70%
60%
58%
Female
50%
Male
38%
40%
30%
16%
20%
4%
10%
3%
1%
0%
0%
0%
0%
Absolutely
necessary
Necessary
It`s hard to tell
Not so m uch
necessary
Absolutely not
necessary

34. Do you consider the “See it, Hear it, Say it”
campaign as necessary?– Religion
Campaign necessity
Christian Ortodox
Religion Muslim
TTL
Absolutely
necessary
88 72%
10 56%
98 70%
It`s hard to Not so much
Necessary
tell
necessary
30 25%
3
2%
1
1%
6 33%
2
11%
0
0%
Campaign necessity
36
26%
5
4%
1
1%
Absolutely
not
necessary
0
0%
0
0%
0
0%
TTL
122 100%
18 100%
140 100%
100%
90%
80%
72%
70%
60%
56%
Christian Ortodox
50%
Muslim
40%
33%
25%
30%
20%
11%
10%
2%
1% 0%
0% 0%
Not so m uch
necessary
Absolutely not
necessary
0%
Absolutely
necessary
Necessary
It`s hard to tell

35. Do you consider the “See it, Hear it, Say it”
campaign as necessary? – Education
Campaign necessity
Education
Without education
Only Primary
education
Only Secundary
education
University degree
(graduate or
postgraduate)
TTL
Absolutely
necessary
Necessary
It`s hard to
tell
Not so much
necessary
Absolutely
not
necessary
TTL
4 100%
0
0%
0
0%
0
0%
0
0%
4
100%
6
75%
2
25%
0
0%
0
0%
0
0%
8
100%
33
61%
15
28%
5
9%
1
2%
0
0%
54
100%
55
98
74%
70%
19
36
26%
26%
0
5
0%
4%
0
1
0%
1%
0
0
0%
0%
74 100%
140 100%

36. Do you consider the “See it, Hear it, Say it”
campaign as necessary? – Education
Campaign necessity
100%
100%
90%
80%
70%
75%
Without
education
74%
61%
Only Primary
education
60%
50%
40%
28%
25% 26%
30%
Only Secundary
education
20%
9%
10%
0%
0% 0%
0%
0% 0% 2% 0%
0% 0% 0% 0%
Not so m uch
necessary
Absolutely not
necessary
0%
Absolutely
necessary
Necessary
It`s hard to tell
University
degree
(graduate or
postgraduate)

37. Do you consider the “See it, Hear it, Say it”
campaign as necessary? – Age
Campaign necessity
15-20
21-30
31-40
41-50
Age
51-60
over 60
TTL
Absolutely
necessary
2 67%
20 80%
26 65%
20 63%
22 79%
8 67%
98 70%
It`s hard to Not so much
Necessary
tell
necessary
1 33%
0
0%
0
0%
4 16%
1
4%
0
0%
12 30%
1
3%
1
3%
10 31%
2
6%
0
0%
6 21%
0
0%
0
0%
3 25%
1
8%
0
0%
Campaign necessity
36
26%
5
4%
1
1%
Absolutely
not
necessary
0
0%
0
0%
0
0%
0
0%
0
0%
0
0%
0
0%
TTL
3 100%
25 100%
40 100%
32 100%
28 100%
12 100%
140 100%
100%
90%
80%
79%
80%
70%
15-20
67%
67% 65%
63%
21-30
60%
31-40
50%
41-50
40%
33%
31%
30%
30%
16%
20%
51-60
25%
21%
over 60
8%
4%3%6%
0%
0%
10%
0%0%3%0%0%0%
0%0%0%0%0%0%
Not so m uch
necessary
Absolutely not
necessary
0%
Absolutely
necessary
Necessary
It`s hard to tell

38. Do you consider the “See it, Hear it, Say it”
campaign as necessary?– Family status
Campaign necessity
Single
Married
Family
Divorced
status
Widow
TTL
Absolutely
necessary
28 74%
58 70%
7 58%
5 71%
98 70%
It`s hard to Not so much
necessary
Necessary
tell
10
26%
0
0%
0
0%
20
24%
4
5%
1
1%
5
42%
0
0%
0
0%
1
14%
1
14%
0
0%
Campaign necessity4%
36
26%
5
1
1%
Absolutely
not
necessary
0
0%
0
0%
0
0%
0
0%
0
0%
TTL
38 100%
83 100%
12 100%
7 100%
140 100%
100%
90%
80%
74%
70%
71%
70%
60%
58%
Single
Married
50%
42%
Divorced
40%
Widow
26%24%
30%
14%
20%
10%
14%
0%
5%
0%
0% 1% 0% 0%
0% 0% 0% 0%
Not so m uch
necessary
Absolutely not
necessary
0%
Absolutely
necessary
Necessary
It`s hard to tell