1. Richard Davies
Director

2. Good Morning

11. .

13. Planet Earth
Imagine that
the 4.6
billion
year age of
planet
earth is
represented
by a
single
year……
…….
year…….

22. NASA

25. The energy
tri-lemma
1. Affordability
2. Reliability
3. Low Carbon

26. 1. Affordability

29. 2. Reliability

30. "Regardless
of which route we
choose, the world's
current predicament
limits our maneuvering
room. We are
experiencing a
step-change in the growth
rate of energy demand
due to population growth
and economic
development, and Shell
estimates that after
2015 supplies of
easy-to-access oil
and gas will no
longer keep
up with
demand."
Jeroen van der Veer, CEO Shell
28th January 2008

34. 3. Low Carbon

42. Activist versus Skeptic
• The globe is warming! • The globe is not warming!
• We’re the ones doing it! • It’s a natural cycle
• It’s gonna be a catastrophe! • It’ll be harmless
• Panic! The wolf is at the • Chill out. The wolf is not at the
door door
• This is the biggest threat in • No, this is the biggest hoax in
human history! human history!
• Waiting any longer would • Taking big action would be
be too expensive too expensive
• There is nothing more • There are tonnes of things
worth spending our money more worth spending money
on than this on than this
• If we don’t take drastic • If we do take drastic action,
action, the climate and the economy and everything
everything in it is doomed! in it is doomed!

43. Action
A B
Global Warming Significant Little or No
Action Now Action Now
False
True

44. 900
800
700
600
(carbon dioixde equivalent)
million tonnes
500
400 Basket of greenhouse gases (CO2 equiv)
Carbon Dioxide
300
200
100
0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Source: AEA

47. 1950’s??

48. 1920’s??

49. 1900??

50. 1850??

51. What Climate
Change Means
for the District
of Lichfield?

52. If all land
ice melted

60. The
Solutions

66. ‘They go on in
strange paradox,
decided only to be
undecided,
resolved to be
irresolute, adamant
for drift, solid for
fluidity, all
powerful to be
impotent. The era
of procrastination,
of soothing &
baffling expedients,
of delays, is
coming to a close.
In its place we are
entering a period
of consequences.’

67. For,
in the final
analysis, our
most basic common
link is that we all
inhabit this small planet.
We all breathe the same
air. We all cherish our
children's future. And
we are all mortal.

68. “Make no little plans. They
have no magic to stir
men's blood... Make big
plans; aim high in hope
and work.”
Daniel Hudson Burnham
1846-1912
“Search all the parks in all
your cities; you'll find no
statues of committees.”
David Ogilvy
1911-1999

69. “What we think,
or what we
know, or what
we believe is, in
the end, of little
consequence.
The only
consequence is
what we do.”
John Ruskin

70. www.slideshare.net/mea

71. thank you