M-Dot Network's CEO Bill Catania discusses the state of digital coupons and how M-Dot has changed the landscape with their innovative solutions.

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Digital Coupons
“How and Why”
Bill Catania
CEO, M-Dot Network

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Questions You’ve Probably Asked
Is it safe, secure?
What about store brand/private label offers?
How do shoppers redeem?
How do we get paid?
What about my print at home coupons?
What about our loyalty program?
How long will it take to integrate?
Where does Mobile fit in?
What is our return?
How and where do we get the coupon content?
Who manages this?
Can this work with social media?
WHAT DON’T I KNOW….?
What is my wholesaler doing?
How does this work with our website?
Is it real time?

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Digital Coupons…. The Past 10 Years
Historically, No Clear Direction
 Poor Manufacturer acceptance
 RESULT: Lack of offers
 Poor Shopper adoption
 RESULT: Lack of program usage
 RESULT: Lack of coupon offers
 Impassable Technology gaps
 RESULT: Lengthily integration cycles
 RESULT: Bad user experience
Retailers have often asked the
question: How do I get value?

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The WHY

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Moms Turn to the Internet
“When asked about how they use technology, Moms said that the
different devices they use make being a Mom easier. The devices
help them get more done, manage their life and their family's lives
more effectively, and stay better connected with family and
friends.”
According to the study, Moms use the following technology and devices:
Computer (89%)
Internet (87%)
Mobile Device (84%)
Television (80%)
Digital Camera (77%)
CD/DVD Player (75%)
Social Networks (55%)
Disney Online's M.O.M. – Mom on a Mission study was conducted in June 2010 by Ipsos OTX MediaCT, with the objective of gaining insights to understand today's Mom, her roles, and how
technology and the Internet affect her life. The study was conducted in two phases: consumer immersion blogs and online quantitative study. In Phase One, nine moms interacted in an online,
secure blogging environment by uploading images, video and text for one week. In Phase Two, an online quantitative study was conducted with a sample of 3,300 females, ages 21-54, who
were either currently pregnant or had one child in their household between the ages of 0-14 years.

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Moms are Looking for Deals
Moms Turn to the Internet First for Information:
“For subjects other than their child's health, Moms turn to the
Internet as their primary source of information:”
71% go online to find deals or discounts
71% to find recipes
62% for family activities, entertainment and travel
59% for personal health questions
56% to find arts/crafts projects
54% for holiday planning and activities
50% to find dieting information
49% for beauty/style
46% to seek answers for financial questions
42% for parenting advice
41% to answer questions on baby/pregnancy
Disney Online's M.O.M. – Mom on a Mission study was conducted in June 2010 by Ipsos OTX MediaCT, with the objective of gaining insights to understand today's Mom, her roles, and how
technology and the Internet affect her life.

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Target: Mom
Disney Online's M.O.M. – Mom on a Mission study was conducted in June 2010 by Ipsos OTX MediaCT, with the objective of gaining insights to understand today's Mom, her roles, and how
technology and the Internet affect her life.

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Target: Mom
Disney Online's M.O.M. – Mom on a Mission study was conducted in June 2010 by Ipsos OTX MediaCT, with the objective of gaining insights to understand today's Mom, her roles, and how
technology and the Internet affect her life.

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Mom’s Are Armed with Smart Phones
According the report, research shows
that in Q2 of 2010, 32% of mothers
owned a smartphone. That figure
represents a 60% increase from Q2
2009. And, of those mothers with
smartphones, 32% indicated that
they visit mobile-optimized
Internet sites once per week. That
also represents a 60% increase from
the same period in 2009.
Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, a monthly snapshot of the mobile
advertising universe issued by Millennial Media and based on data collected from the company’s third-party U.S.
mobile advertising network.

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The WHY
 Provide your shoppers with more ways to save
 Attract new shoppers that want to use coupons but won’t use paper!
 Deliver targeted digital offers to your shoppers with no delay or wait time
 Receive redemption data and usage as it happens
ACT on your data for the purpose of driving:
- Increased trip frequency
- Increased basket size
- Incremental revenue during targeted day parts
- Increased profit and margin mix

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The HOW

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Shopper View: How it Works
Shoppers Register via
Internet at Retailer
website or via Mobile
enrollment via Retailer
application
Coupons are Loaded
to the Shopper’s
e-Wallet (Card or
Phone Number)
Coupons are
Redeemed at POS by
entering swiping
Shopper Card or
entering Phone
Number
Redemption data is
sent to your
clearinghouse for
Reimbursement
OR 555-555-5555
Retailer and brands
receive Analytics/Data
in real-time

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The Ecosystem: 3 Key Categories
Coupon Issuers
Coupon Clearinghouses
Point of Sale Companies

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The Ecosystem: Coupon Issuers
Who Are They?
- Major media properties
- Mobile phone applications
What do they want?
- Coupons to be displayed and clicked on from your retailer website
- Coupons to be clipped on THEIR websites, redeemed at your store
What’s in it for them?
- They earn revenue when shoppers click on offers
- Paper “FSI” business will not last forever, they know it
What’s in it for you?
- Your shoppers want deals and these companies have them
- You earn revenue from “clicks”
- More digital offers = Less paper offers, counting, fraud, etc.
How do they integrate?
- With your website company or selected coupon processor

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The Ecosystem: Coupon Clearinghouses
Who Are They?
- Traditional “paper” clearinghouses
What do they want/do?
- To proactively adapt to the digital coupon era
- To have your “whole” coupon business, not just paper
- They provide credible audit and reimbursement for your digital coupons
What’s in it for them?
- They earn revenue when coupons are redeemed
- They maintain market share in a digital world
What in it for you?
- You can count on getting paid for redeemed digital coupons
- You can trust that a 3rd party is auditing your redemption records
How do they integrate?
- With you directly or your selected coupon processor

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The Ecosystem: POS Companies
Who Are They?
- Developers of Point of Sale software
What do they want/do?
- To support innovation and retailer desired capabilities
- Drive innovation through current POS updates
- Gain “utility” – one box with many “widgets”
What’s in it for them?
- To produce the best, most effective, POS solution on the market
What in it for you?
- Seamless integration = speed to market and reliability
- Leverage your investment to get more utility from the same system
How do they integrate?
- Selected digital coupons processors have integrated directly with the POS
- POS integration is deeper than loyalty card integration = more functionality

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Evolution of Digital Coupons
Phone Analogy
=
Home phones Paper coupons

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Evolution of Digital Coupons
Phone Analogy
=
Mobile v1.0 Digital Coupons v1.0

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Evolution of Digital Coupons
Phone Analogy
=
Smart Phones Digital Coupon v2.0
SaaS Platform

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First Generation eCoupons
eCoupons 1.0
-Print @ Home
-CRM Integration
Challenges
-Fraud
-No loyalty data
-Limited rules
-Expensive integration
-Brand erosion
-Limited inventory
-Sync Issues

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Next Generation eCoupons
eCoupons 2.0
-POS Integration
Unmatched Features
-Unlimited rules
-Simple integration
-Preserve brand
-Aggregated inventory
-Real time
-Social media triggering

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Who is M-Dot?
 Retail tech experts
 50+ years of engineering and development at Catalina Marketing
 Relevant experience at M-Dot: YOUtech, ICL, ACR, NCR, Fujitsu, IBM, SAP, AT&T
 Extreme transaction processing
 Built and managed the 5th largest private database in the world
 Cumulative experience supporting 36,000 retail stores

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Application
“Dynamic”
Network Transaction
“Configurable”
Point of Sale
“VERY Stable”
• Coupon issuers (RedPlum, SmartSource, etc.)
• Dynamic layer – API integration
• Open framework for approved applications
• ANY Mobile & Internet Applications
• Retailer built APPS, Customnization
• Offer Reconciliation/Redemption
• Retail Tech standards
• Security & Compliance
• Configurable business rules
• Supported by Retalix
• One-time integration
• Base code
M-Dot Network: Structure & Function
[apps integrate here]

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POS Integration
• Built and supported by Retalix
- ISS45 V8
- Storeline
• Available to retailers after latest POS update
• Configured by retailer or POS dealer
• NO SERVER, NO HARDWARE, NO WIRES!!!
• One-day POS integration (Simple, Easy and Fast)
• Lab test in less than one hour
• Back versions (ISS45 v7, Scanmaster – available as well)
• M-Dot also supports IBM ACE and SA

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M-Dot’s Partnerships
Content Issuers ClearinghousesPOS Vendors Technology
90% of Unique Digital
Coupons
Integration with 80% of
Grocery POS Systems
100% of Coupon
Clearinghouses

26. Consumer Education, Enrollment
- Program branding (IGA + coupon brand)
- Program registration
- Mobile & Email opt-in
- Customized IGA Video
- Program FAQ/Education
- Login, Logout, Administer account
Coupon Content Frame
- All coupon offers are aggregated
- Sort/search by category
- Send offers to Facebook, Twitter
- Click > Load to eWallet
Web Frame

27. Customized Mobile Coupon Program
- Wide availability
a. Mobile web (8,000+ device types)
b. Specialized Android app
c. Specialized iPhone app
- Program branding (IGA + coupon brand)
- Program registration “in app”
- Same coupons as found on IGA website
- Click/Touch > Load to eWallet
- Further customization after launch
a. Shopping list manager
b. Recipes
c. Store finder
d. iPro Loyalty Points/Rewards reporting
e. Delivery of targeted offers
f. Location-based offer targeting
Mobile

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Consumer Engagement (In-Store and Online)

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Consumer Engagement (In-Store and Online)

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On-Site Registration/Enrollment Materials
• Staffed by M-Dot and or Retailer
• Shoppers enroll on the spot
• Can use coupons during current trip
if they register on their way in
• Education/Reinforcement

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Analytics and Business Intelligence: ONE VIEW
ONE SHOPPER VIEW
Advanced Analytics and Business
Intelligence
eMarketing
Loyalty
Digital
Coupon
One View to all Analytics
• Loyalty
• eCoupons
• eMarketing
- Email
- Mobile
- Social Media

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Summary
 Enable your shoppers to interact with technology – They want to
 Digital coupons are now achieving scale because MOM wants it to
 Provide your shoppers with MORE ways to $ave
 Unify your digital marketing programs (email, mobile, digital coupon, loyalty)
 The “Final Mile” has been paved, technology gaps do not exist
 Drive ROI with new capabilities:
- Actionable Date
- Time/day-part marketing
- Real-time offer delivery
- Personalization

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Safe Harbor for Forward-Looking Statements: This presentation includes forward-looking
statements regarding expected products, product enhancements and timetables related to these.
Retalix retains at its sole discretion the right to modify or change any of these future products and
related timetables. Please refer to your written agreements with the Company as the sole source
of obligations regarding our delivery of products and services.
Thank you!
Bill Catania
CEO, M-Dot Network
bcatania@mdotnetwork.com
Cell: 814-244-1539
www.mdotnetwork.com