steps to mastering and developing a social media strategy and community

1. Presented by AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT MARVIN DEJEAN www.marvindejean.com Twitter: @MDejean Facebook: Facebook.com/marvindejean Linkedin:Marvin Dejean

2. SOCIAL MEDIA……..WHAT IS IT???? LET’S DEFINE IT

3. A SUCCESSFUL SOCIAL MEDIA PROGRAM: Uses humanization and approachability to Influence how the company is perceived by customers and prospects. Worries about the tools last, not first. Social media hinges on passion-Find your one thing and build around it. First– Listens and Observes Asks Your Customers for Feedback Is about people, not logos Sometimes is better If the employees are the star Knows What Success Looks Like Before You Start Knows what your business objective looks like Knows what your metrics should be and how to measure them

4. WHAT IS YOUR ? ? ? ? ? ? ? ? ? ? ?

5. CUSTOMIZE YOUR SOCIAL MEDIA MESSAGE

7. SHHHHHHH!!!!!! DON’T TALK….JUST LISTEN

8. THE NEW WAY……….

10. WHAT KIND OF INFLUENCE DO YOU WANT TO ACHIEVE

11. FIND THE RIGHT BRAND VOICE FOR YOUR SOCIAL MEDIA STRATEGY

12. Reflect the personality traits of the brand

13. Don’t imitate the voice of the community…

14. Show Your Human Side

15. Do define your communication channel

16. Have a casting call for your Brand Voice (Who reflects you best??)

17. Great Content Great Distribution Great Word of Mouth + =

18. MEASURE ROI THROUGH ANALYTICS AND CUSTOMER FEEDBACK

19. LESSONS I LEARNED ON THE WAY TO OZ………. People will talk about you. Address the good, the bad and the ugly. Communities are the goal-conversations is the means Social media will not solve all of your problems Speak the truth-Goggle never forgets!!! Encourage dialogue Social media should be a part of your overall strategy Learn what works in your organization. Ensure your policy for participation is clear-and known Have fun- If you don’t like what you are doing..it will show.

20. You are writing a Twitter message. What’s the maximum number of characters can you include in your message? The space on Facebook where you can leave public messages for your friends is called? Flickr allows you to create a map of exactly where a photo was taken?  True or  False You’ve created a Powerpoint presentation that you want to post on the web and allow others to download and share it on their page. The social media site that will allow you to do this is?  Vimeo  Slideshare  YouTube  Slidemotions  Docstock You want to create your own social network. An application that lets you do this is:  Vimeo  Tumblr  Ning  None of the above  AddIt What is technorati??  A social media site for technocrats  A tech geek wiki  A blog aggregator  None of the above TEST YOUR SOCIAL MEDIA IQ………ARE YOU SMARTER THAN A BLOG? Delicious is:  Something good to eat  An Instant Messaging Tool  A micro-blogging site  A social bookmark manger

21. Marvin Dejean, CEO Markcom Industries, Inc. P:(954) 254-9030 info@marvindejean.com www.marvindejean.com Twitter:@Mdejean Facebook:Facebook.com/marvindejean Linkedin:Marvin Dejean