Copy link to learn more: http://www.mdgadvertising.com/blog/kid-tech-according-to-apple-infographic/ - Today’s children were born and raised in a world of digital convenience, so it’s no surprise that mobile is so popular on the playground. Apple has long realized the potential of the pre-teen set and has targeted them with iPads, learning apps, smart devices and other mobile tech to meet their educational and developmental needs. To demonstrate how digital and mobile technology are gaining momentum with children, MDG Advertising created this informative infographic. It shows how Apple is infiltrating the lives of our children from the cradle to the classroom, as well as how these smart devices are having a real impact on literacy and learning levels, along with the benefits of these digital tools for special needs education. First, the infographic indicates that today’s tots are more mobile than ever, with research showing that half of first-time iPad and video iPod users are children under age five. Smart devices also top our kids’ holiday wish lists, with iPads requested by a 44 percent and the iPod Touch and iPhone asked for by approximately 30 percent. In terms of mobile technology in education, the infographic shows that a whopping 1.5 million iPads are currently being used in the classroom and that number is expected to increase exponentially in the coming years. In fact, Apple anticipates providing iTextbooks for virtually every grade level and subject in the future. The tech giant already offers extensive free digital education through its iTunesU to more than 1,000 universities and colleges around the world. This collection of more than 500,000 free video and audio materials has already been downloaded 700 million times. Fortunately, these learning tools are having real benefits in the classroom, with a study showing how an educational iPad app led to an increase in the vocabularies of 27 percent of kindergarteners and 17 percent of three-year-olds. Finally, it illustrates how mobile can make a major difference in special needs education. Apple’s app store already features 900 apps related to autism that focus on improving speech, reading, language, listening and more. This is a saving grace to parents of autistic children since these special learning tools previously cost thousands of dollars. While devices for augmentative and alternative communication (AAC) have been around for a few years, now 90 percent of these AAC users have an iPad for communication and approximately 50 percent of these users have noticed improvements in their speech. Such success rates bode well for the ongoing development of digital and mobile technology for all kinds of learning tools. Learn more about successful consumer branding strategies. Contact MDG Advertising, a branding and advertising firm at 561-338-7797 or visit http://www.mdgadvertising.com

1. by: @MDGadvertising
KID TECH
ACCORDING TO APPLE
MORE MOBILE THAN EVER
Children have become a targeted demographic among smart-device companies. Apple has started
replacing its in-store iMacs with iPads that offer cartoons and educational games, as the company has
learned that iPads are easier for kids to use. iPads have moved their way into the hands of American
students, offering them learning apps and digital textbooks.
BABY TECH
Nearly half of first-time mobile tech users aren’t even in kindergarten yet. Check out the
percentage of children who have used a smart device, such as an iPad or a video iPod:
AGE
0-1 : 10% 2-4 : 39% 5-8 : 52%
TABLET FAMILIES
7 out of 10 children are using tablets.
In tablet-owni
tablet-owning households with children under 12 years old, 7 out of
10 of those children are using a tablet, such as an iPad.
Children aged 6 to 12 wanted apple products most for Christmas 2011:
27% 25% 25%
30%
44%
iPad iPod Touch iPhone Tablet Computer Computer
(non-iPad)
MOBILE TECH IN EDUCATION
1.5 million iPads
American students currently use 1.5 million iPads,
as mobile technology in education is expected
to increase significantly and become more
of a standard.
WITHIN THE FIRST
45 DAYS OF IPAD SALES,
47,000
20,000 learning apps
There are currently more than 20,000 education
and learning apps available for iPads.
80% of apps
More than 80 percent of the best-selling paid WERE SOLD TO SCHOOLS IN THE UNITED STATES.
apps in the iTunes Store’s education category
targeted children.
TEXTBOOKS
In 2012, Apple unveiled a new version of its iBooks digital bookstore to support
textbooks. Below is the percentage of digital textbooks on the market:
2011 2012 2020
3% 6% 50%+
(estimated)
Apple’s extensive catalog of free digital education, iTunesU:
IS USED BY MORE THAN OFFERS MORE THAN HAS HAD
1,000 COLLEGES 500,000 PIECES 700 MILLION
WORLDWIDE. OF AUDIO AND DOWNLOADS.
VIDEO MATERIAL.
IPAD STUDENTS OUTPERFORM NON-IPAD STUDENTS.
Teachers are learning that iPads:
A 2012 study tested a group of kindergartners before
Offer deep student
dividing them into two groups, one with iPads and engagement.
one without. After 9 weeks, the students with iPads Can match the needs
tested higher than the non-iPad students in every Raise student of individual students.
literacy measure. motivation.
A+
A study by the Joan Ganz Cooney Center saw an average A
27-percent increase in vocabulary among 5-year-olds after 27% 17% B
they used an educational iPad app. A similar study C
showed a 17-percent improvement among 3-year-olds.
5-year-olds 3-year-olds
MAKING SPECIAL-NEEDS EDUCATION EASIER
In 2012, Apple announced a “guided access” feature for iOS 6 that would allow parents or teachers to
keep children locked in individual applications. Apple pointed out that this would be especially useful
for children with autism, as it could help “someone with a disability stay focused on learning.”
900 APPS $15,000
As of July 2012, there were more Before the iPad, devices dedicated
than 900 autism-related apps to special-needs communication
available for the iPad. could cost up to $15,000
Speech Organization and note-taking
Language
Listening
skills
Reading
Communication
Writing and spelling
David Niemeijer, creator of the first alternative augmentative communication (AAC) app, says:
90 percent of AAC users Over 25 percent of users use Half of AAC users reported
use an iPad for communication an iPhone or iPod Touch improved speech abilities.
Although iPads aren’t the most integral tool for a child’s education quite yet,
Americans can expect that to change in the next decade.
SOURCES: cnet.com || cnn.com || avg.com || wsj.com || examiner.com mdgadvertising.com
commonsensemedia.org || washingtonpost.com || marketwatch.com twitter: @MDGadvertising