A look into the development of mobile marketing over the years

1. Mobile Marketing
The Past, Present, & Future Tweet us your questions!
#mmppf
By: Timothy Brilhante, Domenic Di Pardo, Cameron Downs, & Aidan Sykes

2. Did You Know?
• 79% of people use a smartphone to help them shop
• Mobile ads perform 4-5x better than online ads
• By 2013, mobile devices will be the first choice for web
access

3. Did You Know?
• 91% of adults have their mobile phone with them 24/7
• 9/10 mobile searches lead to action and over half lead to
purchase
• Neilsen reported an 89% increase in mobile data usage
between 2010-2011
• Teen’s increased their mobile data usage by 256% in the
last 12 months

4. The Past
• First mobile phone was introduced in 1983
• First text message in 1992
• Mobile marketing started in the late 90’s
• Selling of wallpapers and ringtones
were the first big form of sales

5. The Past / Cont’d
• Commenced in early ‘00s with common code messaging
allow companies to have an exclusive short coded
number that can be used through all carriers.
• Mobile Marketing Association was created in 2003 to
help regulate and establish the new marketing medium
• In less than 10 years there has been tremendous jumps in
the use of marketing through mobile phones

6. BATTLE OF THE VIDEOS
#MMPPF
The Time for Mobile Is Now
The Mobile Movement

7. The Present
• “Mobile marketing is the most powerful media ever
invented” Time Magazine (2011)
• Mobile marketing is the most effective and easiest way to
reach people today
• Text is now the most popular form of communication

8. The Present / Cont’d
• Mobile marketing consists of apps, mobile websites,
text/SMS, and social media platforms
• Offers consumers a direct line to products and services
• It’s now a rule
• Affordable, effective, and easy to connect to your customers

9. The Future
• A platform that enables media to be delivered to a
smartphone or tablet through sound

10. Honda K-Tra AXE Mobile App McDonald’s
•Virtual mobile •Unlock up to 14 girls •Mobile coupons
hitchhiking •“Don’t forget to spray •Promotions based
game with AXE today!” on purchase
‘movatars’ history
The Future / Cont’d

11. Sources
Articles & Websites
•Sonic Notify. http://sonicnotify.com/, http://mashable.com/2012/08/15/sonic-notify/.
•Future Mobile Marketing. http://
www.slideshare.net/cbillich/future-insight-mobile-marketing-in-japan-2420949.
•Japan’s Mobile Marketing & Campaigns. http://mobithinking.com/guide-mobile-Web-Japan.
• AXE Wake-up Call. http://pieces.bascule.co.jp/2008/axewakeupservice/en/.
•Mobile Marketing Association www.mmaglobal.com
•http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812
•https://pinterest.com/nosleeping4cams/mobile-marketing/
•http://www.youtube.com/user/iLoopMobile?feature=watch
•http://www.youtube.com/watch?v=SmB_lzXcgVE
•http://www.youtube.com/watch?v=CjUcq_E4I-s
•Twitter list -

12. Q&A