Analyse of a hotel's website: how to improve its reputation?
1. How Four Seasons Hotel in Paris could improve their communication…. Diana Doucoure & Miriam Calegari
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3. A manager from Four Seasons George V answered the guest’s comment on the Trip Advisor Website
4. -The website does not have the interactivity with the customers’ -There are no guests’ comments on the website -The website is “cold”, plain -The hotel uses only the “old strategy” for Selling - Only the worse comments are answered by managers
5. What we would do to improve the Hotel’s communication…. Answer the good customers’ comments to create a conversation in the social media platforms Create a directly link between customers and managers on the Hotel’s website Quote customers’ comments on the website To attract more interest from new viewers