Telmap is a global provider of location-based services and mobile navigation apps. Their flagship product is the Mobile Location Companion app, which provides real-time location and point of interest information to over 7.5 million users. Telmap was acquiring by Intel in 2011. They run a beta user group of over 2,700 users across major markets to test new features and provide feedback before public releases. The summary discusses Telmap's products and services, beta user group program, and acquisition by Intel.

1. Telmap Beta Group – Case Study
March 2012, Eli Amar

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3. Some of our customers

4. About Telmap: Experts in Mobile navigation, mapping & local search
• A global Location Based Services end-to-end solution provider
• Flagship product is the Mobile Location Companion application
• The application is designed to provide people with instant,
relevant, reliable and fun information while on-the-go, to
better find, explore and interact with people and places
around them
• Global Presence of 200+ employees
• Serves 7.5 million end users
• An average of 1 billion km driven per quarter using the app
• Telmap was acquired by Intel on November 2011

5. Winning Relationships and Successful Deployments
Telefonica-O2 Additional All 4 Israeli
Orange Group Vodafone Group
Group Operators Operators
France Italy Germany Spain
UK Spain Germany
UK
Israel

6. Telmap Mobile Location Companion some screenshots (1)
Instant, relevant, reliable and fun information while on-the-go

7. Telmap Mobile Location Companion some screenshots (2)
Instant, relevant, reliable and fun information while on-the-go

8. You get the app for free – we get your feedback!

9. A little bit about the Telmap user group
• Why?
• Test-bed for new features and versions before they go into production
• Get first hand user feedback
• Who are they?
– Group of friendly users , early adopters, tech geeks
• Where are they?
– Distributed in all of Telmap’s primary markets: IL, UK, DE, ES, FR, SA, AUS
• Users have to have a supported device and manage their own data package
• Feedback is provided sporadically whenever user feels like it, or as a result of
official surveys Telmap conducts

10. Telmap user group: A seamless experience across domains
• Telmap user group (Beta) Overview
• Telmap Mobile Location Companion
application Features (V5)
• FAQ / Updates
• Download
• Feedback form
• About Telmap
• Contact Us

16. Telmap Facebook Page: User group members are active participants
• Facebook serves as a conversation and dialog platform
• Feedback is expected 24/7 across the globe

17. Some of the challenges
• Single point of registration across domains
– Mobile, Web, Social networks
• Registration > Download > Production
• Monitor download codes
• Monitor activation process

18. User Group Dashboard- February 2012
Total Active Users: 2,797 New Active Users: 673
Navigated last month or at least 3 times Activated and navigated in the past
in last 3 months month
Active Users by Country Active users by Platform
Netherlands South Africa
Unknown
2%
Others UK
Android
Israel
Spain France BB
Italy
Germany
5%

19. Thank You
Eli@pwizard.com
0544854733