1. AS Media Studies
MS2:Writing the evaluation
To have a framework for writing the evaluation

2.  Learning objectives: to reflect on the
production processes and evaluate your
work
 Learning outcomes: to have a framework
for writing the evaluation
To have a framework for writing the evaluation

3. Marking allocation for MS2
 Pre-Production: 20
 Production: 40
 Evaluation: 40
 Total: 100
To have a framework for writing the evaluation

4.  You must submit an individually
produced evaluative report of between
1200 and 1600 words.
 What follows is guideline and possible
structure for your evaluation.
To have a framework for writing the evaluation

5. Briefly outline the task
To have a framework for writing the evaluation

6. Briefly discuss the research
undertaken to inform the pre-
production
To have a framework for writing the evaluation

7. Discuss the intended target audience and explain how they
have been
targeted.
To have a framework for writing the evaluation

8. Briefly evaluate any feedback received from the intended
audience.
To have a framework for writing the evaluation

9. Evaluate the strengths and weaknesses of the production
through, for
example, a comparison of your production with existing media
products.
To have a framework for writing the evaluation

10. Suggested plan for essay (you must
include each element)
1. Briefly outline the task
Briefly discuss the research undertaken to inform the pre-
production
2. Discuss the intended target audience and explain how they
have been targeted.
3. Briefly evaluate any feedback received from the intended
audience.
4. Evaluate the strengths and weaknesses of the production
through, for example, a comparison of your production with
existing media products.
To have a framework for writing the evaluation