Presentation to Michael Brito's C

1. Conversation Management in the
Digital Age
MITCH GERMANN / Fleishman-Hillard / @MCG5

2. About Me

3. The Communications Landscape is

4. Number of Blogs Growing

5. More Than 900 Million Facebook Users

6. More Than 500 Million Twitter Users

7. 800 Million Unique YouTube Users Per

8. Why Should You Care?

9. Everyone Has a Publishing Platform

10. All Employees Are Spokespeople Now

11. Employees’ Conversations at Events

12. Employees’ Facebook Posts

13. Employees’ Twitter Feeds

14. Employees’ Comments in a Forum

15. They’re All Fair Game for Media

16. Want Proof?

17. National Story off an Employee Blog

18. Team Employee Fired Over a

19. Actress Fired After Tweeting Inside Info

20. PR Director Called Out Over

21. Ticket Sales Rep Comments Make

22. Now for the Good News

23. Conversations Can Drive Conversions

24. Your Voice Matters

25. Social Media Impact on Purchase

26. So What Should Brands Do About

27. Conversation Management

28. Educating and Empowering Employees
to be Engaged Brand Ambassadors

29. How?

30. Sharing Brand Narrative

31. Creating Social Media Guidelines

32. Distributing Media Interview Policy

33. Creating and Distributing Conversation

34. Conducting Conversation Training

35. Key Elements of Conversation Training

36. Encouraging Real-Time Monitoring

37. Fostering Internal Collaboration and

38. Teaching Basics of Measurement

39. Outcomes

40. Better Educated Workforce

41. Increased Internal Collaboration

42. More Transparency

43. Better Workplace Morale

44. Consistent Consumer Communications

45. Improved Customer Experiences

46. Ultimately… Increased Revenue

47. Goal of 25% Participation
and 75% Program
“Satisfaction” First Year
Goal of 5% Increase
in Reach and 3% Increase
in Sentiment First Year
No Negative News
Generated by
Employee Conversation
Example of How to Measure Success

48. Questions?

49. THANK
YOU
Mitch Germann
Senior Vice President
Fleishman-
Hillard l Digital. Integrated. Global.
O: 415-318-4119 l M: 916-207-3918
mitch.germann@fleishman.com l
@MCG5