Why Video Interviewing Will Never Replace the Handshake: Find out how leading corporate recruiters are using video interviewing as part of their on- and off-campus recruitment efforts.

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HOW TO INTEGRATE
VIDEO INTERVIEWING
INTO YOUR RECRUITMENT PROCESS
May 15, 2012

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Welcome
Your Moderator Our Audience
Vice President, Marketing and

Product Management  11% HR Strategy
20+ years integrated
22% HR Manager

marketing, channel 
communications, and
technology  29% Recruiters
www.mbafocus.com  10 years educational
jrapp@mbafocus.com publishing industry; led digital
product development including
 18% Operations
LMS integration and gated
delivery  20% Not specified

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Your Presenters
Dave Hoy, Co-founder, MBA Focus Randy Bitting, CEO, InterviewStream
 Role with the organization  Named as one of Inc.
is operational, ensuring Magazine's '30 under 30'
that MBA Focus is providing America's Top
quality products and Entrepreneurs in 2007.
services to all partners and  Co-founder of
clients. InterviewStream, Bitting’s
 Immersed in the MBA passion and innovative
www.mbafocus.com recruiting business since www.interviewstream.com product development has
dhoy@mbafocus.com 1990, helped pioneer the randy@interviewstream.com established him as a
1.614.791.9000 first MBA resume database 1.877.773.3164 thought-leader in virtual
info@mbafocus.com products that were info@interviewstream.com engagement for the past
distributed to recruiters. ten years.

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About MBA Focus
 At the front of business
leadership recruitment
 20 years of innovation and
thought leadership
 An exclusive closed network of
schools and employers employers
 70+ top schools, international
 Global Focus® a searchable
database of 75,000+ MBAs

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About InterviewStream
 History of innovation
 Established in 2003
 400+ clients, in over 120 countries,
over 400,000 completed interviews—
more than any other provider!
 Best candidate experience
 Winner of 2010 W3 awards
 Video-based platform
 Video, text and document analysis

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Our Goals for Today
1. Five questions to ask before implementing a video interviewing strategy
2. When to use pre-recorded and/or live video interviews
3. How to build a positive, branded candidate experience using video
4. Time saving tips and techniques for on-campus recruitment

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Our Format
• Explore
• Tips
• Recommendations
• Q&A

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Brief History of Video Engagement
8

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2008-09 Recession Drives Adoption
 52.1% of companies expected to decrease hiring
 Travel budgets slashed
 Companies and Career Services forced to do more with less
 Video interviewing for pre-screening candidates takes off
 Social media and acceptance of video by candidates explodes
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Benefits of Video Interviewing
 Speed up screening process
 Increase recruiting productivity
 Reduce time-to-hire
 Improve quality of hire
 Share and collaborate
 Deliver a stronger employment brand
 Eliminate or significantly reduce travel costs
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Top Benefits
 Eliminate or significantly reduce travel costs
 Reduce time-to-hire
 Expand recruiting reach
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Save More Than 86%
*Source: 2011 Corporate Travel
Just the facts… Without With Index, Business Travel News
**Source: salary.com 07/11,
Video Interviews Video Interviews based on average HR director
salary, higher-level salaried
employees not calculated
***Average two-day loss in
HARD COSTS: 6 candidates, 4 employees productivity when traveling VPs
not using InterviewStream.
Costs based on filling 1 position -
Air, Car, Lodging, Meals * $7,340 $0 includes 6 candidates and 4 VP's
travel costs. InterviewStream
Video Interviewing $0 $300 Hard Costs based on Premium
Plan (volume discounts
available)
Sub Total $7,340 $300
SOFT COSTS: 6 candidates, 4 employees **
Total Savings Using
Phone Pre-Screening & Scheduling $748 $544 Video Interviews
In-Office Visits *** $ 0 8
Sub Total $1,836
$408
$952
Over 86%
GRAND TOTAL $9,176 $1,252
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Wider Reach. Stronger Relationships.
 Remove time barriers associated with international recruitment
 Make it easier to identify talent for niche roles
 Build stronger relationships earlier in the interview process

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Two Types of Virtual Interviews
 Choose Pre-Recorded when you need to…
 Screen high number of candidates quickly
 Differentiate on one or two qualifying questions
 Deliver a strong employment branding message
 Choose Live Video when you need to…
 Go beyond the standard phone screen
 Widen search to include geographically diverse talent
 Reduce travel costs and work within a limited budget
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The Recruitment Process
Virtual Interviewing
Pre- Phone Live Phone In Person
Recorded Video
Connect/ Only best-fit
Screen Clarify Engage Confirm candidates
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Comparing Interviewing Processes
Traditional vs. Virtual
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TIP: Everyone prefers the personal touch, so let
your candidates know how your company uses
video interviewing as a part of their overall hiring
process.
Best Practice

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Candidate Experience
 Familiarity with platform
 Relaxed delivery
 Video, Text & Document Analysis
 Better than text-only
 Flexible and convenient
 Candidates complete on their own time
In a recent SoloCup survey of students who were interviewed using InterviewStream’s pre-recorded video
interviewing, 97% of students found the interview platform convenient to complete.
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Candidate Experience
 Company brand
 Are you giving off the right “VIBE”
 Brings a “cool factor” to the interview process
 Quality of hire
 Identify candidate fit earlier
 Retention
 Visual feedback
 Assess non verbal cues
Arie Ball
 More professional than a phone screen VP of Talent Acquisition
Sodexo, Inc.
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TIP: Record a unique intro and questions that are
consistent with your company’s overall employment
brand. Give candidates specific details about why
they should join your company and what you have
to offer them as a MBA candidate.
Best Practice

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Video Interviewing as part of your
MBA Recruitment Process
 Extend your recruiting reach outside of core schools
 2nd round interviews (OCR follow-up)
 Involve international hiring managers (live)
 Just-in-time hiring
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The MBA Recruitment Process
Virtual Interviewing
Branded On- Pre-
video campus recorded Telephone Live Video In Person
outreach
Engage Confirm/ Only best-fit
Connect Screen Clarify candidates
Collaborate
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#whyvideointerview
TIP: Live video interviews may be more
TIP: Live video interviews and be more
appropriate for management may leadership roles.
Always consider your audience and leadership roles.
appropriate for management when choosing
Always consider your audience when choosing
between live and pre-recorded video interviews.
between live and pre-recorded video interviews.
TIP: Live video interviews may be more
appropriate for management and leadership roles.
Always consider your audience when choosing
between live and pre-recorded video interviews.
Best Practice

25. Video Interviewing
Pre-recorded demo

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Developing a Video Strategy

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Your Video Strategy
Five Questions to Ask
1. What is our current process? How can video best be
utilized as a part of this process?
2. For what types of positions/candidates will we
utilize video?
3. How can we utilize video to meet or maintain our
employment brand objectives?
4. What are the associated cost-benefits?
5. Who will adopt and champion this strategy within our
company?
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Finding the Right Solution
Considerations
 Reliability/security of technology and data
 Flexible interviewing options
 Question set/library & delivery methods
 Training and implementation
 Customer support
 Cost and hidden fees
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Implementing Your Video Strategy
 Conduct a pilot
 Niche recruitment, such as campus
recruiters/MBA recruitment
 Evaluate
 Quantify ROI; Identify improvements to HR,
organizational processes and performance
 Rollout to Talent Acquisition team
 Expand
 Strategy to include career fairs, internal
mobility, and redeployment
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Questions & Answers

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#whyvideointerview
Contact Todd Erdy to get started: 614.339.2080 – todd.erdy@mbafocus.com
Or visit https://www.mbafocus.com/VirtualInterviewing.aspx for more information
Thank you!
For more information about video interviewing or video recruitment strategies,
call 614-791-9000 or visit: https://www.mbafocus.com/whyvideointerview.aspx

32. Contact Todd Erdy to get started: 614.339.2080 – todd.erdy@mbafocus.com
Or visit https://www.mbafocus.com/VirtualInterviewing.aspx for more information
Get Started!
To schedule a demo contact Todd Erdy
614-339-2080 – todd.erdy@mbafocus.com