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MID-AMERICA ASSOCIATION OF            REAL ESTATE INVESTORS



 Investment News
 NETWORKING : EDUCATION : COMMUNITY                            January 2011




                                        Run with Right Crowd:
                                        Are you surrounding yourself with
                                        the right people?           Page 8




                                        Key to Success:
                                        One of the first keys to success is
                                        to learn your market!       Page 10



                                        Are you Paying Too Much:
                                        Why you should have a Word
                                        Press Website!         Page 14



                                        First Investments:
                                        Find Wholesale Deals       Page 16



                                        Live Workshops:
                                        Beginner Fast Start        Pgs 19-21

                                        Buying REO Properties
                                        Marketing for Motivated Sellers
                                        My First Website
                                        Using Social Media
Marketing Mastermind
                   Interviewing Our Panel
          Monthly Meeting - Tuesday January 11th

  JD Asbell                                     We are interviewing our Guest
         Real Estate Investor with Hom-         Speakers to find out:
         eVestors and CityScape Proper-            Best Ways to Market for Mo-
         ties. Buying, Renovating,                  tivated Sellers
         Wholesaling, Renting, and Fi-             Best Ways to Market to find
         nancing Investment Property.               Homes
         Find him online at:
                                                   What works, what doesn’t
         DestinationForProperties.com
                                                   Estimated Costs
  Rick Zeitun
         Buying and Renovating to Retail
                                           If you want to ramp up your business
         Exceptional Homes in the Kan-
                                           in 2011, you need to ramp up the mar-
         sas City Metro Area.
                                           keting. Bring something to write on
         Find him online at:               because you are going to have a lot
         PrimeKCHomes.com                  of notes!
  Frank Malvagna
         Buying to Hold and to Whole-      See details page: 23
         sale since 2004.
         Find him online at:
                                                              Interested in learning
         InvestorDealsNow.com                                 more about creative fi-
                                                              nancing? Be sure to at-
                                                          November2Meeting
                                                              tend the day Bootcamp
                                                    February Meeting
                                                              with Don DeRosa & Pete
                                                           Speed Networking
                                                              Youngs, they will talk

                                                    Partnering On Deals
                                                              about creative financing!
                                                        Back by Popular Demand
                                                              And be sure to watch for
                                                              upcoming meetings of
                                                    Spencor Cullor
                                                              MAREI’s new subgroup.




Page 2                                                                 MAREInet.com
Contents
                        MAREI News
                                                 In This Issue
                                                 January Meeting                                      2
                                                 MAREI Staff                                          5
                                                 Notes from Director                                  6
                                                 Member Pics                                          7
                                                 Run with the Right Crowd                             8
                                                 Know Your Market                                   10
                                                 FHA Seasoning                                      12
                                                 Why You Need a Wordpress Website                   14
                                                 Beginner’s Guide to Finding Wholesale RE           16
                                                 Economic Update                                    18
                                                 Live Workshops (3 pages)                           19
                                                 MAREI Member Tool Boxes                            21
                                                 Calendar                                           22
                                                 Investment Opportunities                           24
                                                 Real Estate Marketing                              26


 Features ‫ ׀‬January 2011
      Are you sur-          Start your        Advertiser’s Directory

      rounding              2011 Educa-
                                              Commercial Sub Group 9          REO / Motivated Seller 20
      yourself with         tion with our 5
                            live training     Te-Tee Light               11   Website / Social Media 21
      the right peo-
                            events this
 8    ple. The peo-
      ple you asso-    19   month. Fast
                            Start to Suc-
                                              Constant Contact
                                              Rockstar Investor
                                                                         13
                                                                         15
                                                                              Investment Property
                                                                              kcmoHomeBuyer
                                                                                                    24
                                                                                                    25
      ciate with can        cess is our
                            foundation        Accurate Title             15   Eric Deeter           25
      affect your
                            workshop on       Free Trial Web Site        17   Home Depot            25
      success!
                            page 19.
                                              Fast Start to Success      19   Realty Resource       27


Investment News                                                                                 Page 3
MAREI
                                             Notes
         Contact Information
         PO Box 8685, Prairie Village KS, 66208

         Phone: 816-523-4400 x 222        Fax: 816-523-4440



         Our Mission Statement
         Mid-America Association of Real Estate Investors is dedicated to promoting ethical real estate in-
         vesting and to protect and promote the best interest of our membership through educational and
         networking opportunities as well as community, legislative and public relations.



         Legal Disclaimer
         MAREI does not exist to render and does not give legal, tax, economic or investment advice and
         disclaims all liability for the action or inaction taken or not as a result of communications from or to
         its members, officers, directors, employees and contractors. Each individual should consult his/her
         own counsel, accountant and other advisors as to legal, tax, economic, investment and related
         matters concerning real estate and other investments.



         Content Disclaimer
         The views and opinions expressed by authors of articles contributed to this newsletter do not neces-
         sarily reflect those of the association, the board of directors or the staff.

         Advertise in the Investment News
         Rate Schedule

         Size                  Non-Member                  Member                        Business Associate

         Full Page             $175                        $140                          $115

         1/2 Page              $145                        $105                          $85

         1/4 Page              $75                         $65                           $50

         1/8 Page              $55                         $35                           $25


          A 10% discount is given on ads pre-paid for 6-12 months. Any changes to a pre-paid
          ad will incur a minimum charge of $20. The deadline to submit ad copy is the 1st of
          each month. All ads must be prepaid. Contact to verify ad format can be accepted.
          PDF preferred. There is an additional charge of $25 to typeset a business card ad or
          1/4 page ad layout, $60 for a 1/2 page or full page lay-out. Opportunities also exist for
          advertising on www.MAREInet.com. Call 913-208-3544 for more information. Email
          ad copy to info@MAREInet.com. Mail payment to MAREI, PO Box 8685, Prairie Vil-
          lage, KS 66205 or request an online payment for to use credit or debit card.




Page 4                                                                                    MAREInet.com
MAREI
                                                     Staff

Kim Tucker 816-523-4400    Don Tucker 816-523-4400   Steve Burns
Director                   President                 Audio Visual
Kim@MAREInet.com           Don@MAREInet.com          cashflowtreasures@gmail.com




Bertie Janssen             John Welchert             Larry Prato
Meeting Ambassador         Meeting Ambassador        Commercial Subgroup
Bertoe@janssenrei.com      816-268-3849              913-227-4693




Dan Goodwin 913-642-5218   Shelda Goodwin            Frank Janssen
Meeting Ambassador         Meeting Ambassador        Creative Financing Subgroup
DanGoodwin@kw.com          SheldaGoodwin@kw.com      816-865-6514




 Investment News                                                            Page 5
Director’s Notes
         Here I sit working very hard to recreate this newsletter.     you are a wealth of knowledge on all sorts of subjects
         You see I have been a bit under the weather and de-           related to real estate and the management of small
         cided to put off completing this publication until Satur-     business. If you have articles you have already writ-
         day. On Friday Night I played with some photos and a          ten that you would be willing to share with us for publi-
         new program and low and behold I wiped out every-             cation in the newsletter or on the blog, please let me
         thing having to do with all newsletters ever created on       know. Or if you would like to try your hand at writing a
         my computer as well as all the stuff I had saved to go        few articles, well send them over.
         into this publication.
                                                                       I may not publish right away, but rather save them in
         So I quickly googled up a way to recover lost files.          my file for when they fit into the theme of the newslet-
         Yes, I even cleaned out trash this morning before get-        ter and I can save a ton of time.
         ting started. So I have been able to recover some
                                                                       Heck, I would love to find someone who could do the
         files, but so far, the file that said January Newsletter
                                                                       entire newsletter for me, articles, advertisements, and
         2011 has not came up.
                                                                       publication online. But sorry the pay is not all that
                          So at this point I think it might be a       good.
                          good idea here to ask you all for your
                                                                       The right person might be able to partner with MAREI
                          help. You see, assembling the news-
                                                                       to turn the newsletter into a money making publication
                          letter and the blogs is really not all
                                                                       and as I heard at the December Networking. . . We let
                          that hard if I have material to work
                                                                       you eat what you kill. So if you can kill enough, then it
                          with. If I have a file of ready written
                                                                       might become a paying gig. We are open to ideas.
                          articles that I can go to and select
                          articles to place in the newsletter its
                          more of a fill in the blanks. Sort of                                                     Kim Tucker
                          like a children’s color book. Just fill in
                          the lines and presto . . . Instant                                                 Director of MAREI
                          newsletter.
         But when I have to search online for articles or worse        And boy do we need to go to the cloud. Maybe we
         yet, type up my own articles. Well then it can get a bit      would not loose everything with two or three key
         time consuming.                                               strokes.
         So here is my plea to the membership . . . Many of


          The right person might be able to partner with MAREI to turn the news-
          letter into a money making publication and as I heard at the December
                Networking . . . “We let you eat what you kill.” . . . So if you can kill
               enough, then it might become a paying gig! We are open to ideas!



Page 6                                                                                                  MAREInet.com
Get Involved
    We are looking for a volunteer to help us with
  taking photographs at the monthly meetings. If
     you have a digital camera and can attend the
      monthly meetings regularly, this would be a
          great way to get to know the members.
    Volunteers receive discounts on Membership
                 and or Outside Training Events.


  For more information on becoming a volunteer,
                      Contact Kim Tucker, Director,
       At info@MAREInet.com or call 913-208-3544




Investment News                                       Page 7
RealEstateDealCoaching.com




                     Investor Mindset
                          Run with the Right Crowd
         In order to stay focused on your business           Don’t underestimate the power of this. It is
         and your success, you need to filter out the        hard to ignore what the people closest to
         noise.                                              you are saying.
         Hanging out with the right people is a key          Counteract it by finding groups of like-
         component to this.                                  minded individuals and reading books that
                                                             reinforce what you are trying to accomplish.
         If you run with the wrong crowd, they will
         bring you down. Negative people radiate             Associations related to your industry are
         and spread their negativity. Misery loves           great places to meet like-minded people and
         company. You need to avoid being sucked             reinforce your mission. Seek out and read
         into the negativity trap.                           books that reinforce the goals you are trying
                                                             to accomplish.
         Everyone knows someone who always has
         a storm cloud over their head. Someone              Be Careful Who You Listen To
         whose parade it is always raining on. Dis-          As a general rule, never take advice from
         tance yourself from these people. It is just        someone who hasn’t done or isn’t doing
         healthier for you physically, mentally, and         what you want to do.
         business-wise.
                                                             Think about that. Think about how many
         Not everyone around you will understand             people’s advice that eliminates.
         the struggles you go through as an entrepre-
         neur. Especially if they are not an entrepre-       Why should you let someone who hasn’t
         neur themselves, they are unlikely to under-        done what you want to do discourage or talk
         stand the mindset and commitment neces-             you out of doing it? What qualifies them to
         sary to succeed.                                    advise you?

         When you are first starting out, it is often dif-   Adopt this policy and watch what happens.
         ficult to find people of like-mind. You just        At the very least, it will clear the negative
         may not know many people who share your             dream-stealers out of your decision making
         passion for building a business and chang-          process. It will then motivate you to seek out
         ing their lives.                                    the types of people you should be hanging
                                                             out with and getting advice from.
         Family, friends and co-workers will let their
                                                                                               (Continued on page 9)
         fears and jealousy attempt to hold you back.


Page 8                                                                                 MAREInet.com
(Continued from page 8)




Tom Zeeb has been featured by
CNBC, The Washington Post, Kiplin-
ger's Magazine, The Washington Ex-
aminer, Financial Lifeline Radio and
National Real Estate Investors Asso-
ciation's Magazine among others. He
is the President of Capital Area REIA,
the Recipient of the National REIA
"2010 Honors of Merit" and the "2009
Award of Excellence" for Best Real
                                                      The Right Crowd
Estate Investor Association! Capital     Successful Active Real Estate Investors & Landlords
Area REIA serves the Greater Wash-
                                            Real Estate Investment Associations (REIAs)
ington DC Metro Area. Check out
www.CapitalAreaREIA.com and              Business Trade Associations & Networking Groups
www.RealEstateDealCoaching.com                 Successful Positive Motivated People
for more information.
                                              The Movers and Shakers of your Industry
                                          Mid-America Association of Real Estate Investors




                                                                          Date & Time:

                                                                            Wednesday
                                                                            January 5th & 19th
                                                                            5:30—7:00 pm

                                                                          Location:

                                                                            Panera Bread
                                                                            103rd & State Line

                                                                          Cost:

                                                                            No Charge to Attend
                                                                            Please support Panera




   Investment News                                                                             Page 9
InvestorDealNow.com




                 Investor Success
                                         Know Your Market
     If you want to invest in your local area here      property. Talk to the owner, pick their brain a
     are some very effective steps to learning and      little about what their main strategy is for prop-
     becoming an expert in that market. When I          erty in that area, and if there is any way you
     started investing in real estate I knew nothing    may be able to do business with them in the
     and I was flat broke. I had to learn my market     future. For example, they might prefer turn-
     by getting out in it. These are the steps that I   key rental properties. If your main strategy is
     took and within 3 months of getting started I      to buy, fix, and sell the property as a turn-key
     was closing deals. These steps have helped         rental to other investors, you've just added a
     me learn my market where I have since done         buyer to your list. Also you may even meet a
     many, many deals. Here they are:                   contractor or working crew that is looking for
                                                        more work after they are finished with that
     Drive the Neighborhood
                                                        particular house. Keep their name and num-
     First, drive the neighborhood. I don't mean        ber for future reference and after a while this
     once either. Don't be afraid to put a few miles    type of networking will give you lots of con-
     on your car and get to know what is going on       tacts that can be very valuable to you.
     in that neighborhood. Find out which houses
     are for sale and for rent. Talk to the real es-    Call the "I Buy Houses" signs that you see
     tate agents that have a lot of listings in the     in the area.
     area and call the FSBO's. Ask them ques-           Find out what these investors like about the
     tions, such as what is the market like in this     area and get to know who is active there. Ask
     neighborhood? For example, is it mostly            them how the market is in that area also. Most
     owner occupant, rental properties, or a 50/50      of them will be wholesalers. Get on their
     mix of both? How long has their house been         buyer's list and network with them. Add their
     for sale? How much are you renting that            names and numbers to your contact list as
     house or unit for? Is it newly remodeled or in     well. You may be able to buy a property from
     need of repairs?                                   them or sell them a property after you are up
                                                        and going in that area.
     Talk to other investors and rehabbers in
     the area.                                          Join your local REIA.
     As you are driving by, if you spot a rehab         There are Real Estate Investor Associations
     crew working on a house get out of your car        in just about every city across the country.
                                                                                            (Continued on page 11)
     and talk to them. Ask them who owns the


Page 10                                                                              MAREInet.com
This is a great way to get more     learn your market. Then you will
education on real estate and        be giving yourself every effort to
network with other investors.       succeed in investing.
You will be amazed how much
                                    This article is written by Frank Mal-
other investors are willing to
                                    vagna. Frank began wholesaling
share their experience and ex-      houses in the summer of 2004 after
pertise with you at these           returning from active duty in the Ma-
groups. Network and get to          rine Corps. Frank wholesaled his first
know these investors well. Find     5 deals while renting an apartment
                                    and never owning his own house.
out who is investing in your de-
                                    Wholesaling houses is still one of his
sired area and what is working      main strategies in real estate. You can
for them. These contacts are        get access to view his available prop-
particularly valuable since they    erties at http://investordealsnow.com.
already operate in your desired     Frank also teaches new and experi-
neighborhood of business.           enced wholesalers how to wholesale
                                    in today's market. You can download
Do not be afraid to network with                                                     Sample Squeeze Page
                                    his free ebook titled the "The 12 Big-
other investors. They can often     gest Mistakes Wholesalers Make" and               Contact Collection
be a great asset to you and you     read his blog with several wholesaling           From Frank’s Website
to them. I have met and done        tips by going to http://
lots of deals with many other       wholesalementor.com
real estate investors. Some of
the best deals I have done have                TE-TEE LIGHT ELECTRICAL SERVICES
been by partnering with other                               Keeping you ―In-Powered‖ with
investors.                                                   Superior Electrical Service!

If you follow the above steps                FREE Estimates
you should learn your market                 FREE Consultations on Non-Emergency
very well and get to know other              24-hour Same Day Emergency Service
investors that are active in that
area. You will no doubt find that                  Licensed, Insured, Bonded
some exit strategies are better                    Serving Kansas & Missouri
than others in that area and
which ones are working well.                            George Z. Bai, Sr. - Owner
You will also learn property val-                         Office (816) 356-1870
ues and rental rates. Then                                 Cell (816) 210-4710
eventually you won't need a                              TeTeeLight@gmail.com
realtor to run the comps for you
on every deal. Take action and

 Investment News                                                                                           Page 11
Bill Ladewig
          Www.YourFHAguru.com




                                   Seasoning
                         The Flip Rule . . .
      FHA 90 Day Flip Rule Suspension is set               transaction. Some ways that the lender can
      to expire February 1, 2011                           ensure that there is no inappropriate collusion
                                                           or agreements between parties is to assess
      The FHA 90 day flip rule was temporarily sus-
                                                           and determine the following:
      pended for one year for all sellers effective
      February 1, 2010.                                       ·   The seller holds title to the property;
      We all hope the waiver will be extended how-            ·   LLCs, corporations, or trusts that are
      ever, investors should prepare for the worst                serving as sellers were established and
      and assume the waiver will expire in February               are operated in accordance with appli-
      1, 2011. If you are presently a party to a flip             cable state and Federal law;
      sale transaction check with the buyer's lender
                                                              ·   No pattern of previous flipping activity
      for their flip rule policy.
                                                                  exists for the subject property, as evi-
      In anticipation of the waiver expiring, most                denced by multiple title transfers within
      lenders ceased accepting applications on                    a 12-month time frame (chain of title
      homes subject to the FHA Flip rule.                         information for the subject property can
                                                                  be found in the appraisal report);
      The FHA 90 day flip rule was suspended on
      February 1, 2010 and the suspension expires             ·   The property was marketed openly and
      February 1, 2011                                            fairly, via MLS, auction, For Sale by
                                                                  Owner offering, or developer marketing
      The text of HUDs press release is repro-
                                                                  (any sales contracts that refer to an
      duced below:
                                                                  "assignment of contract of sale," which
      Pursuant to §7(q) of the Department of Hous-                represents a special arrangement be-
      ing and Urban Development Act (42 USC                       tween seller and buyer may be a red
      3535 (q)) and 24 CFR 5.110, I hereby waive                  flag).
      §203.37a(b)(2) of the regulations. The regula-
                                                           In cases in which the sales price of the
      tions at 24 CFR §203.37a(b)(2) provide that a
                                                           property is 20 percent or more over and
      mortgage for a property will not be eligible for
                                                           above the seller's acquisition cost, the waiver
      FHA insurance if the contract of sale for the
                                                           will only apply if the lender:
      purchase of the property is executed within 90
      days of the prior acquisition by the seller, and     Justifies the increase in value by retaining in
      the seller does not come under any of the spe-       the loan file supporting documentation and/or
      cific exemptions that apply to the 90-day rule.      a second appraisal which verities that the
                                                           seller has completed sufficient legitimate reno-
      This waiver is limited to home sales meet-
                                                           vation, repair, and rehabilitation work on the
      ing the following conditions:
                                                           subject property to substantiate the increase
      All transactions must be arms-length, with no        in value or, in cases where no such work is
      identity of interest between the buyer and                                              (Continued on page 13)
      seller or other parties participating in the sales

Page 12                                                                                MAREInet.com
performed, the appraiser pro-         Mortgage (HELM) for Purchase          This revised notice on the FHA
vides appropriate explanation of      program.                              property flipping waiver exten-
the increase in property value                                              sion corrects the date in the last
                                      Flip Rule History before Febru-
since the prior title transfer: and                                         line of the notice that was pub-
                                      ary 2 Waiver
                                                                            lished on 5/15/09:
Orders a property inspection and
                                      Several years ago FHA instituted
provides the inspection report to                                           "Federal Housing Commissioner
                                      an 90 day flip rule to halt what
the purchaser before closing.                                               Brian D. Montgomery has ex-
                                      they felt were investor foreclo-
The lender may charge borrower                                              tended the temporary property
                                      sure abuses. Initially the 90 day
for this inspection. The use of                                             flipping waiver to May 10,
                                      flip rule required anyone selling
FHA-approved inspectors or 203                                              2010. Under the waiver, homes
                                      a home with FHA financing to
(k) consultants is not required.                                            that were foreclosed on and are
                                      wait 90 days before they could
The inspector must have no in-                                              being sold by the mortgagee or
                                      accept a purchase contract. The
terest in the property or relation-                                         on its behalf may be purchased
                                      90 day Flip Rule only applies to
ship or with the seller, and must                                           by FHA borrowers without regard
                                      FHA loans.
not receive compensation for the                                            to the 90-day seasoning period.
inspection from any other party       In 2008 FHA made a temporary          The waiver does not apply to en-
than the lender. Also, the inspec-    exception for Bank owned fore-        tities that purchase foreclosures
tor may not compensate anyone         closures allowing banks to sell       either singly or in bulk for resale.
for the referral of the inspection.   their REOs with FHA financing         Subsequent sales of such prop-
Additionally, the inspector may       before the 90 day limit. The ex-      erties will continue to be subject
not receive any compensation for      ception was to help sell the large    to the standard regulatory re-
referring or recommending con-        number of recent foreclo-             quirements.
tractors to perform any repairs       sures. The initial 90 day flip rule
                                                                            The waiver expires for all loans
recommended by the inspection,        expired in 2009
and may not be involved with                                                for which the sales agreements
                                      This rule only applies to Banks
performing any repairs recom-                                               were signed by the seller and
                                      selling Foreclosed property, all
mended by the inspection.             other home sellers must continue      buyer on or before May 10,
At a minimum, the inspection          to wait 90 days before they can       2010. "
must include:                         accept a contract on a home they      Current lending updates can be found
                                      plan to flip when their buyers        at: http://www.yourfhaguru.com
   ·   The property structure,
                                      wish to use FHA financing.
       including the foundation,                                            This article is reprinted from Bills Ac-
       floor, ceiling, walls and      In May of 2009 the Flip Rule
                                                                            tive Rain Blog. You can reach bill in
       roof;                          was extended only for
                                                                            his office at 866-204-9733
   ·   The exterior, including        banks. Below is a copy of the
       siding, doors, windows,        notice extending the 90 Day flip
       appurtenant structures         rule to May 10, 2010
       such as decks and balco-
       nies, walkways and drive-
       ways;                                                                             MAREI has part-
   ·   The roofing, plumbing                                                           nered with Constant
       systems, electrical sys-
       tems, heating and air con-                                                      Contact this month
       ditioning systems;                                                               to bring you a Cal-
   ·   All interiors; and All insu-                                                    endar Packed full of
       lation and ventilation sys-
       tems, as well as fireplaces                                                      Training Webinars
       and solid-fuel-burning ap-                                                      on Email Marketing.
       pliances.
The waiver is limited to forward
mortgages, and does not apply
to the Home Equity Conversion                                               www.MAREIandCC.info

  Investment News                                                                                        Page 13
Josh Schoenly




                          You Need A
                      Wordpress Site
      7 Reasons Why Investors Need a Wordpress          The same investor who was paying $300 for
      Website                                           hosting was paying $100 an hour every time
      WordPress and Real Estate are a match             he needed something on his site edited.
      made in tech marketing heaven if you ask          With wordpress, learning to create or edit
      me. WordPress’s flexibility, seo elements,        content is generally fairly simple. Sure, there
      and relative ease of use, coupled with an un-     are things that can be complicated for most
      believable community of users (and corre-         real estate investors, but usually finding free
      sponding online documentation), have al-          or inexpensive wordpress help is no big
      lowed it to become the world’s most popular       deal. (Try typing ―need wordpress help‖ over
      content management system. And real estate        at http://search.twitter.com to see what I
      investors in droves are using wordpress           mean).
      every day as the backbone for their entire        3. WordPress Plugins
      online web marketing efforts.
                                                        Bottom line. WordPress plays with every-
      But there seems to be a relative low number       thing! Want to embed a youtube gallery with
      of investors using wordpress to build web en-     your latest posts? No problem. How about
      tities. Instead of going into why this is so, I   image links to all your social profiles. No
      think it might be better to illustrate the rea-   problem. IDX integration. Yeah, usually not
      sons why most real estate investors should        a problem. Lead capture forms? Free. Just
      consider scrapping their current site in favor    Sold Stats? Free. (With Zillow or similar inte-
      of something wordpress based.                     gration.) Google Maps, Analytics, Chat, etc.
      ere Are 7 Reasons Why Every Serious               You bet. Lots of free toys play nicely with
      Real Estate Investor Needs a Wordpress            open source, free wordpress.
      Website:                                          4. Inexpensive Design
      1. Save Money on Hosting                          There are thousands of wordpress tem-
      I recently had a conversation with a real es-     plates out there any of which would work
      tate investor who was paying one of the           fine with real estate. Now of course some
      reputable real estate web vendors $300/           are better than others, and I have my favor-
      month to have his site hosted. Ouch! With         ites but the bottom line is this: You don’t
      wordpress, hosting can be relatively cheap.       need to pay a designer 2, 3, 5k just to get
      ($7/month with bluehost or hostgator would        your website skinned with wordpress. And if
      probably suffice for most investors.)             you don’t like your first attempt, changing
                                                        themes is an unbelievably painless process.
      2. Save Money on Website Maintenance              5. Search Engine Optimization
      Fees


Page 14                                                                            MAREInet.com
WordPress is search engine             Meaning this, if you need some-      ―short sale‖ website to drive lo-
friendly right out of the box.         thing special for your real estate   cal distressed property owners
There are some awesome                 investor based website it will be    to, we could build you the ―site‖
plugins and tweaks that can se-        easy to find someone who can         in about 1 hour. Why? We
riously enhance the search en-         do it, if you can’t or don’t want    wouldn’t really be building you a
gine friendliness of your word-        to.                                  new site. With wordpress, ag-
press site, but stuff that a lot of    7. WordPress is Extremely            gregating content onto a single
professional SEO’s would                                                    page, with a customizable
                                       Conducive to the Creation of
charge thousands for can be                                                 header, nav, and sidebar – all
                                       Neighborhood, Area, & “One
had with wordpress pretty much                                              under the same install and do-
                                       Type Offer” Style Niche Sec-
off the shelf. (That said, you still                                        main — is no big trick!
                                       tions.
should pursue the tweaks I’ve                                               Want your own site – we have
alluded to here.)                      hat do I mean here? Well, let’s
                                                                            can help you: click here
                                       put it this way, if you came to
WordPress Has Become Sort-             me and said you needed a new
of a Universal Language

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         Up to 65% of the After Repaired                        Ownership Information
          Value                                                  Tax Information
         Terms from 30 Days to 1 Year                           Buyer’s Closing Services
         Rates from 12 to 16% Interest Only                     Seller’s Closing Services
                                                                 Lender’s Closing Services
         Points from 6 to 10 in Lieu of Equity
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                         913-221-9080                                             913-338-0107 fax




  Investment News                                                                                    Page 15
Lex Levinrad




                    Beginners Guide
                       To Finding Wholesale
      Real Estate                                          An often overlooked approach by beginners
                                                           is to utilize the classified ads both online and
      Many beginning real estate investors make the
                                                           offline.
      mistake of starting out with foreclosures. Just
      about every new bird dog that I have trained         Search for words like ―owner financing‖, ―owner
      asks me about foreclosures.com or some other         will carry‖, ―must sell‖, ―make offer‖, ―any offer
      foreclosure service.                                 considered‖, ―handyman special‖, ―needs work‖,
                                                           ―investor special‖ and so forth. You need to be
      Typically you pay a monthly fee to use these
                                                           looking for distressed sellers. When I first started
      services and then you get a list of foreclosures
                                                           looking at the classifieds it took less than one
      in your area. The idea is that you will find a
                                                           month of trying out this approach for me to find a
      ―foreclosure deal‖ and be able to make some
                                                           wholesale deal. It was not one house but three
      money with it.
                                                           houses which were located in Port St Lucie,
      This approach is how I and many other people         Florida. All of these houses were for sale by a
      started out in this business. When I first started   wholesaler that had signed a contract to pur-
      out, I had subscribed to ―Real Quest‖ which cost     chase all three houses and wanted to ―flip‖ the
      over $300 a month for Palm Beach County, Flor-       contract. The houses were worth around
      ida. I used to visit homeowners at their houses      $140,000 but had sustained some roof damage
      and talk to them about their foreclosure and how     from one of the hurricanes. I agreed to buy the
      I could offer to help them. The most common          houses for $95,000 a piece and after paying for
      scenario was a homeowner that wanted to avoid        the roof repair and some basic cleanup I figured
      foreclosure and was willing to ―walk away‖ from      there would be around $90,000 in equity. We
      the property.                                        still own those houses and they have been great
      The problem with this approach can be sum-           rentals.
      marized by the following:                            You can also advertise your services to potential
         Too much competition – I was not the only        sellers by placing a classified ad in the newspa-
          one knocking on their door.                      per. Simply place an ad that says ―I BUY
         Too slow – someone got to them before I          HOUSES FOR CASH‖ with your phone number.
          did.                                             The phone will start ringing immediately and you
         Uncooperative and hostile homeowners –           might get as many as 3-5 calls per day.
          wouldn’t you be if every one was banging on      You might find that this soft sell approach will
          your door?                                       work better for you. The home owners will be
         Hard sell – approaching homeowners in            calling you so psychologically you are in the
          foreclosure is a very aggressive tactic.         drivers’ seat. They are calling you because they
         Home owners are often not home during the        want your help. They want you to buy their
          day since they work.                             house. It is up to you to decide if you want to or
                                                           if it is even feasible. You can write down the ad-
      Guide to Finding Wholesale Deals                     dress and pull up the ―comps‖ (comparable
                                                                                                (Continued on page 17)




Page 16                                                                                 MAREInet.com
sales). Then you can give them a           Capture pages where you              the difference between finding a
ballpark idea of what you could             have sellers come to you by          deal and not finding a deal. If you
probably offer for the house                finding your capture page on         made $5,000 on an assignment
(usually around 65% of after repair         the internet...(This is the best     fee that would pay for a few years
value). At that point the home-             and most cost effective way to       worth of all of the above advertis-
owner would usually either tell you         find sellers).                       ing. If you are serious about be-
that they were not interested (no       When you have sellers coming to          ing a real estate investor then
deal) or they would ask you to          you, you have all the control. You       you should be prepared to
come and take a look at their           decide which deals are worth pur-        spend some money advertising
house (deal).                           suing and which are not. You won’t       yourself and your services to
                                        be dealing with hostile homeown-         sellers.
At that point, once you have the
                                        ers, rather with people looking for      Lex Levinrad has been a full time dis-
house under contract you can de-
                                        your help. Be honest and sympa-          tressed real estate investor since
cide whether or not you want to
                                        thetic to their needs and let them       2003. He has been involved in buying,
keep the house yourself or assign
                                        know if you cannot help them.            rehabbing, wholesaling, renting, and
the contract to another buyer for a
                                        Don’t let them think that you will       selling hundreds of houses in South
fee.
                                        buy their home if you will not.          Florida.
In addition to classified ads, I                                                 Lex is the founder and CEO of the
have found the following to be          You also need to make sure that          Distressed Real Estate Institute, which
very useful:                            you are aware of local new laws          trains beginning distressed real estate
      Car Magnets – "We Buy            such as CS/HB 643 and CS/SB              investors about how to find wholesale
     Houses For Cash" and your          992 which are now part of Florida        real estate deals. He specializes in
                                        law. If you buy a house from a           buying foreclosures and bank owned
     phone number.                                                               REO homes and offers private men-
    Bandit Signs – "We Buy             homeowner in foreclosure and
                                        they claim after the fact that they      toring, bus tours, boot camps and
     Houses For Cash" and your                                                   home study courses for real estate
     phone number.                      didn’t know that they would lose
                                                                                 investors.
    Postcards – Mailed to your tar-    their home then you will have a big
                                        problem. Make sure that you have         Lex Levinrad is an accomplished na-
     get area or zip code.                                                       tional public speaker and has shared
    Letters – Mailed to your target    an attorney prepare or review any
                                        documents that you intent to use.        the stage with some of the countries
     area or zip code.                                                           best real estate speakers. Lex Levin-
    Attorneys – Contact local pro-                                              rad has authored numerous books
     bate, foreclosure, bankruptcy      Taking some of the steps that I          about real estate and is also the the
     and real estate attorneys.         have mentioned above will mean           founder of the Distressed Real Estate
    Network – Title companies,         spending some money on adver-            Investors Association (DREIA) and the
     mortgage brokers, wholesal-        tising and marketing. Distressed         co-founder of the Port St Lucie Real
     ers, anyone related to real es-    sellers will not find you if you don’t   Estate Investors Association
     tate.                              advertise. Most beginners don’t          (PSLREIA). Click here to learn more!
    REIA – Go to meetings held by      want to take this first step. That is
     your local Real Estate Invest-
     ment Club and network with
     buyers and wholesalers.
    Bird dogs – Hire other people
     to do all of the above and pay
     them a percentage on the deal
     or pay them by the hour.
                                                  www.FREETrialWebsite.info
    Online marketing utilizing so-
     cial networking sites like Face-
     book, Twitter, Linked-In etc.


    Investment News                                                                                         Page 17
Economic
                                        Update
      Average Sales Price The average new home            homes on the market last month. The new home
      price this month ($324,271) is 15% higher than      inventory for the region is also 28% lower than it
      the same month last year ($280,350). There          was a year ago at this time when there were
      were price increases in all but two counties. The   2,091 new homes on the market. Existing inven-
      average YTD price for new homes increased by        tory this month of 14,614 is 6% lower compared
      3%, from $291,594 in 2009 to $300518 this           to 15,508 one month ago. The existing inventory
      year; however, the YTD average price for an         this month is 16% higher than it was a year ago
      existing home increased 2% over the past year.      when the existing inventory was 12,568. New &
      The average existing home price this month          existing inventory combined was 16,122 this
      ($142,071) is 4% lower than one year ago            month compared to 17,076 last month repre-
      ($148,018).All but three counties (Johnson,         senting a 6% decrease in the past month. One
      Platte and Leavenworth) experienced a de-           year ago the inventory was 14,658 which repre-
      crease in average sales price for existing homes    sents a 10% increase in total inventory over the
      from the same month last year. The average          past year.
      price for combined new and existing homes in
                                                          Kansas City Region Supply of Homes on the
      the region this month was $155,891, which was
                                                          Market The Supply calculation is determined by
      3% lower than the average sales price of
                                                          taking the ―Inventory‖ and dividing it by the ―12
      $160,621 for combined sales prices in Novem-
                                                          month average of the number of Sales.‖ Gener-
      ber 2009. Johnson, Leavenworth and Platte
                                                          ally speaking, a 5-6 month supply of homes on
      counties each experienced increases in the av-
                                                          the market equates to a ―balanced‖ market.
      erage sales price for new & existing combined
                                                          When the supply exceeds 6 months, the market
      from the same month last year.
                                                          begins to favor buyers, and when the supply is
      Home Sales New home sales this month of 135         less than 5 months the market tends to favor
      represents a 45 % decrease from one year ago        sellers. Supply for combined new and existing
      when there were 246 new home sales in No-           homes was 8.4 months of supply in November
      vember. New home sales decreased this month         which is almost the same as October’s 8.6
      3% from the past month when there were 139          months of supply. The existing home supply was
      new home sales. Existing home sales in Novem-       8.4 months for November which reflected little
      ber decreased 32% from one year ago when            change from the 8.6 months for October. The
      there were 2,208 sales, but wereup 1% from last     new homes supply in November 2010 was 9.1
      month’s sales of 1,474 compared to this month’s     months, barely moving from October total of 9
      sales of 1,495. Combined home sales of existing     months. New home supply has continued to de-
      and new homes were 1,630 for November,              cline or remain constant since November 2009.
      which is up 1% from the total of 1,613 sales from   There is a slight buyer’s edge present in the new
      a month ago. This month’s combined total sales      home market, the existing home and combined
      were down 34% from one year ago when there          markets.
      were 2,454 sales.
                                                          See charts online at www.KCRAR.com, look un-
      Inventory New home inventory this month was         der resources.
      1,508 is down 4% compared to 1,568 new


Page 18                                                                               MAREInet.com
BEGINNER’S              Fast Start
                                              To Success
     The Beginner’s Fast Track to Success is a full day class
                                                                               !




     designed to give the beginning investor a foundation to begin
     their real estate investing career.

     This class covers:

        Types of Real Estate Investments

        Types of Investment Properties

        Goal Setting & Managing Your Time

        Networking & Team Builcing
                                                                      Date & Time:
        Asset Protection – LLCs
                                                                         Saturday
        Intro to Finding & Researching Investment Property
                                                                         January 22th
        Financing Investment Property                                   8:30 am to 4:30

        Exit Strategies: Finding Buyers, Lease Options, Whole-       Location:
         saling, Retail, Rental, More!                                   Tucker One Properties
                                                                         MAREI Training Room
                                                                         115 E Gregory, KCMO

                                                                      Cost:

                                                                         Members: $149 each
                                                                         $99 before 1/19/2011
                                                                         Or Two for $149
                                                                         Non Members: $199
                                                                         Register On Calendar of
                                                                         Events Online at
                                                                         www.MAREInet.com.

Led this month by Real Estate Investor Kim Tucker with over 10 years of experience Investing in Kan-
sas City. Licensed Real Estate Broker. Director of MAREI



 Investment News                                                                             Page 18
TRAINING
                                                                           Date & Time:
                   Buying REO Properties
                                                                             Saturday
  There are 100’s of bank owned properties for sale with more coming         January 15th
                                                                             9:00 am till Noon
  on the market every day. Right now is an excellent time to get a great
  deal from buying your first home at a discount to building your rental   Location:

  portfolio. Join us at this 3 hour workshop to find out:                    Tucker One Properties
                                                                             MAREI Training Room
  1. Were to find information about homes for sale!
                                                                             115 E Gregory, KCMO
  2. How the searching, offer, and buying process work.
                                                                           Cost:
  3. Review a typical REO Contract, there a bit different.
                                                                           Members: $59 each
  4. Find out why you CAN’T ASSIGN an REO
                                                                           $39 before 1/14/2011
  5. The difference between HUD, VA and REO
                                                                           Temp Members: $99
  6. Offer Tips and Negotiation Strategies.
                                                                           Register On Calendar
                                                                           of Events Online at
                                                                           www.MAREInet.com.


                                                                           Date & Time:
          Marketing For Motivated Sellers
                                                                             Saturday
You can spend countless hours hunting down deals. There is a better          January 15th
way. Put out marketing so the motivated sellers call you so you can          12:30 till 4:30 pm
cherry pick the best deals and refer the rest!                             Location:

1. How to Identify a Motivated Seller!                                       Tucker One Properties
                                                                             MAREI Training Room
2. Targeting Your Marketing to Your Motivated Audience!                      115 E Gregory, KCMO
3. 25 Ways to Market for Motivated Sellers.                                Cost:
4. Direct Mail Marketing Our Favorite.                                     Members: $59 each
5. And Online Marketing - Where the Majority of Our Leads Say              $39 before 1/14/2011
   they are Coming From.
                                                                           Temp Members: $99
If you want more deals coming into your pipeline in 2011, Marketing
                                                                           Register On Calendar
for Motivated Sellers will get them calling you!
                                                                           of Events Online at
                                                                           www.MAREInet.com.


Page 20                                                                            MAREInet.com
EVENTS
                                                                           Date & Time:
            Building Your First Web Site
                                                                             Saturday
You have been told you need to have a web site. Or worse yet you             January 29th
                                                                             9:00 am till Noon
have one and have shelled out $100s if not $1000s to set it up. There
is a simpler solution. We will take you through the set up of your first   Location:

web site for little to no cost. If you have a product or service to pro-     Tucker One Properties
mote and do not yet have a website, then you need to be here:                MAREI Training Room
                                                                             115 E Gregory, KCMO
1. What are template websites, and should you use them.
                                                                           Cost:
2. Key Words, SEO, Blogs and Search Engines?
                                                                           Members: $59 each
3. Step by Step walk through of the creation of 3 sites, from scratch:
                                                                           $39 before 1/14/2011
         One from Scratch on Google Sites
                                                                           Temp Members: $99
         One from Scratch on Wordpress - the free sites
                                                                           Register On Calendar
         One from Scratch on Inet                                         of Events Online at
                                                                           www.MAREInet.com.


                    Social Media and Me                                    Date & Time:

                                                                             Saturday
                                                                             January 29th
                                                                             12:30 till 4:30 pm
                                                                           Location:

                                                                             Tucker One Properties
                                                                             MAREI Training Room
                                                                             115 E Gregory, KCMO
                                                                           Cost:

                                                                           Members: $59 each

 So what are all these things? Why do I do them? How do I do them?         $39 before 1/14/2011
 What do they do for me? Is it all worth it? Can I do it faster?           Temp Members: $99
                                                                           Register On Calendar
                                                                           of Events Online at
                                                                           www.MAREInet.com.


Investment News                                                                            Page 21
Jan
                                             Reserve a Vendor Table: If you have a product or service
                                             to present to a targeted group of real estate entrepreneurs
                             Reserve a
                                             then reserving a vendor table at our monthly meeting is an
                           Vendor Table
              10
                                             excellent way to meet that target group. Set up at our from




CALENDAR    Jan
              11
                              Monthly

                              Meeting
                                             6 to 7 and receive 2 minutes to pitch in our Haves & Wants


                                             MAREI’s Monthly Meeting: We meet the 2nd Tuesday of
                                             each month for networking and education. See next page.
                                             This month we have a panel of guests to discuss Marketing
                                             in the Real Estate Investing Business. Attend, take notes,
                                             and implement to boost your business in 2011!




            Jan
                                             Webinars on Email Marketing: There are several Email
                               Email
                                             Marketing Webinars this month. 12: Creating a Marketing
                             Marketing       Email. 18th: Email Deliverability. 20: Growing your busi-

              12
                                             ness with polls. 25th: Planning Email Marketing. 27: Sub-
                              Webinar
                                             ject Line Design. 31: Live Tour of Constant Conact




            Jan
                                             Workshop: Two workshops planned for today. Buying
                                Live         REO Properties and Marketing for Motivated Sellers. If you
                                             are not sure how to find deals in 2011, then this workshop
                             Workshop
              15
                                             will get you started in the right direction. Be sure to register
                                             early for money saving discounts.




            Jan
                                             Sub Group: Commercial Investors - Led by Larry Prato,
                                             the Commercial Investors meet every other Wednesday
                             SubGroup
                                             afternoon to discuss commercial investing deals. Bring a
                            Commercial
              19
                                             deal to evaluate, pitch a deal, partner up, and make money.
                                             We are here to put deals together, so please join us.




            Jan
                                             Workshop Fast Start to Success Just getting started in
                                             real estate investing? Then this workshop is for you: types
                             Workshop
                                             of investments, goal setting, team building, asset protec-
                             Fast Start
              22
                                             tion, finding & researching property, financing property, and
                                             exit strategies. Providing a solid foundation to build from.




            Jan
                                             Direct Mail Webinars: On the 26th find out how to buy
                              Webinar
                                             mailing lists for your direct mail marketing through
                                             Click2mail. Then on the 27th join us to find out how to mail
                            Direct Mail
              26
                                             merge your list with your direct mail piece.




            Jan
                                          Online Marketing: Start your morning off by learning how
                            Workshops
                                          to build your first web site. Then in the afternoon find out
                         Online Marketing how to use social media. Both workshops are open to all

              29
                                          members, not focused just on the real estate investor.




           Coming in February—Financing Topics and don’t forget the Lee’s Summit Investors Sub Group
           meets on the 2nd Saturday of the month!




Page 22                                                                           MAREInet.com
Monthly
                                                                       Meeting
Sylvester Powell Jr
Community Center
6200 Martway, Mission KS
913-722-8200

Tuesday January 11                     5:30 Set Up
Doors open at 5:30
                                       5:40 Members Only
Members: FREE                                  Market Update
Guest Fees: $25 at door . .            6:00 Industry Partner Expo
       Pre-register online for $15                                             Guest Panel
                                       6:00 Member Networking

If guests join with in two days of     7:00    Haves & Wants (Bring
the meeting, their guest fee will be           your Deals)                       JD Asbell
applied to the membership fee with
                                       7:30    Presentation –           DestinationForProperties.com
proof of payment.
                                               Marketing Mastery
                                       9:00    New Member                       Rick Zeitun
                                               Registration                 PrimeKCHomes.com
             Location

          6200 Martway

        Mission, KS 66210
                                                                              Frank Malvagna
                                                                           InvestorDealsNow.com

 North of Shawnee Mission Pkwy                  Park in North Lot

       South of Johnson Dr                    2nd from the Building

          East of Lamar                       Less Kids & Door Dings




  Investment News                                                                             Page 23
Investment
                      Opportunity
 Address       City            Offered as     Price         Info        Contact         Phone

 4115 Agnes    Kansas City,    Needs TLC      $9,500        Wholesale   Christoph       816-419-1165
               MO                                                       Becker

               Overland Park   Minor Repair   $110,000      Wholesale   Makeba Hart     816-665-0491



 19 Houses     KC Metro        Rentals        $695K         Package     Sunil Jain      913-526-1904



 10 House      Kansas City,    Owner Fi-      No Money      Bank        Kim Tucker      816-523-4400
 Pckg          MO              nance          Down          Owned

 7555 Brook-   Kansas City,    Rented         $24,500       Wholesale   Christoph       816-419-1165
 lyn           MO                                                       Becker


 8023 Garfield Kansas City,    Needs Work     $24,500       Wholesale   Christoph       816-419-1165
               MO                                                       Becker

 1318 Brook-   Kansas City,    Turn Key       Highest Bid   Auction     Robert Mayo     816-361-2600
 lyn           MO

 2313 Denver   Kansas City,    Needs Work     Absolute      Auction     Robert Mayo     816-316-2600
               MO

 5 House Pckg Kansas City      Rentals        No Money      Bank        JJ Palowski     816-877-8230
                                              Down          Owned




Page 24                                                                              MAREInet.com
Wholesalers, submit your properties at:

                                                  kcmoHomeBuyer.com




                                           Looking for Investment Properties
   Investment Opportunity                             There are 100’s of great deals right now.

                                                        Let me help you through the process.

There are over 33 properties                       Real Estate Investor / Agent with experience in
 listed for sale today on the                      Bank Owned, Short Sale, and Rental Properties
       MAREI web site.
 All MAREI members may log                                       Eric Deeter
 in and list their property for                            Realty Resource of KC
sale, include details, photos,                              www.EricDeeter.com
simple html, and contact info.                                  Call (913) 579-3354

Must be your property or list-
 ing, no fishing for buyers
 with out proper contracts.
All new listings emailed out
on Fridays in our E-Updates                          Home Depot
            go to
                                         2 % Bi-Annual Rebate for MAREI members
       MAREInet.com
                                        Volume Discount Pricing
      Click no Tool Box
  Click on Property for Sale         Call me to find out how you can save
                                     on your next home renovation!

                                           Roger Holyfield
                                           (816) 510-9199
                                  Roger_L_Holyfield@HomeDepot.com




 Investment News                                                                          Page 25
Marte Cliff

          Copywriter




                                  Real Estate
          www.copybymarte.com




                        Marketing
      Real Estate Marketing - Use Autoresponders To             How-to tips for home staging
      Build Your Prospect List
                                                                Advice for FSBO sellers
      Your real estate website probably has an auto-            Neighborhood information if yours is a geo-
      mated function to let buyers sign up for MLS list-         graphical niche
      ing updates. And it may have an automated
      function to let sellers get a ballpark idea of what       A report on the latest and greatest amenities
      their home is worth.                                       for high-end homeowners
                                                                A report on home improvements that give
      But what do you do with the names you get from
                                                                 the greatest return on investment
      those functions? And why aren't you offering
      something to visitors who aren't ready to use             An area map showing the various subdivi-
      them?                                                      sions where homes are for sale.
      If all you're offering to those buyers is notifica-    This list could go on and on. The only thing that
      tion of new listings, you're missing an opportu-       matters is that you offer something that will be of
      nity to show them the kind of service you offer.       interest to the buyers and sellers you want to
      And if all you offer to sellers is an idea of what     attract.
      their home is worth, you've done nothing to set        If your niche is waterfront mansions, skip the
      yourself apart from the crowd.                         first time buyer tips and focus on something that
      You and your site can offer much more. In fact,        will be of interest to the more affluent buyer or
      you can even use autoresponders to set your-           seller.
      self apart from other agents by appealing to buy-      Then, once you've delivered the report, begin
      ers and sellers in your niche market.                  writing every few days with more good informa-
      Start with a special report. This can be geared        tion.
      to any niche you choose, but just to get you           Each one of your letters should have value -
      started with some ideas, you can offer:                it should not merely be an advertisement for
         House hunting tips for first time buyers           your services. So before you choose the report,
                                                             think about what other advice you can give. You
         A "Why didn't it sell?" report for expired list-   should come up with at least 4 different letter
          ings                                               topics - but of course more is better. Try to keep
         A checklist for buyers to help them clarify        connecting with those leads every week for a
          their wants                                        month or two, then every couple of weeks until
         A checklist of minor repairs sellers should        they're ready to take action.
          make before listing                                Your goal is to create a trusting relationship -
         Information about home warranties and how          to show them that you know what you're doing,
          they work                                          and you'll be there and ready when they need
                                                             your help. Your regular messages will assure
         Information explaining Title Insurance and
                                                             that you are the agent they think of first when
          why both buyers and sellers need it
                                                             that time comes.


Page 26                                                                                    MAREInet.com
FOR INVESTORS

 BY INVESTORS



 LISTING AGENTS



 WANTED!                                                  Help Investors
                                                   Locate, Negotiate, and Buy

  Join Our Team . .
                                                     Awesome REO Deals.
                                                     Build Rental Investment
                                                       Portfolios for Profit.
     Work our Motivated Seller Leads for Retail
                                                       Buy, Renovate, and
      and Short Sale Listings!
                                                       Sell Pretty Houses.
     Hold our Rehabbed Homes Open to
                                                    List and Negotiate Short
      Parley into New Buyer & Seller Leads!
                                                   Sales for Distressed Sellers.
     Market Your Investment Properties to Our
      Extensive Investor Buyer List!
     Grow your Business With Us!




  816-523-4400

  www.RealtyResourceKC.com

  For Investors, by Investors!


Investment News                                                                    Page 27
membership
What makes MAREI Different?
You have a lot of choices in Kansas City for Real Estate and Landlord Groups. There are many rea-
sons why MAREI is different, unique and better for you than other groups in the area.


                                                                      MAREI             Others

Monthly Meetings
Saturday Training Seminars

Monthly Webinars and Recorded Events

Meet Local Vendors

National Speakers

Deal Makers Quick Pitch (Haves and Wants)

Local Market Updates (at Meetings and Oline)

Heavy Emphasis on Networking

Very Active in Social Media

Robust Monthly Newsletter

Blacklist of Undesirable Speakers

Rigorous Vetting Process

Member Focused Mindset

REIA Leaders Who Invest Full Time

Robust Member Benefits Manual

State of the Art Member & Guest Website

Active in National REIA

Active in Legislative Efforts to Protect Our Industry

Packed Member Resource Pages & Online Library

Non-Stop Sales Pitch

Group Leader Focused
Poorly Run, Poorly Organized Meeting

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The Investment News: January 2011 for Real Estate Investors

  • 1. SOCIAL MEDIA DIRECT MAIL TARGET MARKET BANDIT SIGNS MID-AMERICA ASSOCIATION OF REAL ESTATE INVESTORS Investment News NETWORKING : EDUCATION : COMMUNITY January 2011 Run with Right Crowd: Are you surrounding yourself with the right people? Page 8 Key to Success: One of the first keys to success is to learn your market! Page 10 Are you Paying Too Much: Why you should have a Word Press Website! Page 14 First Investments: Find Wholesale Deals Page 16 Live Workshops: Beginner Fast Start Pgs 19-21 Buying REO Properties Marketing for Motivated Sellers My First Website Using Social Media
  • 2. Marketing Mastermind Interviewing Our Panel Monthly Meeting - Tuesday January 11th JD Asbell We are interviewing our Guest Real Estate Investor with Hom- Speakers to find out: eVestors and CityScape Proper-  Best Ways to Market for Mo- ties. Buying, Renovating, tivated Sellers Wholesaling, Renting, and Fi-  Best Ways to Market to find nancing Investment Property. Homes Find him online at:  What works, what doesn’t DestinationForProperties.com  Estimated Costs Rick Zeitun Buying and Renovating to Retail If you want to ramp up your business Exceptional Homes in the Kan- in 2011, you need to ramp up the mar- sas City Metro Area. keting. Bring something to write on Find him online at: because you are going to have a lot PrimeKCHomes.com of notes! Frank Malvagna Buying to Hold and to Whole- See details page: 23 sale since 2004. Find him online at: Interested in learning InvestorDealsNow.com more about creative fi- nancing? Be sure to at- November2Meeting tend the day Bootcamp February Meeting with Don DeRosa & Pete Speed Networking Youngs, they will talk Partnering On Deals about creative financing! Back by Popular Demand And be sure to watch for upcoming meetings of Spencor Cullor MAREI’s new subgroup. Page 2 MAREInet.com
  • 3. Contents MAREI News In This Issue January Meeting 2 MAREI Staff 5 Notes from Director 6 Member Pics 7 Run with the Right Crowd 8 Know Your Market 10 FHA Seasoning 12 Why You Need a Wordpress Website 14 Beginner’s Guide to Finding Wholesale RE 16 Economic Update 18 Live Workshops (3 pages) 19 MAREI Member Tool Boxes 21 Calendar 22 Investment Opportunities 24 Real Estate Marketing 26 Features ‫ ׀‬January 2011 Are you sur- Start your Advertiser’s Directory rounding 2011 Educa- Commercial Sub Group 9 REO / Motivated Seller 20 yourself with tion with our 5 live training Te-Tee Light 11 Website / Social Media 21 the right peo- events this 8 ple. The peo- ple you asso- 19 month. Fast Start to Suc- Constant Contact Rockstar Investor 13 15 Investment Property kcmoHomeBuyer 24 25 ciate with can cess is our foundation Accurate Title 15 Eric Deeter 25 affect your workshop on Free Trial Web Site 17 Home Depot 25 success! page 19. Fast Start to Success 19 Realty Resource 27 Investment News Page 3
  • 4. MAREI Notes Contact Information PO Box 8685, Prairie Village KS, 66208 Phone: 816-523-4400 x 222 Fax: 816-523-4440 Our Mission Statement Mid-America Association of Real Estate Investors is dedicated to promoting ethical real estate in- vesting and to protect and promote the best interest of our membership through educational and networking opportunities as well as community, legislative and public relations. Legal Disclaimer MAREI does not exist to render and does not give legal, tax, economic or investment advice and disclaims all liability for the action or inaction taken or not as a result of communications from or to its members, officers, directors, employees and contractors. Each individual should consult his/her own counsel, accountant and other advisors as to legal, tax, economic, investment and related matters concerning real estate and other investments. Content Disclaimer The views and opinions expressed by authors of articles contributed to this newsletter do not neces- sarily reflect those of the association, the board of directors or the staff. Advertise in the Investment News Rate Schedule Size Non-Member Member Business Associate Full Page $175 $140 $115 1/2 Page $145 $105 $85 1/4 Page $75 $65 $50 1/8 Page $55 $35 $25 A 10% discount is given on ads pre-paid for 6-12 months. Any changes to a pre-paid ad will incur a minimum charge of $20. The deadline to submit ad copy is the 1st of each month. All ads must be prepaid. Contact to verify ad format can be accepted. PDF preferred. There is an additional charge of $25 to typeset a business card ad or 1/4 page ad layout, $60 for a 1/2 page or full page lay-out. Opportunities also exist for advertising on www.MAREInet.com. Call 913-208-3544 for more information. Email ad copy to info@MAREInet.com. Mail payment to MAREI, PO Box 8685, Prairie Vil- lage, KS 66205 or request an online payment for to use credit or debit card. Page 4 MAREInet.com
  • 5. MAREI Staff Kim Tucker 816-523-4400 Don Tucker 816-523-4400 Steve Burns Director President Audio Visual Kim@MAREInet.com Don@MAREInet.com cashflowtreasures@gmail.com Bertie Janssen John Welchert Larry Prato Meeting Ambassador Meeting Ambassador Commercial Subgroup Bertoe@janssenrei.com 816-268-3849 913-227-4693 Dan Goodwin 913-642-5218 Shelda Goodwin Frank Janssen Meeting Ambassador Meeting Ambassador Creative Financing Subgroup DanGoodwin@kw.com SheldaGoodwin@kw.com 816-865-6514 Investment News Page 5
  • 6. Director’s Notes Here I sit working very hard to recreate this newsletter. you are a wealth of knowledge on all sorts of subjects You see I have been a bit under the weather and de- related to real estate and the management of small cided to put off completing this publication until Satur- business. If you have articles you have already writ- day. On Friday Night I played with some photos and a ten that you would be willing to share with us for publi- new program and low and behold I wiped out every- cation in the newsletter or on the blog, please let me thing having to do with all newsletters ever created on know. Or if you would like to try your hand at writing a my computer as well as all the stuff I had saved to go few articles, well send them over. into this publication. I may not publish right away, but rather save them in So I quickly googled up a way to recover lost files. my file for when they fit into the theme of the newslet- Yes, I even cleaned out trash this morning before get- ter and I can save a ton of time. ting started. So I have been able to recover some Heck, I would love to find someone who could do the files, but so far, the file that said January Newsletter entire newsletter for me, articles, advertisements, and 2011 has not came up. publication online. But sorry the pay is not all that So at this point I think it might be a good. good idea here to ask you all for your The right person might be able to partner with MAREI help. You see, assembling the news- to turn the newsletter into a money making publication letter and the blogs is really not all and as I heard at the December Networking. . . We let that hard if I have material to work you eat what you kill. So if you can kill enough, then it with. If I have a file of ready written might become a paying gig. We are open to ideas. articles that I can go to and select articles to place in the newsletter its more of a fill in the blanks. Sort of Kim Tucker like a children’s color book. Just fill in the lines and presto . . . Instant Director of MAREI newsletter. But when I have to search online for articles or worse And boy do we need to go to the cloud. Maybe we yet, type up my own articles. Well then it can get a bit would not loose everything with two or three key time consuming. strokes. So here is my plea to the membership . . . Many of The right person might be able to partner with MAREI to turn the news- letter into a money making publication and as I heard at the December Networking . . . “We let you eat what you kill.” . . . So if you can kill enough, then it might become a paying gig! We are open to ideas! Page 6 MAREInet.com
  • 7. Get Involved We are looking for a volunteer to help us with taking photographs at the monthly meetings. If you have a digital camera and can attend the monthly meetings regularly, this would be a great way to get to know the members. Volunteers receive discounts on Membership and or Outside Training Events. For more information on becoming a volunteer, Contact Kim Tucker, Director, At info@MAREInet.com or call 913-208-3544 Investment News Page 7
  • 8. RealEstateDealCoaching.com Investor Mindset Run with the Right Crowd In order to stay focused on your business Don’t underestimate the power of this. It is and your success, you need to filter out the hard to ignore what the people closest to noise. you are saying. Hanging out with the right people is a key Counteract it by finding groups of like- component to this. minded individuals and reading books that reinforce what you are trying to accomplish. If you run with the wrong crowd, they will bring you down. Negative people radiate Associations related to your industry are and spread their negativity. Misery loves great places to meet like-minded people and company. You need to avoid being sucked reinforce your mission. Seek out and read into the negativity trap. books that reinforce the goals you are trying to accomplish. Everyone knows someone who always has a storm cloud over their head. Someone Be Careful Who You Listen To whose parade it is always raining on. Dis- As a general rule, never take advice from tance yourself from these people. It is just someone who hasn’t done or isn’t doing healthier for you physically, mentally, and what you want to do. business-wise. Think about that. Think about how many Not everyone around you will understand people’s advice that eliminates. the struggles you go through as an entrepre- neur. Especially if they are not an entrepre- Why should you let someone who hasn’t neur themselves, they are unlikely to under- done what you want to do discourage or talk stand the mindset and commitment neces- you out of doing it? What qualifies them to sary to succeed. advise you? When you are first starting out, it is often dif- Adopt this policy and watch what happens. ficult to find people of like-mind. You just At the very least, it will clear the negative may not know many people who share your dream-stealers out of your decision making passion for building a business and chang- process. It will then motivate you to seek out ing their lives. the types of people you should be hanging out with and getting advice from. Family, friends and co-workers will let their (Continued on page 9) fears and jealousy attempt to hold you back. Page 8 MAREInet.com
  • 9. (Continued from page 8) Tom Zeeb has been featured by CNBC, The Washington Post, Kiplin- ger's Magazine, The Washington Ex- aminer, Financial Lifeline Radio and National Real Estate Investors Asso- ciation's Magazine among others. He is the President of Capital Area REIA, the Recipient of the National REIA "2010 Honors of Merit" and the "2009 Award of Excellence" for Best Real The Right Crowd Estate Investor Association! Capital Successful Active Real Estate Investors & Landlords Area REIA serves the Greater Wash- Real Estate Investment Associations (REIAs) ington DC Metro Area. Check out www.CapitalAreaREIA.com and Business Trade Associations & Networking Groups www.RealEstateDealCoaching.com Successful Positive Motivated People for more information. The Movers and Shakers of your Industry Mid-America Association of Real Estate Investors Date & Time: Wednesday January 5th & 19th 5:30—7:00 pm Location: Panera Bread 103rd & State Line Cost: No Charge to Attend Please support Panera Investment News Page 9
  • 10. InvestorDealNow.com Investor Success Know Your Market If you want to invest in your local area here property. Talk to the owner, pick their brain a are some very effective steps to learning and little about what their main strategy is for prop- becoming an expert in that market. When I erty in that area, and if there is any way you started investing in real estate I knew nothing may be able to do business with them in the and I was flat broke. I had to learn my market future. For example, they might prefer turn- by getting out in it. These are the steps that I key rental properties. If your main strategy is took and within 3 months of getting started I to buy, fix, and sell the property as a turn-key was closing deals. These steps have helped rental to other investors, you've just added a me learn my market where I have since done buyer to your list. Also you may even meet a many, many deals. Here they are: contractor or working crew that is looking for more work after they are finished with that Drive the Neighborhood particular house. Keep their name and num- First, drive the neighborhood. I don't mean ber for future reference and after a while this once either. Don't be afraid to put a few miles type of networking will give you lots of con- on your car and get to know what is going on tacts that can be very valuable to you. in that neighborhood. Find out which houses are for sale and for rent. Talk to the real es- Call the "I Buy Houses" signs that you see tate agents that have a lot of listings in the in the area. area and call the FSBO's. Ask them ques- Find out what these investors like about the tions, such as what is the market like in this area and get to know who is active there. Ask neighborhood? For example, is it mostly them how the market is in that area also. Most owner occupant, rental properties, or a 50/50 of them will be wholesalers. Get on their mix of both? How long has their house been buyer's list and network with them. Add their for sale? How much are you renting that names and numbers to your contact list as house or unit for? Is it newly remodeled or in well. You may be able to buy a property from need of repairs? them or sell them a property after you are up and going in that area. Talk to other investors and rehabbers in the area. Join your local REIA. As you are driving by, if you spot a rehab There are Real Estate Investor Associations crew working on a house get out of your car in just about every city across the country. (Continued on page 11) and talk to them. Ask them who owns the Page 10 MAREInet.com
  • 11. This is a great way to get more learn your market. Then you will education on real estate and be giving yourself every effort to network with other investors. succeed in investing. You will be amazed how much This article is written by Frank Mal- other investors are willing to vagna. Frank began wholesaling share their experience and ex- houses in the summer of 2004 after pertise with you at these returning from active duty in the Ma- groups. Network and get to rine Corps. Frank wholesaled his first know these investors well. Find 5 deals while renting an apartment and never owning his own house. out who is investing in your de- Wholesaling houses is still one of his sired area and what is working main strategies in real estate. You can for them. These contacts are get access to view his available prop- particularly valuable since they erties at http://investordealsnow.com. already operate in your desired Frank also teaches new and experi- neighborhood of business. enced wholesalers how to wholesale in today's market. You can download Do not be afraid to network with Sample Squeeze Page his free ebook titled the "The 12 Big- other investors. They can often gest Mistakes Wholesalers Make" and Contact Collection be a great asset to you and you read his blog with several wholesaling From Frank’s Website to them. I have met and done tips by going to http:// lots of deals with many other wholesalementor.com real estate investors. Some of the best deals I have done have TE-TEE LIGHT ELECTRICAL SERVICES been by partnering with other Keeping you ―In-Powered‖ with investors. Superior Electrical Service! If you follow the above steps  FREE Estimates you should learn your market  FREE Consultations on Non-Emergency very well and get to know other  24-hour Same Day Emergency Service investors that are active in that area. You will no doubt find that Licensed, Insured, Bonded some exit strategies are better Serving Kansas & Missouri than others in that area and which ones are working well. George Z. Bai, Sr. - Owner You will also learn property val- Office (816) 356-1870 ues and rental rates. Then Cell (816) 210-4710 eventually you won't need a TeTeeLight@gmail.com realtor to run the comps for you on every deal. Take action and Investment News Page 11
  • 12. Bill Ladewig Www.YourFHAguru.com Seasoning The Flip Rule . . . FHA 90 Day Flip Rule Suspension is set transaction. Some ways that the lender can to expire February 1, 2011 ensure that there is no inappropriate collusion or agreements between parties is to assess The FHA 90 day flip rule was temporarily sus- and determine the following: pended for one year for all sellers effective February 1, 2010. · The seller holds title to the property; We all hope the waiver will be extended how- · LLCs, corporations, or trusts that are ever, investors should prepare for the worst serving as sellers were established and and assume the waiver will expire in February are operated in accordance with appli- 1, 2011. If you are presently a party to a flip cable state and Federal law; sale transaction check with the buyer's lender · No pattern of previous flipping activity for their flip rule policy. exists for the subject property, as evi- In anticipation of the waiver expiring, most denced by multiple title transfers within lenders ceased accepting applications on a 12-month time frame (chain of title homes subject to the FHA Flip rule. information for the subject property can be found in the appraisal report); The FHA 90 day flip rule was suspended on February 1, 2010 and the suspension expires · The property was marketed openly and February 1, 2011 fairly, via MLS, auction, For Sale by Owner offering, or developer marketing The text of HUDs press release is repro- (any sales contracts that refer to an duced below: "assignment of contract of sale," which Pursuant to §7(q) of the Department of Hous- represents a special arrangement be- ing and Urban Development Act (42 USC tween seller and buyer may be a red 3535 (q)) and 24 CFR 5.110, I hereby waive flag). §203.37a(b)(2) of the regulations. The regula- In cases in which the sales price of the tions at 24 CFR §203.37a(b)(2) provide that a property is 20 percent or more over and mortgage for a property will not be eligible for above the seller's acquisition cost, the waiver FHA insurance if the contract of sale for the will only apply if the lender: purchase of the property is executed within 90 days of the prior acquisition by the seller, and Justifies the increase in value by retaining in the seller does not come under any of the spe- the loan file supporting documentation and/or cific exemptions that apply to the 90-day rule. a second appraisal which verities that the seller has completed sufficient legitimate reno- This waiver is limited to home sales meet- vation, repair, and rehabilitation work on the ing the following conditions: subject property to substantiate the increase All transactions must be arms-length, with no in value or, in cases where no such work is identity of interest between the buyer and (Continued on page 13) seller or other parties participating in the sales Page 12 MAREInet.com
  • 13. performed, the appraiser pro- Mortgage (HELM) for Purchase This revised notice on the FHA vides appropriate explanation of program. property flipping waiver exten- the increase in property value sion corrects the date in the last Flip Rule History before Febru- since the prior title transfer: and line of the notice that was pub- ary 2 Waiver lished on 5/15/09: Orders a property inspection and Several years ago FHA instituted provides the inspection report to "Federal Housing Commissioner an 90 day flip rule to halt what the purchaser before closing. Brian D. Montgomery has ex- they felt were investor foreclo- The lender may charge borrower tended the temporary property sure abuses. Initially the 90 day for this inspection. The use of flipping waiver to May 10, flip rule required anyone selling FHA-approved inspectors or 203 2010. Under the waiver, homes a home with FHA financing to (k) consultants is not required. that were foreclosed on and are wait 90 days before they could The inspector must have no in- being sold by the mortgagee or accept a purchase contract. The terest in the property or relation- on its behalf may be purchased 90 day Flip Rule only applies to ship or with the seller, and must by FHA borrowers without regard FHA loans. not receive compensation for the to the 90-day seasoning period. inspection from any other party In 2008 FHA made a temporary The waiver does not apply to en- than the lender. Also, the inspec- exception for Bank owned fore- tities that purchase foreclosures tor may not compensate anyone closures allowing banks to sell either singly or in bulk for resale. for the referral of the inspection. their REOs with FHA financing Subsequent sales of such prop- Additionally, the inspector may before the 90 day limit. The ex- erties will continue to be subject not receive any compensation for ception was to help sell the large to the standard regulatory re- referring or recommending con- number of recent foreclo- quirements. tractors to perform any repairs sures. The initial 90 day flip rule The waiver expires for all loans recommended by the inspection, expired in 2009 and may not be involved with for which the sales agreements This rule only applies to Banks performing any repairs recom- were signed by the seller and selling Foreclosed property, all mended by the inspection. other home sellers must continue buyer on or before May 10, At a minimum, the inspection to wait 90 days before they can 2010. " must include: accept a contract on a home they Current lending updates can be found plan to flip when their buyers at: http://www.yourfhaguru.com · The property structure, wish to use FHA financing. including the foundation, This article is reprinted from Bills Ac- floor, ceiling, walls and In May of 2009 the Flip Rule tive Rain Blog. You can reach bill in roof; was extended only for his office at 866-204-9733 · The exterior, including banks. Below is a copy of the siding, doors, windows, notice extending the 90 Day flip appurtenant structures rule to May 10, 2010 such as decks and balco- nies, walkways and drive- ways; MAREI has part- · The roofing, plumbing nered with Constant systems, electrical sys- tems, heating and air con- Contact this month ditioning systems; to bring you a Cal- · All interiors; and All insu- endar Packed full of lation and ventilation sys- tems, as well as fireplaces Training Webinars and solid-fuel-burning ap- on Email Marketing. pliances. The waiver is limited to forward mortgages, and does not apply to the Home Equity Conversion www.MAREIandCC.info Investment News Page 13
  • 14. Josh Schoenly You Need A Wordpress Site 7 Reasons Why Investors Need a Wordpress The same investor who was paying $300 for Website hosting was paying $100 an hour every time WordPress and Real Estate are a match he needed something on his site edited. made in tech marketing heaven if you ask With wordpress, learning to create or edit me. WordPress’s flexibility, seo elements, content is generally fairly simple. Sure, there and relative ease of use, coupled with an un- are things that can be complicated for most believable community of users (and corre- real estate investors, but usually finding free sponding online documentation), have al- or inexpensive wordpress help is no big lowed it to become the world’s most popular deal. (Try typing ―need wordpress help‖ over content management system. And real estate at http://search.twitter.com to see what I investors in droves are using wordpress mean). every day as the backbone for their entire 3. WordPress Plugins online web marketing efforts. Bottom line. WordPress plays with every- But there seems to be a relative low number thing! Want to embed a youtube gallery with of investors using wordpress to build web en- your latest posts? No problem. How about tities. Instead of going into why this is so, I image links to all your social profiles. No think it might be better to illustrate the rea- problem. IDX integration. Yeah, usually not sons why most real estate investors should a problem. Lead capture forms? Free. Just consider scrapping their current site in favor Sold Stats? Free. (With Zillow or similar inte- of something wordpress based. gration.) Google Maps, Analytics, Chat, etc. ere Are 7 Reasons Why Every Serious You bet. Lots of free toys play nicely with Real Estate Investor Needs a Wordpress open source, free wordpress. Website: 4. Inexpensive Design 1. Save Money on Hosting There are thousands of wordpress tem- I recently had a conversation with a real es- plates out there any of which would work tate investor who was paying one of the fine with real estate. Now of course some reputable real estate web vendors $300/ are better than others, and I have my favor- month to have his site hosted. Ouch! With ites but the bottom line is this: You don’t wordpress, hosting can be relatively cheap. need to pay a designer 2, 3, 5k just to get ($7/month with bluehost or hostgator would your website skinned with wordpress. And if probably suffice for most investors.) you don’t like your first attempt, changing themes is an unbelievably painless process. 2. Save Money on Website Maintenance 5. Search Engine Optimization Fees Page 14 MAREInet.com
  • 15. WordPress is search engine Meaning this, if you need some- ―short sale‖ website to drive lo- friendly right out of the box. thing special for your real estate cal distressed property owners There are some awesome investor based website it will be to, we could build you the ―site‖ plugins and tweaks that can se- easy to find someone who can in about 1 hour. Why? We riously enhance the search en- do it, if you can’t or don’t want wouldn’t really be building you a gine friendliness of your word- to. new site. With wordpress, ag- press site, but stuff that a lot of 7. WordPress is Extremely gregating content onto a single professional SEO’s would page, with a customizable Conducive to the Creation of charge thousands for can be header, nav, and sidebar – all Neighborhood, Area, & “One had with wordpress pretty much under the same install and do- Type Offer” Style Niche Sec- off the shelf. (That said, you still main — is no big trick! tions. should pursue the tweaks I’ve Want your own site – we have alluded to here.) hat do I mean here? Well, let’s can help you: click here put it this way, if you came to WordPress Has Become Sort- me and said you needed a new of a Universal Language PRIVATE LENDER Accurate Title Company Locally Owned & Operated ―When You Need Timely, Private Money Lender Top-Quality Service . . . ―  Owners and Loan Policies We are a Direct Lender, not a Broker  Endorsements  Ownership & Encumbrance Reports  Rehab Loans up to 100% of Costs  Foreclosure Reports  Up to 65% of the After Repaired  Ownership Information Value  Tax Information  Terms from 30 Days to 1 Year  Buyer’s Closing Services  Rates from 12 to 16% Interest Only  Seller’s Closing Services  Lender’s Closing Services  Points from 6 to 10 in Lieu of Equity  Recording Services  Appraisals Required  Funds Disbursement Services Draw Requests on Wed. Paid on Friday  1031 Exchange Services  Special Requests RockStarInvestor.com www.AccurateTitleCo.com Jeff Basler 913-338-0100 phone 913-221-9080 913-338-0107 fax Investment News Page 15
  • 16. Lex Levinrad Beginners Guide To Finding Wholesale Real Estate An often overlooked approach by beginners is to utilize the classified ads both online and Many beginning real estate investors make the offline. mistake of starting out with foreclosures. Just about every new bird dog that I have trained Search for words like ―owner financing‖, ―owner asks me about foreclosures.com or some other will carry‖, ―must sell‖, ―make offer‖, ―any offer foreclosure service. considered‖, ―handyman special‖, ―needs work‖, ―investor special‖ and so forth. You need to be Typically you pay a monthly fee to use these looking for distressed sellers. When I first started services and then you get a list of foreclosures looking at the classifieds it took less than one in your area. The idea is that you will find a month of trying out this approach for me to find a ―foreclosure deal‖ and be able to make some wholesale deal. It was not one house but three money with it. houses which were located in Port St Lucie, This approach is how I and many other people Florida. All of these houses were for sale by a started out in this business. When I first started wholesaler that had signed a contract to pur- out, I had subscribed to ―Real Quest‖ which cost chase all three houses and wanted to ―flip‖ the over $300 a month for Palm Beach County, Flor- contract. The houses were worth around ida. I used to visit homeowners at their houses $140,000 but had sustained some roof damage and talk to them about their foreclosure and how from one of the hurricanes. I agreed to buy the I could offer to help them. The most common houses for $95,000 a piece and after paying for scenario was a homeowner that wanted to avoid the roof repair and some basic cleanup I figured foreclosure and was willing to ―walk away‖ from there would be around $90,000 in equity. We the property. still own those houses and they have been great The problem with this approach can be sum- rentals. marized by the following: You can also advertise your services to potential  Too much competition – I was not the only sellers by placing a classified ad in the newspa- one knocking on their door. per. Simply place an ad that says ―I BUY  Too slow – someone got to them before I HOUSES FOR CASH‖ with your phone number. did. The phone will start ringing immediately and you  Uncooperative and hostile homeowners – might get as many as 3-5 calls per day. wouldn’t you be if every one was banging on You might find that this soft sell approach will your door? work better for you. The home owners will be  Hard sell – approaching homeowners in calling you so psychologically you are in the foreclosure is a very aggressive tactic. drivers’ seat. They are calling you because they  Home owners are often not home during the want your help. They want you to buy their day since they work. house. It is up to you to decide if you want to or if it is even feasible. You can write down the ad- Guide to Finding Wholesale Deals dress and pull up the ―comps‖ (comparable (Continued on page 17) Page 16 MAREInet.com
  • 17. sales). Then you can give them a  Capture pages where you the difference between finding a ballpark idea of what you could have sellers come to you by deal and not finding a deal. If you probably offer for the house finding your capture page on made $5,000 on an assignment (usually around 65% of after repair the internet...(This is the best fee that would pay for a few years value). At that point the home- and most cost effective way to worth of all of the above advertis- owner would usually either tell you find sellers). ing. If you are serious about be- that they were not interested (no When you have sellers coming to ing a real estate investor then deal) or they would ask you to you, you have all the control. You you should be prepared to come and take a look at their decide which deals are worth pur- spend some money advertising house (deal). suing and which are not. You won’t yourself and your services to be dealing with hostile homeown- sellers. At that point, once you have the ers, rather with people looking for Lex Levinrad has been a full time dis- house under contract you can de- your help. Be honest and sympa- tressed real estate investor since cide whether or not you want to thetic to their needs and let them 2003. He has been involved in buying, keep the house yourself or assign know if you cannot help them. rehabbing, wholesaling, renting, and the contract to another buyer for a Don’t let them think that you will selling hundreds of houses in South fee. buy their home if you will not. Florida. In addition to classified ads, I Lex is the founder and CEO of the have found the following to be You also need to make sure that Distressed Real Estate Institute, which very useful: you are aware of local new laws trains beginning distressed real estate  Car Magnets – "We Buy such as CS/HB 643 and CS/SB investors about how to find wholesale Houses For Cash" and your 992 which are now part of Florida real estate deals. He specializes in law. If you buy a house from a buying foreclosures and bank owned phone number. REO homes and offers private men-  Bandit Signs – "We Buy homeowner in foreclosure and they claim after the fact that they toring, bus tours, boot camps and Houses For Cash" and your home study courses for real estate phone number. didn’t know that they would lose investors.  Postcards – Mailed to your tar- their home then you will have a big problem. Make sure that you have Lex Levinrad is an accomplished na- get area or zip code. tional public speaker and has shared  Letters – Mailed to your target an attorney prepare or review any documents that you intent to use. the stage with some of the countries area or zip code. best real estate speakers. Lex Levin-  Attorneys – Contact local pro- rad has authored numerous books bate, foreclosure, bankruptcy Taking some of the steps that I about real estate and is also the the and real estate attorneys. have mentioned above will mean founder of the Distressed Real Estate  Network – Title companies, spending some money on adver- Investors Association (DREIA) and the mortgage brokers, wholesal- tising and marketing. Distressed co-founder of the Port St Lucie Real ers, anyone related to real es- sellers will not find you if you don’t Estate Investors Association tate. advertise. Most beginners don’t (PSLREIA). Click here to learn more!  REIA – Go to meetings held by want to take this first step. That is your local Real Estate Invest- ment Club and network with buyers and wholesalers.  Bird dogs – Hire other people to do all of the above and pay them a percentage on the deal or pay them by the hour. www.FREETrialWebsite.info  Online marketing utilizing so- cial networking sites like Face- book, Twitter, Linked-In etc. Investment News Page 17
  • 18. Economic Update Average Sales Price The average new home homes on the market last month. The new home price this month ($324,271) is 15% higher than inventory for the region is also 28% lower than it the same month last year ($280,350). There was a year ago at this time when there were were price increases in all but two counties. The 2,091 new homes on the market. Existing inven- average YTD price for new homes increased by tory this month of 14,614 is 6% lower compared 3%, from $291,594 in 2009 to $300518 this to 15,508 one month ago. The existing inventory year; however, the YTD average price for an this month is 16% higher than it was a year ago existing home increased 2% over the past year. when the existing inventory was 12,568. New & The average existing home price this month existing inventory combined was 16,122 this ($142,071) is 4% lower than one year ago month compared to 17,076 last month repre- ($148,018).All but three counties (Johnson, senting a 6% decrease in the past month. One Platte and Leavenworth) experienced a de- year ago the inventory was 14,658 which repre- crease in average sales price for existing homes sents a 10% increase in total inventory over the from the same month last year. The average past year. price for combined new and existing homes in Kansas City Region Supply of Homes on the the region this month was $155,891, which was Market The Supply calculation is determined by 3% lower than the average sales price of taking the ―Inventory‖ and dividing it by the ―12 $160,621 for combined sales prices in Novem- month average of the number of Sales.‖ Gener- ber 2009. Johnson, Leavenworth and Platte ally speaking, a 5-6 month supply of homes on counties each experienced increases in the av- the market equates to a ―balanced‖ market. erage sales price for new & existing combined When the supply exceeds 6 months, the market from the same month last year. begins to favor buyers, and when the supply is Home Sales New home sales this month of 135 less than 5 months the market tends to favor represents a 45 % decrease from one year ago sellers. Supply for combined new and existing when there were 246 new home sales in No- homes was 8.4 months of supply in November vember. New home sales decreased this month which is almost the same as October’s 8.6 3% from the past month when there were 139 months of supply. The existing home supply was new home sales. Existing home sales in Novem- 8.4 months for November which reflected little ber decreased 32% from one year ago when change from the 8.6 months for October. The there were 2,208 sales, but wereup 1% from last new homes supply in November 2010 was 9.1 month’s sales of 1,474 compared to this month’s months, barely moving from October total of 9 sales of 1,495. Combined home sales of existing months. New home supply has continued to de- and new homes were 1,630 for November, cline or remain constant since November 2009. which is up 1% from the total of 1,613 sales from There is a slight buyer’s edge present in the new a month ago. This month’s combined total sales home market, the existing home and combined were down 34% from one year ago when there markets. were 2,454 sales. See charts online at www.KCRAR.com, look un- Inventory New home inventory this month was der resources. 1,508 is down 4% compared to 1,568 new Page 18 MAREInet.com
  • 19. BEGINNER’S Fast Start To Success The Beginner’s Fast Track to Success is a full day class ! designed to give the beginning investor a foundation to begin their real estate investing career. This class covers:  Types of Real Estate Investments  Types of Investment Properties  Goal Setting & Managing Your Time  Networking & Team Builcing Date & Time:  Asset Protection – LLCs Saturday  Intro to Finding & Researching Investment Property January 22th  Financing Investment Property 8:30 am to 4:30  Exit Strategies: Finding Buyers, Lease Options, Whole- Location: saling, Retail, Rental, More! Tucker One Properties MAREI Training Room 115 E Gregory, KCMO Cost: Members: $149 each $99 before 1/19/2011 Or Two for $149 Non Members: $199 Register On Calendar of Events Online at www.MAREInet.com. Led this month by Real Estate Investor Kim Tucker with over 10 years of experience Investing in Kan- sas City. Licensed Real Estate Broker. Director of MAREI Investment News Page 18
  • 20. TRAINING Date & Time: Buying REO Properties Saturday There are 100’s of bank owned properties for sale with more coming January 15th 9:00 am till Noon on the market every day. Right now is an excellent time to get a great deal from buying your first home at a discount to building your rental Location: portfolio. Join us at this 3 hour workshop to find out: Tucker One Properties MAREI Training Room 1. Were to find information about homes for sale! 115 E Gregory, KCMO 2. How the searching, offer, and buying process work. Cost: 3. Review a typical REO Contract, there a bit different. Members: $59 each 4. Find out why you CAN’T ASSIGN an REO $39 before 1/14/2011 5. The difference between HUD, VA and REO Temp Members: $99 6. Offer Tips and Negotiation Strategies. Register On Calendar of Events Online at www.MAREInet.com. Date & Time: Marketing For Motivated Sellers Saturday You can spend countless hours hunting down deals. There is a better January 15th way. Put out marketing so the motivated sellers call you so you can 12:30 till 4:30 pm cherry pick the best deals and refer the rest! Location: 1. How to Identify a Motivated Seller! Tucker One Properties MAREI Training Room 2. Targeting Your Marketing to Your Motivated Audience! 115 E Gregory, KCMO 3. 25 Ways to Market for Motivated Sellers. Cost: 4. Direct Mail Marketing Our Favorite. Members: $59 each 5. And Online Marketing - Where the Majority of Our Leads Say $39 before 1/14/2011 they are Coming From. Temp Members: $99 If you want more deals coming into your pipeline in 2011, Marketing Register On Calendar for Motivated Sellers will get them calling you! of Events Online at www.MAREInet.com. Page 20 MAREInet.com
  • 21. EVENTS Date & Time: Building Your First Web Site Saturday You have been told you need to have a web site. Or worse yet you January 29th 9:00 am till Noon have one and have shelled out $100s if not $1000s to set it up. There is a simpler solution. We will take you through the set up of your first Location: web site for little to no cost. If you have a product or service to pro- Tucker One Properties mote and do not yet have a website, then you need to be here: MAREI Training Room 115 E Gregory, KCMO 1. What are template websites, and should you use them. Cost: 2. Key Words, SEO, Blogs and Search Engines? Members: $59 each 3. Step by Step walk through of the creation of 3 sites, from scratch: $39 before 1/14/2011  One from Scratch on Google Sites Temp Members: $99  One from Scratch on Wordpress - the free sites Register On Calendar  One from Scratch on Inet of Events Online at www.MAREInet.com. Social Media and Me Date & Time: Saturday January 29th 12:30 till 4:30 pm Location: Tucker One Properties MAREI Training Room 115 E Gregory, KCMO Cost: Members: $59 each So what are all these things? Why do I do them? How do I do them? $39 before 1/14/2011 What do they do for me? Is it all worth it? Can I do it faster? Temp Members: $99 Register On Calendar of Events Online at www.MAREInet.com. Investment News Page 21
  • 22. Jan Reserve a Vendor Table: If you have a product or service to present to a targeted group of real estate entrepreneurs Reserve a then reserving a vendor table at our monthly meeting is an Vendor Table 10 excellent way to meet that target group. Set up at our from CALENDAR Jan 11 Monthly Meeting 6 to 7 and receive 2 minutes to pitch in our Haves & Wants MAREI’s Monthly Meeting: We meet the 2nd Tuesday of each month for networking and education. See next page. This month we have a panel of guests to discuss Marketing in the Real Estate Investing Business. Attend, take notes, and implement to boost your business in 2011! Jan Webinars on Email Marketing: There are several Email Email Marketing Webinars this month. 12: Creating a Marketing Marketing Email. 18th: Email Deliverability. 20: Growing your busi- 12 ness with polls. 25th: Planning Email Marketing. 27: Sub- Webinar ject Line Design. 31: Live Tour of Constant Conact Jan Workshop: Two workshops planned for today. Buying Live REO Properties and Marketing for Motivated Sellers. If you are not sure how to find deals in 2011, then this workshop Workshop 15 will get you started in the right direction. Be sure to register early for money saving discounts. Jan Sub Group: Commercial Investors - Led by Larry Prato, the Commercial Investors meet every other Wednesday SubGroup afternoon to discuss commercial investing deals. Bring a Commercial 19 deal to evaluate, pitch a deal, partner up, and make money. We are here to put deals together, so please join us. Jan Workshop Fast Start to Success Just getting started in real estate investing? Then this workshop is for you: types Workshop of investments, goal setting, team building, asset protec- Fast Start 22 tion, finding & researching property, financing property, and exit strategies. Providing a solid foundation to build from. Jan Direct Mail Webinars: On the 26th find out how to buy Webinar mailing lists for your direct mail marketing through Click2mail. Then on the 27th join us to find out how to mail Direct Mail 26 merge your list with your direct mail piece. Jan Online Marketing: Start your morning off by learning how Workshops to build your first web site. Then in the afternoon find out Online Marketing how to use social media. Both workshops are open to all 29 members, not focused just on the real estate investor. Coming in February—Financing Topics and don’t forget the Lee’s Summit Investors Sub Group meets on the 2nd Saturday of the month! Page 22 MAREInet.com
  • 23. Monthly Meeting Sylvester Powell Jr Community Center 6200 Martway, Mission KS 913-722-8200 Tuesday January 11 5:30 Set Up Doors open at 5:30 5:40 Members Only Members: FREE Market Update Guest Fees: $25 at door . . 6:00 Industry Partner Expo Pre-register online for $15 Guest Panel 6:00 Member Networking If guests join with in two days of 7:00 Haves & Wants (Bring the meeting, their guest fee will be your Deals) JD Asbell applied to the membership fee with 7:30 Presentation – DestinationForProperties.com proof of payment. Marketing Mastery 9:00 New Member Rick Zeitun Registration PrimeKCHomes.com Location 6200 Martway Mission, KS 66210 Frank Malvagna InvestorDealsNow.com North of Shawnee Mission Pkwy Park in North Lot South of Johnson Dr 2nd from the Building East of Lamar Less Kids & Door Dings Investment News Page 23
  • 24. Investment Opportunity Address City Offered as Price Info Contact Phone 4115 Agnes Kansas City, Needs TLC $9,500 Wholesale Christoph 816-419-1165 MO Becker Overland Park Minor Repair $110,000 Wholesale Makeba Hart 816-665-0491 19 Houses KC Metro Rentals $695K Package Sunil Jain 913-526-1904 10 House Kansas City, Owner Fi- No Money Bank Kim Tucker 816-523-4400 Pckg MO nance Down Owned 7555 Brook- Kansas City, Rented $24,500 Wholesale Christoph 816-419-1165 lyn MO Becker 8023 Garfield Kansas City, Needs Work $24,500 Wholesale Christoph 816-419-1165 MO Becker 1318 Brook- Kansas City, Turn Key Highest Bid Auction Robert Mayo 816-361-2600 lyn MO 2313 Denver Kansas City, Needs Work Absolute Auction Robert Mayo 816-316-2600 MO 5 House Pckg Kansas City Rentals No Money Bank JJ Palowski 816-877-8230 Down Owned Page 24 MAREInet.com
  • 25. Wholesalers, submit your properties at: kcmoHomeBuyer.com Looking for Investment Properties Investment Opportunity There are 100’s of great deals right now. Let me help you through the process. There are over 33 properties Real Estate Investor / Agent with experience in listed for sale today on the Bank Owned, Short Sale, and Rental Properties MAREI web site. All MAREI members may log Eric Deeter in and list their property for Realty Resource of KC sale, include details, photos, www.EricDeeter.com simple html, and contact info. Call (913) 579-3354 Must be your property or list- ing, no fishing for buyers with out proper contracts. All new listings emailed out on Fridays in our E-Updates Home Depot go to  2 % Bi-Annual Rebate for MAREI members MAREInet.com  Volume Discount Pricing Click no Tool Box Click on Property for Sale Call me to find out how you can save on your next home renovation! Roger Holyfield (816) 510-9199 Roger_L_Holyfield@HomeDepot.com Investment News Page 25
  • 26. Marte Cliff Copywriter Real Estate www.copybymarte.com Marketing Real Estate Marketing - Use Autoresponders To  How-to tips for home staging Build Your Prospect List  Advice for FSBO sellers Your real estate website probably has an auto-  Neighborhood information if yours is a geo- mated function to let buyers sign up for MLS list- graphical niche ing updates. And it may have an automated function to let sellers get a ballpark idea of what  A report on the latest and greatest amenities their home is worth. for high-end homeowners  A report on home improvements that give But what do you do with the names you get from the greatest return on investment those functions? And why aren't you offering something to visitors who aren't ready to use  An area map showing the various subdivi- them? sions where homes are for sale. If all you're offering to those buyers is notifica- This list could go on and on. The only thing that tion of new listings, you're missing an opportu- matters is that you offer something that will be of nity to show them the kind of service you offer. interest to the buyers and sellers you want to And if all you offer to sellers is an idea of what attract. their home is worth, you've done nothing to set If your niche is waterfront mansions, skip the yourself apart from the crowd. first time buyer tips and focus on something that You and your site can offer much more. In fact, will be of interest to the more affluent buyer or you can even use autoresponders to set your- seller. self apart from other agents by appealing to buy- Then, once you've delivered the report, begin ers and sellers in your niche market. writing every few days with more good informa- Start with a special report. This can be geared tion. to any niche you choose, but just to get you Each one of your letters should have value - started with some ideas, you can offer: it should not merely be an advertisement for  House hunting tips for first time buyers your services. So before you choose the report, think about what other advice you can give. You  A "Why didn't it sell?" report for expired list- should come up with at least 4 different letter ings topics - but of course more is better. Try to keep  A checklist for buyers to help them clarify connecting with those leads every week for a their wants month or two, then every couple of weeks until  A checklist of minor repairs sellers should they're ready to take action. make before listing Your goal is to create a trusting relationship -  Information about home warranties and how to show them that you know what you're doing, they work and you'll be there and ready when they need your help. Your regular messages will assure  Information explaining Title Insurance and that you are the agent they think of first when why both buyers and sellers need it that time comes. Page 26 MAREInet.com
  • 27. FOR INVESTORS BY INVESTORS LISTING AGENTS WANTED! Help Investors Locate, Negotiate, and Buy Join Our Team . . Awesome REO Deals. Build Rental Investment Portfolios for Profit.  Work our Motivated Seller Leads for Retail Buy, Renovate, and and Short Sale Listings! Sell Pretty Houses.  Hold our Rehabbed Homes Open to List and Negotiate Short Parley into New Buyer & Seller Leads! Sales for Distressed Sellers.  Market Your Investment Properties to Our Extensive Investor Buyer List!  Grow your Business With Us! 816-523-4400 www.RealtyResourceKC.com For Investors, by Investors! Investment News Page 27
  • 28. membership What makes MAREI Different? You have a lot of choices in Kansas City for Real Estate and Landlord Groups. There are many rea- sons why MAREI is different, unique and better for you than other groups in the area. MAREI Others Monthly Meetings Saturday Training Seminars Monthly Webinars and Recorded Events Meet Local Vendors National Speakers Deal Makers Quick Pitch (Haves and Wants) Local Market Updates (at Meetings and Oline) Heavy Emphasis on Networking Very Active in Social Media Robust Monthly Newsletter Blacklist of Undesirable Speakers Rigorous Vetting Process Member Focused Mindset REIA Leaders Who Invest Full Time Robust Member Benefits Manual State of the Art Member & Guest Website Active in National REIA Active in Legislative Efforts to Protect Our Industry Packed Member Resource Pages & Online Library Non-Stop Sales Pitch Group Leader Focused Poorly Run, Poorly Organized Meeting