The monthly newsletter for Mid-America Association of Real Estate Investors. A Real Estate Investing Trade Association based in the Kansas City Metro Area. Find us online at www.MAREInet.com.
The Investment News: January 2011 for Real Estate Investors
1. SOCIAL MEDIA
DIRECT MAIL
TARGET MARKET
BANDIT SIGNS
MID-AMERICA ASSOCIATION OF REAL ESTATE INVESTORS
Investment News
NETWORKING : EDUCATION : COMMUNITY January 2011
Run with Right Crowd:
Are you surrounding yourself with
the right people? Page 8
Key to Success:
One of the first keys to success is
to learn your market! Page 10
Are you Paying Too Much:
Why you should have a Word
Press Website! Page 14
First Investments:
Find Wholesale Deals Page 16
Live Workshops:
Beginner Fast Start Pgs 19-21
Buying REO Properties
Marketing for Motivated Sellers
My First Website
Using Social Media
2. Marketing Mastermind
Interviewing Our Panel
Monthly Meeting - Tuesday January 11th
JD Asbell We are interviewing our Guest
Real Estate Investor with Hom- Speakers to find out:
eVestors and CityScape Proper- Best Ways to Market for Mo-
ties. Buying, Renovating, tivated Sellers
Wholesaling, Renting, and Fi- Best Ways to Market to find
nancing Investment Property. Homes
Find him online at:
What works, what doesn’t
DestinationForProperties.com
Estimated Costs
Rick Zeitun
Buying and Renovating to Retail
If you want to ramp up your business
Exceptional Homes in the Kan-
in 2011, you need to ramp up the mar-
sas City Metro Area.
keting. Bring something to write on
Find him online at: because you are going to have a lot
PrimeKCHomes.com of notes!
Frank Malvagna
Buying to Hold and to Whole- See details page: 23
sale since 2004.
Find him online at:
Interested in learning
InvestorDealsNow.com more about creative fi-
nancing? Be sure to at-
November2Meeting
tend the day Bootcamp
February Meeting
with Don DeRosa & Pete
Speed Networking
Youngs, they will talk
Partnering On Deals
about creative financing!
Back by Popular Demand
And be sure to watch for
upcoming meetings of
Spencor Cullor
MAREI’s new subgroup.
Page 2 MAREInet.com
3. Contents
MAREI News
In This Issue
January Meeting 2
MAREI Staff 5
Notes from Director 6
Member Pics 7
Run with the Right Crowd 8
Know Your Market 10
FHA Seasoning 12
Why You Need a Wordpress Website 14
Beginner’s Guide to Finding Wholesale RE 16
Economic Update 18
Live Workshops (3 pages) 19
MAREI Member Tool Boxes 21
Calendar 22
Investment Opportunities 24
Real Estate Marketing 26
Features ׀January 2011
Are you sur- Start your Advertiser’s Directory
rounding 2011 Educa-
Commercial Sub Group 9 REO / Motivated Seller 20
yourself with tion with our 5
live training Te-Tee Light 11 Website / Social Media 21
the right peo-
events this
8 ple. The peo-
ple you asso- 19 month. Fast
Start to Suc-
Constant Contact
Rockstar Investor
13
15
Investment Property
kcmoHomeBuyer
24
25
ciate with can cess is our
foundation Accurate Title 15 Eric Deeter 25
affect your
workshop on Free Trial Web Site 17 Home Depot 25
success!
page 19.
Fast Start to Success 19 Realty Resource 27
Investment News Page 3
4. MAREI
Notes
Contact Information
PO Box 8685, Prairie Village KS, 66208
Phone: 816-523-4400 x 222 Fax: 816-523-4440
Our Mission Statement
Mid-America Association of Real Estate Investors is dedicated to promoting ethical real estate in-
vesting and to protect and promote the best interest of our membership through educational and
networking opportunities as well as community, legislative and public relations.
Legal Disclaimer
MAREI does not exist to render and does not give legal, tax, economic or investment advice and
disclaims all liability for the action or inaction taken or not as a result of communications from or to
its members, officers, directors, employees and contractors. Each individual should consult his/her
own counsel, accountant and other advisors as to legal, tax, economic, investment and related
matters concerning real estate and other investments.
Content Disclaimer
The views and opinions expressed by authors of articles contributed to this newsletter do not neces-
sarily reflect those of the association, the board of directors or the staff.
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Page 4 MAREInet.com
5. MAREI
Staff
Kim Tucker 816-523-4400 Don Tucker 816-523-4400 Steve Burns
Director President Audio Visual
Kim@MAREInet.com Don@MAREInet.com cashflowtreasures@gmail.com
Bertie Janssen John Welchert Larry Prato
Meeting Ambassador Meeting Ambassador Commercial Subgroup
Bertoe@janssenrei.com 816-268-3849 913-227-4693
Dan Goodwin 913-642-5218 Shelda Goodwin Frank Janssen
Meeting Ambassador Meeting Ambassador Creative Financing Subgroup
DanGoodwin@kw.com SheldaGoodwin@kw.com 816-865-6514
Investment News Page 5
6. Director’s Notes
Here I sit working very hard to recreate this newsletter. you are a wealth of knowledge on all sorts of subjects
You see I have been a bit under the weather and de- related to real estate and the management of small
cided to put off completing this publication until Satur- business. If you have articles you have already writ-
day. On Friday Night I played with some photos and a ten that you would be willing to share with us for publi-
new program and low and behold I wiped out every- cation in the newsletter or on the blog, please let me
thing having to do with all newsletters ever created on know. Or if you would like to try your hand at writing a
my computer as well as all the stuff I had saved to go few articles, well send them over.
into this publication.
I may not publish right away, but rather save them in
So I quickly googled up a way to recover lost files. my file for when they fit into the theme of the newslet-
Yes, I even cleaned out trash this morning before get- ter and I can save a ton of time.
ting started. So I have been able to recover some
Heck, I would love to find someone who could do the
files, but so far, the file that said January Newsletter
entire newsletter for me, articles, advertisements, and
2011 has not came up.
publication online. But sorry the pay is not all that
So at this point I think it might be a good.
good idea here to ask you all for your
The right person might be able to partner with MAREI
help. You see, assembling the news-
to turn the newsletter into a money making publication
letter and the blogs is really not all
and as I heard at the December Networking. . . We let
that hard if I have material to work
you eat what you kill. So if you can kill enough, then it
with. If I have a file of ready written
might become a paying gig. We are open to ideas.
articles that I can go to and select
articles to place in the newsletter its
more of a fill in the blanks. Sort of Kim Tucker
like a children’s color book. Just fill in
the lines and presto . . . Instant Director of MAREI
newsletter.
But when I have to search online for articles or worse And boy do we need to go to the cloud. Maybe we
yet, type up my own articles. Well then it can get a bit would not loose everything with two or three key
time consuming. strokes.
So here is my plea to the membership . . . Many of
The right person might be able to partner with MAREI to turn the news-
letter into a money making publication and as I heard at the December
Networking . . . “We let you eat what you kill.” . . . So if you can kill
enough, then it might become a paying gig! We are open to ideas!
Page 6 MAREInet.com
7. Get Involved
We are looking for a volunteer to help us with
taking photographs at the monthly meetings. If
you have a digital camera and can attend the
monthly meetings regularly, this would be a
great way to get to know the members.
Volunteers receive discounts on Membership
and or Outside Training Events.
For more information on becoming a volunteer,
Contact Kim Tucker, Director,
At info@MAREInet.com or call 913-208-3544
Investment News Page 7
8. RealEstateDealCoaching.com
Investor Mindset
Run with the Right Crowd
In order to stay focused on your business Don’t underestimate the power of this. It is
and your success, you need to filter out the hard to ignore what the people closest to
noise. you are saying.
Hanging out with the right people is a key Counteract it by finding groups of like-
component to this. minded individuals and reading books that
reinforce what you are trying to accomplish.
If you run with the wrong crowd, they will
bring you down. Negative people radiate Associations related to your industry are
and spread their negativity. Misery loves great places to meet like-minded people and
company. You need to avoid being sucked reinforce your mission. Seek out and read
into the negativity trap. books that reinforce the goals you are trying
to accomplish.
Everyone knows someone who always has
a storm cloud over their head. Someone Be Careful Who You Listen To
whose parade it is always raining on. Dis- As a general rule, never take advice from
tance yourself from these people. It is just someone who hasn’t done or isn’t doing
healthier for you physically, mentally, and what you want to do.
business-wise.
Think about that. Think about how many
Not everyone around you will understand people’s advice that eliminates.
the struggles you go through as an entrepre-
neur. Especially if they are not an entrepre- Why should you let someone who hasn’t
neur themselves, they are unlikely to under- done what you want to do discourage or talk
stand the mindset and commitment neces- you out of doing it? What qualifies them to
sary to succeed. advise you?
When you are first starting out, it is often dif- Adopt this policy and watch what happens.
ficult to find people of like-mind. You just At the very least, it will clear the negative
may not know many people who share your dream-stealers out of your decision making
passion for building a business and chang- process. It will then motivate you to seek out
ing their lives. the types of people you should be hanging
out with and getting advice from.
Family, friends and co-workers will let their
(Continued on page 9)
fears and jealousy attempt to hold you back.
Page 8 MAREInet.com
9. (Continued from page 8)
Tom Zeeb has been featured by
CNBC, The Washington Post, Kiplin-
ger's Magazine, The Washington Ex-
aminer, Financial Lifeline Radio and
National Real Estate Investors Asso-
ciation's Magazine among others. He
is the President of Capital Area REIA,
the Recipient of the National REIA
"2010 Honors of Merit" and the "2009
Award of Excellence" for Best Real
The Right Crowd
Estate Investor Association! Capital Successful Active Real Estate Investors & Landlords
Area REIA serves the Greater Wash-
Real Estate Investment Associations (REIAs)
ington DC Metro Area. Check out
www.CapitalAreaREIA.com and Business Trade Associations & Networking Groups
www.RealEstateDealCoaching.com Successful Positive Motivated People
for more information.
The Movers and Shakers of your Industry
Mid-America Association of Real Estate Investors
Date & Time:
Wednesday
January 5th & 19th
5:30—7:00 pm
Location:
Panera Bread
103rd & State Line
Cost:
No Charge to Attend
Please support Panera
Investment News Page 9
10. InvestorDealNow.com
Investor Success
Know Your Market
If you want to invest in your local area here property. Talk to the owner, pick their brain a
are some very effective steps to learning and little about what their main strategy is for prop-
becoming an expert in that market. When I erty in that area, and if there is any way you
started investing in real estate I knew nothing may be able to do business with them in the
and I was flat broke. I had to learn my market future. For example, they might prefer turn-
by getting out in it. These are the steps that I key rental properties. If your main strategy is
took and within 3 months of getting started I to buy, fix, and sell the property as a turn-key
was closing deals. These steps have helped rental to other investors, you've just added a
me learn my market where I have since done buyer to your list. Also you may even meet a
many, many deals. Here they are: contractor or working crew that is looking for
more work after they are finished with that
Drive the Neighborhood
particular house. Keep their name and num-
First, drive the neighborhood. I don't mean ber for future reference and after a while this
once either. Don't be afraid to put a few miles type of networking will give you lots of con-
on your car and get to know what is going on tacts that can be very valuable to you.
in that neighborhood. Find out which houses
are for sale and for rent. Talk to the real es- Call the "I Buy Houses" signs that you see
tate agents that have a lot of listings in the in the area.
area and call the FSBO's. Ask them ques- Find out what these investors like about the
tions, such as what is the market like in this area and get to know who is active there. Ask
neighborhood? For example, is it mostly them how the market is in that area also. Most
owner occupant, rental properties, or a 50/50 of them will be wholesalers. Get on their
mix of both? How long has their house been buyer's list and network with them. Add their
for sale? How much are you renting that names and numbers to your contact list as
house or unit for? Is it newly remodeled or in well. You may be able to buy a property from
need of repairs? them or sell them a property after you are up
and going in that area.
Talk to other investors and rehabbers in
the area. Join your local REIA.
As you are driving by, if you spot a rehab There are Real Estate Investor Associations
crew working on a house get out of your car in just about every city across the country.
(Continued on page 11)
and talk to them. Ask them who owns the
Page 10 MAREInet.com
11. This is a great way to get more learn your market. Then you will
education on real estate and be giving yourself every effort to
network with other investors. succeed in investing.
You will be amazed how much
This article is written by Frank Mal-
other investors are willing to
vagna. Frank began wholesaling
share their experience and ex- houses in the summer of 2004 after
pertise with you at these returning from active duty in the Ma-
groups. Network and get to rine Corps. Frank wholesaled his first
know these investors well. Find 5 deals while renting an apartment
and never owning his own house.
out who is investing in your de-
Wholesaling houses is still one of his
sired area and what is working main strategies in real estate. You can
for them. These contacts are get access to view his available prop-
particularly valuable since they erties at http://investordealsnow.com.
already operate in your desired Frank also teaches new and experi-
neighborhood of business. enced wholesalers how to wholesale
in today's market. You can download
Do not be afraid to network with Sample Squeeze Page
his free ebook titled the "The 12 Big-
other investors. They can often gest Mistakes Wholesalers Make" and Contact Collection
be a great asset to you and you read his blog with several wholesaling From Frank’s Website
to them. I have met and done tips by going to http://
lots of deals with many other wholesalementor.com
real estate investors. Some of
the best deals I have done have TE-TEE LIGHT ELECTRICAL SERVICES
been by partnering with other Keeping you ―In-Powered‖ with
investors. Superior Electrical Service!
If you follow the above steps FREE Estimates
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very well and get to know other 24-hour Same Day Emergency Service
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some exit strategies are better Serving Kansas & Missouri
than others in that area and
which ones are working well. George Z. Bai, Sr. - Owner
You will also learn property val- Office (816) 356-1870
ues and rental rates. Then Cell (816) 210-4710
eventually you won't need a TeTeeLight@gmail.com
realtor to run the comps for you
on every deal. Take action and
Investment News Page 11
12. Bill Ladewig
Www.YourFHAguru.com
Seasoning
The Flip Rule . . .
FHA 90 Day Flip Rule Suspension is set transaction. Some ways that the lender can
to expire February 1, 2011 ensure that there is no inappropriate collusion
or agreements between parties is to assess
The FHA 90 day flip rule was temporarily sus-
and determine the following:
pended for one year for all sellers effective
February 1, 2010. · The seller holds title to the property;
We all hope the waiver will be extended how- · LLCs, corporations, or trusts that are
ever, investors should prepare for the worst serving as sellers were established and
and assume the waiver will expire in February are operated in accordance with appli-
1, 2011. If you are presently a party to a flip cable state and Federal law;
sale transaction check with the buyer's lender
· No pattern of previous flipping activity
for their flip rule policy.
exists for the subject property, as evi-
In anticipation of the waiver expiring, most denced by multiple title transfers within
lenders ceased accepting applications on a 12-month time frame (chain of title
homes subject to the FHA Flip rule. information for the subject property can
be found in the appraisal report);
The FHA 90 day flip rule was suspended on
February 1, 2010 and the suspension expires · The property was marketed openly and
February 1, 2011 fairly, via MLS, auction, For Sale by
Owner offering, or developer marketing
The text of HUDs press release is repro-
(any sales contracts that refer to an
duced below:
"assignment of contract of sale," which
Pursuant to §7(q) of the Department of Hous- represents a special arrangement be-
ing and Urban Development Act (42 USC tween seller and buyer may be a red
3535 (q)) and 24 CFR 5.110, I hereby waive flag).
§203.37a(b)(2) of the regulations. The regula-
In cases in which the sales price of the
tions at 24 CFR §203.37a(b)(2) provide that a
property is 20 percent or more over and
mortgage for a property will not be eligible for
above the seller's acquisition cost, the waiver
FHA insurance if the contract of sale for the
will only apply if the lender:
purchase of the property is executed within 90
days of the prior acquisition by the seller, and Justifies the increase in value by retaining in
the seller does not come under any of the spe- the loan file supporting documentation and/or
cific exemptions that apply to the 90-day rule. a second appraisal which verities that the
seller has completed sufficient legitimate reno-
This waiver is limited to home sales meet-
vation, repair, and rehabilitation work on the
ing the following conditions:
subject property to substantiate the increase
All transactions must be arms-length, with no in value or, in cases where no such work is
identity of interest between the buyer and (Continued on page 13)
seller or other parties participating in the sales
Page 12 MAREInet.com
13. performed, the appraiser pro- Mortgage (HELM) for Purchase This revised notice on the FHA
vides appropriate explanation of program. property flipping waiver exten-
the increase in property value sion corrects the date in the last
Flip Rule History before Febru-
since the prior title transfer: and line of the notice that was pub-
ary 2 Waiver
lished on 5/15/09:
Orders a property inspection and
Several years ago FHA instituted
provides the inspection report to "Federal Housing Commissioner
an 90 day flip rule to halt what
the purchaser before closing. Brian D. Montgomery has ex-
they felt were investor foreclo-
The lender may charge borrower tended the temporary property
sure abuses. Initially the 90 day
for this inspection. The use of flipping waiver to May 10,
flip rule required anyone selling
FHA-approved inspectors or 203 2010. Under the waiver, homes
a home with FHA financing to
(k) consultants is not required. that were foreclosed on and are
wait 90 days before they could
The inspector must have no in- being sold by the mortgagee or
accept a purchase contract. The
terest in the property or relation- on its behalf may be purchased
90 day Flip Rule only applies to
ship or with the seller, and must by FHA borrowers without regard
FHA loans.
not receive compensation for the to the 90-day seasoning period.
inspection from any other party In 2008 FHA made a temporary The waiver does not apply to en-
than the lender. Also, the inspec- exception for Bank owned fore- tities that purchase foreclosures
tor may not compensate anyone closures allowing banks to sell either singly or in bulk for resale.
for the referral of the inspection. their REOs with FHA financing Subsequent sales of such prop-
Additionally, the inspector may before the 90 day limit. The ex- erties will continue to be subject
not receive any compensation for ception was to help sell the large to the standard regulatory re-
referring or recommending con- number of recent foreclo- quirements.
tractors to perform any repairs sures. The initial 90 day flip rule
The waiver expires for all loans
recommended by the inspection, expired in 2009
and may not be involved with for which the sales agreements
This rule only applies to Banks
performing any repairs recom- were signed by the seller and
selling Foreclosed property, all
mended by the inspection. other home sellers must continue buyer on or before May 10,
At a minimum, the inspection to wait 90 days before they can 2010. "
must include: accept a contract on a home they Current lending updates can be found
plan to flip when their buyers at: http://www.yourfhaguru.com
· The property structure,
wish to use FHA financing.
including the foundation, This article is reprinted from Bills Ac-
floor, ceiling, walls and In May of 2009 the Flip Rule
tive Rain Blog. You can reach bill in
roof; was extended only for
his office at 866-204-9733
· The exterior, including banks. Below is a copy of the
siding, doors, windows, notice extending the 90 Day flip
appurtenant structures rule to May 10, 2010
such as decks and balco-
nies, walkways and drive-
ways; MAREI has part-
· The roofing, plumbing nered with Constant
systems, electrical sys-
tems, heating and air con- Contact this month
ditioning systems; to bring you a Cal-
· All interiors; and All insu- endar Packed full of
lation and ventilation sys-
tems, as well as fireplaces Training Webinars
and solid-fuel-burning ap- on Email Marketing.
pliances.
The waiver is limited to forward
mortgages, and does not apply
to the Home Equity Conversion www.MAREIandCC.info
Investment News Page 13
14. Josh Schoenly
You Need A
Wordpress Site
7 Reasons Why Investors Need a Wordpress The same investor who was paying $300 for
Website hosting was paying $100 an hour every time
WordPress and Real Estate are a match he needed something on his site edited.
made in tech marketing heaven if you ask With wordpress, learning to create or edit
me. WordPress’s flexibility, seo elements, content is generally fairly simple. Sure, there
and relative ease of use, coupled with an un- are things that can be complicated for most
believable community of users (and corre- real estate investors, but usually finding free
sponding online documentation), have al- or inexpensive wordpress help is no big
lowed it to become the world’s most popular deal. (Try typing ―need wordpress help‖ over
content management system. And real estate at http://search.twitter.com to see what I
investors in droves are using wordpress mean).
every day as the backbone for their entire 3. WordPress Plugins
online web marketing efforts.
Bottom line. WordPress plays with every-
But there seems to be a relative low number thing! Want to embed a youtube gallery with
of investors using wordpress to build web en- your latest posts? No problem. How about
tities. Instead of going into why this is so, I image links to all your social profiles. No
think it might be better to illustrate the rea- problem. IDX integration. Yeah, usually not
sons why most real estate investors should a problem. Lead capture forms? Free. Just
consider scrapping their current site in favor Sold Stats? Free. (With Zillow or similar inte-
of something wordpress based. gration.) Google Maps, Analytics, Chat, etc.
ere Are 7 Reasons Why Every Serious You bet. Lots of free toys play nicely with
Real Estate Investor Needs a Wordpress open source, free wordpress.
Website: 4. Inexpensive Design
1. Save Money on Hosting There are thousands of wordpress tem-
I recently had a conversation with a real es- plates out there any of which would work
tate investor who was paying one of the fine with real estate. Now of course some
reputable real estate web vendors $300/ are better than others, and I have my favor-
month to have his site hosted. Ouch! With ites but the bottom line is this: You don’t
wordpress, hosting can be relatively cheap. need to pay a designer 2, 3, 5k just to get
($7/month with bluehost or hostgator would your website skinned with wordpress. And if
probably suffice for most investors.) you don’t like your first attempt, changing
themes is an unbelievably painless process.
2. Save Money on Website Maintenance 5. Search Engine Optimization
Fees
Page 14 MAREInet.com
15. WordPress is search engine Meaning this, if you need some- ―short sale‖ website to drive lo-
friendly right out of the box. thing special for your real estate cal distressed property owners
There are some awesome investor based website it will be to, we could build you the ―site‖
plugins and tweaks that can se- easy to find someone who can in about 1 hour. Why? We
riously enhance the search en- do it, if you can’t or don’t want wouldn’t really be building you a
gine friendliness of your word- to. new site. With wordpress, ag-
press site, but stuff that a lot of 7. WordPress is Extremely gregating content onto a single
professional SEO’s would page, with a customizable
Conducive to the Creation of
charge thousands for can be header, nav, and sidebar – all
Neighborhood, Area, & “One
had with wordpress pretty much under the same install and do-
Type Offer” Style Niche Sec-
off the shelf. (That said, you still main — is no big trick!
tions.
should pursue the tweaks I’ve Want your own site – we have
alluded to here.) hat do I mean here? Well, let’s
can help you: click here
put it this way, if you came to
WordPress Has Become Sort- me and said you needed a new
of a Universal Language
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Investment News Page 15
16. Lex Levinrad
Beginners Guide
To Finding Wholesale
Real Estate An often overlooked approach by beginners
is to utilize the classified ads both online and
Many beginning real estate investors make the
offline.
mistake of starting out with foreclosures. Just
about every new bird dog that I have trained Search for words like ―owner financing‖, ―owner
asks me about foreclosures.com or some other will carry‖, ―must sell‖, ―make offer‖, ―any offer
foreclosure service. considered‖, ―handyman special‖, ―needs work‖,
―investor special‖ and so forth. You need to be
Typically you pay a monthly fee to use these
looking for distressed sellers. When I first started
services and then you get a list of foreclosures
looking at the classifieds it took less than one
in your area. The idea is that you will find a
month of trying out this approach for me to find a
―foreclosure deal‖ and be able to make some
wholesale deal. It was not one house but three
money with it.
houses which were located in Port St Lucie,
This approach is how I and many other people Florida. All of these houses were for sale by a
started out in this business. When I first started wholesaler that had signed a contract to pur-
out, I had subscribed to ―Real Quest‖ which cost chase all three houses and wanted to ―flip‖ the
over $300 a month for Palm Beach County, Flor- contract. The houses were worth around
ida. I used to visit homeowners at their houses $140,000 but had sustained some roof damage
and talk to them about their foreclosure and how from one of the hurricanes. I agreed to buy the
I could offer to help them. The most common houses for $95,000 a piece and after paying for
scenario was a homeowner that wanted to avoid the roof repair and some basic cleanup I figured
foreclosure and was willing to ―walk away‖ from there would be around $90,000 in equity. We
the property. still own those houses and they have been great
The problem with this approach can be sum- rentals.
marized by the following: You can also advertise your services to potential
Too much competition – I was not the only sellers by placing a classified ad in the newspa-
one knocking on their door. per. Simply place an ad that says ―I BUY
Too slow – someone got to them before I HOUSES FOR CASH‖ with your phone number.
did. The phone will start ringing immediately and you
Uncooperative and hostile homeowners – might get as many as 3-5 calls per day.
wouldn’t you be if every one was banging on You might find that this soft sell approach will
your door? work better for you. The home owners will be
Hard sell – approaching homeowners in calling you so psychologically you are in the
foreclosure is a very aggressive tactic. drivers’ seat. They are calling you because they
Home owners are often not home during the want your help. They want you to buy their
day since they work. house. It is up to you to decide if you want to or
if it is even feasible. You can write down the ad-
Guide to Finding Wholesale Deals dress and pull up the ―comps‖ (comparable
(Continued on page 17)
Page 16 MAREInet.com
17. sales). Then you can give them a Capture pages where you the difference between finding a
ballpark idea of what you could have sellers come to you by deal and not finding a deal. If you
probably offer for the house finding your capture page on made $5,000 on an assignment
(usually around 65% of after repair the internet...(This is the best fee that would pay for a few years
value). At that point the home- and most cost effective way to worth of all of the above advertis-
owner would usually either tell you find sellers). ing. If you are serious about be-
that they were not interested (no When you have sellers coming to ing a real estate investor then
deal) or they would ask you to you, you have all the control. You you should be prepared to
come and take a look at their decide which deals are worth pur- spend some money advertising
house (deal). suing and which are not. You won’t yourself and your services to
be dealing with hostile homeown- sellers.
At that point, once you have the
ers, rather with people looking for Lex Levinrad has been a full time dis-
house under contract you can de-
your help. Be honest and sympa- tressed real estate investor since
cide whether or not you want to
thetic to their needs and let them 2003. He has been involved in buying,
keep the house yourself or assign
know if you cannot help them. rehabbing, wholesaling, renting, and
the contract to another buyer for a
Don’t let them think that you will selling hundreds of houses in South
fee.
buy their home if you will not. Florida.
In addition to classified ads, I Lex is the founder and CEO of the
have found the following to be You also need to make sure that Distressed Real Estate Institute, which
very useful: you are aware of local new laws trains beginning distressed real estate
Car Magnets – "We Buy such as CS/HB 643 and CS/SB investors about how to find wholesale
Houses For Cash" and your 992 which are now part of Florida real estate deals. He specializes in
law. If you buy a house from a buying foreclosures and bank owned
phone number. REO homes and offers private men-
Bandit Signs – "We Buy homeowner in foreclosure and
they claim after the fact that they toring, bus tours, boot camps and
Houses For Cash" and your home study courses for real estate
phone number. didn’t know that they would lose
investors.
Postcards – Mailed to your tar- their home then you will have a big
problem. Make sure that you have Lex Levinrad is an accomplished na-
get area or zip code. tional public speaker and has shared
Letters – Mailed to your target an attorney prepare or review any
documents that you intent to use. the stage with some of the countries
area or zip code. best real estate speakers. Lex Levin-
Attorneys – Contact local pro- rad has authored numerous books
bate, foreclosure, bankruptcy Taking some of the steps that I about real estate and is also the the
and real estate attorneys. have mentioned above will mean founder of the Distressed Real Estate
Network – Title companies, spending some money on adver- Investors Association (DREIA) and the
mortgage brokers, wholesal- tising and marketing. Distressed co-founder of the Port St Lucie Real
ers, anyone related to real es- sellers will not find you if you don’t Estate Investors Association
tate. advertise. Most beginners don’t (PSLREIA). Click here to learn more!
REIA – Go to meetings held by want to take this first step. That is
your local Real Estate Invest-
ment Club and network with
buyers and wholesalers.
Bird dogs – Hire other people
to do all of the above and pay
them a percentage on the deal
or pay them by the hour.
www.FREETrialWebsite.info
Online marketing utilizing so-
cial networking sites like Face-
book, Twitter, Linked-In etc.
Investment News Page 17
18. Economic
Update
Average Sales Price The average new home homes on the market last month. The new home
price this month ($324,271) is 15% higher than inventory for the region is also 28% lower than it
the same month last year ($280,350). There was a year ago at this time when there were
were price increases in all but two counties. The 2,091 new homes on the market. Existing inven-
average YTD price for new homes increased by tory this month of 14,614 is 6% lower compared
3%, from $291,594 in 2009 to $300518 this to 15,508 one month ago. The existing inventory
year; however, the YTD average price for an this month is 16% higher than it was a year ago
existing home increased 2% over the past year. when the existing inventory was 12,568. New &
The average existing home price this month existing inventory combined was 16,122 this
($142,071) is 4% lower than one year ago month compared to 17,076 last month repre-
($148,018).All but three counties (Johnson, senting a 6% decrease in the past month. One
Platte and Leavenworth) experienced a de- year ago the inventory was 14,658 which repre-
crease in average sales price for existing homes sents a 10% increase in total inventory over the
from the same month last year. The average past year.
price for combined new and existing homes in
Kansas City Region Supply of Homes on the
the region this month was $155,891, which was
Market The Supply calculation is determined by
3% lower than the average sales price of
taking the ―Inventory‖ and dividing it by the ―12
$160,621 for combined sales prices in Novem-
month average of the number of Sales.‖ Gener-
ber 2009. Johnson, Leavenworth and Platte
ally speaking, a 5-6 month supply of homes on
counties each experienced increases in the av-
the market equates to a ―balanced‖ market.
erage sales price for new & existing combined
When the supply exceeds 6 months, the market
from the same month last year.
begins to favor buyers, and when the supply is
Home Sales New home sales this month of 135 less than 5 months the market tends to favor
represents a 45 % decrease from one year ago sellers. Supply for combined new and existing
when there were 246 new home sales in No- homes was 8.4 months of supply in November
vember. New home sales decreased this month which is almost the same as October’s 8.6
3% from the past month when there were 139 months of supply. The existing home supply was
new home sales. Existing home sales in Novem- 8.4 months for November which reflected little
ber decreased 32% from one year ago when change from the 8.6 months for October. The
there were 2,208 sales, but wereup 1% from last new homes supply in November 2010 was 9.1
month’s sales of 1,474 compared to this month’s months, barely moving from October total of 9
sales of 1,495. Combined home sales of existing months. New home supply has continued to de-
and new homes were 1,630 for November, cline or remain constant since November 2009.
which is up 1% from the total of 1,613 sales from There is a slight buyer’s edge present in the new
a month ago. This month’s combined total sales home market, the existing home and combined
were down 34% from one year ago when there markets.
were 2,454 sales.
See charts online at www.KCRAR.com, look un-
Inventory New home inventory this month was der resources.
1,508 is down 4% compared to 1,568 new
Page 18 MAREInet.com
19. BEGINNER’S Fast Start
To Success
The Beginner’s Fast Track to Success is a full day class
!
designed to give the beginning investor a foundation to begin
their real estate investing career.
This class covers:
Types of Real Estate Investments
Types of Investment Properties
Goal Setting & Managing Your Time
Networking & Team Builcing
Date & Time:
Asset Protection – LLCs
Saturday
Intro to Finding & Researching Investment Property
January 22th
Financing Investment Property 8:30 am to 4:30
Exit Strategies: Finding Buyers, Lease Options, Whole- Location:
saling, Retail, Rental, More! Tucker One Properties
MAREI Training Room
115 E Gregory, KCMO
Cost:
Members: $149 each
$99 before 1/19/2011
Or Two for $149
Non Members: $199
Register On Calendar of
Events Online at
www.MAREInet.com.
Led this month by Real Estate Investor Kim Tucker with over 10 years of experience Investing in Kan-
sas City. Licensed Real Estate Broker. Director of MAREI
Investment News Page 18
20. TRAINING
Date & Time:
Buying REO Properties
Saturday
There are 100’s of bank owned properties for sale with more coming January 15th
9:00 am till Noon
on the market every day. Right now is an excellent time to get a great
deal from buying your first home at a discount to building your rental Location:
portfolio. Join us at this 3 hour workshop to find out: Tucker One Properties
MAREI Training Room
1. Were to find information about homes for sale!
115 E Gregory, KCMO
2. How the searching, offer, and buying process work.
Cost:
3. Review a typical REO Contract, there a bit different.
Members: $59 each
4. Find out why you CAN’T ASSIGN an REO
$39 before 1/14/2011
5. The difference between HUD, VA and REO
Temp Members: $99
6. Offer Tips and Negotiation Strategies.
Register On Calendar
of Events Online at
www.MAREInet.com.
Date & Time:
Marketing For Motivated Sellers
Saturday
You can spend countless hours hunting down deals. There is a better January 15th
way. Put out marketing so the motivated sellers call you so you can 12:30 till 4:30 pm
cherry pick the best deals and refer the rest! Location:
1. How to Identify a Motivated Seller! Tucker One Properties
MAREI Training Room
2. Targeting Your Marketing to Your Motivated Audience! 115 E Gregory, KCMO
3. 25 Ways to Market for Motivated Sellers. Cost:
4. Direct Mail Marketing Our Favorite. Members: $59 each
5. And Online Marketing - Where the Majority of Our Leads Say $39 before 1/14/2011
they are Coming From.
Temp Members: $99
If you want more deals coming into your pipeline in 2011, Marketing
Register On Calendar
for Motivated Sellers will get them calling you!
of Events Online at
www.MAREInet.com.
Page 20 MAREInet.com
21. EVENTS
Date & Time:
Building Your First Web Site
Saturday
You have been told you need to have a web site. Or worse yet you January 29th
9:00 am till Noon
have one and have shelled out $100s if not $1000s to set it up. There
is a simpler solution. We will take you through the set up of your first Location:
web site for little to no cost. If you have a product or service to pro- Tucker One Properties
mote and do not yet have a website, then you need to be here: MAREI Training Room
115 E Gregory, KCMO
1. What are template websites, and should you use them.
Cost:
2. Key Words, SEO, Blogs and Search Engines?
Members: $59 each
3. Step by Step walk through of the creation of 3 sites, from scratch:
$39 before 1/14/2011
One from Scratch on Google Sites
Temp Members: $99
One from Scratch on Wordpress - the free sites
Register On Calendar
One from Scratch on Inet of Events Online at
www.MAREInet.com.
Social Media and Me Date & Time:
Saturday
January 29th
12:30 till 4:30 pm
Location:
Tucker One Properties
MAREI Training Room
115 E Gregory, KCMO
Cost:
Members: $59 each
So what are all these things? Why do I do them? How do I do them? $39 before 1/14/2011
What do they do for me? Is it all worth it? Can I do it faster? Temp Members: $99
Register On Calendar
of Events Online at
www.MAREInet.com.
Investment News Page 21
22. Jan
Reserve a Vendor Table: If you have a product or service
to present to a targeted group of real estate entrepreneurs
Reserve a
then reserving a vendor table at our monthly meeting is an
Vendor Table
10
excellent way to meet that target group. Set up at our from
CALENDAR Jan
11
Monthly
Meeting
6 to 7 and receive 2 minutes to pitch in our Haves & Wants
MAREI’s Monthly Meeting: We meet the 2nd Tuesday of
each month for networking and education. See next page.
This month we have a panel of guests to discuss Marketing
in the Real Estate Investing Business. Attend, take notes,
and implement to boost your business in 2011!
Jan
Webinars on Email Marketing: There are several Email
Email
Marketing Webinars this month. 12: Creating a Marketing
Marketing Email. 18th: Email Deliverability. 20: Growing your busi-
12
ness with polls. 25th: Planning Email Marketing. 27: Sub-
Webinar
ject Line Design. 31: Live Tour of Constant Conact
Jan
Workshop: Two workshops planned for today. Buying
Live REO Properties and Marketing for Motivated Sellers. If you
are not sure how to find deals in 2011, then this workshop
Workshop
15
will get you started in the right direction. Be sure to register
early for money saving discounts.
Jan
Sub Group: Commercial Investors - Led by Larry Prato,
the Commercial Investors meet every other Wednesday
SubGroup
afternoon to discuss commercial investing deals. Bring a
Commercial
19
deal to evaluate, pitch a deal, partner up, and make money.
We are here to put deals together, so please join us.
Jan
Workshop Fast Start to Success Just getting started in
real estate investing? Then this workshop is for you: types
Workshop
of investments, goal setting, team building, asset protec-
Fast Start
22
tion, finding & researching property, financing property, and
exit strategies. Providing a solid foundation to build from.
Jan
Direct Mail Webinars: On the 26th find out how to buy
Webinar
mailing lists for your direct mail marketing through
Click2mail. Then on the 27th join us to find out how to mail
Direct Mail
26
merge your list with your direct mail piece.
Jan
Online Marketing: Start your morning off by learning how
Workshops
to build your first web site. Then in the afternoon find out
Online Marketing how to use social media. Both workshops are open to all
29
members, not focused just on the real estate investor.
Coming in February—Financing Topics and don’t forget the Lee’s Summit Investors Sub Group
meets on the 2nd Saturday of the month!
Page 22 MAREInet.com
23. Monthly
Meeting
Sylvester Powell Jr
Community Center
6200 Martway, Mission KS
913-722-8200
Tuesday January 11 5:30 Set Up
Doors open at 5:30
5:40 Members Only
Members: FREE Market Update
Guest Fees: $25 at door . . 6:00 Industry Partner Expo
Pre-register online for $15 Guest Panel
6:00 Member Networking
If guests join with in two days of 7:00 Haves & Wants (Bring
the meeting, their guest fee will be your Deals) JD Asbell
applied to the membership fee with
7:30 Presentation – DestinationForProperties.com
proof of payment.
Marketing Mastery
9:00 New Member Rick Zeitun
Registration PrimeKCHomes.com
Location
6200 Martway
Mission, KS 66210
Frank Malvagna
InvestorDealsNow.com
North of Shawnee Mission Pkwy Park in North Lot
South of Johnson Dr 2nd from the Building
East of Lamar Less Kids & Door Dings
Investment News Page 23
24. Investment
Opportunity
Address City Offered as Price Info Contact Phone
4115 Agnes Kansas City, Needs TLC $9,500 Wholesale Christoph 816-419-1165
MO Becker
Overland Park Minor Repair $110,000 Wholesale Makeba Hart 816-665-0491
19 Houses KC Metro Rentals $695K Package Sunil Jain 913-526-1904
10 House Kansas City, Owner Fi- No Money Bank Kim Tucker 816-523-4400
Pckg MO nance Down Owned
7555 Brook- Kansas City, Rented $24,500 Wholesale Christoph 816-419-1165
lyn MO Becker
8023 Garfield Kansas City, Needs Work $24,500 Wholesale Christoph 816-419-1165
MO Becker
1318 Brook- Kansas City, Turn Key Highest Bid Auction Robert Mayo 816-361-2600
lyn MO
2313 Denver Kansas City, Needs Work Absolute Auction Robert Mayo 816-316-2600
MO
5 House Pckg Kansas City Rentals No Money Bank JJ Palowski 816-877-8230
Down Owned
Page 24 MAREInet.com
25. Wholesalers, submit your properties at:
kcmoHomeBuyer.com
Looking for Investment Properties
Investment Opportunity There are 100’s of great deals right now.
Let me help you through the process.
There are over 33 properties Real Estate Investor / Agent with experience in
listed for sale today on the Bank Owned, Short Sale, and Rental Properties
MAREI web site.
All MAREI members may log Eric Deeter
in and list their property for Realty Resource of KC
sale, include details, photos, www.EricDeeter.com
simple html, and contact info. Call (913) 579-3354
Must be your property or list-
ing, no fishing for buyers
with out proper contracts.
All new listings emailed out
on Fridays in our E-Updates Home Depot
go to
2 % Bi-Annual Rebate for MAREI members
MAREInet.com
Volume Discount Pricing
Click no Tool Box
Click on Property for Sale Call me to find out how you can save
on your next home renovation!
Roger Holyfield
(816) 510-9199
Roger_L_Holyfield@HomeDepot.com
Investment News Page 25
26. Marte Cliff
Copywriter
Real Estate
www.copybymarte.com
Marketing
Real Estate Marketing - Use Autoresponders To How-to tips for home staging
Build Your Prospect List
Advice for FSBO sellers
Your real estate website probably has an auto- Neighborhood information if yours is a geo-
mated function to let buyers sign up for MLS list- graphical niche
ing updates. And it may have an automated
function to let sellers get a ballpark idea of what A report on the latest and greatest amenities
their home is worth. for high-end homeowners
A report on home improvements that give
But what do you do with the names you get from
the greatest return on investment
those functions? And why aren't you offering
something to visitors who aren't ready to use An area map showing the various subdivi-
them? sions where homes are for sale.
If all you're offering to those buyers is notifica- This list could go on and on. The only thing that
tion of new listings, you're missing an opportu- matters is that you offer something that will be of
nity to show them the kind of service you offer. interest to the buyers and sellers you want to
And if all you offer to sellers is an idea of what attract.
their home is worth, you've done nothing to set If your niche is waterfront mansions, skip the
yourself apart from the crowd. first time buyer tips and focus on something that
You and your site can offer much more. In fact, will be of interest to the more affluent buyer or
you can even use autoresponders to set your- seller.
self apart from other agents by appealing to buy- Then, once you've delivered the report, begin
ers and sellers in your niche market. writing every few days with more good informa-
Start with a special report. This can be geared tion.
to any niche you choose, but just to get you Each one of your letters should have value -
started with some ideas, you can offer: it should not merely be an advertisement for
House hunting tips for first time buyers your services. So before you choose the report,
think about what other advice you can give. You
A "Why didn't it sell?" report for expired list- should come up with at least 4 different letter
ings topics - but of course more is better. Try to keep
A checklist for buyers to help them clarify connecting with those leads every week for a
their wants month or two, then every couple of weeks until
A checklist of minor repairs sellers should they're ready to take action.
make before listing Your goal is to create a trusting relationship -
Information about home warranties and how to show them that you know what you're doing,
they work and you'll be there and ready when they need
your help. Your regular messages will assure
Information explaining Title Insurance and
that you are the agent they think of first when
why both buyers and sellers need it
that time comes.
Page 26 MAREInet.com
27. FOR INVESTORS
BY INVESTORS
LISTING AGENTS
WANTED! Help Investors
Locate, Negotiate, and Buy
Join Our Team . .
Awesome REO Deals.
Build Rental Investment
Portfolios for Profit.
Work our Motivated Seller Leads for Retail
Buy, Renovate, and
and Short Sale Listings!
Sell Pretty Houses.
Hold our Rehabbed Homes Open to
List and Negotiate Short
Parley into New Buyer & Seller Leads!
Sales for Distressed Sellers.
Market Your Investment Properties to Our
Extensive Investor Buyer List!
Grow your Business With Us!
816-523-4400
www.RealtyResourceKC.com
For Investors, by Investors!
Investment News Page 27
28. membership
What makes MAREI Different?
You have a lot of choices in Kansas City for Real Estate and Landlord Groups. There are many rea-
sons why MAREI is different, unique and better for you than other groups in the area.
MAREI Others
Monthly Meetings
Saturday Training Seminars
Monthly Webinars and Recorded Events
Meet Local Vendors
National Speakers
Deal Makers Quick Pitch (Haves and Wants)
Local Market Updates (at Meetings and Oline)
Heavy Emphasis on Networking
Very Active in Social Media
Robust Monthly Newsletter
Blacklist of Undesirable Speakers
Rigorous Vetting Process
Member Focused Mindset
REIA Leaders Who Invest Full Time
Robust Member Benefits Manual
State of the Art Member & Guest Website
Active in National REIA
Active in Legislative Efforts to Protect Our Industry
Packed Member Resource Pages & Online Library
Non-Stop Sales Pitch
Group Leader Focused
Poorly Run, Poorly Organized Meeting