2. Drew's Table of Contents
Deciding your immediate conversions
Defining your absolute target demo
Dedicating a budget (of time and/or $$)
Determining the highest “ROTI”
+ + =
3. Deciding your immediate conversions
Focus on a small set of goals
Conversions not always related to $$
The means, not the end
“I learned that focus is key. You can only do so
much great, and the rest you should cast aside.”
-Tim Cook on what he learned from Steve Jobs
4. Defining your absolute target demo
Not just age, spending habits, location.
Who are your early adopters?
Who will convert the most?
5. Dedicating a budget
Budget is not just money, also time.
Do research and plan ahead.
Stray away from saturated channels
If you can't innovate with your product, innovate with
the way you market it.
6. Determining the highest “ROTI
Analyze your traffic data, go granular
Figure out which source(s) bring your absolute target
to your core conversion the most.
Initiate new conversion channels (email catchers,
competitions etc) for poor performers.
