This document summarizes the trends and challenges facing microfinance over the next decade. It discusses how rural banks need to adapt to changing client preferences by offering more services and increasing accessibility through new channels. Rural banks are facing competition and issues of over-indebtedness among clients. Regulators support microfinance through new regulations that create opportunities in housing, agriculture, microinsurance and e-money products. Branchless banking and improved channel management, such as partnering with merchants, can help rural banks expand outreach while reducing costs and increasing convenience for clients.